Hubspot Marketing

APRIL 18, 2022

Running a successful website means staying alert for errors like broken pages or slow performance. However, sometimes there are problems that you just can’t avoid, and 404 errors are one of them. A 404 occurs when a user requests a page on your website that doesn’t exist, thus throwing a 404 error page prompting users to return to the right place. No matter how many resources you put into ensuring your website never goes down. there's always a chance that users could end up here.

Entertainment 145

Entertainment Place Shipping Branding 145

Hootsuite

APRIL 18, 2022

To truly be a master of Instagram Reels, it takes more than just a deft touch with a filter. You’ve got to embrace the fine art of the hashtag, too. After all, you can have the very best video in the world — one with a trending audio clip, hilarious edits , a thought-provoking message, and a filter that makes you look like your mouth is full of hot dogs.

Fashion 145

Fashion Food User-Generated Entertainment 145

Content Marketing Institute

APRIL 18, 2022

Accessible content allows anyone to consume your creations. It also signals to everyone that your brand recognizes the value of inclusive content. Here are five ways to make it happen.

Branding 143

Branding 143

Buffer Marketing

APRIL 18, 2022

Earth Day is one of the (many) days when businesses can create or reaffirm a commitment to practicing sustainability. Business owners must take time out to create awareness, especially when climate action is more important than ever. Along with the environmental implications, sustainability is growing in awareness among consumers. A 2021 study by Deloitte found that 34 percent of consumers choose brands that have environmentally sustainable practices.

Fashion 138

Fashion Food Health Education 138

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Hootsuite

APRIL 18, 2022

Are you a brand selling products or services on Facebook or Instagram? You’ll benefit from setting up Facebook Commerce Manager. Even if you just want to advertise on these Meta-owned platforms, there are major advantages to a Commerce Manager account. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

Management 134

Management Shipping Health eCommerce 134

Search Engine Journal

APRIL 18, 2022

Laying a solid foundation will help your SEO strategy pay off for years to come. Don't miss these fundamental first steps. The post 9 Essential Steps In Building A Winning SEO Strategy appeared first on Search Engine Journal.

SEO 131

SEO 131

Hubspot Marketing

APRIL 18, 2022

When it comes to social media , there are a lot of differences in which channels B2C and B2B brands prioritize. According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only 66% of B2C. 60% of B2C businesses leverage YouTube, 24% more than B2B businesses. For Twitter, the same is true – it’s more popular among B2C brands than B2B businesses.

B2C 131

B2C Market Trends Marketers Marketing 131

Search Engine Roundtable

APRIL 18, 2022

Google has rolled out an import tool for migrating your goals from Universal Analytics 3 to Google Analytics 4 for conversion tracking purposes. The goals migration tool allows you to quickly recreate eligible goals from your connected Universal Analytics property as conversion events in your Google Analytics 4 property.

Analytics 126

Analytics 126

Search Engine Journal

APRIL 18, 2022

Do you know where to focus your SEO efforts this year? Gain insights from Conductor's survey of 350+ marketers from enterprise and mid-market companies. The post State Of Organic Marketing In 2022: SEO Top Priorities appeared first on Search Engine Journal.

SEO 125

SEO Marketers Marketing 125

Search Engine Roundtable

APRIL 18, 2022

Google's John Mueller said on Twitter he would recommend again changing URLs and then changing them back, and repeating that, for SEO reasons. The individual wanted to do that for SEO testing but generally, with SEO, changing URLs, is not a recommended strategy unless you are fixing an issue of some sorts.

SEO 111

SEO 111

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Search Engine Journal

APRIL 18, 2022

You work hard at crafting just the right message – don't sabotage your best efforts with these common copywriting mistakes. The post 10 Copywriting Mistakes That Dilute & Weaken Your Messaging appeared first on Search Engine Journal.

Copywriting 119

Copywriting Content Marketing Marketing Marketers 119

Practical eCommerce - Marketing

APRIL 18, 2022

Merchants can sometimes earn extra revenue from selling email ads that target their subscribers. Here are a few quick tips. The post Tips for Selling Ads in an Email List appeared first on Practical Ecommerce.

eCommerce 111

eCommerce Email Marketing Marketing Marketers 111

Search Engine Journal

APRIL 18, 2022

Managing content across several properties can be overwhelming. Here are 8 SEO tools to help you manage huge content projects with less effort. The post 8 Best Enterprise-Level SEO Tools For Content Optimization appeared first on Search Engine Journal.

SEO 112

SEO Management Content Marketing Marketing 112

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. This would give it a CAGR of 12.4% for that period. What’s driving it. As with all things digital, social media has seen its popularity surge during the pandemic. Worldwide 4.48 billion people currently use social media, more than double from 2.07 billion in 2015, according to Backlinko.

Advertising 110

Advertising Advertisers Food Retail 110

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Search Engine Journal

APRIL 18, 2022

Websites should be a functional connection between you and your online audience. Getting rid of the clutter is as easy as these 3 steps. The post Website Spring Cleaning In 3 Easy Steps appeared first on Search Engine Journal.

SEO 107

SEO 107

Martech

APRIL 18, 2022

Image provided by Mohala. “Most eyewear in the world is one size fits all,” explained Mohala founder Ashley Johnson. “It’s leaving out women who have different nose bridges, face widths, and face shapes than the standard face shape. It causes the problems of sunglasses or eyewear sliding down the face, resting on cheeks, leaving imprints, and hitting lashes.”.

Retail 110

Retail Shoppers Shipping Fashion 110

Buffer Marketing

APRIL 18, 2022

What do a hamburger restaurant chain, a law firm, and a sustainable packing company have in common? They all use social media to grow their brand and they all call on the team at Influence Media to help them create and manage their social content. Founded by Luke Thornton and based in the UK, Influence Media has a broad spectrum of clients. Some large, some small.

Branding 105

Branding Law Management Marketers 105

CMO Network

APRIL 18, 2022

Earnings boosted by record sales of new energy vehicles.

Energy 101

Energy Manufacturing CMO 101

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Martech

APRIL 18, 2022

Meta is asking an appellate court to overturn a ruling granting class-action status to a lawsuit claiming Facebook inflated advertising numbers. The company filed papers on Friday with the 9th Circuit Court of Appeals for permission to immediately appeal a decision by U.S. District Court Judge James Donato granting class-action status to the plaintiffs, DZ Reserve and Max Martialis.

Price 101

Price Advertisers Advertising Digital Marketing 101

Buffer Marketing

APRIL 18, 2022

At Buffer, we’ve been working on a better admin dashboard for our customer advocacy team. This admin dashboard included a much more powerful search functionality. Nearing the end of the project’s timeline, we’ve been prompted with the replacement of managed Elasticsearch on AWS with managed Opensearch. Our project has been built on top of newer versions of the elasticsearch client which suddenly didn’t support Opensearch.

Management 101

Management Price Customer 101

SMA Marketing

APRIL 18, 2022

There are various ways you can attempt to engage prospects through email marketing. S ome of the most common tactics include compelling offer emails. The challenge with traditional marketing emails is that they often appear pushy and end up in your prospect's trash folder. Occasionally, however, the opportunity arises to market to leads that may fit your customer persona but have little awareness of your brand.

Email Marketing 98

Email Marketing Marketers Marketing Traditional Marketing 98

Martech

APRIL 18, 2022

Customers’ increasing privacy expectations is yet another challenge for marketers when it comes to gaining trust. Three expert marketers talked about how to turn those challenges into opportunity during a panel recently at The MarTech Conference. “Trust is the keyword,” said Chris Wood, MarTech editor and the panel’s host. “Because no matter what kind of marketing you’re in, you’ve seen great changes in the way that consumers are willing to share data wi

Customer 98

Customer Retail Law CMO 98

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Hubspot Marketing

APRIL 18, 2022

In an ideal world, you would never need a 404 error page. Links would never break, resources would stay in one place, and visitors would seamlessly navigate around your website by clicking on links. Despite best efforts, however, 404s still happen. This error is the most common one that your site's visitors will encounter. It basically means that the page the visitor was trying to reach cannot be found.

SEO 98

SEO User-Generated Fashion eCommerce 98

Martech

APRIL 18, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and there’s a threat to social as a marketing channel. No, the threat isn’t imminent and may not be fatal, but social media in the U.S. is facing some headwinds, one of which is Elon Musk.

Digital Marketing 98

Digital Marketing Branding Social Media Marketing Marketers 98

Quikly

APRIL 18, 2022

Humans are known for wanting what they can’t have. When something is low in supply, its scarcity leads people to believe that it must be an item worth having, and the perceived value of it increases. Brands use this thinking to promote urgency around their products, but scarcity can also be used to drive more mobile app downloads and engagement.

Promotion 98

Promotion Marketers Marketing Product 98

Many Chat

APRIL 18, 2022

Seeing businesses share their products and services on Instagram is nothing new. Since the social media platform was founded in 2010, 78% of marketers now use Instagram to increase brand awareness and position their businesses in front of potential customers. More than two billion global Instagram users are up for the taking. That being said, Instagram marketing takes time, patience, and creativity.

User-Generated 98

User-Generated Fashion Food eCommerce 98

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

Search Engine Land

APRIL 18, 2022

Learn how to handle unprofessional treatment at various online and offline SEO events, including conferences, webinars and social media.

SEO 92

SEO 92

Many Chat

APRIL 18, 2022

For many business owners, their Instagram direct message (DM) inbox is like the Wild West. More than 400 million messages are sent to businesses on the platform every day. Yet ongoing conversations with potential customers are stuck between random emoji responses to your story, making it hard to keep track of who you have replied to—and who is still waiting for a response.

Customer 95

Customer Shipping eBook CRM 95

Search Engine Land

APRIL 18, 2022

Micro-conversions have the potential to decrease costs and improve conversion rates.

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91

Digital Marketer

APRIL 18, 2022

Want to enhance your open rate and improve conversions on your next email marketing campaign? Add these five elements and find out how much better your email marketing could be. If you’re here, we hope you’re convinced that email campaigns are still effective and are here to set out on a brand new campaign. Great! Here are the 5 essential elements of email marketing you have to implement.

Real Estate 85

Real Estate Energy Email Marketing Fashion 85

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing