Martech

FEBRUARY 21, 2024

It would be just typical of the E.U. to place citizens’ rights ahead of convenience and profitability for brands — especially tech brands. They do it all the time. Look at the way they just expanded the Digital Services Act to place detailed restrictions on the behavior of almost all “online platforms” (a term that certainly covers hosting services, marketplaces, social media and content-sharing platforms; how sweeping the definition is the courts will doubtless decide).

Customer 94

Customer Non-Profit Law Place 94

Aspiration Marketing

FEBRUARY 21, 2024

In a world where one-size-fits-all solutions fall short, custom objects emerge as the key to unlocking tailored data management within the HubSpot ecosystem. From understanding their core definition to advanced strategies and overcoming challenges, this guide will equip you with the knowledge to harness the full potential of HubSpot custom objects.

Customer 190

Customer Management Digital Marketing Marketing 190

Search Engine Land

FEBRUARY 21, 2024

Many people have an incredibly low bar for what they consider to be “great” content that deserves to rank in Google Search. So often, I see people bemoaning the fact that their content is great and high-quality. They just can’t understand why it isn’t ranking. But inevitably, when I go look at that great content, it typically is, at best, subpar.

SEO 133

SEO Retail Branding Product 133

Hubspot Marketing

FEBRUARY 21, 2024

One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for). The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance. After all, getting your target audience to your site and converting them is the whole point of having a website in the first place.

SEO 105

SEO Copywriting Thought Leadership Energy 105

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

FEBRUARY 21, 2024

OpenAI’s ChatGPT has proven to be a game-changing tool for SEO professionals. As Google has indicated an increased willingness to allow AI-generated content to rank and OpenAI has released new versions of GPT for enterprise use, the use cases have only expanded exponentially. In January 2024, another monumental shift occurred when OpenAI declared the GPT store open for business.

SEO 128

SEO Customer User-Generated Price 128

Lynton Web

FEBRUARY 21, 2024

Running your brand’s social media accounts can be a busy job, so it’s understandable if you have the urge to hit “copy and paste” across all your channels. Yet, posting the same content across Facebook, Twitter, LinkedIn, and other social media isn’t doing you any favors. In fact, research shows nearly 4 out of every 5 people have recently unfollowed a brand/person on social media because the content they find is irrelevant.

Social Media Marketing 102

Social Media Marketing Marketing Marketers User-Generated 102

Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. But the truth is, a robust manufacturing brand creates a strong foundation for attracting the right prospects, building trust, converting Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs) and shortening those long sales cycles.

Manufacturing 97

Manufacturing Branding Whitepaper Thought Leadership 97

Search Engine Land

FEBRUARY 21, 2024

Instagram started testing two new features for brands and content creators: Backdrop: An AI background editing tool for Stories. Get Orders: In-steam ordering for feed posts and Stories. Backdrop explained. This new feature can automatically identify a main focus or let you choose one manually. It then removes the background, and you can use the Backdrop feature to pick a new background from a carousel of options or create one by inputting a prompt, such as “National Park” ad demonst

Branding 113

Branding Product Marketing Marketers 113

Content Marketing Institute

FEBRUARY 21, 2024

Tech marketers reveal their creation and non-creation challenges, resource woes, AI’s impact, and more. Plus, what do the most successful do differently? Find out in CMI’s newly released technology content marketing research.

Market Research 96

Market Research Marketing Marketers Content Marketing 96

Search Engine Land

FEBRUARY 21, 2024

Consumer behavior has become more complex and unpredictable. To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey.

Customer Journey 113

Customer Journey SEO Customer Transform 113

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% of marketers are likely to use the platform for influencer marketing campaigns. Do you want a piece of this pie and engage your target audience like all these marketers are getting?

Influencer Marketing 91

Influencer Marketing Fashion Marketing Marketers 91

Search Engine Land

FEBRUARY 21, 2024

This year’s Super Bowl LVIII was watched by a record 123.4 million viewers. The Kansas City Chiefs beat the San Francisco 49ers in a thrilling game with a final score of 25-22. But beyond the game itself, another competition was happening – determining which of the 59 commercials that aired was the most effective advertisement. Analyzing ad effectiveness is a complex endeavor that requires looking beyond just viewership numbers to metrics that measure real business outcomes.

Key Performance Indicator 113

Key Performance Indicator Advertising Advertisers Digital Marketing 113

Social Media Examiner

FEBRUARY 21, 2024

Are you too busy working in your agency to grow your agency? Wondering how to reclaim time to strategize? In this article, you'll discover how to free up valuable time by strategically delegating parts of your role to trusted team members without sacrificing client satisfaction. A Radical Solution for Exponential Growth: Insights From the “Video […] The post How to Grow Your Agency Through Strategic Delegation appeared first on Social Media Examiner.

Marketing 90

Marketing Marketers 90

Search Engine Land

FEBRUARY 21, 2024

Google Ads is targeting businesses within their Gmail accounts, offering them free consultations. Notably, the promotion is delivered through pop-up notifications rather than emails, making the message look less like an ad, possibly increasing the chances of conversions. Why we care. Prompting businesses to engage directly with Google Ads, especially when they already have an advertising agency, may lead to confusion for the business and undermine the agency’s ability to perform effectivel

Advertising 96

Advertising Advertisers Promotion Marketing 96

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Buffer Marketing

FEBRUARY 21, 2024

My company, Galan Leather Co. , sells a fairly niche product: handmade leather and wood writing accessories, plus other craft goods that writing and stationery enthusiasts will appreciate. Because of that, we’ve found that the most effective way to market to our audience is via very niche channels: specifically, micro-influencers on YouTube. Given our products’ aesthetic appeal, you may think Instagram would be the way to go.

Shipping 89

Shipping Product Influencer Marketing Advertising 89

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. In this final article in the series, we’ll uncover how data can play an impactful role as we engage and retain existing customers, ideally turning them into lifetime loyal supporters of our brand and advocates to their friends, peers and colleagues.

Customer Journey 94

Customer Journey Transform Customer Acquisition Price 94

Rock Content

FEBRUARY 21, 2024

Welcome to the world of Employee-Generated Content (EGC), where the voice of your employees becomes the driving force behind building robust employer brands. If you’re wondering what on earth EGC is, relax – you’re not alone. Let’s solve this mystery and explore how this groundbreaking strategy can transform your employer brand. What the Heck is Employee-Generated Content (EGC)?

Transform 78

Transform User-Generated Branding Education 78

Vertical Response

FEBRUARY 21, 2024

Navigating TCPA Compliance: Email Marketing as a Safe Harbor Shifts in regulatory frameworks often become a pivotal moment for marketing professionals, forcing a recalibration of strategy and approach. The recent TCPA update from the Federal Communications Commission (FCC) regarding robocalls and automated texts is one such regulatory change that poses a new challenge to businesses.

Email Marketing 76

Email Marketing Law Communications Marketing 76

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Influence & Co

FEBRUARY 21, 2024

In the realm of business, think of your marketing analytics reporting as a detailed map that guides you through the complexities of your company’s operations. These reports provide a comprehensive overview of the activities within your business, each segment crucial for its overall health and progress. Key Performance Indicators (KPIs) stand out as critical beacons, guiding your strategic decisions and illustrating the effectiveness of your journey towards business objectives.

Analytics 72

Analytics Key Performance Indicator Health Marketing 72

yorCMO

FEBRUARY 21, 2024

Growth opportunities that might have worked for you years ago may not carry over into this year, but some best practices will always remain true. Learn to choose the ones that work for your business The post Business Growth Strategies for 2024 appeared first on yorCMO.

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Customers.ai

FEBRUARY 21, 2024

Digital marketing’s getting trickier by the day, isn’t it? Between all the new privacy laws, the end of those handy third-party cookies, and the ever-annoying bots tricking us into wasting our ad budgets, it feels like we’re running an obstacle course. And let’s not even get started on trying to keep up with how fast everything changes, including what our audiences are looking for.

Customer Journey 60

Customer Journey Advertising Advertisers Outbound Marketing 60

Zumvu

FEBRUARY 21, 2024

Mastering the art of content marketing has become crucial for organizations in today's age. With a click, information is readily accessible allowing businesses to attract a flow of traffic and engage their audience effectively.

Content Marketing 52

Content Marketing Marketing Strategy Marketing Marketers 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Sprout Social

FEBRUARY 21, 2024

Most businesses collect a wealth of data daily. From consumer and competitor insights to social media analytics, this data helps you make smarter decisions, spot trends and stay ahead of the curve—if you know how to make sense of it. This is the power of business intelligence (BI) reporting. The right BI tools turn mountains of data from various sources into actionable, easily analyzed documents or dashboards.

Key Performance Indicator 104

Key Performance Indicator User-Generated Analytics Customer 104

Martech

FEBRUARY 21, 2024

AI in multimedia content creation is like having a super-smart assistant who knows your audience better than they know themselves, can crunch data in milliseconds and has a creative streak. This assistant doesn’t get tired, works round the clock and is always on top of the latest trends. Now, wouldn’t you want someone like that on your team?

Transform 97

Transform User-Generated Customer Acquisition SEO 97

Sprout Social

FEBRUARY 21, 2024

The modern customer journey exists across multiple channels and countless touchpoints. To get a truly cohesive view of your customer experience, you need to be tracking your Net Promoter Score (NPS). Net promoter score is more than just a customer service metric. It offers the combined power of quantitative and qualitative feedback, giving teams the chance to make substantial improvements to their customer care strategy.

Promotion 88

Promotion Transform Customer Journey Customer loyalty 88

SocialPilot

FEBRUARY 21, 2024

“Content is King, but Engagement is queen, and she rules the house!” Meri Smith’s words perfectly give out this blog’s essence: the most engaging social media post ideas. Did you know that businesses that actively engage on social media witness a 64% increase in brand loyalty among their customers? In today’s hyper-connected world, social media has become a powerful tool for businesses to connect with their audience.

User-Generated 79

User-Generated Education Industry Insights Entertainment 79

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.