Aspiration Marketing
JANUARY 10, 2024
Marketing plays a pivotal role in shaping business success. But what does marketing genuinely entail, and what should be the defining goals behind your marketing strategy? We'll explore the driving force behind marketing success – a journey into the heart of purposeful marketing. But what is the goal of marketing?
Calvyn Lee Blog
JANUARY 10, 2024
Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. Follow these steps to build an effective topical map: 1. Define Your Niche and Audience: Clearly define the niche within digital marketing that your website will focus on.
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Search Engine Land
JANUARY 10, 2024
As we kick off 2024, it’s time to rethink our SEO strategy. Rather than a complete overhaul, evaluating what’s working and what needs refinement will help you realign priorities. This article outlines key strategic aspects you must review, from high-level business considerations to the specific data, tools, content and technical elements that drive results.
Martech
JANUARY 10, 2024
Websites made with Google Business Profiles will be turned off in March. Customers attempting to visit those websites will be automatically redirected to your Business Profile until June 10. Beyond this date, visitors will encounter a “page not found” error. If your Ads campaign is linked to a website from Google Business Profile, either change the link before March 1 to keep your ads running or choose to pause your campaigns.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
JANUARY 10, 2024
Are you ready to turn your low-spending but profitable lead gen search campaigns into sources of significant growth? You might be ready to scale your Google Ads account. Every new Google Ads account starts from a humble position, but there comes a time when it makes sense to tune up campaigns and generate even more leads. If you want to ramp things up, this guide will show you: What to expect when scaling a Google Ads lead gen account.
Martech
JANUARY 10, 2024
Many marketers speak at industry events for various reasons. Some do it to position themselves as thought-leaders, gain new clients or just because they enjoy teaching. I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. Here are a few tips for success I have developed from watching hundreds of presentations and reading tons of audience feedback.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
JANUARY 10, 2024
Getting complaints about your business never feels great. They can also severely impact your reputation. Given the potential fallout, it’s understandable why you might want to avoid complaints altogether, let alone respond to them. However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience.
Hubspot Marketing
JANUARY 10, 2024
In college, I took an advertising class. It taught me what I needed to know about traditional advertising, but the social media portion wasn't as expansive. When we covered Facebook Advertising, for example, I found it difficult to follow along with a lack of examples and the lofty overview of content. Because of that, I decided to look online for a deeper take on the subject.
Martech
JANUARY 10, 2024
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. He’s also spoken at The MarTech Conference. We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to
Search Engine Land
JANUARY 10, 2024
Microsoft Advertising is introducing changes to streamline the setup and management of Hotel Price ads and Property Promotion ads. Starting February 6, the platform will discontinue the creation of subaccounts and bid management in the Hotel Center. Moving forward, advertisers will exclusively manage lodging solutions through Lodging Campaigns. Despite these changes, advertisers can continue to use Hotel Center for feed management tasks, such as uploading and editing property feeds or verifying
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Social Media Examiner
JANUARY 10, 2024
Want to build a passive revenue stream for your agency? Wondering where to start? In this article, you’ll discover how to create intellectual property that generates passive income year-round. How to Build a Scalable Agency Through Passive Income Streams In the digital age, monetizing your intellectual property by creating passive income channels presents a profitable […] The post How to Turn Intellectual Property Into Passive Income for Your Agency appeared first on Social Media Examiner
Content Marketing Institute
JANUARY 10, 2024
Working with generative AI tools can help, but they aren’t the only tools to get more efficient. Here are human-created tips, templates, and cheat sheets for content strategy, management, creation, and optimization.
Buffer Marketing
JANUARY 10, 2024
There is no new idea under the sun, which makes setting yourself apart from the competition quite hard. I faced this problem when I became a travel blogger and content creator. I launched my travel blog in February 2020 with big plans, but we all know how that turned out. The pandemic hit literary one month later. So, not only was I joining a highly competitive travel industry , but it was at the worst possible time.
Search Engine Land
JANUARY 10, 2024
We want to hear about your search marketing career. Please take the Salary and Career Survey from MarTech, Search Engine Land’s sibling site. This year’s survey should take you only about three minutes to complete. The survey results will be released in the first quarter. TAKE THE SURVEY If you thought ushering the 2020s in with a global pandemic would be the unlikeliest thing to happen for a while, you weren’t alone.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Sachs Marketing Group
JANUARY 10, 2024
As a general guideline, you should redesign your website every 2-3 years. This timeframe ensures your site stays aligned with the latest design trends, technology advancements, and user expectations. Your website is responsible for making a good first impression on your customers. As website design trends and technologies evolve, so should your website to maintain relevance and effectiveness.
SocialPilot
JANUARY 10, 2024
The visual search hub, Pinterest, inspires many. It encourages them to try something new. Millions of people browse through the platform to plan out their future purchases. Unlike other social media sites , Pinterest users exclusively focus on brand offerings. With its fantastic selling capabilities, no wonder Pinterest is evolving to become home for the next generation of creators.
Influence & Co
JANUARY 10, 2024
Trade shows aren’t just about the glitz and glamour of the main event. It’s the anticipation, the build-up, and the aftermath where the real deals go down.
Kuno Creative
JANUARY 10, 2024
Accreditations in Solutions Architecture Design and Data Migration Further Solidify Kuno's Position As a Leading HubSpot Partner At Kuno Creative, our commitment to excellence in marketing, sales enablement, RevOps and WebOps demands that every one of our employee-owners remain up to date with the latest trends, best practices and developments in these spaces.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Buffer Marketing
JANUARY 10, 2024
There is no new idea under the sun, which makes setting yourself apart from the competition quite hard. I faced this problem when I became a travel blogger and content creator. I launched my travel blog in February 2020 with big plans, but we all know how that turned out. The pandemic hit literary one month later. So, not only was I joining a highly competitive travel industry , but it was at the worst possible time.
Six & Flow
JANUARY 10, 2024
As rigorous and strenuous the process of completing HubSpot accreditations is, we at Six & Flow recognise the immense value it brings to our team's growth and our clients' success. HubSpot Accreditations empower us to demonstrate our in-depth knowledge of HubSpot, offer expert advice on integration solutions, handle implementations and management, conduct engaging demonstrations, drive sales, provide exceptional service, and deliver comprehensive reporting within HubSpot's CRM platform.
Hootsuite
JANUARY 10, 2024
Forgive us for using a technical term, but it’s absolutely bananas how far AI has come in the past year. And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.
Six & Flow
JANUARY 10, 2024
As rigorous and strenuous the process of completing HubSpot accreditations is, we at Six & Flow recognise the immense value it brings to our team's growth and our clients' success. HubSpot Accreditations empower us to demonstrate our in-depth knowledge of HubSpot, offer expert advice on integration solutions, handle implementations and management, conduct engaging demonstrations, drive sales, provide exceptional service, and deliver comprehensive reporting within HubSpot's platform.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
SocialPilot
JANUARY 10, 2024
TikTok has taken the world by storm – over a billion people use it today! As TikTok continues to grow in popularity, more and more marketers are looking for ways to get their videos to stand out from the competition and receive more views. And why wouldn’t they? TikTok exposes you to new audiences you might not have found on other platforms. It is one of the few places where you can almost guarantee getting in front of Gen Z.
Six & Flow
JANUARY 10, 2024
As rigorous and strenuous the process of completing HubSpot accreditations is, we at Six & Flow recognise the immense value it brings to our team's growth and our clients' success. HubSpot Accreditations empower us to demonstrate our in-depth knowledge of HubSpot, offer expert advice on integration solutions, handle implementations and management, conduct engaging demonstrations, drive sales, provide exceptional service, and deliver comprehensive reporting within HubSpot's platform.
SocialPilot
JANUARY 10, 2024
YouTube has become an unparalleled platform for businesses and creators to connect with a massive audience, paving the way for immense growth and success. With over 2 billion monthly active users , YouTube offers an ocean of opportunities to captivate viewers, build brand awareness, and drive engagement. However, in this vast sea of content, timing plays a crucial role in maximizing visibility and reaching the intended audience effectively.
Six & Flow
JANUARY 10, 2024
We're delighted to announce that Six & Flow has recently achieved two new HubSpot accreditations: Solutions Architecture Design and Data Migration. Brining it all together, our hall of fame has the following four HubSpot accreditations: Onboarding CRM Implementation Data Migration Solutions Architecture Design Our continued investment in gaining these accreditations solidifies Six & Flow's commitment to being a frontrunner in the HubSpot ecosystem and cements our status as a highly compe
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
JANUARY 10, 2024
Integrate, the enterprise demand management platform, today announced the launch of a new media arm, Pipeline360, which offers multichannel campaign management, analytics, lead validation and standardization, and segmentation. It incorporates the capabilities previously found in the Integrate Lead Generation Marketplace. “More than a third of B2B marketers are not maximizing the tools and channels available to them, and by not leveraging the power of content syndication, advanced display a
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