Content Marketing Institute
FEBRUARY 29, 2024
Knowing your content goals is one thing. Knowing how you’ll achieve them is another. A content plan outlines all the specific steps for activating the vision expressed in your content strategy. Focus on these four areas to build one.
Aspiration Marketing
FEBRUARY 29, 2024
Online reviews are like a megaphone for your business. They hold immense power, influencing customer decisions and shaping your online reputation. Just imagine someone searching for your services online. Dozens of similar businesses pop up, each vying for their attention. What catches their eye? Positive Google Reviews, acting like glowing recommendations, instantly boosting trust and credibility.
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Search Engine Land
FEBRUARY 29, 2024
Google has added new search developer documentation for structured data carousels (beta). The new documentation can be found here and is under the “early adopters program.” This structured data is for a new carousel rich result that’s in beta, “which is a list-like rich result that people can scroll horizontally to see more entities from a given site (also known as a host carousel),” Google wrote.
Sprout Social
FEBRUARY 29, 2024
In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge? At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
FEBRUARY 29, 2024
The impact of Google’s Search Generative Experience on ads within Google’s SERPs has been explored in a new study. Research conduct by SEO platform SE Ranking found that: Regardless of SGE snippet presence, ads appear more often at the bottom of search results. Ads at the top of the SERP accompany SGE snippets more often than shopping ads (carousels).
Social Media Examiner
FEBRUARY 29, 2024
Want to boost your lead conversions instantly? Wondering what makes a lead gen offer irresistible? In this article, we’ll explore how to build lead generation funnels that convert. Why Are Lead Generation Funnels so Important for Marketers and Business Growth? If your business depends on generating leads, you need a high-converting funnel. Without enough qualified […] The post Lead Generation Funnel Strategy: From Idea to Execution appeared first on Social Media Examiner.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
illumin
FEBRUARY 29, 2024
Out-of-home advertising is returning to pre-pandemic levels. The format is projected to hit double-digit growth this year, led by a rise in programmatic digital out-of-home (pDOOH). From financial services to travel and tourism, the data points to a significant increase in ad spend across multiple categories. Dive into these trends in our upcoming Inside Scoop webinar with Drew Thachuk , Director of Channel Partnerships at leading OOH ad tech developer Broadsign.
Search Engine Land
FEBRUARY 29, 2024
Google Chrome is rolling out updates to make changes and improvements to the search suggestions it shows in the search box within its browser. Google will show what others are search for with the “ people also search for ” section. Google will also show image thumbnails for some search suggestions in Chrome. I believe many of these features have been live in the main Google.com search interface for many years.
illumin
FEBRUARY 29, 2024
YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. User creation is the heart of the video-sharing site’s business model, and it should be at the heart of advertisers’ strategy too. For marketers looking to take their potential customers on a full-funnel journey, YouTube is a fantastic resource for connecting with audiences in a meaningful and effective way.
Search Engine Land
FEBRUARY 29, 2024
Google confirmed that it deliberately withholds channel-specific KPIs for Performance Max campaigns because it could be “misleading.” Some advertisers suspect Google is not being fully transparent about PMax campaign performance data because doing so would impact its ability to push automation. What Google is saying. When an advertisers asked why Google doesn’t offer channel-level reporting for PMax campaigns in the Google Ads Help Center, a spokesperson replied: “It inte
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
FEBRUARY 29, 2024
“Do more with less” is a popular theme in marketing today. I cringe every time I hear this phrase because it usually means one of two things: Reduction of headcount with no reduction in expected results. Reduction of budget with no reduction in expected results. Including this phrase in your 2024 marketing plan deck may prompt at least one team member to start job hunting.
Search Engine Land
FEBRUARY 29, 2024
For years, Google and Bing have dominated paid search. Brands have focused most of their PPC budgets on these two search titans. However, the search landscape is evolving rapidly. Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. These alternative platforms come packed with engaged users actively searching for products, inspiration and information.
Martech
FEBRUARY 29, 2024
In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. Consulting organizations There are a wide variety of consultancies specializing in delivering marketing and sales technology-related services, from sma
Search Engine Land
FEBRUARY 29, 2024
In PPC advertising, the skills and knowledge of ad buyers directly impact campaign success and return on investment. So, what separates good ad buyers from the truly world-class? The journey from a novice to an expert in ad buying is paved with trials, errors and invaluable lessons. This article delves into personal experiences and industry insights, offering a comprehensive guide to mastering the art of ad buying. 1.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Martech
FEBRUARY 29, 2024
A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. As email providers like Gmail continue to crack down on poor sending practices, it’s more crucial than ever for marketers to build and maintain a clean, engaged email list. This requires following current best practices and email regulations.
Hubspot Marketing
FEBRUARY 29, 2024
Many brands use email marketing for lead nurturing, relationship building, and customer acquisition. Healthcare brands are not an exception. While recent statistics put email ROI at $36 for every dollar spent , knowing how to craft your healthcare email is key to unlocking this monetary value. I’ll share 15 of my favorite healthcare emails in this article and why they work.
Kuno Creative
FEBRUARY 29, 2024
Appeasing the ever-changing “Google machine” to get your brand ranked high and seen by the masses can feel like trying to think of the magic word to unlock a hidden treasure. Instead of attempting to crack a code, businesses have to continuously optimize their online presence for search engines, which is why many are investing in technical SEO services so they don't have to tackle these tasks alone.
Litmus
FEBRUARY 29, 2024
The email marketing landscape in 2023 was tumultuous to say the least. Amidst the ever present buzz of a looming recession, marketers navigated a world where email volume was on the rise, new AI-powered innovations were front and center, and subscriber expectations were skyrocketing. On top of this, increasing data privacy regulations heightened the need for marketers to lean into first-party data.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
CopyBlogger
FEBRUARY 29, 2024
Most of the advice to get more followers on Twitter is the same – post valuable content consistently. Yet many. Continue Reading The post How To Get More Followers On Twitter (Avoid These Mistakes) appeared first on Copyblogger.
Litmus
FEBRUARY 29, 2024
In the realm of email marketing, few things are sadder than working hard on an email and sending it out, only to see Gmail truncate your content with the dreaded “[Message clipped]” text. Gmail is the second-most popular email client , and we know that avoiding unnecessary user experience friction is important for increasing engagement with your content.
Hubspot Marketing
FEBRUARY 29, 2024
As of 2023, there are over 26.5 million ecommerce websites around the world. Talk about a competitive industry. It’s hard not to be intimidated by the sheer number of ecommerce sites shoppers have to choose from, especially since I’m in the process of launching my own ecommerce business — a vintage home goods store. The home goods industry is certainly a crowded space, so I know how important it is to get my site’s technical SEO right if I want a chance at showing up in search results to get in
Scoop.it!
FEBRUARY 29, 2024
Introduction What is a vision statement? Why should your company have one? These are both important questions to consider when starting or rebranding a business. In short, a vision statement is the overarching perspective of your company’s mission. It is the guide for the direction your business is heading. You’ll often see them referred to as the company’s “north star.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Buffer Marketing
FEBRUARY 29, 2024
With a background in the dynamic airline industry, I transitioned into small business ownership ten years ago, where I became intimately involved in marketing tasks. During this time, I stumbled upon search engine optimization (SEO) and recognized its pivotal role in driving business success. Over the past decade, I've immersed myself in mastering the nuances of SEO, initially for my ventures and later extending my expertise to assist friends, family, and clients as a consultant.
The LeadG2 Blog
FEBRUARY 29, 2024
So, your social media is humming along, you’re generating leads, and everything is feeling like it’s working as it should. Sounds ideal, right? Well, think again! Because you might be missing out on an iceberg’s worth of potential! The number of leads that you’re currently happy with is just a fraction of what you and your brand are capable of generating.
AWeber
FEBRUARY 29, 2024
When you think of a website, you probably imagine a homepage with a menu linking to various categories and sub-pages. But not every business or creator needs a classic multi-page website. For many, a long-scrolling, single-page website could be the perfect solution. Which approach is right for you? And if you decide to create a one-page website, what crucial elements do you need to include?
Customers.ai
FEBRUARY 29, 2024
It’s no secret that privacy updates are upending the advertising landscape. Cookie deprecation alone could cost publishers $10 billion and that’s just publishers! A study from Google showed 75% of people expect the removal of third-party cookies would have a significant impact on core drivers of performance from audience matching to campaign management to reporting to user acquisition.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Set Up
FEBRUARY 29, 2024
Welcome to the CMO Spotlight, dedicated to exploring the minds and journeys of marketing’s top leaders. At Set up , we're focused on championing stories that matter. In the spirit of Black History Month, Set up CEO, Joe Koufman , virtually sat down with Sheraun Britton-Parris , the Chief Marketing Officer at Cordance , to discuss why following her gut is her superpower, the importance of customer-centric marketing, and the inspirational story of how Nathan Nearest Green, an enslaved black man, t
Zumvu
FEBRUARY 29, 2024
In today's fast-paced business environment, Enterprise Mobility Management (EMM) has emerged as a critical facilitator for enhancing operational efficiency and competitiveness.
SocialPilot
FEBRUARY 29, 2024
Social media is indeed a powerful tool to achieve various marketing objectives like reaching a wider audience, increasing brand awareness, fostering customer engagement, and cost-effectively generating leads. Businesses turn to social media management services to leverage the expertise of professionals to help create effective social media strategies and navigate the complexities.
SMA Marketing
FEBRUARY 29, 2024
Selecting the right keywords is one of the most important steps in your content and SEO strategy. While increasing organic traffic to your website may be a top priority, attracting the right audience is the key to success. Whether you’re an experienced marketing executive or a new small business owner, choosing relevant keywords for your brand may seem daunting.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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