Thu.May 01, 2025

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Boost Conversions: A Guide to Using the Right CTAs at the Right Time

Aspiration Marketing

Want to boost your conversion rates? It starts with your CTAs. They're the bridge between someone reading your content and taking the next step. But, a lot of businesses struggle with this, missing opportunities because their CTAs aren't quite rightwhether it's the wrong wording, wrong placement, or wrong CTA altogether. Let's explore how to strategically align your CTAs with your content and goals, ensuring every interaction maximizes your potential for conversion.

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Eight Keys to a Successful B2B Website Relaunch

Trade Press Services Newsletter

Relaunching an upgraded website is a major milestone for any B2B business. But a successful relaunch requires much more than a fresh design or updated content. Strategic planning and thoughtful execution are crucial to reintroducing your digital presence, reconnecting with your audience, and delivering a stronger brand experience. Whether you’re refining your brand, improving functionality, or overhauling user journeys, the steps you take before, during, and after relaunch will determine h

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If your value prop sounds like everyone else’s, you’ve already lost

Martech

Many companies that think they have a marketing problem really have a clarity problem. They either: Don’t understand what makes their product matter. Or communicate it in a way that gets ignored. A value proposition isn’t a tagline or a headline. It’s a powerful reason. It’s your company’s case for why someone should become a customer, and it needs to stand up under pressure.

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How to manage your LinkedIn DMs with Sprout

Sprout Social

According to The 2025 Sprout Social Index , 43% of consumers have a LinkedIn profile. Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Your top B2B YouTube ads questions – answered

Martech

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I usually see B2B professionals on LinkedIn asking, “Has anyone had success with YouTube ads?” or “What’s the best way to approach video advertising for a B2B audience?” YouTube can feel like unfamiliar territory if you’re only used to advertising on Google or social platforms.

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Influencer marketing campaigns: 8 examples that drive real results

Hootsuite

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. But not every collab delivers results. The most successful campaigns feel authentic, align with both the creators voice and the brands goals, and offer real value to the audience.

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How to manage your LinkedIn DMs with Sprout

Sprout Social

According to The 2025 Sprout Social Index , 43% of consumers have a LinkedIn profile. Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them.

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The Power of Personalization: Crafting Irresistible Outreach Messages for C-Suite Executives

The LeadG2 Blog

The Importance of Personalization in B2B Sales In today's competitive B2B landscape, generic outreach messages simply do not cut it, especially when targeting high-level decision-makers like C-Suite executives. These leaders are inundated with countless pitches and proposals daily, making it imperative to stand out. Personalization is not just a nice-to-have; it is a necessity.

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CMO Spotlight | Joshua Sims Sr. - Noble Food and Pursuits

Set Up

The CMO Spotlight offers an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman , spoke with Joshua Sims Sr. , the Chief Marketing Officer at Noble Food and Pursuits about how he prioritizes relationships and embodies the humanization of marketing. I dont believe that anything is a challenge; I look at it as an opportunity.

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Humanizing AI Content: Balancing Efficiency With Genuine Connection

Kuno Creative

Given the number of impassioned debates on LinkedIn, you might assume all marketers are either AI zealots who glorify the tech as a business panacea or AI luddites who refuse to touch ChatGPT with a ten-foot pole. In reality, most of us fall somewhere in the middle: curious and willing to leverage AI in content marketing workflows but aware of its shortcomings.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Mortgage Masterclass: An 11,000 Leads Success Story

Exposure Ninja

From zero to 11,410 qualified leads in just 12 months. In today’s challenging mortgage market, generating high-quality leads consistently is the difference between struggling and thriving. So how did one US mortgage lender completely transform their digital presence and exceed their lead generation target by 101%? In this exclusive webinar, Exposure Ninja’s CEO Charlie Marchant and Account Management Team Leader Kyle Tolley pull back the curtain on the exact strategy that delivered t

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CMO’s Guide to Successful Digital Marketing Campaigns

SMA Marketing

Todays buyers journey is complex and nonlinear. Whether consumers are scrolling through social media, reading reviews, conducting comparisons, or booking demos, they constantly interact with your brand and your competitors. To lead successfully in this environment, CMOs must craft dynamic, data-informed campaigns that span every touchpoint. This guide explores how to create marketing campaigns that.

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6 Legendary Direct Mail Campaigns That Changed the Marketing Game

Whos Mailing What

Our world is increasingly dominated by digital noise, yet direct mail has a history of cutting through the clutter in bold, unforgettable ways.

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How to Deliver Personalized Content to Your Audience Segments

Scoop.it!

Personalization is the key to ensuring that your content performs. One size doesn’t fit all. Each segment that represents your audience has different needs and problems. So, for your content to offer value, it should provide solutions to answer questions in the minds of your audience. Publishing generic content is like screaming in front of a crowd.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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What Makes a Really Great Data Model? Let's Talk About the Bowtie

Six & Flow

Right, let's have a chat about how businesses track customers. For ages, its all been about the classic sales funnel, hasn't it? Shove prospects in the top, hope enough drip out the bottom as paying customers. Job done? Well, not quite. Especially not anymore.

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5 Ways Google Search Console Can Help Your SEO Strategy

Duct Tape Marketing

5 Ways Google Search Console Can Help Your SEO Strategy written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed myselfJohn Jantsch, founder of Duct Tape Marketing, in a solo episode where I dig into one of the most misunderstood and underutilized SEO tools: Google Search Console.

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