Aspiration Marketing
JUNE 24, 2025
You've invested in your website to attract visitors, but are you truly capitalizing on every opportunity to connect with those who show interest? The ability to effectively capture leads is the lifeblood of any thriving marketing strategy. Fortunately, platforms like HubSpot offer a robust suite of tools designed to streamline this crucial process through marketing automation.
Seth's Blog
JUNE 24, 2025
Most of the pitch and the demo is all about how terrific our plans are, and how well our gadget works. But if we hope for resilience, perhaps it makes sense to show off how gracefully the system breaks. Because it will break. Because plans won’t work out. Because we’ll be surprised. And then what happens?
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Search Engine Journal
JUNE 24, 2025
Where is AI making the biggest marketing impact? Get the data and see where marketers plan to invest next in our State Of AI report. The post The State Of AI In Marketing: 6 Key Findings From Marketing Leaders appeared first on Search Engine Journal.
The Marketing Operations Leader
JUNE 24, 2025
In this edition: How to Do Marketing Enablement and PMO What Ops Pros Are Saying About Layoffs & Reorgs A Framework To Easily Create Your Martech Roadmap Exclusive For Paid Subscribers : Darrell Explains in Detail The New Marketing Ops Maturity Model Reminder! Marketing Ops AI Agent Launch This Week! Join Us To See What All the Hype Is About! The 2025 AI and Marketing Performance Index Marketing teams are under pressure to deliver faster results with fewer resources.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Orbit Media Studios
JUNE 24, 2025
By Andy Crestodina We spend so much time creating content. But we spend so little time on email list growth. The success of any email program depends on the quality and size of our email list. And list growth depends on the success rate of our email signup call to action. But have you looked at your email signups CTAs lately? Could those work harder?
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JUNE 24, 2025
The MarTech landscape is in constant flux, and while many tout the transformative power of Generative AI (GenAI), few truly grasp the seismic shift that’s happening in digital asset management (DAM). Forget earlier discussions of metadata enrichment and basic content generation; we’re entering an era where autonomous AI agents will redefine how we interact with, manage and capitalize on digital assets.
The LeadG2 Blog
JUNE 24, 2025
Is your HubSpot portal living up to its full potential? Discover how a comprehensive audit can uncover hidden issues, optimize performance, and boost your revenue. The Hidden Costs of an Inefficient HubSpot Portal An inefficient HubSpot portal can hinder your business operations in ways that are not immediately apparent. When workflows are poorly configured or data is mismanaged, it can lead to significant losses in both time and money.
Search Engine Roundtable
JUNE 24, 2025
Google's John Mueller several years after posting a video named "Will removing '.html' from my URLs help my site?" still says URL extensions do not matter for SEO. He said it doesn't matter if you go with a.htm or a.html or go with no extension at all.
Hootsuite
JUNE 24, 2025
This summer, G2 recognized Hootsuite as the #1 platform for Social Media Listening, Social Media Analytics, and Social Media Suites — part of 178 total top rankings in their Summer 2025 Report. This recognition confirms what thousands of businesses already know: Hootsuite is the operating system that powers performance for modern social teams. G2’s rankings are based entirely on feedback from real users.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Search Engine Roundtable
JUNE 24, 2025
Google is testing a new feature to replace all those copy-and-paste emoji websites. You know, when you want to know what an emoji is for a specific emotion and you go to Google and it brings up websites that have the emojis and you can click copy to your clipboard. Well, Google is doing that right in search.
The Drum
JUNE 24, 2025
CCO Craig Elimeliah says AI isn’t replacing talent; it’s redefining it. Craig Elimeliah has seen his share of tech hype cycles. But this one feels different. “I feel like I’ve been waiting for this moment my entire career,” says the chief creative officer at Code and Theory. And what moment is that? The moment AI went from novelty to necessity, not just in output, but in the very infrastructure of creative work.
Brian Solis
JUNE 24, 2025
They call him the Godfather of AI. Geoffrey Hinton spent his life building the foundation for artificial intelligence. But today, he’s sounding the alarm. In a recent conversation with Steven Bartlett , Hinton didn’t hold back: AI is evolving faster than most people, companies, or governments can comprehend. It’s not just coming for routine jobs. It’s coming for ours …the cognitive, creative, and strategic roles we thought were safe.
The Drum
JUNE 24, 2025
Kicking off our Creative Technology for Drummies guide , our glossary helps navigate the tools, trends and terminology shaping the future of creativity. From smart templates to scene detection, AI assistants to virtual production sets, creative tech is rewriting the rules of how brands make and scale ideas. But with new terms landing faster than you can say ‘generative fill,’ it’s easy to lose track of what’s worth your time (and what’s just buzz).
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Martech
JUNE 24, 2025
Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. As brands chase precision and scale, retail media networks (RMNs) are stepping up with the data, formats and reach to deliver both. Retail media’s growing reach RMNs are rapidly evolving from their roots in lower-funnel, performance-focused advertising into full-funnel marketing ecosystems.
The Drum
JUNE 24, 2025
Earlier this month, the School of Communication Arts’ Marc Lewis revealed in The Drum: “What used to take a junior team a week can be done in a day by a student with AI ”. Now he reacts to some of the pushback. The ad industry has a knack for freaking out. New tech comes along, and suddenly every planner thinks they’re a futurist, every agency has a “Lab,” and every creative wonders if they’re about to be replaced by Sam Altman and Mark Zuckerburg’s love-child-rat.
illumin
JUNE 24, 2025
Meta is introducing ads to WhatsApp as part of its push for more revenue. How can WhatsApp advertising potentially impact its users? One of the world’s most popular messaging services, WhatsApp, is finally getting ads, marking its entry into direct ad revenue for the first time since Meta acquired them in 2014. Announced at Cannes Lions 2025 , the native ads will appear exclusively in the Status section of the Updates tab of WhatsApp, a format similar to Instagram Stories , where users share ph
The Drum
JUNE 24, 2025
From digital twins to virtual influencers, here’s how brands are testing synthetic media and where the ethical lines are being drawn in the era of AI-generated talent. Virtual presenters, AI-generated spokespeople, hyper-realistic avatars that never break script. It sounds like science fiction, but in 2025, synthetic media has officially entered the marketing mainstream.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Sprout Social
JUNE 24, 2025
With so many competing channels, you might wonder if Snapchat is worth a slice of your social media marketing budget and time. It’s tough to justify the investment without solid data confirming that Snapchatters are an audience you want to reach and engage. Snapchat’s biggest differentiator is the highly personal experience it offers. In the app’s unique augmented reality (AR), millions of users chat privately and exchange Snaps with close friends.
The Drum
JUNE 24, 2025
In a takeover of the Agency Advice series, over the coming months we’re bringing you a definitive contemporary reading list from adland’s most omnivorous readers. The advertising and marketing industries are arguably the world’s biggest employers of creative people, sending millions of us to work every day. Millions of these millions are culture makers and culture obsessives, devouring the best from the worlds of art, music, film and stage to metabolize through their own creative outputs.
Hubspot Marketing
JUNE 24, 2025
How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI action figure trend? Fashion trends used to spin in 20-year cycles, but there is no playbook anymore. Microtrends peak, then disappear in weeks or even days. It’s a never-ending cycle of trying to keep up with culture, and I’m exhausted.
The Drum
JUNE 24, 2025
AI, data, and code are reshaping brand experiences that perform. Damian Ferrar of Jack Morton says it’s time to update your approach to marketing. Creativity has always been a force for change – but the way we create is changing fast. Big ideas still matter, alone they aren’t enough. In today’s era of experience, creativity needs more than inspiration; it needs an operating system.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
JUNE 24, 2025
Marketing technology is a team sport. As martech practitioners, we often wear many hats across organizations and projects. Our specific responsibilities can vary depending on our position within the organizational structure. As a result, we’re called on to support and lead a wide range of initiatives, each demanding different skills and approaches. The following tools can help us take effective action and drive progress.
The Drum
JUNE 24, 2025
We’ve come through the ‘what’ whiplash of the creative tech revolution and now we’re entering its ‘how’ stage: how you get the most out of it, now? Here’s what you need to know – and why you need to care. Yes, it’s here. Yes, it’s fast. Yes, it can be brilliant – with caveats and guardrails. And yes, you need to integrate it into your creative workflow now.
Martech
JUNE 24, 2025
Marketers need to keep pace as consumers use an ever-increasing number of channels to engage with brands. That often leads to the type of silos and fragmentation they’ve battled for years. Today, Klaviyo introduced new AI-powered product features at its K:LDN event in London to help marketers deliver personalized, cross-channel experiences from one platform.
The Drum
JUNE 24, 2025
The global marketing and brand strategy leader tells Tim Healey what it takes to grow a purpose-driven brand Gen Z genuinely loves. You’ve worked across both agency and brand sides, from WPP and Qubit to scaling Deliveroo in its early days. Since 2021, you’ve taken on a range of roles at Depop, recently relocating to New York as US brand and marketing lead.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Martech
JUNE 24, 2025
Salesforce this week announced Agentforce 3, which the company says will give Agentforce customers the visibility and control they need to scale their AI agents. Visibility is a fundamental problem for early AI agent deployments. Simply put, teams can’t see what their agents are doing. It’s no surprise Agentforce 3 takes steps to increase control for businesses deploying AI agents.
The Drum
JUNE 24, 2025
The agency-client relationship has commanded more press attention than any other this year. The Drum sits down with the holding company’s Laurent Ezekiel, who runs the account, for a debrief on how things are going (and the elephant in the room that is Publicis). In November 2021, Coca-Cola went from wrangling 6,000 agency partners to consolidating its $4bn global advertising and media business exclusively into WPP and its bespoke Open X model , looking to break down silos and deliver consistenc
yorCMO
JUNE 24, 2025
Discover how C-suite leaders in 2025 can drive growth through strategic focus, smarter questions, and agile marketing leadership.
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