Fri.Mar 10, 2023

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Mobile Conversion Rate: What It Is and How To Increase It

Hubspot Marketing

Is your website ready to attract and convert mobile website visitors into leads? According to Adobe , companies with mobile-optimized sites triple their chances of increasing mobile conversation rate to 5% or above. If that's not enough to sell you on the importance of delivering a mobile-optimized experience, Google recently announced that more Google searches take place on mobile devices than on computers in 10 different countries including the United States and Japan.

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YouTube Analytics: How To Find & Analyze Data via @sejournal, @BennyJamminS

Search Engine Journal

Glean insights into how your YouTube video performed directly using YouTube Analytics using this detailed step-by-step guide. The post YouTube Analytics: How To Find & Analyze Data appeared first on Search Engine Journal.

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Why Buyer Personas Matter: 4 Compelling Reasons [Video]

Aspiration Marketing

We've all heard and used the adage "client is king." No matter what sort of business you're running, you likely understand the sentiment behind that phrase. What the client wants and needs drives the majority of the work you do. So, do you know your client? You probably wouldn't hesitate to say "yes." But think about it again. Do you know your client?

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14 Real-Life Examples of CTA Copy YOU Should Copy

Hubspot Marketing

Moving people to act is a challenging task. With just a few words, CTA copy needs to show that you see where your audience is coming from and empathize with their issues. That CTA (call-to-action) must also motivate them to move toward a solution. If the CTA copy you craft doesn’t keep your visitors' attention, it can hurt your click-through rate, lead conversions, and ultimately, sales.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Business in the Metaverse: The Future of Commerce

Social Media Examiner

Wondering how the metaverse will impact the future of business? Want to know why the metaverse will enhance business opportunities? In this article, you'll discover business applications for the metaverse. What Is the Metaverse, Really? There’s no denying that there’s a lot of hype and confusion around the metaverse and Web3. So what’s what? The […] The post Business in the Metaverse: The Future of Commerce appeared first on Social Media Examiner.

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SEJ Sum-Up: Weekly News Recap for Search, Social, And AI via @sejournal, @kristileilani

Search Engine Journal

Catch up on this week’s top news stories in search marketing, social media, AI tools, and WordPress security. The post SEJ Sum-Up: Weekly News Recap for Search, Social, And AI appeared first on Search Engine Journal.

More Trending

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Google Mobile Search Knowledge Panels More Visual & Interactive Also

Search Engine Roundtable

In July and October of last year, we covered some interactive and visual knowledge panels in Google Search, both on mobile and desktop search. This might be a new variation of that, where Google has an image of the person and then overlays related people and their height on this panel.

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Moneyball your marketing ops team

Martech

Major League Baseball’s spring training recently opened, and as a baseball fan it’s one of my favorite times of the year. Full of optimism, it’s my first opportunity to see new players who have joined my favorite team over the off-season, and speculate about which up-and-coming prospects from the minor leagues might be ready to make the leap to the big league.

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Daily Search Forum Recap: March 10, 2023

Search Engine Roundtable

Here is a recap of what happened in the search forums today.

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Meta pauses bonus payouts to Reels creators

Search Engine Land

Meta has announced that it will temporarily halt bonus payouts for creators on its video-sharing platform, Reels. The decision is due to the company’s effort to invest more in building features and tools that will improve the overall experience for Reels users. What’s happening. The pause on bonus payouts will affect Reels creators who have received payments for reaching specific milestones or for producing content that resonates with audiences.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Social Media Engagement Rates Dropping Across Top Networks via @sejournal, @kristileilani

Search Engine Journal

Compare your social media performance with brands in your industry in the 2023 Social Media Benchmarks Report. The post Social Media Engagement Rates Dropping Across Top Networks appeared first on Search Engine Journal.

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Roku partners with Best Buy for first-party data

Martech

Roku and Best Buy announced today the streaming platform and device company will get access to the electronics sellers’ first-party data. The announcement also said the chain store is now the exclusive seller of Roku-branded TVs. This comes the day before the pair launch Roku City, an in-person, interactive activation at South by Southwest (SXSW). First partner and first party.

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Google Local Reviews Now Let Users Recommend Dishes

Search Engine Roundtable

Google now lets some reviewers leave reviews specifically recommending dishes from that restaurant. Customers can manually add the foods and dishes they recommend at that restaurant.

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Do personas REALLY matter in content marketing?

Search Engine Land

Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? If you’re building a content strategy , you probably have done audience research to figure those things out. And, if you’ve done audience research, you’ve probably heard of personas, too. A persona is a content strategy tool used to understand your audience on a deeper level and position all of your content so it speaks to them effectively.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Google Double Downs On Not Using Link Disavow Files In A Bigger Way

Search Engine Roundtable

Not too long ago, John Mueller from Google blasted an agency for using a disavow file and now he is doubling down on that, adding on Twitter in response to disavow link services, saying, "Some people do things that they can bill, regardless of whether it's needed or makes sense.

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Unveiling The Mystery Of Effective Selling

Duct Tape Marketing

Unveiling The Mystery Of Effective Selling written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with David Newman In this episode of the Duct Tape Marketing Podcast , I interview David Newman. He’s the founder of the Do It! MBA mentoring program and the host of The Selling Show, a top-rated business podcast. He is the author of the business bestseller Do It!

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Google Search Tests Date & Occupancy Selector For Hotel Queries

Search Engine Roundtable

Google seems to be testing showing a date picker and occupancy selector for searches related to hotel queries. I have not been able to replicate this, I have tried over the past few weeks without luck.

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This day in search marketing history: March 11

Search Engine Land

Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 billion. The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” The deal was first announced April 13, 2007.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Two Search Experts Discuss Blogging About SEO - Ep. 303 via @sejournal, @lorenbaker

Search Engine Journal

Barry Schwartz of Rusty Brick and Search Engine Roundtable joined Loren Baker to talk SEO, business, the search landscape, & hair products. It was legendary! The post Two Search Experts Discuss Blogging About SEO [Podcast] appeared first on Search Engine Journal.

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MobileMonkey Is Now Customers.ai!

Customers.ai

MobileMonkey is now Customers.ai! Why a new name? And why now? Our Start When I started MobileMonkey five years ago, the original idea was to help B2C businesses use chat automations to find customers. At the time, we felt like we were on the cutting edge. Facebook Messenger was adding hundreds of millions users who were sending billions of messages a day.

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AI and the Future of SEO

Digital Marketer

Artificial intelligence is taking the SEO industry by storm. With the emergence of smart chatbots that can perform all kinds of tasks – seemingly – as well as humans can, and the integration of AI-powered features into the two prominent search engines, Bing and Google, there are a lot of questions on how this may change SEO and whether it is going to survive.

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Amazon Product Title Best Practices: Write For The Consumer or Algorithm?

Neil Patel

This blog was written by David Hutchinson, VP of Marketplaces at NP Digital. Recently, I was in a pitch for a potential new Amazon client. We went through our audit of both their paid and product detail pages. Amongst our recommendations, we noticed that this brand was not utilizing the 130+ characters in their product titles. The prospective client was engaged and asking some great questions.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Search News Buzz Video Recap: Google Feb Product Review Update Done, New Google Desktop Search Design, Discover & Helpful Content Update, Bard & Bing Chat And More.

Search Engine Roundtable

It's time for the SEO video recap; in this episode, I talk about how the February 2023 Google product reviews update finished rolling out on March 7th. I spoke about more flutters we saw this.

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CMO Spotlight | Devika Mathrani - NewYork-Presbyterian

Set Up

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up Founder & CEO, Joe Koufman , virtually sat down with Devika Mathrani , the Chief Marketing and Communications Officer at NewYork-Presbyterian, to discuss the importance of integrity and communication in business, her ability to energize and activate her team members, and how Maya Angelou inspires her.

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3 facts about consumer usage habits (How consumers choose products)

Quikly

There’s no doubt about it: consumers are complex creatures and understanding their behavior can occasionally feel like solving rocket science. But a few things remain constant fixtures in the consumer journey, and one of those factors is consumer usage habits.

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How to become a better writer by reading [framework]

Dana Nicole

Last Updated on March 10, 2023 The most common tip you’ll hear to improve your writing is to read more. When I was first looking to improve my writing, I did just that, but I didn’t feel like my writing was actually improving, despite devouring more books. After turning many pages, I realized why: I had been lied to. Kind of. When people say you can become a better writer by reading, what they actually mean is “you can become a better writer by reading with purpose ” The secret is

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

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Unlock SERP Insights with BrightData SERP API - Free Google Colab

SMA Marketing

Understanding data from the search engine results pages (SERPs) is important for any business owner or SEO professional. Do you wonder how your website performs in the SERPs? Are you curious to know where you rank in comparison to your competitors? Keeping track of SERP data manually can be a time-consuming process. Let’s take a look at a proxy network that can help you can gather information about your website's performance within seconds.

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With New Launch Of The Farmstand Nook, Lettuce Grow Continues Empowering Consumers To Transition To Growing Their Own Food

CMO Network

Awareness of hydroponic growing is on the rise. Last year, Google announced that search interest in hydroponic gardens rose by 350%. People are curious and Lettuce Grow is a pioneering new brand helping them take the leap and try home growing for themselves.

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SEO is alive and kicking in 2023 – and beyond

Search Engine Land

Demand for SEO has been growing yearly based on Google Trends and Exploding Topics data. For many businesses, organic search reach is still a significant source of traffic, leads and sales. Despite this, there’s no visible optimism within the industry. Some say the brewing economic crisis will hit the SEO industry first and hardest, with a few high-level firings of top SEO executives and industry leaders having fueled such fears.

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