Mon.Apr 04, 2022

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5 SEO Trends to Leverage in 2022 [HubSpot Blog Data]

Hubspot Marketing

Keeping track of SEO trends is like hitting a moving target. From algorithm updates to evolving innovation — it can feel like the goal post is always moving. And while the goal of SEO remains the same — to boost your presence in relevant search results — the tactics for getting there look different from year to year. Here, we'll cover the top SEO challenges facing marketers in 2022 and the five biggest trends to watch this year.

SEO 145
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What Is A Local Link & How To Find More Local Link Opportunities via @sejournal, @seocounseling

Search Engine Journal

Struggling to find high-quality and relevant links for your local SEO? Use these tips to build links that can help improve your rankings. The post What Is A Local Link & How To Find More Local Link Opportunities appeared first on Search Engine Journal.

SEO 142
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A 4-Step Customer Journey Map Process for Better Content Results [Template]

Content Marketing Institute

Customer journey maps let you tap into a content marketing superpower – the ability to lead your audience to the information they need and the actions that benefit your business. This streamlined process keeps you focused on the details that matter most.

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5 Content Marketing Ideas for May 2022

Practical eCommerce - Marketing

The May 2022 installment of our long-running content ideas series suggests focusing on competitors, specialized reports, local content, product profiles, and "National Brother's Day.". The post 5 Content Marketing Ideas for May 2022 appeared first on Practical Ecommerce.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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ACF WordPress Plugin Vulnerability Affects Up To +2 Million Sites via @sejournal, @martinibuster

Search Engine Journal

Advanced Custom Fields plugin patched a Missing Authorization vulnerability that allows an attacker to view database information. The post ACF WordPress Plugin Vulnerability Affects Up To +2 Million Sites appeared first on Search Engine Journal.

Customer 128
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5 Instagram Challenges Marketers are Facing, According to Research

Hubspot Marketing

Instagram likes to keep marketers on their toes. Just this past year, we've seen a speedy roll out of new features , an expansion into video, and a plethora of new shopping options. But it's not only the platform that's evolving — the audience is too. Now it's up to marketers to evolve their Instagram strategy to better align with audience preferences, behaviors, and habits in 2022.

More Trending

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What is Web 3 & What Could It Mean for the Future of Marketing?

Hubspot Marketing

As we continue to progress into the digital age, a new era of the internet is emerging: web3. Much of what is (and can be) is up in the air but one question we can try to answer now is what it means for marketers. Let's break down what web3 is, when it will launch and how it could impact marketers in the short- and long-term. To understand what it is, let’s take a trip down memory lane.

Transform 119
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Google Introduces Retail Search for Ecommerce Sites via @sejournal, @na

Search Engine Journal

A new solution for ecommerce sites provides Google-quality search and recommendations on retailers’ digital properties. The post Google Introduces Retail Search for Ecommerce Sites appeared first on Search Engine Journal.

Retail 118
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Email Style Guide and Brand Guidelines: How to Create Them

Litmus

Why Is an Email Style Guide Important? An email style guide outlines standards for the visual appearance of your emails, and the messaging used in them. These guardrails are meant to align the brand look, feel, and tone of your email marketing program with all the other communications and marketing materials your company puts out into the world. Ensuring brand alignment across your channels isn’t just a nuance that only the marketing or creative team notices.

Branding 118
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Experiment: What Happens When You Buy TikTok Comments

Hootsuite

Are you curious to find out how bad it would really be to buy TikTok comments? We get it. Crafting the perfect TikTok takes time, creativity, and a willingness to risk public humiliation. So when your efforts are met with radio silence? It cuts deep. You’re not asking for much! A clapping hand emoji here, a ‘u dropped ur crown’ there; a sign, any sign, that someone out there is watching and feeling something.

Gen Z 116
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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The Truth About Duplicate Content via @sejournal, @tonynwright

Search Engine Journal

What happens when Google encounters matching content? Learn the truth about duplicate content issues and help your product pages rank better with this article. The post The Truth About Duplicate Content appeared first on Search Engine Journal.

Product 114
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Have you tried your own customer experience?

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketer, keep your friends close and your data closer. In American football, offensive linemen dread hearing their name in the news.

Customer 106
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What I Wish I Had Known About Product Development Before I Spent Three Years Doing It

Buffer Marketing

People always tell you that building a business isn’t a quick and easy journey and that the “overnight success” stories you see tend to downplay the years of work that go into creating that success. So, when I started my innovative undergarments company, Perkies , I expected it to be about the journey, not the destination. What I didn’t expect was for it to be a three-year journey of figuring out how to develop my signature product (a sticky bra with replaceable adhes

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Does Mass Email Marketing Really Work? All You Need to Know

Vertical Response

What if you were ignoring one of the most powerful marketing tools in your arsenal? When it comes to digital marketing, it’s easy to throw money at many different solutions without seeing any real results. But there is one solution that offers both amazing results: mass email marketing. Unfortunately, many businesses dismiss mass emails as a thing of the past.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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7 reasons why people believe SEO myths

Search Engine Land

Here are seven reasons why people believe in SEO myths and misinformation – and what to do when these situations arise. Please visit Search Engine Land for the full article.

SEO 98
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Why testing is a marketer’s most powerful tool

Martech

Are you running tests in your marketing? If not, you should be. If you are, you’re probably not getting the full value from your testing. Testing is the single most powerful tool in a marketer’s toolkit. For too long, testing has been misunderstood and underutilized by marketers. If you want to determine which approach works better, testing is the obvious approach.

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How constant brand exposure affects consumer behavior

Quikly

Have you ever noticed how your feelings toward something change once you’ve established some sort of connection with it? It could be the new restaurant you tried or that new car everyone’s talking about — the item doesn’t matter, the psychology stays the same.

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MiQ announces post-cookie programmatic package

Martech

MiQ, a programmatic media partner for brands and agencies, has announced a set of capabilities to support advertising performance in a post-third-party cookie environment. The package includes a new identity graph, an expanded partnership with data enablement platform LiveRamp and a partnership with Similarweb to access contextual data. Identity Spine.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Does Google Use Different Algorithms For Each Niche? via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller answers if Google applies different algorithms depending on the niche and affirms that some kinds of content is treated differently. The post Does Google Use Different Algorithms For Each Niche? appeared first on Search Engine Journal.

SEO 98
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Smartsheet ignites new Formula 1 sponsorship strategy to aid STEM diversity effort

Martech

Marketing workflow management software company Smartsheet launched a new Formula 1 sponsorship strategy, SponsorX, which forgoes its place on the McLaren team car at the Melbourne Grand Prix. Instead, Smartsheet invited local Aussie non-profit DeadlyScience to take its place on the car. In addition to sharing its ad space in the race, Smartsheet is also lending the non-profit software and consulting services for its awareness initiatives.

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Google Search Ranking and Popup Banners via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller explains how multiple ranking factors play a role in whether a banner popup affects search presence. The post Google Search Ranking and Popup Banners appeared first on Search Engine Journal.

SEO 98
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ActiveCampaign extends Slack integration

Martech

Customer experience automation company ActiveCampaign announced an extended integration with Slack to further connect sales, marketing and customer support teams and operations. The ActiveCampaign app for Slack can be used by small organizations, as well as large enterprises. Automated integrations include ticket management alerts for customer support, qualification messages for sales reps and automation of everyday tasks across teams.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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What is a Topic Cluster & How to Leverage them for SEO

SMA Marketing

In the latest episode of Hack my Growth, we're looking at what topic clusters are and how we can leverage them to create a more comprehensive SEO strategy. Video Transcript: As I said in the opener, we're taking a look at topic clusters and how we can leverage them to create a better SEO strategy that not only helps our users but also make sure that our site gets indexed properly.

SEO 97
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Twitter and Talkwalker: Using cultural insights to execute your strategy

Martech

Interacting with consumers during major cultural events, like the Super Bowl or the VMAs, is not just for big advertisers. Digital channels act as virtual meeting places to discuss these events and for brands, this means it’s necessary to keep a pulse on conversations and trends at all times. Register here to join Twitter, Talkwalker and Khoros in our upcoming panel on Tuesday, April 12 at 12 pm ET to find out how brands benefit from consumer intelligence to transform cultural moments into winni

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ManyChat is Opening a New Office in Armenia

Many Chat

ManyChat, the #1 Chat Marketing platform headquartered in San Francisco, CA, announces the opening of a new R&D office in Yerevan, Armenia. Yerevan office consists of 100+ engineering, product management, data analytics, customer support specialists, and people operations functions. ManyChat is excited to have an opportunity of connecting with the local IT community and is planning to continue growing the team of top talents to support the company’s growth and create more value for our custo

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How to create a three-tier blog strategy to increase revenue

Search Engine Land

Grow your bottom line faster with this content marketing strategy that influences newbies, intermediates and experts. Please visit Search Engine Land for the full article.

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

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Is It Still Worth Getting A Digital Marketing Degree? via @sejournal, @mjnyman

Search Engine Journal

Whether you're an aspiring digital marketer or wish to explore career possibilities, here are the pros and the cons of getting a digital marketing degree. The post Is It Still Worth Getting A Digital Marketing Degree? appeared first on Search Engine Journal.

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20 New Examples Of CX Innovation

CMO Network

Successful companies continually innovate to stay ahead of the competition and provide excellent, relevant experiences to customers.

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Tech Companies Rally to Help Ukraine via @sejournal, @na

Search Engine Journal

As the world watches the Russian invasion of Ukraine taking place in real time, leading tech companies have launched initiatives to support Ukrainians. The post Tech Companies Rally to Help Ukraine appeared first on Search Engine Journal.

Place 94
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CEOs, Executive Recruiters And The Problem Of CMO Tenure

CMO Network

Data about the brief tenure of most Chief Marketing Officers has been quantified for years, but remains un-addressed. The status-quo approach to hiring CMOs can't continue if we want to reverse the decades-long trend.

CMO 88
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.