Wed.May 14, 2025

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Beyond Lead Generation: Business Development Fuels Sustainable Growth

Aspiration Marketing

Is your business growth hitting a plateau? You're likely not alone. Many businesses focus solely on lead generation, missing a crucial piece of the puzzle. True, sustainable growth stems from a broader vision. We're talking about strategic partnerships that open new doors, market expansions that diversify revenue, and customer relationships that stand the test of time.

Customer 147
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How I Turned One Community Conversation Into Weeks' Worth of Content

Buffer Marketing

I have a tendency to treat coming up with content ideas as a solo sport. I’m used to sitting with my thoughts, combined with a post format I saw that I loved and want to recreate. And when I’m stuck, I scroll through my bookmarks with hundreds of post ideas for something to remix. I’ve been fortunate that that system works time and time again for me — but it’s not the only way to create.

Branding 101
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Databricks takes aim at marketers with new platform for data and AI

Martech

Marketing was already a top-five use case for Databricks customers, and today’s launch of its new Data Intelligence for Marketing platform formalizes the company’s efforts to unify marketing data in one place and make it easily accessible. It’s the first time Databricks, which has a decade of experience in the cloud data space, has launched a product designed specifically for marketers, and it speaks to the importance of data and AI to modern marketing organizations.

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Title Tags: How to Write Them (+ Steal Our Formulas)

Backlinko

You can create the most helpful, well-optimized content on the web. But if you mess up the title tag, none of that will matter. The title tag is the blue, clickable headline that shows up in search results. Its also your one shot at convincing a reader to choose your content over everyone else’s. A subtle tweak to the title tag can make all the difference.

SEO 76
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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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5 signs your GTM is too risky and what to do about it

Martech

“GTM failure isn’t just missed revenue. It’s stranded CapEx, bloated OpEx and irreversible opportunity cost. In a fiduciary era, that’s not just bad business it’s an existential risk.” Fortune 500 CEO, from a recent interview I recently published part of an interview with a public company CFO, which ignited a conversation among marketing, sales and finance leaders across multiple channels.

Finance 94

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GenAI is already telling your brand’s story — are you guiding it?

Martech

As digital transformation reshapes marketing, generative AI is redefining how brands create content, engage customers and scale operations. GenAI’s capabilities including its role as a consumer connection channel give marketers a better understanding of the customer journey, enabling a more personalized approach. But that doesn’t mean much if brands arent AI-ready.

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How to Do Realistic SEO Forecasting Step-by-Step (+ Template)

Backlinko

Youre setting goals. Publishing content. Reporting on growth. But deep down, youre still asking: Are we aiming too high? Too low? Are we even on track? That uncertainty is normal but its also a signal that you need an SEO forecast. At Backlinko, we do SEO forecasting throughout the year. We use it to map planned content, track production costs, and project traffic and revenue gains.

SEO 68
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Amplitude brings marketing and product teams together in one platform

Martech

In response to a 90% spike in marketers using its platform over the past year, Amplitude unveiled a suite of analytics features built specifically for marketing teams today. The company has a reputation among product teams that want to understand how customers use their digital products. The platform is popular among companies focused on product-led growth (PLG), which must optimize the product experience to retain users and help with upsell and cross-sell opportunities.

Product 97
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Canva User and Revenue Statistics

Backlinko

Substack was initially released in August 2023 as a graphic design platform. Within its first year since release, Canva hit a milestone of 600 thousand users. Now, over 220 million users create designs in Canva and the company hit $3 billion in annualized revenue. Canva Statistics (Top Picks) Canva has 220 million active users worldwide. Canva has 21 million paying users.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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Twilio unveils new features for customer data platform

Martech

Twilio today unveiled new features for its customer experience platform to deliver personalized experiences before, during and after engaging with a business Central to this is an enhanced Twilio Segment Customer Data Platform (CDP), which the company says provides a rich data orchestration layer providing more precise, scalable and context-rich personalization based on real-time intent signals.

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Charts: Retail Media Trends Worldwide

Practical eCommerce - Marketing

The U.S. accounts for roughly half of global retail media spend, but a new BCG survey finds robust activity in four other regions. The post Charts: Retail Media Trends Worldwide appeared first on Practical Ecommerce.

Retail 61
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How Demandbase Masters Authentic Influencer Strategy with Vahbiz Cooper

SMA Marketing

In this episode of the Growth Nexus Podcast, host Ryan Shelley sits down with Vahbiz Cooper, Digital Marketing Manager at Demandbase, to unpack what it takes to create an authentic, high-performing influencer strategy in B2B marketing. While many influencer campaigns feel scripted and hollow, Vahbiz shares how her team prioritizes relationship-building, authenticity, and humor to.

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Human Connection Is a Growth Tactic

Duct Tape Marketing

Human Connection Is a Growth Tactic written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Johnathan Grzybowski In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Grabowski, co-founder and Chief Marketing Officer at Penji, a leading on-demand design platform offering unlimited design services.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Profitability to Sustainability: Building a Business That Lasts

yorCMO

Discover how to turn profitability into sustainability by building a resilient business for long-term success.

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