Content Marketing Institute
JULY 12, 2023
Does your executive team think content “automagically” happens? To change that – and get support for scaling your practice – go step by step to establish this five-point blueprint.
Aspiration Marketing
JULY 12, 2023
Recruitment marketing encompasses a range of activities, including employer branding, social media recruiting, candidate experience, and talent attraction initiatives. The objective of recruitment marketing is to make the company an attractive place to work and create a pipeline of talented candidates for future hiring needs.
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Hubspot Marketing
JULY 12, 2023
Since getting purchased by Elon Musk, Twitter has been in a highly-publicized tailspin. Between staff cuts , unpopular feature changes , public disputes with reputable media entities, and declining traffic and ad revenue , the platform has had a tumultuous year. One thing Twitter hasn’t had to deal with in its 17-year history is direct competition. While there are plenty of other popular social media platforms, they all serve different purposes.
Buffer Marketing
JULY 12, 2023
When I started my business, I was far from a content strategy or digital marketing expert. I launched BAUCE Magazine with an English degree and a dream: To create a lifestyle site that would help women from disadvantaged backgrounds attain wealth, build their empires, and look good while doing it. So, I just wrote the kind of content I’d like to read, everything from career development tips to what Beyoncé wore last weekend.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hubspot Marketing
JULY 12, 2023
With the uncertainty of the job market, having an updated resume that reflects your experience has never been more critical. As you update your CV, you may wonder how long your resume should be and what it should include. The length of your resume depends on how long you’ve been working, the types of work you’ve done, and the jobs you’re applying for.
Search Engine Land
JULY 12, 2023
Twitter is reportedly blocking links to its new rival, Meta’s Threads. Reports started surfacing on Monday that Twitter was selectively blocking links to Mark Zuckerberg’s latest social networking app. Users noted that while some links worked, others noticeably did not. The move means it will be more difficult for people to track down conversations on Threads and locate users’ profiles.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
JULY 12, 2023
Customer service teams are constantly under pressure. While customers expect them to respond immediately and know all the answers, siloed teams, opaque workflows and fragmented customer data across channels add to the challenges support teams face on an ongoing basis. They need the right tools to make swift, efficient decisions and provide the kind of personalized customer care needed in today’s competitive environment.
Martech
JULY 12, 2023
With the deprecation of third-party cookies looming large and data privacy and compliance taking center stage, enterprises have had to adapt their customer data strategies substantially. Many are exploring various approaches, with data clean rooms (DCRs) emerging as a prominent option. What are data clean rooms? A data clean room is a collaborative environment where two or sometimes more participants (brands, publishers, advertisers, groups within a company, or other entities) come together to s
AWeber
JULY 12, 2023
The full power of AWeber’s email design tool is now available and optimized for editing your messages on the go, using your mobile web browser. Whether you’re starting with a new message or making last minute edits to a scheduled broadcast, the AWeber message editor travels with you from desktop to device - no app installation required. The power of the message editor With AWeber’s message editor you have the power to design professional grade marketing messages and newsletters with no design or
Martech
JULY 12, 2023
IAB Tech Lab has released a finalized first version of guidance and standards for data clean rooms (DCRs). The emerging technology is used by marketers to securely enhance first-party data and help activate this data in campaigns. The organization first released both Open Private Join & Activation (OPJA) specifications and Data Clean Rooms Guidance for public comments in February.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Land
JULY 12, 2023
Earlier this week, Google began sending out email notices through Google Search Console to those site owners where their site’s INP scores were not up to snuff. These notices had the subject line, “Core Web Vitals INP issues detected on your site.” INP replacing FID. As a reminder, Google told us a couple of months ago that INP will replace FID in March 2024.
Martech
JULY 12, 2023
Salesforce is increasing its prices by an average of 9% next month, the company announced yesterday. This is the company’s first price hike in seven years. What will be affected. Sales Cloud, Service Cloud, Marketing Cloud, Industries and Tableau are all slated to see increases in August. Dig deeper: Salesforce: AI is the new UI The new pricing will go into effect globally for new customers and existing customers purchasing new clouds in August 2023.
Use Insider
JULY 12, 2023
About Roisin Roisin is the eCommerce Trading Manager at Clarins, where she’s been for the last two and a half years. Her main focus is driving revenue and increasing conversions, working closely with Insider to improve the brand’s personalization strategy to achieve CRO targets. With her passion for customer-centric strategies and commitment to continuously improving the customer experience, Roisin is a key player in shaping Clarins’ success in the competitive beauty industry.
Unbounce
JULY 12, 2023
Being a marketing agency used to be pretty dramatic. Coming up with an incredible, can’t-miss pitch for Heinz. Working at the eleventh hour to keep the Lucky Strike account. Showing up drunk to a presentation for Life Cereal. Oh, hang on. We’re just having flashbacks to Mad Men. What a show, huh? But how would modern-day Don Draper feel in a world where AI marketing tools are helping businesses create whole marketing campaigns—something that required a marketing agency not too long ago?
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
Search Engine Journal
JULY 12, 2023
Google unveils experimental AI notebook NotebookLM to summarize documents, answer questions, and generate ideas. The post Google Launches NotebookLM – An AI Note-Taking Assistant appeared first on Search Engine Journal.
Search Engine Land
JULY 12, 2023
Video advertising is a powerful tool for brands looking to engage audiences and drive conversions. Among the digital advertising giants, Amazon has cemented its position with a versatile suite of advertising solutions that cater to diverse marketing goals and audience demographics. This guide covers Amazon’s video advertising solutions and how brands can leverage them to enhance their digital advertising strategies.
Search Engine Journal
JULY 12, 2023
Harness local influencers to amplify your international content marketing efforts and reach international audiences with this guide. The post How To Collaborate With Local Influencers To Drive Global B2B Content Marketing Success appeared first on Search Engine Journal.
Search Engine Land
JULY 12, 2023
Google is accused of illegally using copyrighted content and stealing the personal information of millions of Americans to train its AI products. The allegations were made in a proposed class action lawsuit in San Francisco on Tuesday by eight individuals, who say they are seeking to represent the millions of internet users affected. If Google is found guilty of violating federal privacy and consumer protection laws, it could owe at least $5 billion in damages.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
CopyBlogger
JULY 12, 2023
If you want to be your own boss, set your own work hours, and never manage a single employee, solopreneurship. Continue Reading The post Solopreneurs: Definition, Business Ideas, And Action Plan appeared first on Copyblogger.
Search Engine Land
JULY 12, 2023
Executives have much on their plate and little time to get through it all. When presenting PPC results to a CMO or VP of marketing, many marketers make the mistake of diving too far into the weeds of their work. Tailoring your delivery to your audience is crucial for any communication, whether it’s a presentation, an email or a report. Here are three ways to make your next delivery to an executive successful. 1.
Search Engine Journal
JULY 12, 2023
Elon Musk announced xAI with AI experts from DeepMind, OpenAI, Google, and Microsoft. Will it unlock the code to reality or create another ChatGPT clone? The post xAI: Elon Musk’s Endeavor To Unlock Mysteries Of The Universe appeared first on Search Engine Journal.
Search Engine Land
JULY 12, 2023
If you manage ecommerce PPC accounts in Google Ads, you likely have used Performance Max campaigns since mid-2022. You also know that the insights and reporting are limited. We can’t control how much of our budget goes to top-of-funnel strategies like video, display and discovery campaigns. We can’t see how that spend is broken out through Google’s automation.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Influence & Co
JULY 12, 2023
We've said it before, and we'll say it again: We absolutely love celebrating our clients' content marketing wins! Seeing our clients succeed is our "why," and we are honored to be a part of our clients' journeys toward achieving their biggest goals.
Search Engine Journal
JULY 12, 2023
Discover advanced techniques for your SEO audit, such as merging data sets and extracting data from URLs, utilizing the power of Excel and Google Sheets. The post Advanced SEO Audit Techniques: Excel appeared first on Search Engine Journal.
Litmus
JULY 12, 2023
Thank you, email geeks. Each quarter, G2 and TrustRadius recognize the best of the best software companies, rating them on usability, leadership, performance, and more. We’re thrilled to be recognized (again!) from G2 and TrustRadius in their Summer 2023 awards. And it’s all thanks to you and your stellar reviews. At Litmus, we believe in supporting our customers and community above all—and while it’s always great to win an award, it’s even better that it’s for delivering on our promise to do s
Search Engine Journal
JULY 12, 2023
Find out how Microsoft resolved a security breech of the email accounts of 25 organizations, including government agencies. The post Microsoft Mitigates Hacker Access To Government Email Accounts appeared first on Search Engine Journal.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
SmartBrief - Marketing
JULY 12, 2023
Heightened, ongoing economic impacts can bring increasingly-tight purse strings – from both consumers and advertisers. For publishers looking to monetize their content, this can bring a host of challenges, as their primary source of income is put at risk. Naturally, diversifying your sources of revenue can provide a fallback in challenging economic times — but did you know it can also help to promote creativity ?
Rock Content
JULY 12, 2023
Google Search and Google Maps have become the two favorite Digital Marketing tools for small companies. The reason is simple: digital transformation turned the internet into a powerful ally for anyone looking to attract customers and build strong relationships with them. If we type “IT store + CITY” or “Pizza near me” in Google Search, we don’t want to read articles or news — we want a list with options, opening hours, location, customers’ feedback, etc.
Sachs Marketing Group
JULY 12, 2023
Using an on-page SEO checklist provides a structured approach to enhancing your website’s visibility and ranking on search engines. It offers a systematic plan for optimizing individual page elements like keywords, title tags, meta descriptions, and content structure. Implementing this checklist ensures your website meets search engine guidelines and delivers an engaging, high-quality user experience, crucial for increased traffic and conversions.
Use Insider
JULY 12, 2023
Where does Insider’s Architect solution fit into this? By leveraging the power of AI, Insider’s cross-channel journey orchestrator, Architect, helps businesses understand user behavior, preferences, and intent, allowing for the creation of highly targeted remarketing campaigns. Through its intuitive interface, businesses can easily set up audience segments, define triggers and events, and design personalized messages that resonate with their target audience on their preferred channels.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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