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63% of B2B purchase processes stall before the finish linebut it isn't due to a lack of effort from sales teams, but rather a fundamental shift in how buyers make decisions. They're bombarded with information, demanding personalized solutions and clear value propositions. Sales enablement has emerged as a potential answer to this challenge, promising to equip sellers with the tools and knowledge they need to succeed.
In the rush to deploy generative AI for marketing, organizations have overlooked one thing: Training. People may assume marketers don’t need it because genAI uses natural language. However, being able to communicate with a technology and knowing how to use it are very different things. A 2024 report from The Marketing AI Institute found that although 99% of marketers say they’re using AI, 67% say a lack of training remains a barrier to its adoption at work.
YouTube has continued to dominate the world of video sharing. These days, its a one-stop shop for everything from entertainment to how-to videos. Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling).
It was the moment during the Salesforce earnings call on Wednesday when the needle scratched across the record. Amy Weaver, Salesforce president and CFO, was talking about Agentforce and said: “We are incredibly excited about the customer momentum we are seeing. However, the adoption cycle is still early as we focus on deployment with our customers.
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
JavaScript has enabled highly interactive and dynamic websites. But it also presents a challenge: ensuring your site is crawlable, indexable, and fast. Thats why JavaScript SEO is essential. When applied correctly, these strategies can significantly boost organic search performance. For instance, book retailer Follet saw a remarkable recovery after fixing JavaScript issues: Thats the impact of effective JavaScript SEO.
Building efficiency in a B2B sales funnel is no small task. Between tracking the buyers journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can quickly become overwhelming. Add manual follow-ups and the sheer volume of leads, and its clear why many businesses struggle to optimize their sales operations.
Building efficiency in a B2B sales funnel is no small task. Between tracking the buyers journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can quickly become overwhelming. Add manual follow-ups and the sheer volume of leads, and its clear why many businesses struggle to optimize their sales operations.
Wondering how to make your social media efforts more profitable? Looking for ways to improve customer retention and acquisition through social platforms? In this article, you'll discover how to implement a social care strategy that enhances customer experience and drives business growth. Why Social Care Matters for Marketers While algorithms shift and platforms rise and […] The post Social Care: The Path to Happier Customers and Increased Sales appeared first on Social Media Examiner.
Substack has a reputation. Depending on who you ask, it’s either the best place to build a newsletter business or a platform that only works for big-name writers. The truth? It’s somewhere in between. While Substack has helped established journalists and authors go independent, it’s also a powerful tool for up-and-coming writers, niche creators, and anyone looking to build an audience without relying on social media algorithms.
On Monday, a team of university researchers dropped a new paper revealing that fine-tuning an AI language model (like the one behind ChatGPT) on examples of insecure code can cause it to go rogue. They call it “emergent misalignment”, i.e., “Oops, we have no idea why its doing this.” We cannot fully explain it, admitted researcher Owain Evans in a tweetprobably with a deep sigh.
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Google AI is a crucial element in the future of marketing. While the technology’s capabilities are well-known, how can Google AI help marketers reach potential customers more effectively? Google AI Overviews have become immensely popular recently. They promise to reshape how marketers connect with audiences by delivering more innovative, faster, and more personalized experiences.
Source Brian Solis is a world-renowned digital anthropologist and futurist who serves as the Head of Global Innovation at ServiceNow. In his role, Brian advises business and technology leaders around the world on business and digital innovation and transformation strategies. He is also an award-winning author and global keynote speaker. Brian sat down with RGP for an interview following the publication of his new book: Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future.
In an era where 73% of consumers feel frustrated when their shopping experience feels impersonal, retailers are rushing to implement personalization strategies. Yet, according to McKinsey's research , only 15% of retailers believe they are fully implementing personalization strategies successfully. This stark disconnect between investment and execution reveals a troubling reality: many retailers are falling into common personalization traps that diminish their return on investment and potentiall
Gratitude is the primary word I think of when reflecting on the 11th anniversary this month for Set up. I am so thankful for the clients who have trusted Set up to help them find the perfect marketing agency to fill a gap in capacity or capability. I am grateful for the agencies who have trusted Set up to help connect them with potential clients. I appreciate my Set up team - current and past - who have entrusted me with helping them build a strong company that supports their livelihoods.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Why Selling Less Could Be the Key to Earning More written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Chuck Blakeman In this episode of the Duct Tape Marketing Podcast, I interviewed Chuck Blakeman, a successful entrepreneur, business advisor, and author of Sell Less, Earn More. Chuck has built 13 businesses across 10 industries and has worked with top companies like Google, Microsoft, and Apple.
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A year ago, I discovered the thriving Lindy Hop dance community in the Boston area where I live and I dove into the deep end, taking group and private lessons and going to social dances most weekends.
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Welcome to a new season of the Animalz Content Marketing Podcast. Seven pioneers in AI and content join us to answer one question: “Hello is there any value out there? The AI conversation in content marketing is deafening skeptics shouting from one side, shallow tips from fanboys on the other. But somewhere in this noise, there must be folks who’ve figured something out, right?
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