Martech

NOVEMBER 29, 2023

Marketers who think of their customers’ and prospects’ best interests in everything they do tend to create marketing that resonates better and is overall more effective. While most marketers believe they’re customer-centric, certain behaviors demonstrate it. Let’s look at five ways to prove your team focuses on customers. 1. You’re positioned to serve oversell In many large, traditional companies, marketers are told to support selling at all costs.

Customer 93

Customer Customer Journey Marketing Marketers 93

Aspiration Marketing

NOVEMBER 29, 2023

Social media has revolutionized how businesses interact with their audience and attract new customers. But its impact goes beyond sales and marketing. It has become an indispensable tool for companies to showcase their unique employer brand and attract top talent.

Branding 205

Branding Marketing Marketers Customer 205

Calvyn Lee Blog

NOVEMBER 29, 2023

Email used to be a relaxing and calming experience. Keeping that unread message count at zero by diligently sorting each message into its proper folder was satisfying. My, how times have changed. Now inboxes overflow with unsolicited spam that’s impossible to unsubscribe from. Important messages get lost in the deluge of clutter. How did we get here?

Management 130

Management Customer Email Marketing Digital Marketing 130

Search Engine Land

NOVEMBER 29, 2023

A strong content strategy is key to engaging your audiences and driving conversions. The Content Marketer’s Funnel breaks down a proven three-stage framework to help you attract your target audience, create compelling content that drive engagement, and convert readers into customers. It outlines the metrics and KPIs to track at each stage, so you can continually optimize and prove the ROI of your content.

Digital Marketing 139

Digital Marketing Content Marketing Marketing Marketers 139

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Martech

NOVEMBER 29, 2023

In a move that may significantly impact some email marketers, Google is set to start deleting inactive email accounts this week. Google initially announced the plan, which only applies to accounts that haven’t been used for at least two years, in May, giving users six months to take action. Inactive email accounts don’t engage with marketing emails and don’t respond to messages or make purchases, which means on some level, Google might be doing email marketers a favor by presenting this pu

Email Marketing 128

Email Marketing eCommerce Customer Journey Marketing 128

Search Engine Land

NOVEMBER 29, 2023

Google Ads exec Jerry Dischler has stepped down after more than 15 years to take on a new challenge. The tech giant was not able to disclose what the “new challenge” is or whether he would remain within the business, but did tell Search Engine Land that the decision was not related to the recent federal antitrust trial. After more than a decade working in advertising, Google explained it was only natural for Dischler to want to try something new.

Price 121

Price User-Generated Advertising Advertisers 121

Search Engine Land

NOVEMBER 29, 2023

Google Search added new Organization markup which now supports name, address, contact information, and other business identifiers. The previous markup previously supported only logo and URL structured data fields. “Today we’re expanding our support for organizational information by extracting additional administrative data,” Irina Tuduce and Alex Jansen, Google Shopping software engineers announced.

Communications 116

Communications SEO 116

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. This is because automation can help take care of mundane tasks, like scheduling, compiling reports and even responding to common questions asked in DMs. However, there still needs to be a human element to your Instagram strategy. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns.

User-Generated 114

User-Generated Analytics Management Social Media Marketing 114

Search Engine Land

NOVEMBER 29, 2023

LinkedIn introduced tools and upgrades to assist marketers in measuring their ad campaigns more effectively: Conversions API (CAPI). Website Actions. Document ads upgrades. Why we care. Accurate measurement of campaign performance enables advertisers to make informed decisions, allocate resources efficiently and demonstrate the value of their efforts to clients and management.

Whitepaper 112

Whitepaper Law Advertising Advertisers 112

Customers.ai

NOVEMBER 29, 2023

In the world of B2B sales, reaching your target audience has become a bit like finding a needle in a haystack. It’s a challenge, and with the recent email spam filter updates from the likes of Google and Yahoo, getting into those coveted inboxes is becoming even trickier. It’s why we launched B2B by Customers.ai. For years, B2B sales teams have relied on tools like Demandbase, ZoomInfo, and Clearbit to identify who has visited their site.

Transform 111

Transform CRM Key Performance Indicator Analytics 111

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance. GDPR: a quick summary The General Data Protection Regulation or GDPR, articulates stringent directives for any entity that collects, processes or stores per

Management 109

Management Law Analytics Marketing Strategy 109

Search Engine Land

NOVEMBER 29, 2023

Google is no longer just a search engine. It is adopting social signals that increasingly impact content visibility across Google surfaces like Search, News and YouTube. This shift requires brands to rethink what it means to do SEO today and beyond. The article explores how Google is expanding into a surface ecosystem, why followership matters for visibility, and some initial ideas for brands looking to increase followers on Google.

Transform 107

Transform eCommerce SEO Promotion 107

Hubspot Marketing

NOVEMBER 29, 2023

A car fire ignited a viral marketing moment for the Stanley brand. On November 15, TikTok user @danimarielettering posted a video showing the aftermath of her car catching on fire. Though the car was totaled, her Stanley Quencher tumbler was intact and still had ice in it. @danimarielettering Thirsty after you catch on fire? @Stanley 1913 is like no problem i gotchu #fyp #carfire #accident #stanleycup ♬ original sound - Danielle The video quickly went viral and has gone on to rack up more than 8

PR 104

PR Influencer Marketing Branding Marketing Strategy 104

Search Engine Land

NOVEMBER 29, 2023

Most Americans have spent November watching Black Friday ads. But on the other side of the pond, most of their British cousins have been watching Christmas ads (a.k.a., “adverts”). Yes, Black Friday sales have become common in the U.K. over the past decade, but Brits don’t celebrate Thanksgiving. So, right after Halloween, most digital marketers in Old Blighty launch their Christmas ad campaigns.

Shoppers 106

Shoppers Retail Digital Marketing Advertising 106

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Social Media Examiner

NOVEMBER 29, 2023

Ready to bring on more clients? Wondering how to augment and allocate resources as you grow? In this article, you'll discover how to put the right processes and people in place to support growth. How to Overcome the Challenges of Growing Your Marketing Agency Running a small business is filled with ups and downs, struggles […] The post How to Grow Your Marketing Agency: Scaling With Intention appeared first on Social Media Examiner.

Marketing 104

Marketing Marketers Place 104

Search Engine Land

NOVEMBER 29, 2023

Other brands can copy your style, tone and strategy — but they can’t copy your data. Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences. Join ActionIQ and Snowplow to learn the value of composing your stack – decoupling the data collection and activation layers to drive more intelligent targeting.

Whitepaper 105

Whitepaper Branding Customer Marketing 105

Martech

NOVEMBER 29, 2023

The enterprise-wide adoption of AI is adding to marketers’ responsibilities but diminishing their control over key technologies. That’s the conclusion of new Gartner reports about what CMOs need to focus on in the coming year. AI technologies are prompting organizations to pursue more digital growth initiatives which are being handled by cross-functional teams.

Non-Profit 102

Non-Profit CMO Health Marketing 102

Search Engine Land

NOVEMBER 29, 2023

Reddit has rolled out a new certification to its Ads Formula marketing hub. The course, titled “Reddit Ads Creatives”, is a free hour-long session for intermediate marketers that covers how to: Build engaging ad creatives. Adhere to Reddit ads best practices. Run creative A/B tests. Engage with the Reddit community. Adapt creatives to holiday moments throughout the year.

Education 100

Education Search Marketers Branding Marketing 100

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Martech

NOVEMBER 29, 2023

More than half of Americans expect future improvements in customer service thanks to the integration of artificial intelligence. This despite perceived bad experiences in the past with AI-driven customer service. This is another signal that consumers anticipate AI impacting their experiences right across the customer journey. Infobip survey. The survey, conducted by Propeller Insights for Infobip, a global omnichannel communications platform, collected responses from a gender-balanced group of 1

Customer 102

Customer Customer Journey Communications Marketing 102

illumin

NOVEMBER 29, 2023

A great ad makes it easy to reach new audiences, increase engagement, and gain new customers. But what is it that makes an ad great? Skittles think they may have found the secret formula with their latest Taste the Rainbow campaign. This eye catching addition to the ad campaign is a conversation starter that places the brand onside with customer interest and privacy.

Advertising 94

Advertising Advertisers Place Branding 94

Orbit Media Studios

NOVEMBER 29, 2023

By Andy Crestodina There are so many use cases for generative AI and marketing. Of course, there are some good ones for social media. Take any social media asset and there’s probably a way to plan it, create it or improve it using AI. So let’s pick one… the LinkedIn profile. Today we share three ways to use generative AI to improve your LinkedIn profile and the content you post on LinkedIn.

User-Generated 92

User-Generated Social Media Marketing CMO Analytics 92

Martech

NOVEMBER 29, 2023

Other brands can copy your style, tone and strategy — but they can’t copy your data. Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences. Join ActionIQ and Snowplow to learn the value of composing your stack – decoupling the data collection and activation layers to drive more intelligent targeting.

Customer 92

Customer Branding Marketing Marketers 92

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Hubspot Marketing

NOVEMBER 29, 2023

Looking to grow your company’s reach? Education marketing is the answer. Here, you can grow demand for your product, services, or institutions as more people choose online education. The data speaks loudly: The global e-learning industry is set to reach $457.8 billion by 2026. How do you develop your first education marketing campaign? How much money and time do you need to invest?

Education 88

Education Gen Z eBook Marketing 88

CMO Network

NOVEMBER 29, 2023

Embrace AI to enhance strategic impact and human insights. Discover marketing fluidity by balancing AI and human creativity.

CMO 107

CMO Marketing Marketers 107

Influence & Co

NOVEMBER 29, 2023

You want your company’s site to become a Google ranking machine. You also know that in 2022, Google doubled down on its desire for "EEAT-able" websites. What better way to feed Google’s craving for experience, expertise, authoritativeness, and trustworthiness than by peppering your content with backlinks? Yet, you’re not sure about the best route to start building links for SEO.

SEO 80

SEO Content Marketing Marketing Marketers 80

CMO Network

NOVEMBER 29, 2023

Kendall Jenner recently launched a tequila brand called 818, anonymously. Here’s how she’s teaching us all to break norms, build brands and redefine leadership.

Branding 89

Branding CMO 89

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Exposure Ninja

NOVEMBER 29, 2023

Google’s new AI-powered search engine SGE ( Search Generative Experience ) is poised to be released in the coming months. It is expected to reduce the amount of organic traffic websites enjoy from search , unless those websites also rank in the few linked slots in the SGE panel. Briefly, we have found the keys to ranking your website in Google’s SGE are: Extremely closely matching the information you publish with the phrase you are trying to rank for.

User-Generated 59

User-Generated SEO Health Place 59

CMO Network

NOVEMBER 29, 2023

Google Cloud, a contender in the cloud computing arena, orchestrated a savvy advertising gambit during Amazon Web Services' annual re:Invent conference.

Advertising 91

Advertising Advertisers CMO 91

Customers.ai

NOVEMBER 29, 2023

In the world of B2B sales, reaching your target audience has become a bit like finding a needle in a haystack. It’s a challenge, and with the recent email spam filter updates from the likes of Google and Yahoo, getting into those coveted inboxes is becoming even trickier. It’s why we launched B2B by Customers.ai. For years, B2B sales teams have relied on tools like Demandbase, ZoomInfo, and Clearbit to identify who has visited their site.

Transform 52

Transform CRM Key Performance Indicator Analytics 52

CMO Network

NOVEMBER 29, 2023

In a significant shift towards enhancing organizational security, Amazon Web Services (AWS) has introduced Amazon One Enterprise, a palm-based identity service.

CMO 79

CMO 79

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding