Aspiration Marketing

FEBRUARY 27, 2025

63% of B2B purchase processes stall before the finish linebut it isn't due to a lack of effort from sales teams, but rather a fundamental shift in how buyers make decisions. They're bombarded with information, demanding personalized solutions and clear value propositions. Sales enablement has emerged as a potential answer to this challenge, promising to equip sellers with the tools and knowledge they need to succeed.

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Martech

FEBRUARY 27, 2025

In the rush to deploy generative AI for marketing, organizations have overlooked one thing: Training. People may assume marketers don’t need it because genAI uses natural language. However, being able to communicate with a technology and knowing how to use it are very different things. A 2024 report from The Marketing AI Institute found that although 99% of marketers say they’re using AI, 67% say a lack of training remains a barrier to its adoption at work.

Communications 115

Communications Marketing Marketers B2C 115

Hootsuite

FEBRUARY 27, 2025

YouTube has continued to dominate the world of video sharing. These days, its a one-stop shop for everything from entertainment to how-to videos. Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling).

Gen Z 109

Gen Z User-Generated Marketing Marketers 109

Martech

FEBRUARY 27, 2025

It was the moment during the Salesforce earnings call on Wednesday when the needle scratched across the record. Amy Weaver, Salesforce president and CFO, was talking about Agentforce and said: “We are incredibly excited about the customer momentum we are seeing. However, the adoption cycle is still early as we focus on deployment with our customers.

Food 106

Food Analytics Customer Management 106

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Social Media Examiner

FEBRUARY 27, 2025

Wondering how to make your social media efforts more profitable? Looking for ways to improve customer retention and acquisition through social platforms? In this article, you'll discover how to implement a social care strategy that enhances customer experience and drives business growth. Why Social Care Matters for Marketers While algorithms shift and platforms rise and […] The post Social Care: The Path to Happier Customers and Increased Sales appeared first on Social Media Examiner.

Customer 86

Customer Social Media Marketing Marketing Marketers 86

Martech

FEBRUARY 27, 2025

Building efficiency in a B2B sales funnel is no small task. Between tracking the buyers journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can quickly become overwhelming. Add manual follow-ups and the sheer volume of leads, and its clear why many businesses struggle to optimize their sales operations.

Transform 84

Transform CRM Whitepaper eBook 84

Buffer Marketing

FEBRUARY 27, 2025

Substack has a reputation. Depending on who you ask, it’s either the best place to build a newsletter business or a platform that only works for big-name writers. The truth? It’s somewhere in between. While Substack has helped established journalists and authors go independent, it’s also a powerful tool for up-and-coming writers, niche creators, and anyone looking to build an audience without relying on social media algorithms.

Promotion 69

Promotion Price Affiliate Marketing Fashion 69

Martech

FEBRUARY 27, 2025

On Monday, a team of university researchers dropped a new paper revealing that fine-tuning an AI language model (like the one behind ChatGPT) on examples of insecure code can cause it to go rogue. They call it “emergent misalignment”, i.e., “Oops, we have no idea why its doing this.” We cannot fully explain it, admitted researcher Owain Evans in a tweetprobably with a deep sigh.

Direct Mail 81

Direct Mail User-Generated CRM Advertising 81

Backlinko

FEBRUARY 27, 2025

Choosing a Semrush plan isn’t always obvious. Paid plans start at $139.95 and go up to enterprise solutions. Not to mention the various add-ons and apps. You dont want to overpay for features you dont need. Or pick a cheaper plan that limits your ability to grow. In this guide, you’ll learn which Semrush plan matches your needs, whether you’re a solo blogger tracking 100 keywords or an agency managing 40+ client websites.

Price 63

Price eCommerce SEO User-Generated 63

Scoop.it!

FEBRUARY 27, 2025

Google AI is a crucial element in the future of marketing. While the technology’s capabilities are well-known, how can Google AI help marketers reach potential customers more effectively? Google AI Overviews have become immensely popular recently. They promise to reshape how marketers connect with audiences by delivering more innovative, faster, and more personalized experiences.

Customer 59

Customer Law SEO Thought Leadership 59

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Welcome Software

FEBRUARY 27, 2025

In an era where 73% of consumers feel frustrated when their shopping experience feels impersonal, retailers are rushing to implement personalization strategies. Yet, according to McKinsey's research , only 15% of retailers believe they are fully implementing personalization strategies successfully. This stark disconnect between investment and execution reveals a troubling reality: many retailers are falling into common personalization traps that diminish their return on investment and potentiall

Retail 52

Retail Transform Customer Acquisition Customer loyalty 52

Set Up

FEBRUARY 27, 2025

Gratitude is the primary word I think of when reflecting on the 11th anniversary this month for Set up. I am so thankful for the clients who have trusted Set up to help them find the perfect marketing agency to fill a gap in capacity or capability. I am grateful for the agencies who have trusted Set up to help connect them with potential clients. I appreciate my Set up team - current and past - who have entrusted me with helping them build a strong company that supports their livelihoods.

Thought Leadership 52

Thought Leadership CMO Marketing Marketers 52

Duct Tape Marketing

FEBRUARY 27, 2025

Why Selling Less Could Be the Key to Earning More written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Chuck Blakeman In this episode of the Duct Tape Marketing Podcast, I interviewed Chuck Blakeman, a successful entrepreneur, business advisor, and author of Sell Less, Earn More. Chuck has built 13 businesses across 10 industries and has worked with top companies like Google, Microsoft, and Apple.

Direct Mail 47

Direct Mail Place Direct Marketing Customer 47

SMA Marketing

FEBRUARY 27, 2025

Search engine optimization (SEO) has always been crucial in driving organic traffic to e-commerce websites, but the landscape is evolving fast. With the rise of AI-powered search overviews and generative search, traditional SEO tactics are no longer enough. Googles AI Overviews are reshaping how product and brand information is presented. If your direct-to-consumer (DTC) brand.

SEO 52

SEO Branding Product 52

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Content Marketing Institute

FEBRUARY 27, 2025

Still waiting to tie together your digital marketing activities across all channels? Wondering how third-party cookie degradation will affect your strategy? And can AI help? Googles head of data measurement and analytics has some thoughts.

Analytics 85

Analytics Digital Marketing Marketing Marketers 85

David Meerman Scott

FEBRUARY 27, 2025

A year ago, I discovered the thriving Lindy Hop dance community in the Boston area where I live and I dove into the deep end, taking group and private lessons and going to social dances most weekends.

Marketers 62

Marketers Marketing 62

Animalz blog

FEBRUARY 27, 2025

Welcome to a new season of the Animalz Content Marketing Podcast. Seven pioneers in AI and content join us to answer one question: “Hello is there any value out there? The AI conversation in content marketing is deafening skeptics shouting from one side, shallow tips from fanboys on the other. But somewhere in this noise, there must be folks who’ve figured something out, right?

SEO 61

SEO Content Marketing B2C CMO 61