Aspiration Marketing
AUGUST 23, 2023
Search engine optimization (SEO) is essential to online marketing in today's digital landscape. A well-optimized website can help businesses increase online visibility, drive traffic, and generate leads. However, it's important to note that not all SEO strategies are created equal. Many marketers make common mistakes that can negatively impact their website's ranking in search engine results pages (SERPs).
Hubspot Marketing
AUGUST 23, 2023
The best content marketers aren't afraid to share. Share content. Share links. Share ideas. Share data. That said, you're also supposed to give credit where credit is due. Learning how to properly cite sources will avoid any confusion and ensure you (and anyone you do business with) is following generally accepted internet sharing etiquette. Below is a quick guide to help you navigate citing sources in essays and across the internet.
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Search Engine Land
AUGUST 23, 2023
Reddit has launched two first-party measurement tools, Reddit Brand Lift and Reddit Conversion Lift. These are meant to help Reddit advertisers more efficiently monitor campaign performance. Why we care. Advertisers can now access improved campaign performance data, empowering them to validate investments, optimize strategies more efficiently, and enhance their attribution models.
Martech
AUGUST 23, 2023
In today’s always-on world, every click matters. The consumer moves faster than the brand. The marketing technology revolution is the compass guiding businesses through uncharted waters. Dive into the transformative power of martech, its challenges and the strategies to help you turn these tools into enablers of deeper customer relationships, loyalty and revenue.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
AUGUST 23, 2023
Launching a new website is one of the more exciting projects for a company. And during these projects, everyone involved obsesses over the smallest details as if their lives depended on it. The colors, the logos, the fonts, the pictures – no stone is left unturned, except the stone that has SEO underneath it. Often, SEO is the team not allowed in the room.
Content Marketing Institute
AUGUST 23, 2023
Google wants to revamp its search results page again. It plans to deliver an even more seamless multifaceted experience to diminish the need to click. Follow these tips to help your content be part of those results.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
CopyBlogger
AUGUST 23, 2023
Many aspiring freelance writers become discouraged after applying to hundreds of jobs on job boards and receiving zero responses. The. Continue Reading The post How to Find Freelance Writing Jobs: Methods That Work in 2023 appeared first on Copyblogger.
Search Engine Land
AUGUST 23, 2023
Enterprise SEO—quite literally—refers to SEO that happens at an enterprise-sized company. Enterprise SEO produces unique challenges for SEOs and digital marketers to overcome for maximum impact. The slower decision-making processes at the enterprise level, organizational silos, historical enterprise SEO neglect, and a lack of understanding from stakeholders on the importance of SEO can dismantle even the most seasoned search expert’s efforts.
CMO Network
AUGUST 23, 2023
Meta’s Threads app has been on a roller-coaster ride of user engagement. Can a web version of the app increase the number of users and the time they spend on Threads?
Search Engine Land
AUGUST 23, 2023
Google has been busy sending notifications that Universal Analytics properties have stopped processing data Third Door Media, the parent company of Search Engine Land, received one such notification for a UA property – and several other search marketers also confirmed they have received a notice for websites they work on or own within the past 24 hours.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Hubspot Marketing
AUGUST 23, 2023
Admittedly, I’m all too familiar with girl dinners. Sometimes (often) after a long day at work during a hot summer, the last thing you want to do is cook an elaborate meal — and that’s where girl dinners come in. Is it a charcuterie board? A snack plate? A random assortment of whatever can be found in the kitchen to make a haphazard meal? The answer is yes to all of the above.
Search Engine Land
AUGUST 23, 2023
Reddit is significantly expanding its interest targeting categories for advertisers. The platform is increasing its current offering from 66 to 152, with additional topics and subjects also set to be rolled out in the coming weeks. Why we care. The expansion will create more opportunities for brands to serve ads to relevant audiences, which could improve reach and campaign performance.
Martech
AUGUST 23, 2023
Current predictions have 2023 global holiday online sales set to reach around $1.2 trillion compared with $1.14 trillion in 2022 — essentially a flat trend. Retailers are recommended to consider timely discounts, friendly return policies and the use of AI to drive personalized service, promotions and commerce experiences. The statistics, from the Salesforce Shopping Index, are based on an analysis of more than 1.5 billion visitors to sites using Salesforce’s Customer 360 suite, including a
Search Engine Land
AUGUST 23, 2023
Search engines, especially Google, are in a constant state of evolution. Earlier this month, Google announced de-emphasizing HowTo and FAQ rich results in search. Last year, to promote more user-centric content, Google added “experience” to their foundational criteria of expertise, authority, and trust, urging marketers to hone in on what matters to end users and consumers.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Martech
AUGUST 23, 2023
Developing a solid strategy will help your organization use new ABM technology effectively. In fact, strategy should come first. The technology piece comes at the end of that strategy. “If ABM tech should be the last step of your strategy, what do ABM organizations need to do to get greater returns on their investment?” asked Kristina Jaramillo, President of consulting firm Personal ABM at The MarTech Conference.
Search Engine Land
AUGUST 23, 2023
Artificial intelligence (AI) is over-hyped. AI is not the panacea to your business’s woes. AI will not fix your unproductive team. AI will not catapult your career overnight. AI is an emerging technology that has captured the zeitgeist, and its long-term impact is unknown. Three tenets of my argument for why AI will not change your job include: The need for emotional intelligence.
CMO Network
AUGUST 23, 2023
Focusing on showing underrepresented groups that they belong with you, does not alienate other consumers who are not part of that community.
Influence & Co
AUGUST 23, 2023
We put AI-generated content to the test. Can you tell which article was written by AI and which was written by humans?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
SmartBrief - Marketing
AUGUST 23, 2023
In a world where visual media is killing the radio, podcasts have emerged to save it. Radio and podcast PR are essential to cut through the noise and provide a direct line to engaged audiences. Whether you’re an expert in your field or someone with a compelling story to tell, the power of radio and podcasts lies in their ability to amplify your message.
Spiralytics
AUGUST 23, 2023
Creating helpful content is only half of the journey when it comes to optimizing your website for search. You also have to make sure that your content is organized and tagged properly so that search engines can properly read it. This is where schema markup comes in. Schema markup is all about tagging your content to help search engines better interpret the context of a web page, allowing them to rank your content appropriately on the results page.
SmartBrief - Marketing
AUGUST 23, 2023
This post is sponsored by Adobe. Generative AI is intrinsically related to the future of digital work. With technological advancements, small and medium-sized businesses (SMBs) can become faster and smarter as they modernize how they work. Breakthroughs in generative AI solutions can inspire creativity, increase productivity, provide exceptional customer service, and improve overall efficiency.
Rock Content
AUGUST 23, 2023
As a professional who has been working with the public for almost 10 years, I can say that content creation is a fundamental aspect of modern marketing and communication strategies for marketing agencies. In fact, 88% of marketers who already do SEO work plan to increase or maintain their investment this year, while Content Marketing was listed as one of the top priorities for Marketing teams in recent searches.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Use Insider
AUGUST 23, 2023
Understanding Link Tracking Protection: A digital privacy shield Apple is waving goodbye to tracking parameters in its mail and messaging apps, and while users are in private browsing mode. Broadly, iOS 17 will automatically eliminate URL parameters from messages, mail, and links, making it difficult to tie interactions back to a specific user. It’s a safeguard that empowers users to control their data, deciding who gets to follow their online steps and who doesn’t.
Rock Content
AUGUST 23, 2023
Although photography is part of most (if not all) design curricula, it was only recently that I decided to deepen my knowledge beyond the basics. It might not be obvious to say that photography and design are complementary fields, but they certainly share various concepts. That’s what I’m here to discuss today: how photography has enhanced my design process.
ConsumerTalk
AUGUST 23, 2023
Companies look to incentivized purchases to increase sales, boost customer retention, and collect consumer data. How can you create a well-designed incentive?
Duct Tape Marketing
AUGUST 23, 2023
The Impact of Community written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Lloyed Lobo In this episode of the Duct Tape Marketing Podcast , I interview Lloyed Lobo. He is an entrepreneur, podcast host, and community builder. He is the co-founder of Boast.ai, where he leveraged the Community-Led Growth model to bootstrap the company.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
CMO Network
AUGUST 23, 2023
Consumers expect tailored, curated experiences and brands must now deliver a future of shopping that includes hyper-personalization and experiences.
Martech
AUGUST 23, 2023
Retail media networks (RMNs) are in the unique position of being both the current and next big thing in advertising. Current. Walmart’s RMN, Walmart Connect, is responsible for 12% of the company’s profits. One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. Retail profit margins tend to be slim – in the 3% to 4% range.
Hootsuite
AUGUST 23, 2023
If you’re struggling to get eyes on your Facebook content, your posts might be missing a key element: Facebook hashtags. Hashtags are a powerful tool for discovery on many social media platforms, including Instagram and TikTok , but users often overlook the power of Facebook hashtags. No problem – it can be our little secret! If you want to build a strong audience on this platform, you’re going to need a Facebook hashtag strategy.
Buffer Marketing
AUGUST 23, 2023
Question: How many social media platforms should a local business be using? Realistically, it is a challenge to manage multiple platforms well with the limited resources of a small business. – Keegan Edwards There’s no end to the tasks small business owners have to juggle daily. When you’re managing everything from strategy to sales, adding a dozen social media accounts into the mix is just not sustainable.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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