Aspiration Marketing
MAY 14, 2025
Is your business growth hitting a plateau? You're likely not alone. Many businesses focus solely on lead generation, missing a crucial piece of the puzzle. True, sustainable growth stems from a broader vision. We're talking about strategic partnerships that open new doors, market expansions that diversify revenue, and customer relationships that stand the test of time.
Buffer Marketing
MAY 14, 2025
I have a tendency to treat coming up with content ideas as a solo sport. I’m used to sitting with my thoughts, combined with a post format I saw that I loved and want to recreate. And when I’m stuck, I scroll through my bookmarks with hundreds of post ideas for something to remix. I’ve been fortunate that that system works time and time again for me — but it’s not the only way to create.
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Martech
MAY 14, 2025
Marketing was already a top-five use case for Databricks customers, and today’s launch of its new Data Intelligence for Marketing platform formalizes the company’s efforts to unify marketing data in one place and make it easily accessible. It’s the first time Databricks, which has a decade of experience in the cloud data space, has launched a product designed specifically for marketers, and it speaks to the importance of data and AI to modern marketing organizations.
Sprout Social
MAY 14, 2025
With 20.8 million social media users, its estimated around 76% of Australians are actively engaged on social networks. But how can brands effectively reach these users? The first step is to take a closer look at the social media demographics in Australia. From generational trends to platform preferences, we cover the must-know details about Aussie social users and their online behaviours.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Martech
MAY 14, 2025
“GTM failure isn’t just missed revenue. It’s stranded CapEx, bloated OpEx and irreversible opportunity cost. In a fiduciary era, that’s not just bad business it’s an existential risk.” Fortune 500 CEO, from a recent interview I recently published part of an interview with a public company CFO, which ignited a conversation among marketing, sales and finance leaders across multiple channels.
Backlinko
MAY 14, 2025
You can create the most helpful, well-optimized content on the web. But if you mess up the title tag, none of that will matter. The title tag is the blue, clickable headline that shows up in search results. Its also your one shot at convincing a reader to choose your content over everyone else’s. A subtle tweak to the title tag can make all the difference.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Backlinko
MAY 14, 2025
Youre setting goals. Publishing content. Reporting on growth. But deep down, youre still asking: Are we aiming too high? Too low? Are we even on track? That uncertainty is normal but its also a signal that you need an SEO forecast. At Backlinko, we do SEO forecasting throughout the year. We use it to map planned content, track production costs, and project traffic and revenue gains.
Martech
MAY 14, 2025
In response to a 90% spike in marketers using its platform over the past year, Amplitude unveiled a suite of analytics features built specifically for marketing teams today. The company has a reputation among product teams that want to understand how customers use their digital products. The platform is popular among companies focused on product-led growth (PLG), which must optimize the product experience to retain users and help with upsell and cross-sell opportunities.
Backlinko
MAY 14, 2025
Substack was initially released in August 2023 as a graphic design platform. Within its first year since release, Canva hit a milestone of 600 thousand users. Now, over 220 million users create designs in Canva and the company hit $3 billion in annualized revenue. Canva Statistics (Top Picks) Canva has 220 million active users worldwide. Canva has 21 million paying users.
Martech
MAY 14, 2025
Twilio today unveiled new features for its customer experience platform to deliver personalized experiences before, during and after engaging with a business Central to this is an enhanced Twilio Segment Customer Data Platform (CDP), which the company says provides a rich data orchestration layer providing more precise, scalable and context-rich personalization based on real-time intent signals.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Practical eCommerce - Marketing
MAY 14, 2025
The U.S. accounts for roughly half of global retail media spend, but a new BCG survey finds robust activity in four other regions. The post Charts: Retail Media Trends Worldwide appeared first on Practical Ecommerce.
SMA Marketing
MAY 14, 2025
In this episode of the Growth Nexus Podcast, host Ryan Shelley sits down with Vahbiz Cooper, Digital Marketing Manager at Demandbase, to unpack what it takes to create an authentic, high-performing influencer strategy in B2B marketing. While many influencer campaigns feel scripted and hollow, Vahbiz shares how her team prioritizes relationship-building, authenticity, and humor to.
Duct Tape Marketing
MAY 14, 2025
Human Connection Is a Growth Tactic written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Johnathan Grzybowski In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Grabowski, co-founder and Chief Marketing Officer at Penji, a leading on-demand design platform offering unlimited design services.
yorCMO
MAY 14, 2025
Discover how to turn profitability into sustainability by building a resilient business for long-term success.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
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