Aspiration Marketing
AUGUST 11, 2022
Using PPC, or Pay Per Click ad campaigns is one of the most popular methods of marketing to an online audience. Whether you are growing a local business or expanding an international corporation, PPC ads provide flexibility when it comes to placement and cost. Knowing how to reduce wasteful spending on your next PPC campaign is possible by keeping the following tips and tricks in mind.
Hubspot Marketing
AUGUST 11, 2022
No one wakes up in the morning and decides, “I’m going to buy something today.” Instead, they go through a path to purchase that includes research and evaluation before committing to a sales call. That journey is called the buyer’s journey. Because consumers are more informed and empowered than ever, it’s important to deeply understand your buyer persona and their journey so you can create content that helps them along that path while positioning you as an authority in your space.
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Search Engine Journal
AUGUST 11, 2022
Yoast SEO Plugin update causes fatal errors on WordPress websites. The post Yoast SEO 19.5 Update Causes Fatal Errors appeared first on Search Engine Journal.
Content Marketing Institute
AUGUST 11, 2022
Simply showing up on social isn’t enough anymore. You need to engage on the right channels with the right content delivered the way your audience likes to engage. Try these expert tips to update and refine your social media strategy.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Search Engine Journal
AUGUST 11, 2022
While some of the Google changes target low-quality content and spam, other updates aim to improve the searcher's online experience. The post Google Algorithms & Updates Focused On User Experience: A Timeline appeared first on Search Engine Journal.
Hubspot Marketing
AUGUST 11, 2022
90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. You can’t just build a brand with a great logo, quirky copy, and a pleasing palette. Audiences today are looking for something more.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hootsuite
AUGUST 11, 2022
Brand awareness: It’s one of those concepts you know you need to understand, but perhaps you find it somewhat… hard to pin down? You’re not alone. On the surface, it’s simple. Brand awareness = people being aware of your brand. But how do you measure that? And what’s the exact brand awareness definition that makes sense for your business? We explain everything you need to know about how to create an effective brand awareness strategy below.
Litmus
AUGUST 11, 2022
It’s time for us to look back at the most popular email clients from June to July 2022. Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more—analyzed from over 1.3 billion opens in July 2022 with Litmus Email Analytics. Before diving in, we’ve got an update to share: we’ll be reporting on email client market share in three-month increments moving forward.
Martech
AUGUST 11, 2022
The stakes have never been higher for marketers and agencies to produce striking content efficiently. There are also more challenges than ever to the content production process because the number of channels have increased dramatically. “[Content] plays a critical role in attracting new customers as well as fostering existing customer relationships,” said Anthony Welgemoed, founder and CEO of creative work software company Ziflow at The MarTech Conference.
Search Engine Roundtable
AUGUST 11, 2022
Google may be testing showing search refinements in the autocomplete, Google Suggest, in the desktop search experience. We saw this a year or so ago in mobile search and now we see it on desktop search.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
CopyBlogger
AUGUST 11, 2022
Now that you’ve studied headline writing, it’s time to learn how to write a blog post introduction. Your blog post. Continue Reading. The post How to Write a Blog Post Introduction That Grabs and Holds Attention appeared first on Copyblogger.
Econsultancy
AUGUST 11, 2022
The metaverse is widely talked-about as the “next internet”, with many businesses eagerly making investments in things like online gaming platforms, VR and AR, NFTs, and other virtual goods and experiences to prepare for this anticipated shift in our physical and virtual lives. Gartner has published a prediction that by 2026, 25% of people will be spending at least one hour per day in the.
Search Engine Roundtable
AUGUST 11, 2022
Here is a recap of what happened in the search forums today.
Search Engine Journal
AUGUST 11, 2022
Enchant the press (and the public) by leveraging tools specific to news search intent, so you can build a campaign with a huge following. The post 7 Steps To Building A Kickass Digital PR Campaign appeared first on Search Engine Journal.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Roundtable
AUGUST 11, 2022
Google has launched some improvements to featured snippets, about this result and the content advisories in Google Search. MUM now works with featured snippets to help Google understand the notion of consensus and then highlight words in the featured snippets, known as callouts.
AWeber
AUGUST 11, 2022
Jonas Troyer, the owner of Troyer Websites , offers website design services, in addition to some complimentary services, like search engine optimization (SEO), social media advertising, graphic design, and more. He knows that it’s often easier and more cost-effective to look to your existing customers to increase your revenue, rather than trying to find new customers.
Search Engine Roundtable
AUGUST 11, 2022
Google has confirmed it had a reporting issue in the Google Search Console Performance Report for Discover traffic. Google said the issue was on July 26th and may result in a drop in clicks and impressions on or around that date.
Martech
AUGUST 11, 2022
B2B marketers take note: 72% of your buyers say they are more likely to buy from socially responsible businesses, according to a recent survey. That’s 17 points higher than the general public. Additionally, 48% of B2B buyers say they’re “much more likely to” buy from these firms, compared to 29% of consumers. There’s a big gender gap on this among the B2B population, but not the one you might expect: 57% of men are in the “much more likely” group, compared to 35% of women, according to the Amer
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Journal
AUGUST 11, 2022
Google's Multitask Unified Model (MUM) algorithm is now capable of identifying when multiple high-quality sources agree on the same fact. The post Google’s Algorithms Can Understand When Sources Agree On Same Fact appeared first on Search Engine Journal.
Martech
AUGUST 11, 2022
We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.
Search Engine Roundtable
AUGUST 11, 2022
Google has the gtin12 property to the Product structured data documentation in its help center. Note, the gtin12 property was always supported but Google just didn't have it in the documentation until today. Google also clarified that you can use the generic gtin property for all GTINs, but Google said it recommends that you use the most specific one if possible.
Search Engine Journal
AUGUST 11, 2022
Search isn't just about matching keywords. Use AI re-ranking to customize results down to individual level - here's how. The post AI Re-Ranking For Semantic Search appeared first on Search Engine Journal.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Scoop.it!
AUGUST 11, 2022
Your business probably has hundreds, or even thousands of customers who have interacted with the brand in the past. But how many of those would choose your brand, reliably , over every other competitor? Brand loyalty is incredibly valuable, but it’s also a bit nebulous. It’s hard to define, it’s hard to measure, and it’s definitely hard to achieve, even with the best content curation strategy on your side.
Industrial Marketer
AUGUST 11, 2022
Digitally speaking, your manufacturing website is your best chance to put your company’s best foot forward, one step ahead of the competition. Like trade show booths, manufacturing websites should include strong imagery and messaging to increase traffic and convince your audience to spend time on your site, before they move on to a competitor’s website.
Exposure Ninja
AUGUST 11, 2022
Looking for a simple way to increase conversions? Unsure why your blog posts aren’t convincing readers to buy? That could all be changed by making the most of three little letters: CTA. So, you’ve written an awesome, insightful, SEO optimised blog post for your website. Nice one! Now, time to copy-and-paste in the same one-line call to action you used in your last post, right?
Search Engine Roundtable
AUGUST 11, 2022
Google has deleted and 404ed the Rich media file best practices. Google said removed its "documentation about rich-media files, such as Silverlight and Flash." Why? This is the best part, Google wrote "turns out it's not 2005 anymore.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Kuno Creative
AUGUST 11, 2022
What should a medical technology company do if they have an exciting new product ready for the limelight, but have no brand name or marketing materials? This was the challenge that a medical software company faced when it was ready to introduce its new platform for vascular and neurovascular conditions. Unlike any other product before, the company’s new platform enabled physicians to make faster, more accurate diagnostic and treatment decisions.
Quikly
AUGUST 11, 2022
If you’ve been keeping up with our text message marketing blogs, you may recall a recent post we wrote on the five elements of a strong text message marketing campaign. Originally, we tackled the topic from a psychological perspective, incorporating elements around the brain science of simplicity, urgency, timeliness and more.
Search Engine Journal
AUGUST 11, 2022
Wix is integrating Search Console URL Inspection API, giving users an easy way to view site health in Google search. The post Wix Integrates Google URL Inspection API appeared first on Search Engine Journal.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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