Sprout Social

AUGUST 23, 2022

Over the past few years, plenty of us have become accustomed to remote or hybrid work. The shift led to monumental changes in the way we connect in our roles and with our team. But even with the experience we’ve gained, companies are still struggling with how to engage workers in a virtual workspace. The metaverse may have the answers. Consumers are steadily grasping the importance of this emerging technology with 39% saying virtual, artificial or extended reality technologies will play a role i

Food 135

Food Health Transform Place 135

Kuno Creative

AUGUST 23, 2022

To B2B social or not to B2B social? That’s been an ongoing question since the dawn of social media. Most companies today would agree that social media is a necessary component of their marketing program. But with a far lower number of followers and participation than B2C companies enjoy, not every company fully embraces the value they can gain from the time and resources they spend on trying to keep up with the B2C Jones.

Social Media Marketing 124

Social Media Marketing B2C Marketers Marketing 124

CopyBlogger

AUGUST 23, 2022

You might have mixed feelings about learning how to start writing. On one hand, tips for beginner writers get you. Continue Reading. The post How to Start Writing: Zap Your Reaction to Criticism and Grow from ‘Good Enough’ appeared first on Copyblogger.

Content Marketing 117

Content Marketing Marketers Marketing 117

Hubspot Marketing

AUGUST 23, 2022

More businesses and social media platforms are relying on digital creators to boost brand awareness, revenue, and engagement — making digital content creation popular among marketers and creatives. But what exactly is a digital creator and how can you become one? In this blog, we're going to explore what a digital creator is, the difference between being a creator versus an influencer, and how to get started in content creation.

Health 117

Health Entertainment Education Place 117

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Search Engine Roundtable

AUGUST 23, 2022

Google's Ad Liasion, Ginny Marvin, confirmed on Twitter last week that there are no plans to add support ad customizers for responsive search ads, not now and not in the near future.

Customer 116

Customer 116

Practical eCommerce - Marketing

AUGUST 23, 2022

U.S. marketing expenditures are the highest in years. Could Apple's iOS privacy changes be the cause? The post Has Apple Changed the Advertising Industry? appeared first on Practical Ecommerce.

Advertising 111

Advertising Advertisers eCommerce Marketers 111

Sprout Social

AUGUST 23, 2022

Trying to figure out how to make money on YouTube? Because there’s a big window of opportunity for monetizing videos. . Recent YouTube stats prove just how dedicated the platform’s base is. Viewers are logging in daily and watching hours upon hours of content per week. . Not to mention YouTube’s staggering $8.6 billion in ad revenue during the fourth quarter of 2021. .

Real Estate 106

Real Estate Promotion PR Entertainment 106

AWeber

AUGUST 23, 2022

BOMONSTER is an artist who creates art and apparel for hot rod, truck, and motorcycle fans using a unique scratchboard style to create his images with a sharp knife. A blackened board is scratched with a sharp Xacto blade revealing a white layer underneath. Connecting with his audience through email. At art shows, BOMONSTER’s customers kept asking if he had an email list to subscribe for updates on his work.

Email Marketing 105

Email Marketing Analytics Product Customer 105

Litmus

AUGUST 23, 2022

Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. In three lessons, we cover data privacy in email marketing as it stands today, plus tips on how to privacy-proof your email program.

Email Marketing 102

Email Marketing Law Marketers Marketing 102

Search Engine Journal

AUGUST 23, 2022

Three changes to Google's Article structured data documentation relaxes Top Stories eligibility requirements. The post Google Updates Article Structured Data Guidelines appeared first on Search Engine Journal.

SEO 102

SEO 102

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

Martech

AUGUST 23, 2022

Recent announcements from streaming giants on their intent to introduce lower-cost, ad-supported offerings are shaking up the streaming TV landscape. In a reversal of its initial commitment to keep its service ad-free, Netflix declared its intent to explore lower-cost, ad-supported subscription plans and partnered with Microsoft to do so. A month before Netflix’s announcement, Disney also telegraphed similar ad-supported intentions for its Disney+ offering.

Digital Marketing 101

Digital Marketing Advertising Advertisers Price 101

Econsultancy

AUGUST 23, 2022

Predictions for the economic potential of the metaverse have ranged from anywhere from $800 billion to $4-5 trillion to $10-30 trillion as investors and businesses speculate about the possibilities offered by what many are calling “the next internet” These ambitious forecasts have attracted many brands to the idea of a presence in the metaverse, where it is predicted that many people will soon be.

Branding 101

Branding Digital Marketing Marketers Marketing 101

Content Marketing Institute

AUGUST 23, 2022

Even if your brand could afford a Super Bowl ad, you may benefit more from a paid influencer marketing strategy. Learn the lessons from five brands that are doing it right.

Influencer Marketing 101

Influencer Marketing Branding Marketers Marketing 101

Martech

AUGUST 23, 2022

MediaMath, the global adtech platform, has announced that it is supporting Unified ID 2.0 , the identity solution developed by The Trade Desk and handed off to the non-profit Prebid.org as a collaborative and open source tool. Unified ID 2.0 is one of the leading alternative identifiers in the adtech space and has been widely adopted by advertisers and publishers.

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Non-Profit Advertising Advertisers 98

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketers

Search Engine Journal

AUGUST 23, 2022

It's possible to get both higher traffic and a better conversion rate. Understand how to influence them by knowing how to calculate conversion here. The post What Is Conversion Rate & How Do You Calculate It? appeared first on Search Engine Journal.

Analytics 98

Analytics SEO Marketers Marketing 98

Zumvu

AUGUST 23, 2022

LinkedIn is one of the most powerful social media tools you can use to grow your business. It can help you increase brand awareness, build authority, generate leads, meet new partners, and much more.

Branding 98

Branding 98

Martech

AUGUST 23, 2022

Today, Simpli.fi announced a new capability for linear TV advertisers using its advertising automation platform, which provides brands, agencies and media companies with 100% incremental reach for CTV households. The Simpli.fi platform includes workflow software and programmatic advertising solutions to execute and manage campaigns across CTV, mobile, web display and other media types.

Advertising 98

Advertising Advertisers Management Branding 98

Search Engine Journal

AUGUST 23, 2022

Learn the specific reasons why you might notice your search rankings dropping during weekends. The post Why Do Our Search Rankings Drop On Weekends? appeared first on Search Engine Journal.

SEO 96

SEO 96

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketers

OnPassive Marketing

AUGUST 23, 2022

Billboard advertising is a dynamic way to promote your business. It’s inexpensive, easily accessible, and you have a lot of people walking by every day. However, there are many benefits that billboard advertising offers in metropolitan cities. This article breaks down the pros and cons of this medium so you can decide whether or not it makes sense for your company.

Advertising 96

Advertising Advertisers Promotion Place 96

CMO Network

AUGUST 23, 2022

I sat down with Yang to discuss the inspiration behind BetterBrand and her launch of ‘The Better Bagel’ in Whole Foods Market.

Food 96

Food Retail CMO Marketers 96

Internet Marketing Ninjas

AUGUST 23, 2022

Being suspended on Google Business Profile is nothing unheard of. Lots of businesses have their listings suspended. How to avoid being suspended and how to get reinstated when you are? To discuss Google Business Profile suspensions and reinstatements, Jim Boykin, founder and CEO of Internet Marketing Ninjas , and Ann Smarty, IMN’s analyst, were joined by Ben Fisher, Google’s trusted Business Profile Product Expert.

Product 94

Product Marketers Marketing 94

Search Engine Roundtable

AUGUST 23, 2022

Google announced on Twitter it has added URL-level data in the example URLs within the Google Core Web Vitals report. Plus Google added that it made some textual changes to the report "to make it clearer.

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90

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketers

Search Engine Journal

AUGUST 23, 2022

Here are some tips you can do to help determine whether a story is real or fake. The post How To Identify Fake News From Real News Online appeared first on Search Engine Journal.

SEO 88

SEO 88

Search Engine Roundtable

AUGUST 23, 2022

Google's John Mueller was asked if mixing topics on a single blog is a bad idea. John implied that yes, it is, at least for users. John said on Twitter "if you're giving financial & medical advice on a beauty blog, I suspect users are - probably rightly - going to find that a bit sus.

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Search Engine Journal

AUGUST 23, 2022

YouTube takes steps to make podcasts more readily available from a dedicated Explore page. The post YouTube Adds New Podcasts Section appeared first on Search Engine Journal.

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Search Engine Roundtable

AUGUST 23, 2022

Do you write poems, creative texts, abstract thoughts, and the like and are wondering how Google Search can and will rank that type of content? Well, John Mueller of Google was asked about that and he said "Search engines don't interpret your poem.

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Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

Digital Marketer

AUGUST 23, 2022

Building strategic partnerships with non-competing companies gives you a chance to cross-pollinate your audiences with similar companies! Cultivating partnerships can help boost both of your brands and credibility! Jeff J. Hunter is an author best known for VA Staffer, a 150-plus team virtual-assistant staffing agency. He helps entrepreneurs and startups build and scale remote teams to dominate their brand category and is the creator of the CORE Branding Method and host of the “Savage Mark

Branding 85

Branding Video Marketing Marketers Marketing 85

CMO Network

AUGUST 23, 2022

An impending recession has forced customers to evaluate their accounts and call the contact center.

Customer 84

Customer CMO 84

Search Engine Roundtable

AUGUST 23, 2022

Here is a recap of what happened in the search forums today.

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Search Engine Journal

AUGUST 23, 2022

New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from GA4 properties, and optimize bids to capture attention. The post Google Display & Video 360 Launches New Custom Bidding Options appeared first on Search Engine Journal.

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Customer Advertising Advertisers 77

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketers