Wed.Sep 13, 2023

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What Does it Mean to Have Branding Guidelines?

Aspiration Marketing

In today's fiercely competitive market, establishing a strong and recognizable brand is crucial for businesses aiming to thrive and stand out. Branding guidelines are fundamental in achieving this goal by providing a blueprint for creating a consistent and cohesive brand identity. From defining key components to outlining the process of developing practical branding guidelines, we'll explore how these guidelines can help establish trust, enhance brand recognition, and streamline decision-making

Branding 277
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SAS embraces generative AI for marketing

Martech

Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Customers will be able to choose which generative AI providers to integrate into their SAS instance, including popular models like ChatGPT, open source models and their own proprietary models. Marketers will be able to use these capabilities to create marketing plans and build audience segments as well as generate personalized text content.

Finance 137
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15+ YouTube Shorts Ideas For Your Next Video

Buffer Marketing

With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. For content creators and small businesses, Shorts can be a game-changer. Whether you're repurposing old content, sharing clips from live streams, promoting exclusive content, or hopping on the latest trend, Shorts provide a versatile medium to engage viewers and potentially go viral.

Transform 128
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Why now is the right time to implement SMS marketing by Digital Marketing Depot

Martech

On average, Americans now check their phones 262 times a day and daily screen time averages over five hours per day. People are using their phones more frequently, for longer periods of time, and are shopping from their phones more than ever before. With 54% of web traffic coming from mobile, adding text messaging (also known as SMS) to your ecommerce stack can help your team reach more customers faster—while maintaining a seamless customer experience.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Tennis is Back: How Social Media Gassed Up the 2023 US Open

Hubspot Marketing

The 2023 US Open captured audiences’ attention with over 3.4 million viewers tuning in, up 27% from last year’s tournament. In addition to TV viewership, the tournament had its fair share of social media coverage that generated buzz. Here are a few notable social media moments from this year’s US Open. The US Open Goes All-In On TikTok The US Open might be 142 years old, but it established quite the TikTok presence.

Gen Z 127
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Criteo puts retail media DSP into general release

Martech

Criteo is making its self-service demand-side platform (DSP), Commerce Max, available to all clients. It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. It also complements Criteo’s retailer monetization solution suite, which helps retailers tap into new demand by integrating marketplace and in-store monetization technologies.

Retail 127

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How to protect and leverage your single source of truth

Martech

Remember playing Telephone (a/k/a Whisper Down the Lane) as a kid? That’s where you whisper a sentence into the ear of someone else who whispers it to someone else and it continues until reaching the end of the line. The last person then announces what they heard to see how similar it is to the original. Spoiler alert: It was almost never the same. In some cases the end result would be so vastly different it was completely unrecognizable from the source material.

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This is AI Powered SEO: 7 Ways to use ChatGPT for higher rankings

Orbit Media Studios

By Andy Crestodina There are so many ways to use artificial intelligence (AI) for digital marketing. Of course, there are some for search engine optimization (SEO). Today we are sharing seven ways to use AI for better SEO. Our goal is NOT to use one algorithm to trick another algorithm into sending us traffic. Our goal is to quickly find insights, then improve the quality and visibility of our content.

SEO 126
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4 reasons you should try Facebook Dynamic Ads

Search Engine Land

Are you looking to engage your audience with a personalized experience throughout their meandering journey – from awareness to conversion and Organic Search through Paid Social? Then Facebook Dynamic Ads could be your marketing funnel’s secret weapon. Regardless of whether you’re B2C or B2B , Facebook’s Dynamic Ads are a smart, cost-effective way to expand your reach.

B2C 126
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New Gartner report challenges conventional wisdom on holiday marketing

Martech

With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. The argument for building campaigns around price is supported by some substantial facts.

Gen Z 125
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Why now is the right time to implement SMS marketing by Digital Marketing Depot

Search Engine Land

On average, Americans now check their phones 262 times a day and daily screen time averages over five hours per day. People are using their phones more frequently, for longer periods of time, and are shopping from their phones more than ever before. With 54% of web traffic coming from mobile, adding text messaging (also known as SMS) to your ecommerce stack can help your team reach more customers faster—while maintaining a seamless customer experience.

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3 Ways To Find Your Instagram Reels History

Hootsuite

You know when you’re scrolling through Instagram, laughing at a Reel, only to accidentally refresh your feed and lose the video forever? Or maybe you found the perfect Reel for a blog post you’re writing, only to forget to save it? Wouldn’t an easily accessible Instagram Reels history be helpful? As people who love using Instagram Reels for business , we say yes.

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TW-BERT: End-to-end query term weighting and the future of Google Search

Search Engine Land

Search is hard, as Seth Godin wrote in 2005. I mean, if we think SEO is hard (and it is) imagine if you were trying to build a search engine in a world where: The users vary dramatically and change their preferences over time. The technology they access search advances every day. Competitors nipping at your heels constantly. On top of that, you’re also dealing with pesky SEOs trying to game your algorithm gain insights into how best to optimize for your visitors.

SEO 123
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How to Start a Presentation [+ Examples]

Hubspot Marketing

The first step in mastering the art of delivering powerful presentations is understanding how to start a presentation properly. In this post, you'll discover strategies for crafting a solid presentation opening, designing an impactful opening slide, and delivering a memorable presentation. Table of Contents Why Your Presentation Opening Matters How to Start a Presentation Opening Slide Examples Best Practices for Starting a Presentation Why Your Presentation Opening Matters The opening of your p

Education 122
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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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9 Amazon reviews best practices to boost sales and trust

Search Engine Land

Asking whether Amazon reviews are important is like wondering whether your body needs water to thrive. The answer is a resounding, “Yes!” Acquiring as many positive reviews as possible will pay off for Amazon sellers. 8 reasons Amazon reviews are important Amazon reviews aren’t just testimonials; they are powerful tools that can make or break your sales on the platform.

eCommerce 122
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Facebook Page Template Guide: Choose the Best One

Hootsuite

You’re here looking for info about using Facebook Page templates. We’re here to help (it’s what we do!)… but we’re also here to say: enjoy those templates while you can. (Dun dun dunnnn.) Ominous? Perhaps. But we respect you too much (and love dramaaaa too much) not to tell you the truth— Facebook Page templates are currently only available to Facebook Pages that are still in “classic” Page mode.

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4 simple ways to put an end to unprotected paid search by Adthena

Search Engine Land

In an era dominated by digital interactions and virtual marketplaces, we cannot overstate the significance of brand protection in search marketing. As businesses strive to establish and maintain a distinctive identity in the vast online realm, they face the ever-present challenge of safeguarding their brand from trademark infringements, ad hijackers and other potential brand threats.

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Why CMOs Need A Chief Of Staff To Drive Success

CMO Network

Given the murkiness of the CMO role, shoring up blind spots is essential to navigating a company’s big bets, creating buzzwords and dousing fires.

CMO 112
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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Overcoming the Google SGE challenge: Assessment and recovery strategies by Cynthia Ramsaran

Search Engine Land

Google Search Generative Experience (SGE) is looming over the search industry, but little is understood about its mechanisms and expected impact on our organic traffic. Join this webinar to understand how to overcome the Google SGE challenge. The first step is assessing how Google SGE goes live and how it will impact your organic traffic. Next, identify how to recover from expected traffic drops.

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How State Farm Turned a Viral Ad Into an Award-Winning Content Campaign

Content Marketing Institute

State Farm didn’t let interest cool down when its ad with NFL quarterback Patrick Mahomes and his jazz bath went viral. Learn what they did and the mega numbers brought to the brand through this award-winning campaign.

Branding 112
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The Ultimate Guide to Sponsored Content

Hubspot Marketing

Creating your own branded videos, blogs, or podcasts can require a lot of bandwidth. If you’ve always wanted to experiment with this strategy, but haven’t had the time or resources to produce your own campaigns, sponsoring content from other companies or influencers might be the right strategy for you. Once relegated to print publications, sponsored content is thriving in the online marketing space.

Food 107
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How to Launch Your Next CPG Product: A Step-by-Step Guide

ConsumerTalk

In today’s market, there are innumerable choices in food, cosmetics, and other CPG products. At the same time, consumers are also ready for innovation and willing to change to innovative new retail products.

Product 105
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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Search Generative Experience: What Is It & How Does It Impact SEO

Rock Content

When people so much as picture the concept of a search engine, it’s Google that comes immediately to mind, and with good reason. Since its founding in September 1998, Google has been setting the standard to beat when it comes to online search technology. Google’s now-famous algorithm was what originally gave it an edge over the competition and led it to market dominance.

SEO 98
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Optimizing D2C Growth: Experimentation & Learning Essentials

yorCMO

To succeed in this ever-changing landscape, D2C brands need to constantly evolve by embracing experimentation, testing, and learning.

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How to Use Reddit for SEO: 5 Tips to Boost Your Strategy

Rock Content

When you think of “SEO,” Reddit might not be the first thing that comes to mind. Yet, the website reports more than 57 million daily users and over 100k active communities. That includes 13 billion-plus posts and comments. That’s a lot of people spending a lot of time on a site some marketers don’t think twice about. If that sounds like you, it’s time to develop a Reddit SEO strategy to improve your organic search engine ratings.

SEO 95
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10 CEOs Customer Experience Leaders Who Work On The Front Lines

CMO Network

Customer-focused leaders set the tone for their company’s customer experience efforts. These 10 CX hero CEOs take it above and beyond by working on the front lines.

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

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Transforming Your Blog Into a Powerful Lead Generator

Influence & Co

Blogging is a simple word that holds incredible power. But it's often misunderstood. While we've welcomed the digital age with open arms in some ways, understanding the authentic value of blogging has been a journey shrouded in myths.

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Tips to Level Up Your Email Design – Q&A with Noelle and Meghan

Campaign Monitor

How to level up your email design Tips from Marigold Art Directors – Noelle Grimes & Meghan Sokolnicki If there’s one topic that unites all of our customers, it’s the desire to learn more about email design. Whether it’s design best practices or tips for getting the most out of the Campaign Monitor email builder , this is a topic that you can’t get enough of, and that’s inspired countless blog articles and webinars – which can be found in our resources hub.

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Gen Z Exposed

Businesses Grow

I’ve written a ton about Gen Z. It’s a singularly fascinating generation. Always online. Purpose-driven. Punches above its weight in terms of cultural impact. So when I learned about the first-ever Gen Z conference, I was attracted to it like Gary Vee to a video camera. The Gen Z-fueled agency JUV recently organized and hosted a conference dedicated to its generation (Z Con).

Gen Z 66
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Are FTC And DOJ Staff Regulating US Companies Via Foreign Fiat?

CMO Network

The DMA and DSA adopted by European regulators with behind-the-scenes assists from FTC and DOJ undermine fair global trade by hobbling only US companies

CMO 63
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.