Content Marketing Institute
MAY 15, 2024
Context matters in your content. Contextual links matter in your SEO strategy. Discover three strategies to acquire contextual links to boost your content in the eyes of Google and the linking sites’ audiences.
Aspiration Marketing
MAY 15, 2024
Welcome to the final stage of the buyer's journey: the decision stage. Potential customers have compared features, weighed options, and now they're staring down the final hurdle: choosing YOU. This is the decision stage of the buyer's journey, a make-or-break moment where the right content can seal the deal.
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Social Media Examiner
MAY 15, 2024
Wondering how to attract more clients? Looking for an innovative marketing model? In this article, you’ll discover a proven marketing strategy to get more clients from word-of-mouth referrals and self-promotion. Boosting Referrals and Self-Promotion for Marketing Agencies In today’s highly competitive marketing industry, agencies and entrepreneurs face the ongoing challenge of attracting new clients and […] The post How to Get More Clients From Referrals and Self-Promotion appeared first o
Sprout Social
MAY 15, 2024
When you think of a social media manager’s job, you probably picture them planning and posting content all day. But there’s much more to the job description. That clever LinkedIn or eye-catching Instagram post? Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
MAY 15, 2024
When someone talks about “long tail” strategy, you probably think it begins and ends with search engine marketing. But it should be a part of your email campaign planning as well. If you don’t track your results long after your campaign ends, you’re more likely to under-report your successes! With all the pressure on email marketing to produce results, that could be a major omission.
Buffer Marketing
MAY 15, 2024
When you film a great video for TikTok, you might naturally want to cross-post it to other platforms – maybe YouTube Shorts or Instagram Reels. After all, why film all-new content when you already have something you’ve proven works? However, as is the case with most competing sites, the algorithms of other top social media platforms don’t like content from other sites.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
The CMO Survey
MAY 15, 2024
The post The Marketing ROI Problem has its Roots in Marketing Culture appeared first on The CMO Survey.
Martech
MAY 15, 2024
Unprecedented changes in retail over the last four years have reshaped the industry’s digital customer experience—both in the way organizations do business and the preferences of shoppers. The lessons learned about the importance of technology and data can help businesses scale and bring the human element found in brick-and-mortar stores to their digital platforms.
Search Engine Land
MAY 15, 2024
While the concept of entities for SEO has been around since 2012, it hasn’t been a widely adopted in PPC. Entities are essentially unique people, places, things or concepts that provide context and relationships for keywords. As AI becomes more prevalent in digital marketing, incorporating an entity-based approach into your PPC campaigns is a way to get ahead of the competition.
Martech
MAY 15, 2024
“This bowl of porridge is too hot, this one is too cold, but this one is just right!” This famous fairy tale starring Goldilocks searching for the perfect bowl of porridge is remarkably similar to assembling the perfect martech stack for your organization. With more than 14,000 martech options available to industry professionals, it’s not surprising marketing leaders are struggling with the Goldilocks principle.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Rock Content
MAY 15, 2024
In 2024, it’s undeniable that helpful, informative content is the best way to connect with a target audience on social media and beyond. But how can you ensure your efforts are hitting the mark? Which metrics matter most and provide the most useful insights? Tracking and analyzing your user engagement rate are highly effective ways to gauge marketing success, both on and off social media.
Martech
MAY 15, 2024
Camille Manso is a partner with Silicon Foundry, an advisory firm that essentially arranges matches between their corporate clients and innovative tech start-ups. She tells us that the attention given to AI start-ups drove Silicon Foundry to start looking closely at marketing use cases. The firm is independent, holding no equity in the startups it evaluates or recommends.
Unbounce
MAY 15, 2024
/ Conversion optimization 12 CRO metrics to track conversion rate optimization performance By Josh Gallant. Updated on April 27, 2024. 9 min read What gets measured gets managed. You’ve heard it before—you’ll hear it many times again. But with conversion rate optimization (CRO) in particular, what should you be measuring to make sure you’re managing the right things?
Martech
MAY 15, 2024
Alicia Arnold is the founder of a consulting company, AK Arnold, and draws on 20 years of experience working with Fortune 500 companies to help them transform digitally. She is also a valued contributor to MarTech and a speaker at The MarTech Conference. We discussed the importance of being able to translate technology and break down silos in organizations, all while never losing sight of the customer. ( Interview edited for length and clarity.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
SmartBrief - Marketing
MAY 15, 2024
Inside ESPN’s viewership triumph and women’s sports While the cheers from the March Madness tournaments have begun to fade, the momentum for women’s sports continues to resonate loudly. ESPN’s MegaCast NCAA Women’s Tournament efforts led to unprecedented results with a remarkable 18.9 million viewers across ESPN platforms, setting a new standard for women’s sports viewership.
verse.ai
MAY 15, 2024
Fundamentals of Conversational AI vs. Generative AI Definitions, Differences, and Use Cases Struggling to understand the differences between conversational AI vs. generative AI? While both are highly useful and popular subsets of artificial intelligence (AI), they employ very different techniques, have differentiated use cases, and pose unique challenges.
Zumvu
MAY 15, 2024
In the bustling digital landscape of the 21st century, public relations (PR) stands as a beacon of brand visibility, trust-building, and reputation management.
Lusha
MAY 15, 2024
Every job inevitably has that one thing you dread doing but just have to get through. For many salespeople, that’s prospecting. Many sales reps feel like it’s an uphill battle to find and connect with potential buyers. The statistics back this up – 40% of salespeople agree that prospecting is the most challenging part of the sales process.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
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