Mon.Apr 11, 2022

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How to Build Your Brand With Instagram: 11 Tried-and-True Strategies

Hubspot Marketing

Instagram has demonstrated tremendous growth, with its community reaching over 2 billion monthly users in 2021. Despite its impressive reach, many business owners are still overlooking its marketing potential. As a result, they're leaving high levels of engagement, brand awareness, and even profit on the table. But why? In just 12 months, we used Instagram to gain 400,000 followers for Foundr -- which translated to over 70,000 email subscribers.

Branding 145
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16 of the Best TikTok Tools to Improve Your Marketing

Hootsuite

Do you have a trusted box of TikTok tools? If not, it’s time to build one. As of 2021, TikTok had 78.7 million users in the US alone. And it’s projected to reach 89.7 million users by 2023. The app keeps growing its user base with no sign of slowing down. For you, that means more opportunities to reach your audience. But with opportunity comes competition.

Analytics 124
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How Does the TikTok Algorithm Work In 2022?

Hubspot Marketing

As a platform with high engagement and growth potential, TikTok is a favorable app for businesses that want to get their solutions in front of more people. According to TikTok, 49% of users (over 490 million people) seek and discover something new on the app each month. TikTok's highly personalized algorithm delivers relevant content to users through the For You feed, keeping users engaged.

Gen Z 121
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Google’s Hummingbird Update: How It Changed Search via @sejournal, @martinibuster

Search Engine Journal

Hummingbird set the stage for dramatic advances in search. Learn what Google Hummingbird really was to better understand the impact it eventually had on SEO. The post Google’s Hummingbird Update: How It Changed Search appeared first on Search Engine Journal.

SEO 119
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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How to Use Retail Bots for Sales and Customer Service

Hootsuite

It’s happening: Robots are taking over. Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 billion USD. Besides ecommerce sales growth, retail bots bridge the gap between online and offline interactions, improve customer satisfaction, and contribute to higher in-store sales.

Retail 114
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Web3 is the most powerful technology your brand is not embracing

Sprout Social

You’ve probably been hearing the terms blockchain, crypto and non-fungible tokens (NFTs) thrown around a lot lately. What you may not know is they’re part of the greatest shift in the internet since the advent of Facebook. An evolution known as web3. I’ll spare you the technical jargon around blockchain technology—the foundation for web3—there are countless articles that cover that ground.

Branding 110

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Keys to successful marketing experimentation

Martech

It’s not uncommon for marketers to claim “consistency is key.” Still, experimentation is becoming more important than ever. With third-party cookies phasing out of key browsers, marketers are shifting targeting strategies to adopt new ways to drive performance. Digital marketing has opened the door to vast amounts of data. Access to martech platforms, such as the Google Marketing Platform and Adobe Analytics, enable marketers to analyze campaign performance, convert audiences,

Marketing 106
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3 Efficient Strategies to Create a Successful Work From Home Experience

Zumvu

Before 2020, companies used remote work as a perk to entice new employees and improve job satisfaction in a way that health benefits and paid leave do.

Health 105
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Skyscraper Content the Right Way: How To Truly Help Your Readers

Content Marketing Institute

Content marketers think skyscraper content may help their brand reach new heights in search rankings. But if they equate skyscraper with length, they’ll see their goals crumble. Here’s how to do it right.

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20 Top Selling Shops on Etsy

Practical eCommerce - Marketing

Etsy is the go-to marketplace for sellers of unique, handmade jewelry, crafts, gifts, and creative supplies. Here are the top 20 shops on Etsy. The post 20 Top Selling Shops on Etsy appeared first on Practical Ecommerce.

eCommerce 103
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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How to plan for problems with proactive customer service

Martech

Proactive customer service is generally very popular with consumers, one study by InContact found it had an 87% approval rate. This makes it very popular among marketers, who find it useful for increasing sales and reducing customer churn. However, a poorly executed effort can cause considerable harm by confusing customers and increasing costly assisted-service contacts.

Customer 102
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Onboarding: Is It Better To Have Teammates Start Together Or Stagger Their Onboarding?

Buffer Marketing

We’ve done a lot of hiring over the years and one of the questions we’ve asked ourselves has been: is is better to have new Buffer teammates who will be on the same team start at the same time or to stagger their start dates? We’re a relatively small team and since we’ve been actively hiring for multiple roles over the last year and a half we’ve wondered what’s best for both teammates and hiring managers.

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Instagram Summit Highlights

Many Chat

Our second annual Instagram Summit has come to a close, and while we’re sad it’s over, we are stuck on all the great information that was shared and the people we met! So, for memory’s sake, let’s take a look at some of the highlights from the Summit: ManyChat Co-Founder and CEO Mike Yan Shared Strategies to Supercharge Instagram Growth.

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Valtech picks up a specialist digital healthcare agency

Martech

Valtech, the digital transformation provider that operates across a number of verticals including retail, travel and hospitality, financial services and manufacturing and distribution has added to its digital health capabilities with the acquisition of The Berndt Group (TGB). TGB is a digital agency that also operates in several verticals with a special focus on health.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Rebranding A Company Or Organization: When, Why, And How

CMO Network

Rebranding is a common effort firms, organizations, and even professional sports teams take to increase value. To understand the process, Autumn Sterrett, the COO of the branding agency VHS Design Co., as well as their Creative Director, Rachel Hardin talked about key aspects of a rebrand.

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Good morning: Living in a world without cookies

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and won’t a cookieless world seem strange? I had that thought last week when my Instagram feed suddenly filled with ads for a product I was not remotely in-market for.

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Google March 2022 product reviews update is finished rolling out

Search Engine Land

Almost three weeks after Google launched the 3rd version of the product reviews update, it is now done rolling out.

Product 97
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Why your clients struggle with marketing reporting

Martech

28% of small business owners have no visibility into how their marketing agency uses their budgeted spending. The last thing your clients want to do is chase down reporting across multiple tools and channels and try and make sense of it themselves. The biggest value you can provide to your clients as an agency is transparent and actionable reporting.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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A financial expert’s tips on creating a smart discount strategy

Quikly

Spending money might be a part of life, but that doesn’t mean your consumers enjoy doing it.

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Referral Programs: A Guide for Small Business

Duct Tape Marketing

Referral Programs: A Guide for Small Business written by John Jantsch read more at Duct Tape Marketing. Running a business is hard But with a good referral program it doesn't have to be As a small business owner you are probably thinking about helping your current customer or trying to figure out how to increase sales. But you've also got to think about increasing leads, and that is where referral programs come in.

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Try These Email Marketing Ideas to Drive Growth

Litmus

Regardless of your industry, audience size, or level of sophistication involved with your email program, it never hurts to experiment with new email marketing ideas that will help you drive growth. That’s why we’re proud to share some of the hot tips and email marketing ideas our very own Jaina Mistry, Senior Email Marketing Manager at Litmus, shared on the recent Salesforce webinar “ 8 Email Best Practices for 2022 to Drive Growth.”.

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SEO’s Whisper Network Hasn’t Stopped Conference Harassment. What’s Next? via @sejournal, @mirandalmwrites

Search Engine Journal

It’s time to take this out of the whisper network and shine a light on SEO conference harassment, where and when it’s happening. The post SEO’s Whisper Network Hasn’t Stopped Conference Harassment. What’s Next? appeared first on Search Engine Journal.

SEO 93
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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Email continues to convert but “everything a customer receives should make them feel valued”: Cheetah Digital’s Tim Glomb

Econsultancy

“Consumers no longer give a damn about your marketing plan,” states Tim Glomb, VP Content for Cheetah Digital. “And they no longer take the path that you’ve laid out for them when they’re engaging with your brand.” Instead, Glomb told Econsultancy’s Jim Clark on a recent webinar, “consumers control their own journey from discovery through to loyal customer, and marketers need to be more agile than ever in supporting that landscape.

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Top 6 CMS For Core Web Vitals via @sejournal, @martinibuster

Search Engine Journal

Core Web Vitals Technology Report names which CMS have the best CWV performance. Number 1 crushes the competition. The post Top 6 CMS For Core Web Vitals appeared first on Search Engine Journal.

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Mother’s Day 2022: 3 search trends to know

Search Engine Land

Mother’s Day is May 8 in the U.S. Which means if you haven’t started planning your PPC campaigns, you’re already behind.

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Facebook Ads For Beginners: FAQs, How To Set Up & Time-Saving Tips via @sejournal, @macuraa

Search Engine Journal

New to Facebook Ads? Cut your learning curve and improve ROI with 6 steps to get you started and tips to help you succeed. The post Facebook Ads For Beginners: FAQs, How To Set Up & Time-Saving Tips appeared first on Search Engine Journal.

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

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Video: Googlers Lined Up On 1st Day Back At Google NYC Office

Search Engine Roundtable

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Pinterest Bans Climate Change Misinformation via @sejournal, @brookeosmundson

Search Engine Journal

Pinterest rolled out a new content policy to combat misinformation on climate change. It's the first digital platform to provide clear and distinct guidelines. The post Pinterest Bans Climate Change Misinformation appeared first on Search Engine Journal.

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What Does it Take to be the Head of Marketing?

Digital Marketer

Imagine this… you wake up one morning and are told that you’re running a marathon that day. You have not prepared for the marathon, but you need to head to the starting line within an hour. Running this marathon was not your idea. You have considered running one in the past, but have never thought beyond the “conceptual” stage of the process. Before now you had no plan other than “I want to complete a marathon at some point in my life,” but now it has to happen today.

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Mobile SEO: A Complete Guide [Ebook] via @sejournal, @lorenbaker

Search Engine Journal

With our newest ebook, "Mobile SEO: A Complete Guide," get ready to unlock new levels of mobile SEO success! The post Mobile SEO: A Complete Guide [Ebook] appeared first on Search Engine Journal.

eBook 88
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.