Hubspot Marketing

SEPTEMBER 15, 2023

Finding out if a product will be successful beyond the initial curiosity is just good business. With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. If you're sensitive to the high costs of failure and need to gather facts and opinions to predict whether your new product, feature, or location will be successful, start by investing in market research using these tools and resources.

Market Research 127

Market Research Price Marketing Marketers 127

Search Engine Land

SEPTEMBER 15, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. The U.S. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. These multibillion-dollar deals gave Google an unfair advantage, the DOJ alleges, making it nearly impossible for rival companies to compete.

Law 142

Law Manufacturing Search Marketers Product 142

Martech

SEPTEMBER 15, 2023

Drastically reducing your content marketing is like stepping over a dollar to chase a dime, especially in a down market. Here are four reasons why: 1. Keeping your pipeline flowing Content marketing is all about momentum. At our firm, we have to continually emphasize that results take time, but consistency and quality always yield results. Buyers still have needs during a slump, but they’re more careful about who they’ll buy from and how much information they require to pull the trigger.

Entertainment 117

Entertainment Education Content Marketing SEO 117

Search Engine Land

SEPTEMBER 15, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback. For example, if critical information is missing from your video ad, Creative Guidance will notify you, ensuring that your campaigns are as effective as possib

Analytics 139

Analytics Advertising Advertisers Search Marketers 139

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Martech

SEPTEMBER 15, 2023

Adobe’s third-quarter results topped Wall Street estimates and revenue for its Adobe Customer Experience Cloud was a big reason why. Overall, the software company reported adjusted earnings of $4.09 per share compared to estimates of $3.98. It also reported record revenue of $4.89 billion versus expectations of $4.87 billion. Dig deeper: How Homethreads is leveraging data to create a new customer experience Adobe Customer Experience Cloud brought in $1.2 billion this quarter, roughly flat

Digital Marketing 116

Digital Marketing Customer Advertising Advertisers 116

Search Engine Land

SEPTEMBER 15, 2023

The September 2023 Google helpful content update is rolling out as of yesterday at about 4:20 pm ET and while we expect it to continue to roll out for the next two weeks, everyone wants to know what to expect from this update. Thankfully, Google dropped some clues in its revisions to its search documentation about what has changed with the Google helpful content system.

SEO 138

SEO Branding 138

Search Engine Land

SEPTEMBER 15, 2023

Large Language Models (LLMs) remain a hot topic in SEO – especially with the popularity of OpenAI’s ChatGPT and other generative AI tools with user-friendly chat interfaces. It’s so easy to get excited about the potential of generative AI and what it means for an SEO strategy. But managing client expectations remains critical. This overarching guide serves to help SEOs educate clients on the potential functionality of LLMs as it applies to SEO from the client perspective.

Management 137

Management SEO Key Performance Indicator User-Generated 137

Social Media Examiner

SEPTEMBER 15, 2023

Wondering how to integrate Web3 into your business? Curious about decentralized email newsletters? In this article, we’ll explore how a media company is using Web3. Web3: How Blockchain, AI, and the Metaverse Are Transforming Business Emerging technologies are ushering in a new era of business and society. Blockchain, artificial intelligence (AI), and the metaverse are […] The post Growing a Business With Web3: The Web3 Academy Story appeared first on Social Media Examiner.

Transform 95

Transform 95

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. You have a high level of control over the company’s creative messaging, which gives you the power to truly launch a brand. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times.

Personalized Marketing 136

Personalized Marketing Marketing Marketers Energy 136

Content Marketing Institute

SEPTEMBER 15, 2023

A global luxury brand investment firm’s acquisition of Hollywood’s biggest talent agency indicates the future of content and marketing in all industries. Why? Read on.

Branding 91

Branding Marketing Marketers 91

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

SEPTEMBER 15, 2023

Microsoft has been criticised after publishing an AI-generated obituary for NBA star Brandon Hunter. The former Boston Celtics and Orlando Magic player passed away suddenly this week, aged 42, after collapsing during a hot yoga class in Orlando, Fla. Shortly after his passing, fans were shocked to see the father of three described as “useless” in an obituary published on MSN.

Branding 133

Branding SEO 133

SmartBrief - Marketing

SEPTEMBER 15, 2023

AI. It might take your job. It might save the world. It might kill us all. It definitely generates the most disturbing hands ever. Industries from marketing to infrastructure are using the new tech, and leaders across the board are turning to it for insights – which hopefully don’t include “ resistance is futile.” What’s the truth behind the hype? Technologist Janelle Shane , who is delivering a keynote at SmartBrief’s upcoming AI Impact Summit , says that enthusiasts and worrywarts both n

Law 52

Law Health Place Marketing 52

Search Engine Land

SEPTEMBER 15, 2023

Peak seasonality is here. It’s the time of year when demand – and paid search – accelerates for goods or services that brands provide. When this happens, queries, traffic, sales and (fingers crossed) your conversions increase noticeably compared to the rest of the year. This almost definitely will lead to more optimizations, reporting, forecasting, analyzing and the dreaded influx of meetings (many of which could honestly be emails).

Pharmaceutical 132

Pharmaceutical Retail Health eCommerce 132

Use Insider

SEPTEMBER 15, 2023

What is coupon marketing? Coupon marketing is a strategic approach that leverages the appeal of discounts and promotions to influence customer behavior. It’s a time-tested method that businesses use to: Attract new customers: Coupons pique the interest of potential customers who might be hesitant to try your products or services at full price.

Customer Journey 52

Customer Journey Customer Customer loyalty Marketing 52

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Sachs Marketing Group

SEPTEMBER 15, 2023

You can use TikTok for your business by creating engaging short-form videos that showcase your products or services. Utilize features like challenges, duets, and trending hashtags to amplify your reach. TikTok Ads help in precise targeting, while the new TikTok Shop allows for seamless product integration. Analyze metrics to refine strategies and consider hiring a TikTok Pro for optimized performance.

User-Generated 52

User-Generated Social Media Marketing Key Performance Indicator SEO 52

Welcome Software

SEPTEMBER 15, 2023

B2B Commerce Summit 2023 concluded in early September, and we were impressed by some of the insights we uncovered with our most trusted customers and partners. If you haven’t had a chance to watch our sessions, you can view them here. However, if you are looking for a brisk overview and a handful of our most meaningful insights from the summit, here are the top 4 takeaways from B2B Commerce in 2023. 1.

Food 40

Food User-Generated Retail Customer 40

Martech

SEPTEMBER 15, 2023

Email creation platform Stensul has created the ability for teams to collaborate in authoring, reviewing and approving dynamic content within Stensul itself for deployment in Salesforce Marketing Cloud and Adobe Marketo Engage. Previously, emails containing such content had to be deployed to Salesforce and Marketo in order to be reviewed. The aim: time-saving.

Marketing Automation Platform 110

Marketing Automation Platform Email Marketing Communications Management 110

Welcome Software

SEPTEMBER 15, 2023

B2B Commerce Summit 2023 concluded in early September, and we were impressed by some of the insights we uncovered with our most trusted customers and partners. If you haven’t had a chance to watch our sessions, you can view them here. However, if you are looking for a brisk overview and a handful of our most meaningful insights from the summit, here are the top 4 takeaways from B2B Commerce in 2023. 1.

Food 40

Food User-Generated Retail Customer 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Rock Content

SEPTEMBER 15, 2023

It goes without saying: In digital marketing , metrics matter. They’re how you track, measure, and assess the ongoing success of your marketing strategies. They’re also what you refer to when brainstorming future campaigns. But some metrics merely make you feel like you’re winning from a marketing standpoint without actually meaning much in practice.

Key Performance Indicator 84

Key Performance Indicator Digital Marketing Marketing Strategy Influencer Marketing 84