Aspiration Marketing
MAY 31, 2022
Choosing the right marketing agency is tough! After all, there are plenty of options, and you want to select an agency partner who'll build a long-lasting relationship with your company. So where do you begin?
Search Engine Roundtable
MAY 31, 2022
Robert Scoble posted a bunch of items around what to expect from the Apple World Wide Developer Conference (WWDC) that is happening Monday, June 6th. Robert said a bunch of things but specific to search he said "and a new search engine is coming too.".
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Hootsuite
MAY 31, 2022
Facebook Marketplace launched in 2016 as a place for people to buy and sell within their communities. Think Craigslist, but with Messenger. Sure, Facebook Marketplace may have started as an online garage sale. These days, it’s an ecommerce powerhouse. The platform receives around a billion monthly visitors. Since those people are browsing already, they’re likely highly motivated potential buyers.
Hubspot Marketing
MAY 31, 2022
Social media marketing isn’t easy, and it’s even more challenging for introverts. Up to 50 percent of people consider themselves introverts. Sometimes considered antisocial, the truth is that many introverts enjoy social activities but find them exhausting — where an extrovert might gain energy from being in a big crowd, introverts need time to recover and recharge.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Sprout Social
MAY 31, 2022
When Instagram launched in 2010, users could only share square images from their mobile devices. Since then, the app has evolved to include features such as multi-image posting, private messaging and a broad set of editing tools that can make an amateur smartphone picture look like a professional image. In 2021, Instagram rolled out another new feature: the ability to post to the app from a PC or Mac.
Hubspot Marketing
MAY 31, 2022
When we build a brand, we build an experience that reflects a purpose. Visual identity is a huge part of this brand experience. Colors, graphics, and fonts turn brand concepts into visual identities that can be recognized. Once a brand is established, it needs to become a recognizable identity that the external world can perceive. This recognition comes with consistency, and achieving that consistency requires a strong visual identity system.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Chief Martec
MAY 31, 2022
Catching up on my backlog of data and topics from before #MartechDay earlier this month — which featured the 2022 marketing technology landscape and the 2022 Stackies — the top of my list is the latest State of Agile Marketing report from AgileSherpas. As always, this is a terrific, comprehensive report on how and why agile methodologies are being used in marketing.
Litmus
MAY 31, 2022
Interactive emails continue to be a top trend in email marketing and it’s easy to see why. Email interactivity allows brands to add a wide variety of elements to their messages— from image carousels, offer reveals, videos , animated GIFs , surveys, polls, and more. What are interactive emails? Reasons why interactive emails work. Types of interactive emails.
Content Marketing Institute
MAY 31, 2022
When a jump in traffic to your landing page doesn’t lead to an increase in conversions, it’s time to investigate. Here are five of the most common pitfalls.
Sprout Social
MAY 31, 2022
Social media is a hub for civic engagement. Whether you’re seeing celebrities take to Twitter to express their opinions on current events, brands talking about how their values relate to the issues that matter, or everyday people joining the conversation, social is a powerful platform for activism. In this article, we’ll walk you through how social media activism works, how it can impact your relationships with your customers and some best practices for weighing in on social media movements.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Kuno Creative
MAY 31, 2022
Content is the lifeblood of digital marketing. As a marketing leader, you know it’s virtually impossible to attract and convert buyers without producing assets like blog posts, videos, social media posts, eBooks, webinars, podcasts and case studies. But creating high-quality content is also extremely resource-intensive. Given all the time, energy and budget you invest in producing content, it’s vital you make it worthwhile by giving your audience what they want.
Martech
MAY 31, 2022
I’m a little irritated right now. A brand sent me an email with this subject line: “Do you still want to hear from us?” I see emails like this one all the time, but this one really irked me. I buy from that brand a few times a year, and I consider myself to be a loyal customer. I don’t open every email it sends me every day because I’m not in the market every day.
Search Engine Roundtable
MAY 31, 2022
Google's John Mueller was asked what are the timeframes for the data used when calculating quality metrics for the Google broad core updates. John said that there is a lot of "work that's done well in advance" and "usually with data collected until then," then being just before it rolls out.
Search Engine Journal
MAY 31, 2022
Inlinks launches keyword topic and content planning tool that speeds up the content creation process. The post Inlinks Launches New Keyword & Topic Research Tool appeared first on Search Engine Journal.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Hootsuite
MAY 31, 2022
Ready for a deep-dive into Pinterest demographics? If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. If you’re looking for higher-spending millennials, for example, try Pinterest.
Martech
MAY 31, 2022
With influencers and digital artists leading the way, non-fungible tokens (NFTs) are taking Meta’s Instagram by storm. Data from influencer marketing platform HypeAuditor shows: Over 20,00 accounts with “NFT” in the bio, most (over 40%) U.S.-based. Over 900 million followers for those accounts. Over 100,000 posts monthly using the hashtag #NFT.
Search Engine Roundtable
MAY 31, 2022
I am honestly not sure if this is new, but I tried to replicate this and it took a few tries on various mobile browsers to trigger it. Google is showing a featured snippet that leads with a question in the header of the snippet.
Buffer Marketing
MAY 31, 2022
When I first started my leadership communications company Pencil or Ink , I knew growth was key. Revenue growth to support myself, client-list growth to gain more credibility, and headcount growth—because I assumed a small business grew by becoming a large one. Fast forward three years. I had a long client list, healthy revenue, and a new employee.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Scoop.it!
MAY 31, 2022
It can be hard to keep readers interested when writing about complex topics. Adding visuals to your content is a great way to keep things fresh and engage readers. Unfortunately, however, producing compelling visual content takes time, thought, and skill. But what if you could tap into the best visual content that’s already out there? Curating visual content from others is a great way to add value to your blog or a social media post.
Martech
MAY 31, 2022
Ah, Netflix. What was once everyone’s favorite (and only) streaming provider is now playing catch-up in the advertising-based video on demand (AVOD) game. Sparked by a 200K subscriber loss in Q1, Netflix rather reluctantly announced they will likely enter the AVOD ecosystem. Many well-tenured executives in the TV and Streaming space saw this coming from a mile away, and Netflix is taking a bit of a beating in the upfronts, trades, and boardrooms.
Zumvu
MAY 31, 2022
Lead generation tactics are a key part of your marketing strategy, but it's not enough to just chase all the available leads without a good plan.
Martech
MAY 31, 2022
Nobody can do it all. No matter how good your marketing team is, there is going to be expertise and experience they don’t have. Fortunately, there is a marketing agency somewhere that does. They are an essential part of the martech ecosystem, filling gaps and providing insight faster and (hopefully) less expensively than you could do yourself. If your company engages in advertising campaigns, chances are you have already considered using the services of an agency.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Many Chat
MAY 31, 2022
Instagram is a visual social media platform, so ensuring your content is as engaging as possible is a key part of your overall strategy. Having correctly sized content is a step in the right direction. Luckily, you don’t have to guess what ratios and photo dimensions look best on Instagram. Bookmark this guide for future reference, and you’ll never post incorrectly sized Instagram content again.
Search Engine Journal
MAY 31, 2022
TikTok shares new data showing how brands can benefit from adding more organic content to their marketing strategy if they primarily post paid ads. The post 7 TikTok Stats Show Impact Of Combining Paid & Organic Content appeared first on Search Engine Journal.
Many Chat
MAY 31, 2022
Engagement is Instagram’s currency. The more you engagement you generate, the higher the chances that people will see your content and ultimately discover your brand. But here’s the hard part: How do you initiate more engagement on Instagram if users are being pulled in a million different directions? Enter Instagram Story game ideas. If you didn’t know they were a thing, you’re not alone.
CMO Network
MAY 31, 2022
With the launch of its Toyota Corolla Cross crossover, Toyota is innovating in more ways than one. That includes a new way to reach out to the Hispanic market.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Quikly
MAY 31, 2022
Scarcity works exceptionally well in B2C marketing.
CMO Network
MAY 31, 2022
The contact center is the hub of the customer experience and deserves attention and resources. These five best practices can significantly improve your contact center and brand presence.
Search Engine Roundtable
MAY 31, 2022
As you know, Google has sunset the AdWords API on April 27th. But Google let it work over the past month or so. Well, starting June 1st, Google will increase the rates of errors you get when trying to use the old AdWords API from 50% error rate on June 1st to 100% error rate on July 31, 2022.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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