Hubspot Marketing
APRIL 17, 2023
MrBeast is a young YouTuber who has amassed an incredible following through non-traditional means. If you combine the subscribers of all his channels, they would rank as the 7th most populated country in the world. His videos have been viewed more than 26 billion times. MrBeast is not just a storyteller — he also translates this attention into revenue.
Hootsuite
APRIL 17, 2023
All social media marketers share an important goal — to get our content seen by as many people as possible. That’s what we measure our success with metrics like reach and impressions. Both of these important social media metrics track how much your content has been viewed, so you can understand your social media growth — but they don’t do it in exactly the same way.
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Martech
APRIL 17, 2023
Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., U.K. and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” The predicted increase of over 30% is derived from a survey of 200 U.S. and European marketers, as well as interviews with industry experts.
Marketing Insider Group
APRIL 17, 2023
Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. We know what it takes to share insight that makes a difference. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hubspot Marketing
APRIL 17, 2023
Are the robots taking over? It's a question many people wonder as artificial intelligence gains prominence in our daily lives — especially in marketing. The market for AI in marketing is likely to hit $107.5 billion by 2028 , a massive increase from $15.84 billion in 2021. What could this mean for marketers and content creators? Is there a place for AI in content creation, and can it benefit marketing creatives?
Marketing Insider Group
APRIL 17, 2023
Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Count me in that group. Even when I have domain experience, I still want to verify with experts, get their unique insights , and dig into nuances I may have missed. Product managers, salespeople, customer success managers, and solution engineers, among others, are critical resources for B2B writers.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
APRIL 17, 2023
Brands today know that loyal customers are not a given–they’re earned. The right social media customer service software can make it easier to win audiences over and keep them on your side. Social customer care teams face complexity daily. They have to manage complaints and requests, all seemingly high-priority and split across social networks, in a timely manner.
Hubspot Marketing
APRIL 17, 2023
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
Search Engine Land
APRIL 17, 2023
Google is placing more importance on the content source, specifically the author, when ranking search results. The introduction of Perspectives, About this result and About this author in the SERPs makes this clear. This article explores how Google can potentially evaluate content pieces through their authors’ experience, expertise, authoritativeness and trustworthiness (E-E-A-T).
Exposure Ninja
APRIL 17, 2023
If you saw this headline and thought, “I’m having the same problem,” this guide is for you. At the start of 2023, we surveyed 97 small to medium-sized businesses to find out how they’re feeling about digital marketing — what their priorities are, what’s been working for them, what hasn’t been so successful, what they think about AI marketing, shoppable video platforms and more.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Sprout Social
APRIL 17, 2023
The journey from follower to customer varies to such a large extent, it’s hard to sum it up in a neat analogy or metaphor. Tying social tactics directly to revenue is easier said than done, creating tension when competing for resources and budget. At Sprout Social, we recognize the hurdles that come with understanding social media ROI. We also recognize the transformative impact social can have on a business.
Search Engine Journal
APRIL 17, 2023
An interview with Google CEO Sundar Pichai explores Bard, its creative feats, challenges like hallucination, job automation, and AI's mysteries. The post Google’s Sundar Pichai Envisions A Future With Bard At Your Side appeared first on Search Engine Journal.
Martech
APRIL 17, 2023
Migrating from one marketing technology platform to another is exciting and terrifying at the same time. The bigger the organization, the scarier it gets. But no matter the company size, moving from one platform to another is an intricate dance. You have to get all the steps right to succeed from the start. Moving to a new platform can seem daunting because you don’t learn how to do it in college.
Search Engine Journal
APRIL 17, 2023
Learn 8 SEO & AI best practices that can help get your website to the top of Google and other search engines. The post 8 Powerful Steps To Outrank Your Competition With Targeted SEO & AI-Informed Content appeared first on Search Engine Journal.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Practical eCommerce - Marketing
APRIL 17, 2023
Advertising on retailers' websites is among the fastest-growing marketing options for merchants. But success can be elusive. The post 5 Reasons Retail Media Ads Fail appeared first on Practical Ecommerce.
Search Engine Journal
APRIL 17, 2023
Google races to develop AI-powered search engine "Magi" amid rising competition and potential Samsung contract loss. The post Google Scrambles To Keep Up With AI-Powered Search Rivals appeared first on Search Engine Journal.
Many Chat
APRIL 17, 2023
Meet the latest power couple: Ads that Click to Subscribe and Messenger Lists in Manychat. What are Ads that Click to Subscribe? Ads that Click to Subscribe are shown in the Facebook and Instagram feeds and are the easiest way for your audience to subscribe to your Messenger Lists. Ads that Click to Subscribe pair with your Messenger List on Manychat, so you can instantly obtain consent to re-engage every single subscriber who opts in.
Martech
APRIL 17, 2023
A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. But there is also a sizeable number of “super shoppers” who will pay full price to get exclusive items. Why we care. D2C brands are only a click away from their competitors making it easy for online shoppers to compare prices and products.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Many Chat
APRIL 17, 2023
Meet the latest power couple: Ads that Click to Subscribe and Messenger Lists in Manychat. Ads that Click to Subscribe are the new and effective way for brands to build a loyal audience, capture leads, and drive sales! Ads that Click to Subscribe are shown in the Facebook and Instagram feeds and are the easiest way for your audience to subscribe to your Messenger Lists in Manychat.
CMO Network
APRIL 17, 2023
In the year since last Earth Day, the world has come together in unprecedented ways to work on mitigating the climate emergency that affects us all Here are four huge and positive environmental stories you might have missed: FEWER CLIMATE DENIERS.
Search Engine Journal
APRIL 17, 2023
Learn more about the new Search Ads 360 platform and what advertisers need to do before April 2024. The post Google To Advertisers: Upgrade To New Search Ads 360 By 2024 appeared first on Search Engine Journal.
Many Chat
APRIL 17, 2023
Right now on Instagram, you’re competing for your customer’s attention. And losing. Sales are flatlining. Engagement is low. You are at the mercy of the algorithm. But there is a silver lining to help you drive more leads and sales, recover abandoned carts, and answer FAQs on autopilot you probably haven’t thought about… Instagram chatbots.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Rock Content
APRIL 17, 2023
Last week Google released the April 2023 Reviews Update which has a very strong focus on experience. The new documentation from the Google Search Center provides several guidelines on the type of content that the ratings system’s algorithm is looking for and was posted on April 12 on the official Google Search Twitter account. Update of evaluations Google has changed the product reviews system to a review only system, showing that the new documentation applies to all assessment types and n
Search Engine Land
APRIL 17, 2023
If you’ve ever googled instructions for how to perform a specific task, then you the importance of high-quality how-to content. The person desperately searching for an excellent how-to article on fixing a leaky sink will find immense relief when they finally hit on a blog post that lays it out simply and clearly, for instance. In almost any scenario where somebody needs instructions and help on how to do something, great how-to content can swoop in and improve their lives.
AWeber
APRIL 17, 2023
Psst. Hey. Did you forget Mother’s Day is coming up? If your heart just jumped up into your throat, you know the power of the Mother’s Day season. It’s the day on the calendar no one wants to forget. And people aren’t forgetting it. Mother’s Day saw a record $31.6 billion in extra spending in 2022. It’s one of the most underrated sales seasons of the year.
CMO Network
APRIL 17, 2023
A growing number of consumers don’t trust sustainability claims, and many sustainable companies are shedding the label. How can companies be sustainable in a world full of greenwashing?
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Many Chat
APRIL 17, 2023
It’s no secret that growing a business on Instagram has its pitfalls (and its perks). But there is a lot of confusing and conflicting information out there about using the platform to help bolster sales. Post every day! Use five hashtags! Use influencers! Do more Reels ! No, post more photos instead! The list goes on and on. And it can be exhausting!
Search Engine Land
APRIL 17, 2023
Google is looking into an issue in Merchant Center where some advertisers may see a “Circumventing systems” message in their ads. What’s going on. The glitch was first noticed and posted to Twitter by @ruthiebos. Hi @adsliaison , I wonder could you advise if there is a glitch at the moment with Google ads regarding “Circumventing systems”? We’ve had a number of ads disapproved for this reason randomly without making any changes to the account or campaigns in recent day?
Litmus
APRIL 17, 2023
So, we’ve established that Dark Mode is a thing. (A pretty substantial gonna-stick-around thing, even.) But we’ve also established that many people still aren’t designing or developing for Dark Mode. While this is true for a variety of reasons, when we asked our beloved email geeks why this might be true, the most common answer is that coding emails for Dark Mode is often just hard.
Search Engine Journal
APRIL 17, 2023
Google expands shipping and return info in Search, helping retailers optimize the user experience and boost online sales. The post Google Enhances Shipping & Return Info In Search Results appeared first on Search Engine Journal.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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