SMEI

JANUARY 25, 2023

If You’re a Marketer, You’re a Storyteller: Crafting Effective Campaigns to Help the Climate Crisis Storytelling is one of the most powerful tools in marketing, as it allows you to convey a message in an impactful way and move people to action. And when it comes to understanding the urgency of the climate crisis, there’s no better way to communicate its severity than by crafting effective campaigns that entice people to take up the cause.

Education 276

Education Energy Non-Profit Marketing 276

Aspiration Marketing

JANUARY 25, 2023

Backlinking, also known as inbound or incoming links, are links from other websites that point to your website. While Google is beginning to de-emphasize the significance of a backlink, they remain important in a holistic SEO strategy and in being helpful to guide users to additional, potentially more detailed information.

SEO 246

SEO Digital Marketing Marketing Strategy Marketers 246

Jeff Bullas

JANUARY 25, 2023

Thomas Edison was an idea generator but what set him apart was he was also an activator. This skill led him to become a superstar inventor and by the end of his life he had been granted 1,093 patents. Edison had a unique method for generating ideas. He would take short naps throughout the day, holding a small ball in his hand. As he drifted off to sleep, he would release the ball, and the sound of it hitting the floor would wake him up.

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218

Spiralytics

JANUARY 25, 2023

You create a well-strategized content marketing campaign with some fancy design, and it feels like you are on the right track. You expect your conversions to go through the roof, but time passes and you’re not seeing the numbers you anticipated. So what can you do to generate more traffic via your content marketing campaigns? Usually, the problem is not about the content you present, but how you present it.

Content Marketing 145

Content Marketing User-Generated Analytics Marketing 145

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CRM

Sprout Social

JANUARY 25, 2023

As a marketer, you likely deal with a lot of granular questions weekly as you decide what to share with the world. What content is our audience consuming? What current events are defining online conversations? What are competitors posting? What channels and creative seem to be really popular? These are all good questions and certainly ones that will make you great at your job.

Branding 142

Branding Real Estate Law Finance 142

Econsultancy

JANUARY 25, 2023

What are the overarching trends that will define how marketers will think and act in 2023, and the challenges and opportunities they will face? We explore four key trends. For some more channel-specific predictions, see our previous expert roundups on ecommerce, personalisation, retail media, influencer marketing, SEO, and social ads. Our trends for 2023: Resisting short-termism New privacy norms.

Market Trends 138

Market Trends eCommerce Retail Influencer Marketing 138

Search Engine Journal

JANUARY 25, 2023

Google announced that Optimize and Optimize 360 will be discontinued on September 30. Users are encouraged to download their data before it becomes unavailable. The post Google Optimize Discontinued: What Businesses Need To Know appeared first on Search Engine Journal.

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132

Martech

JANUARY 25, 2023

No matter the situation, one principle in delivering great customer experiences holds true: creating stellar experiences for your existing customers is the best way to attract new ones. This webinar will explore how brands uniquely listen to customer feedback and apply the latest techniques to garner meaningful, actionable customer insights to drive increased engagement with customers and employees from the front line to the C-suite.

Customer 120

Customer Branding Marketers Marketing 120

Chief Martec

JANUARY 25, 2023

In my previous post, I boldly predicted that we’re on the verge of a whole series of martech innovations : AI, composability, AR/VR, even, yes, “Web3” While I agree with the pessimists that 2023 will be a challenging year for a lot of martech vendors, I believe this is more of a business cycle bump in the road, rather than the end of an industry.

Transform 118

Transform Marketing Marketers CRM 118

Martech

JANUARY 25, 2023

Despite the widespread use of data clean rooms (DCR), less than a third of marketers are leveraging DCRs’ full capabilities, according to a new report. Nearly half (47%) of marketers are using clean rooms for data privacy, regulatory compliance and audience activation, according to the IAB’s “State of Data 2023” survey. However, 52% of DCR users say they are challenged when it comes to leveraging results and proving ROI.

Marketing Mix 117

Marketing Mix Marketing Marketers CRM 117

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

Neil Patel

JANUARY 25, 2023

Like all local businesses, franchises rely on online marketing efforts and local SEO to rank in search engines and increase their reach to new customers. But how do you stand out when there are over 750,000 franchises in the U.S. alone? While a general understanding of SEO is important for digital marketing, SEO for franchises differs from general SEO practices.

SEO 100

SEO Health Entertainment Customer 100

Martech

JANUARY 25, 2023

Features released last month offer customizable reporting, improved collaboration, enhanced payment functionality and ROI-boosting API to Facebook. Check out the details below. HubSpot Reporting now supports customizable fiscal years, dashboard property filters and parent-child calculated properties Is your fiscal year different from the calendar year?

Finance 117

Finance CRM Communications Management 117

Zumvu

JANUARY 25, 2023

The majority of blogs rely heavily on search engines to drive traffic. On the other hand, there is a misunderstanding that creating "SEO-optimized content" entails stuffing keywords into paragraphs and headers, which leads to barely readable blog articles.

SEO 98

SEO 98

Duct Tape Marketing

JANUARY 25, 2023

Growing Your Audience (And Your Revenue) With A Book written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast , I interview Matt Briel. Matt is an entrepreneur and the Vice President of Marketing & Communications at Lulu.com, as well as a self-diagnosed collaboration junkie.

Non-Profit 98

Non-Profit Retail User-Generated Education 98

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketers

Zumvu

JANUARY 25, 2023

Here are the most popular reasons why companies choose to hire freelance talent in UK or worldwide.

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98

Search Engine Journal

JANUARY 25, 2023

Twitter rolls out a new ad unit, "Search Keywords Ads," allowing users to promote sponsored tweets in search results to reach a wider audience. The post Twitter Rolls Out Search Keywords Ads To All Advertisers appeared first on Search Engine Journal.

Advertising 92

Advertising Advertisers Promotion 92

CMO Network

JANUARY 25, 2023

No matter what your particular role in marketing, chances are you will need to learn new ‘critical skills’ to do your job brilliantly. Consider these 5.

Marketing 89

Marketing Marketers CMO 89

Search Engine Land

JANUARY 25, 2023

Millions of people make new year’s resolutions every year, and most fail within the first month. This is not unlike the SEO work we hoped to do last year, but didn’t get done. Well-meaning businesses often find that there is more work than they expected when they set out on their SEO journey. So they fail for various reasons – lack of buy-in, effort, and so on.

SEO 88

SEO Education Health Place 88

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketers

Marketing Insider Group

JANUARY 25, 2023

Every company is marketing with content, but not every company is doing content marketing. The difference between the 2 is often just straight up bad content. And there’s a lot of it. But what is the cost of all this bad content? According to eConsultancy , bad content costs B2B companies $50 billion. And that’s just B2B companies. Consumer brands make up about 40% of the economy so add them into the mix and we’re looking at a $90 Billion problem.

Content Marketing 88

Content Marketing Marketing Marketers Promotion 88

CMO Network

JANUARY 25, 2023

Trust matters. The problem is that the nature of trust can change over time. Organizations that see where it is headed can gain major competitive advantages.

CMO 87

CMO 87

Search Engine Roundtable

JANUARY 25, 2023

Microsoft reported earnings last night, and in after-hours trading, it seems, for the most part, that Wall Street is happy. But if you look at the search ad revenue numbers, that department's growth continues to slow.

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87

Search Engine Land

JANUARY 25, 2023

Microsoft Corp. announced its financial results for the quarter ended December 31, 2022, which showed an increase in revenue of 2% to $52.7 billion. However, operating income and net income decreased by 8% and 12% respectively, when compared to the corresponding period of the previous fiscal year. The company’s CEO, Satya Nadella, stated that the next major wave of computing is being born, as the Microsoft Cloud turns the world’s most advanced AI models into a new computing platform.

Advertising 80

Advertising Advertisers User-Generated Customer 80

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketers

Search Engine Roundtable

JANUARY 25, 2023

Now, Google is showing double justifications for some local results. Google's local search results has a feature to highlight and/or summarize some of the local reviews in the map pack and local search results snippet. These highlights or summarizations are known as justifications.

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83

Search Engine Land

JANUARY 25, 2023

In 2022, it was estimated that 227 million people in the US played video games and 46% of those were women. With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. In-game advertising offers businesses the opportunity to reach out to a very wide demographic with eclectic tastes. Almost any product, catering to any demographic can be promoted effectively through in-game advertisements because gaming itself has become a universa

Branding 79

Branding Advertising Advertisers Retail 79

Search Engine Roundtable

JANUARY 25, 2023

Microsoft Bing is testing infinite scroll just a month after Google fully launched continuous scroll on desktop search. I guess this should come as no surprise that Bing would test this, it does not seem to be live yet, so this is just a test.

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82

Search Engine Land

JANUARY 25, 2023

LinkedIn Ads launches In 2011, LinkedIn Ads officially launched. Advertisers could now target by exact job title, company name or LinkedIn Group. LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. Originally, advertisers could only target by geography, job function, industry, company size, seniority, age and gender.

Search Marketers 77

Search Marketers Real Estate Retail Marketing 77

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

Search Engine Roundtable

JANUARY 25, 2023

Google's Search Liaison, Danny Sullivan, posted a message on Twitter and other social networks, apologizing for the ongoing issues and complaints with Google showing the preferred language in the search results. Google said the issue seems to be from mobile sites not being properly configured and Google's mobile-first indexing being more widespread.

82

82

Search Engine Land

JANUARY 25, 2023

No matter the situation, one principle in delivering great customer experiences holds true: creating stellar experiences for your existing customers is the best way to attract new ones. This webinar will explore how brands uniquely listen to customer feedback and apply the latest techniques to garner meaningful, actionable customer insights to drive increased engagement with customers and employees from the front line to the C-suite.

Customer 76

Customer Whitepaper Branding Analytics 76

Search Engine Roundtable

JANUARY 25, 2023

John Mueller from Google said that bulk-generating fake URLs of your competitor's site should not lead to negative SEO and ranking issues for that site. "This is not something I'd worry about," he added.

SEO 77

SEO 77

Influence & Co

JANUARY 25, 2023

This article was originally published on MarketingProfs.

Branding 76

Branding Thought Leadership Content Marketing Marketers 76

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketers