Hootsuite
JUNE 2, 2022
Time moves at a different pace on social media. One minute, your brand is a beloved internet meme. The next, you’re the target of some blazing online ire. Because no matter how careful and cautious you are with your content, a social media crisis always has the potential to strike. Luckily, a social media crisis doesn’t have to mean the end of your brand’s reputation.
Sprout Social
JUNE 2, 2022
One of the best things about using TikTok for business is it gives you the freedom to create viral, relatable and creative content with its range of built-in, user-friendly editing tools. Knowing how to edit a TikTok video is key to finding success on the platform. It can help you take advantage of new trends, grab attention, and stand out in the sea of videos your audience is constantly swiping through.
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CopyBlogger
JUNE 2, 2022
Writing a great headline is your first, and perhaps only, chance to make an impression on a prospective reader. Here are tips on how to write headlines that get attention. The post How to Write Headlines That Work appeared first on Copyblogger.
Sprout Social
JUNE 2, 2022
For creative marketers, there’s nothing that brings more joy than bringing an idea to fruition through a campaign, creative asset or captivating content. However, taking a creative concept from your mind and executing it in real life isn’t always easy. Sometimes creative block —a barrier to inspiration caused by a variety of emotional, mental, physical or external factors—gets in the way and can leave you feeling frustrated rather than inspired.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hubspot Marketing
JUNE 2, 2022
Many small businesses don’t think they “do marketing,” or need to “do marketing.” In fact, around 37% of small businesses in a survey of 500 small businesses don’t have a website to market their products and services. The basis for this line of argument for many of them is that they’re too busy trying to get customers through the door to be bothered about “fancy marketing.”.
Search Engine Roundtable
JUNE 2, 2022
Google has posted a whole new section in the article structured data documentation for author markup best practices. These new best practices can help you communicate to Google the correct author details for your articles.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Roundtable
JUNE 2, 2022
Danny Sullivan from Google hinted the other day on Twitter that links that are nofollowed, even if they are useful links, are unlikely to pass much weight or any weight at all. In short, despite Google changing how they see the nofollow attribute in 2019, links with the nofollow attribute on them are probably not worth much of anything in terms of SEO.
Martech
JUNE 2, 2022
The ad fraud business is booming, according to two new studies, which found increases in both fraud attempts and fake traffic. Some 17% of all traffic from affiliate programs is fake, according to security firm CHEQ , up from 10% two years ago. The study, which examines traffic across more than 50,000 websites, also found: 27% of organic and direct traffic is invalid. 32% of organic and direct traffic from mobile is invalid. 32% of organic and direct traffic in the retail sector is invalid.
Search Engine Roundtable
JUNE 2, 2022
Google has added new rich results for learning videos. Learning videos are videos that are aimed at students and teachers to discover and watch educational videos. They include educational level and concept and skills covered in the video. There is new structured data to go along with these new learning video rich results.
Search Engine Journal
JUNE 2, 2022
Instagram adds new functionality to its short-form video format Reels, providing creators with new ways to engage with audiences. The post Instagram Releases New Reels Features appeared first on Search Engine Journal.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Roundtable
JUNE 2, 2022
Google's Ginny Marvin shared two new resources and guides around Google Ads that the company just announced. One is the Search Ads Automation Guide and the other is a guide around the Google Ads keyword matching systems.
Kuno Creative
JUNE 2, 2022
In true social media fashion, manufacturing companies like the idea of using Instagram, Twitter, YouTube and other popular social platforms to support their marketing efforts. But from a strategic standpoint, industry leaders can find it challenging to execute on this front. Manufacturing companies often come in with the preconceived notion their products simply don’t have the visual appeal that social media calls for.
Content Marketing Institute
JUNE 2, 2022
Transgender and nonbinary consumers often feel ignored in brand content conversations. Here are simple steps to make them feel more welcomed, along with examples from brands leading the way.
Search Engine Roundtable
JUNE 2, 2022
Yesterday an SEO named Nilesh Dhobi submitted an XML sitemap through Google Search Console. It was on June 1, 2022 but Google showed the date submitted as June 2, 2022. I doubt this is a big deal but I found it funny.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Journal
JUNE 2, 2022
Automattic announced a modular approach to the all-in-one Jetpack that allows users to choose only the features they need. The post WordPress Jetpack Now Available As Six Plugins appeared first on Search Engine Journal.
Martech
JUNE 2, 2022
In a new partnership, Salesforce will make it easier for merchants using Salesforce Commerce Cloud to engage with TikTok users and make their products discoverable on the social platform. Commerce Cloud already has well-established integrations with social platforms such as Facebook and Instagram. TikTok has been adding shopping features steadily over the past year, positioning itself to compete with older social networks. “TikTok is home to a new kind of commerce experience, where communi
Search Engine Journal
JUNE 2, 2022
Humans and machines can work together to create more meaningful customer experiences using machine learning. Get inspired by 8 winning examples. The post 8 Machine Learning Examples From Brands To Inspire Digital Marketers appeared first on Search Engine Journal.
Martech
JUNE 2, 2022
Mobile marketing platform InMobi has chosen Infutor as a data partner. It will supplement the first-party demographic data on its platform with data from Infutor’s True Source Identity Graph. The graph draws deterministic, privacy-compliant data from interactions involving over 260 million consumers. Infutor’s identity solution allows additional attributes and insights to be appended to first-party based profiles, supporting richer segmentation strategies for advertisers. “We w
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Buffer Marketing
JUNE 2, 2022
We have always been focused on building a unique and fulfilling workplace at Buffer, where we value the well-being of our customers and team, and prioritize our individual and collective growth. While diversity, equity, and inclusion (DEI) have always been a big part of our culture, it is more important than ever for organizations to bring a business approach to DEI efforts in order to foster a culture where all team members feel welcomed and valued, and everyone has an equal opportunity for suc
Martech
JUNE 2, 2022
The Chicago Cubs, once renowned as the leading-edge in futility, today announced they are moving into the leading-edge of marketing as the first client of new Web3 marketing platform Valence. The platform will be the basis for metaverse and NFT experiences for Cub fans, bridging the gap between digital and physical. It aims to be a one-stop-shop for Web3 initiatives, including a full-service creative studio, interoperable technology infrastructure, and a proprietary identity layer to engage with
Set Up
JUNE 2, 2022
Set up CEO, Joe Koufman , virtually sat down with Abby Lee , Senior Vice President of Marketing and Communications for RE/MAX. In the interview, Lee shares how her superpower as a listener has helped in her career, how essential it is to surround yourself with a smart and amicable team of people, and more. WATCH THE INTERVIEW + READ THE RECAP BELOW.
Scoop.it!
JUNE 2, 2022
What could go wrong if you were not an effective copywriter? Let’s see, your copies will land on the farthest place in search engines, unreachable and unreadable. Your copies will rake in no helpful engagements, no views, and no shares. Your copies will not attract potential customers, no sales and no income. A lot of things could go wrong. . It’s not to say that only copywriters are responsible for those business results.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
CMO Network
JUNE 2, 2022
“Every company is now a tech company, meaning every employee needs to have some understanding of technology,” suggests Skillsoft CMO Michelle Boockoff-Bajdek.To better understand what this means for marketers, I connected with Boockoff-Bajdek.
Zumvu
JUNE 2, 2022
What do you think is one of the most amazing digital marketing inventions by man?
Martech
JUNE 2, 2022
We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article “ A new way to navigate agile marketing.” The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.
SMA Marketing
JUNE 2, 2022
For a majority of your customers, your website is typically the first place they come in contact with your brand. Learning how to find a web designer and having a strong online presence is essential for all businesses today. In a study done by MineWhat.com , they found that: 81% of shoppers conduct online research before they make a purchase. 60% begin by using a search engine to find the products they want. 61% will read product reviews before making any purchase.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Many Chat
JUNE 2, 2022
Reposting a post on Instagram can be tricky because Instagram wants you to focus on creating your own Instagram content. However, there are times when it might be helpful to repost. By reposting from brands and accounts that complement your business, you can set up partnerships that could be useful in the future. Meanwhile, reposting from influencers can help pass on valuable Instagram content to your followers and diversify your feed.
Search Engine Journal
JUNE 2, 2022
What are the different multi-touch attribution models available to B2B marketers, and why would you choose one over another? The post A Complete Guide To B2B Multitouch Attribution Models appeared first on Search Engine Journal.
Litmus
JUNE 2, 2022
Smart marketers know email marketing is still a foundational piece of any successful strategy due to its ability to engage with interested audiences and high propensity to covert. And as for younger generations, they still like receiving messages in their inbox as well with 73% of millennials preferring email communication from businesses. The power of the inbox is real and should not be undervalued. .
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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