Hubspot Marketing
JUNE 5, 2023
The future of marketing is undoubtedly intertwined with AI. The question now becomes: how will you fold it into your work? The HubSpot Blog surveyed 1,300+ professionals to see how they use AI in their day-to-day work and where they see the biggest benefits of this technology. We hope these insights will help you find the best areas to supercharge your marketing with AI.
Search Engine Land
JUNE 5, 2023
Chrome extensions provide a quick and easy way to execute boring and repetitive tasks. Extensions can be a huge time saver in SEO. But many still don’t focus on building them. One reason is that some marketers are unable to code complex tools, so they use whatever tool is available. That said, you don’t always need to invest your time learning difficult skills or spending money on an expensive developer to build a new complex tool.
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Hubspot Marketing
JUNE 5, 2023
AI has undoubtedly upended the way professionals across the organization work. And content creation is no exception. Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. From automating content creation to improving personalized recommendations, AI is reshaping the content marketing landscape.
Unbounce
JUNE 5, 2023
Imagine, for a moment , that you’re a marketer in the late ’90s. The internet has just started to take off. It’s exciting, it’s terrifying, and you’re not quite sure if you’ll be replaced by a dial-up modem or a dancing baby GIF. But it’ll definitely be one of those two things. Take whatever you want—just don’t hurt our careers!
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Hubspot Marketing
JUNE 5, 2023
Steve Jobs, the iconic co-founder of Apple, was a master of persuasion. His ability to convince billions of people to buy his products at premium prices was no coincidence. While technical innovations and relentless advertising played a role, the true secret to his success lay in the persuasive techniques that he employed. Techniques that anyone can learn and adopt.
Social Media Examiner
JUNE 5, 2023
Want to raise the bar on your social media marketing? Wondering how leading industry professionals deliver exceptional results? In this article, six marketing experts share the social media marketing tactics they’re using to execute successful marketing campaigns. #1: Be a Strategic Marketer on Facebook, Not a Creator Newsflash: being a creator is only sustainable as […] The post 6 Advanced Social Media Marketing Tips appeared first on Social Media Examiner.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Businesses Grow
JUNE 5, 2023
Whatever happened to Web3? Not long ago, every conference was stuffed with speakers pontificating about NFTs, tokenized economies, and digital wallets. We were promised that Web3 is ownership. Web3 is freedom. Decentralization is the future. In 2022, Web3 was the dominant topic at the SXSW annual gathering of thought leaders. In 2023, there was barely a mention.
Search Engine Land
JUNE 5, 2023
Last month, I shared my first GPT-enabled Google Ads script. It identifies missing RSA headlines and suggests new variants. This month, I wanted to push the limits of GPT a little harder and see if I could get it to write my next script for me. Spoiler alert: It worked! But it needed some handholding to get there. I’ll teach you how I engineered the prompt to get a successful result.
CMO Network
JUNE 5, 2023
The D'Amelio family is making their mark with D'Amelio Footwear. A brand that combines style and comfort. I interviewed Charli, Marc and Heidi D'Amelio at their event.
Search Engine Journal
JUNE 5, 2023
Use 11 tips to optimize your Performance Max campaigns and expect better results while also benefiting from the time savings promised by automated campaign types. The post 11 Tips To Get The Best Out Of Performance Max Campaigns appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
JUNE 5, 2023
Marketing and IT staff don’t see the world the same way, which can cause friction for inter-departmental projects. This article explains the key points of friction and shows how to break through those barriers and enhance communication and effectiveness. Solving the IT/marketing divide is increasingly crucial as technology becomes central to almost every aspect of business.
Buffer Marketing
JUNE 5, 2023
When I started my digital marketing company, BDY Consult , seven years ago, I kept running into a problem that’s all too common for mission-driven founders. The customers who I most wanted to serve—small business owners and solopreneurs, particularly in historically underserved communities—could rarely afford my services. I’d hop on a free consultation call with prospect after prospect who was so excited about how I could help them grow—but when it came to talk
Search Engine Journal
JUNE 5, 2023
Google's John Mueller seeks advice on hiring SEO consultants; experts emphasize experience, customization, and ethical practices. The post Google’s John Mueller Seeks Advice On Hiring SEO Consultants appeared first on Search Engine Journal.
Search Engine Land
JUNE 5, 2023
With 39 million views, Netflix’s “Wednesday” earned the top spot on YouTube’s Cannes Ads Leaderboard 2023, a roundup of the top global video ads since last year’s festival. Leading video ads trends. Music (Telecom Egypt, Qatar Airways, Orange Egypt, Burger King), authenticity (Peacock, Netflix, HBO Max/The Last of Us), cross-generational appeal (Bulgari, Peacock) and emotion (HBO Max, Bulgari and Qatar Airways) were the hooks that elevated the most popular video ads
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
CMO Network
JUNE 5, 2023
The challenge has been to interpret large quantities of ever-changing data to create clear prioritization and messaging. It's a problem statement tailor-made for AI.
Martech
JUNE 5, 2023
Demand generation and acceleration platform Integrate has announced the forthcoming launch of a new app, Mobile Connect, helping B2B marketers gather lead data on the move, especially at third-party events. Mobile Connect, which will be available for download from iTunes and Android app stores in Q3, will ingest lead data by capturing images of badges or business cards.
Hootsuite
JUNE 5, 2023
I n writing this introduction, roughly 40 different Blue-related jokes ran through the writer’s mind. Overwhelmed by choice, she decided to spare her audience (that’s you) from her subpar dad humor and simply introduce the piece on Twitter Blue. Hello, fellow tweeters, creators, and marketers! It pleases me to introduce a guide to Twitter Blue. We’ll cover the features and benefits of a Twitter Blue subscription, how it works, and how much it costs.
Martech
JUNE 5, 2023
Global marketing and communications company Publicis Groupe announced it will join the Coalition for Content Provenance and Authenticity (C2PA), an initiative aimed at providing a framework for authenticating human-produced content. Publicis Groupe, one of the “big four” agency companies, will serve as a Steering Committee member for C2PA. Steering Committee founding members include Adobe, BBC, Intel, Microsoft and other media and tech firms.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
CMO Network
JUNE 5, 2023
Kindred Works is a new and innovative company that is re-imagining rental housing to address the climate and housing crisis.
Vertical Response
JUNE 5, 2023
In today’s world of digital marketing, email marketing has become a crucial tool for businesses of all sizes. With the help of email marketing software, companies can not only promote their products and services but also build strong relationships with their customers. In this article, we’ll explore the significance of email marketing and how it can benefit your business.
Ariyh
JUNE 5, 2023
New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 19,217 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok What are the latest ecommerce trends that you can use to boost your business? Read the State of eCommerce 2023 report to find out: What influences people most when shopping online?
CMO Network
JUNE 5, 2023
Vanessa Van Edwards, author of CUES, explains how to create a website that demonstrate warmth and competence, two characteristics that increase charisma.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Set Up
JUNE 5, 2023
Set up ’s Business Development and Marketing Associate, Alexis Quarcoo, has an ongoing series on her Twitter account, @Alexisfromsetup (go ahead and click that “follow” button!), called #MotivationalMonday where she highlights her favorite motivational quotes from previous guests featured in the CMO Spotlight Series. Here is a list of some of her favorite quotes (in no particular order) from marketing leaders in the CMO Spotlights that will give you a burst of motivation for the week and brighte
Rock Content
JUNE 5, 2023
You know that iMac, iPhone, iPad and iCloud are part of the same family of products and services, right? And, maybe not everyone knows, but the Oreo cookie, Trident gum, the Halls bullet and Milka chocolate are also from the same manufacturer. Okay, but why am I telling you all this? First, because the same thing happens here at Rock Content. Products like Ion and WriterAccess , and initiatives like the Jam Sessions webinar series and our interactive newsletter The Beat all form part of our pare
Use Insider
JUNE 5, 2023
Bridging the gap between customer expectations and CX User expectations are changing rapidly–now more than ever, there is a heightened awareness and scrutiny towards pricing and value when making purchasing decisions. When you add to this the constant bombardment of campaigns across different channels, it’s no surprise that impatience is growing. Users want transparency and prefer streamlined experiences without unnecessary redirects or excessive clicks-to-action Today’s consumers want to: Engag
Rock Content
JUNE 5, 2023
A Inteligência Artificial é um assunto em alta nos últimos meses. Com a criação e acessibilidade de ferramentas como o ChatGPT e Synthesia, a forma como estratégias de marketing digital são pensadas vem mudando consideravelmente, especialmente no trabalho de redatores e revisores de texto. Com alguns cliques, o bot é capaz de produzir textos surpreendentemente coerentes, muitos dos quais parecem ser feitos por um ser humano.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Marketing Insider Group
JUNE 5, 2023
Gone are the days when traditional SEO tactics, like keyword stuffing and link building, ruled the digital space. Now, it’s all about mastering the art of capturing attention on social media platforms, where cat videos and viral challenges can make or break your online presence. But that’s not all. Did you know that AI is taking over the internet?
Rock Content
JUNE 5, 2023
A Inteligência Artificial é um assunto em alta nos últimos meses. Com a criação e acessibilidade de ferramentas como o ChatGPT e Synthesia, a forma como estratégias de marketing digital são pensadas vem mudando consideravelmente, especialmente no trabalho de redatores e revisores de texto. Com alguns cliques, o bot é capaz de produzir textos surpreendentemente coerentes, muitos dos quais parecem ser feitos por um ser humano.
Hootsuite
JUNE 5, 2023
Receiving a donation for your nonprofit is the absolute best. It’s amazing, delightful, a perfect experience, 10/10, would recommend. But asking for that money? An awkward, terrible, tedious grind. Uggghhh. We just want to save the children nowwww. Luckily, we live in an age where asking for donations is the easiest it’s ever been. As long as your nonprofit organization has a social media account , you’ve got a platform to help spread the word and mobilize support for your cause — no door-knocki
Kevin Indig
JUNE 5, 2023
Set yourself up for success in the new AI-powered Search world. Google’s new Search Generative Experience (SGE) brings the biggest change ever to SEO, and backlinks remain critical. In a world where everyone can create the same content, brands need to increase their web footprint. But building credible links that get clicks is tough without a partner. dofollow.io builds relevant, authoritative and organic links throughout the web - with many public case studies to prove it!
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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