Fri.Oct 18, 2024

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Designing an Event Marketing Budget? Here’s What Experts Recommend

Hubspot Marketing

The year I turned 30, I started a new job. The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Also tucked in the job description? Event planning for a festival and various smaller events. I didn’t know it yet, but I was about to take a crash course in event marketing.

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3 marketing use cases for generative AI that aren’t copywriting

Martech

How is your marketing team using generative AI? Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results align with trends across the broader marketing landscape. But from my experience, copywriting isn’t the most effective use of generative AI. Here are three areas where generative AI can truly add value — if your marketing team wants to make the most of AI, start here, not with copywriting.

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Should You Choose a Single vs. Double Opt-In Strategy?

Litmus

In theory, email signup is a simple formality before you get to the good stuff of email marketing. What seems like a straightforward action comes with decisions that can impact your email deliverability and performance, though. Your opt-in strategy also goes beyond your email program’s preferences, since there are data privacy laws to follow. This guide explores single and double opt-ins, when they make sense, and which you should choose.

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LinkedIn: The marketer’s guide

Martech

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Table of contents What is LinkedIn? Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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Social media marketing: Strategy template and tips for 2025

Hootsuite

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and broad that it’s unattainable or impossible to measure.

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9 tips for Reddit marketing (that Redditors won’t hate)

Hootsuite

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. No idea what I just said? You’ve got a lot to learn about Reddit (and what it can do for you). The kingdom of acronyms and originator of the “Ask Me Anything” post, Reddit now offers many business-friendly features like advertising while still retaining its old-school forum roots. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off.

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Compare top marketing automation platforms: A guide for new users and potential upgraders

Martech

Marketing automation platforms (MAPs) are essential for improving efficiency, personalizing customer experiences, and maximizing ROI. With the market expected to grow to $13.48 billion by 2028, businesses of all sizes are recognizing the importance of these tools. Whether you’re a new user just starting out or a current user evaluating your existing solution, now is the perfect time to explore how these platforms can benefit your business.

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Bottled Water Marketing Strategies for 2025

ConsumerTalk

Bottled Water Marketing Strategies for 2025 As the bottled water industry continues to grow, companies are constantly seeking innovative marketing strategies to stay ahead of the competition. With increasing consumer awareness about health and sustainability, the demand for bottled water is expected to rise. This presents a unique opportunity for brands to capture market share by implementing effective marketing strategies tailored for 2025.

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3 critical steps for creating content that converts

Martech

All too often, content is created solely to get clicks, views and likes. It’s all about the call to action (CTA), the asset download, the form fill or the registration sign-up. Most of the time, this is to the detriment of getting real, valuable engagement. While these numbers might look great on a stat sheet, they don’t always translate into actual conversions.

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AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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Research Finds Data Standards for Marketing Are a Must, But Few Brands Have Them

Content Marketing Institute

New research reveals almost all marketers say data standards are essential for ROI. Yet, many lack them. Learn the first thing to do to establish a data standards strategy (and it’s something that will help in more ways than that one.

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11 Best Zoom Alternatives for Video Conferencing in 2024

Zumvu

Video conferencing is the backbone of any digital age, including both personal and professional life. Zoom has established itself at the top, but most users are just hunting for the next best thing that can deliver on key features, better security, or simply something different to mix things up.

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Tech Marketing Strategy: What Works and What Doesn’t

Kuno Creative

When you’re trying to reach a niche in technology marketing, some tried-and-true tactics will work, but others won’t. Here are seven that get real results.

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Personalization: The difference between intents and personas

Welcome Software

Imagine going into your favorite coffee shop. Before you even say anything, the barista greets you by name and starts preparing your usual order. That's personalization in action. The barista is relying on previous purchase behavior to deliver what you want. However, bringing this same magic to your digital marketing strategy isn't straightforward. While 92% of marketers are betting on first-party data for growth, 63% still struggle to deliver personalized experiences effectively.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.