CopyBlogger
MARCH 14, 2024
Mastering email marketing takes years, but focusing on just a few key tips can significantly improve your ROI. This post. Continue Reading The post 10 Email Marketing Tips That Drive 80% of Email Revenue appeared first on Copyblogger.
Aspiration Marketing
MARCH 14, 2024
The digital landscape of marketing expands far beyond geographic boundaries, and so the need for businesses to engage diverse audiences is more important than ever. With the whole world at your fingertips, it's up to you to reach out to them. One way to do that is by incorporating a multilingual blog on your website, amplifying your online presence across the globe.
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Search Engine Land
MARCH 14, 2024
Google’s Search Generative Experience may result in a substantial loss of advertising revenue for publishers, potentially amounting to $2 billion. The AI-powered search engine is expected to trigger a significant decline in search traffic , ranging from 20% to 60%. Such a steep drop in search traffic for publishers is likely to lead in a sharp decline in digital ad revenue, according to Marc McCollum, executive vice president of innovation at Raptive.
Martech
MARCH 14, 2024
The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. The 2024 edition of the IAB’s annual “State of Data” report shows how the industry is addressing the new privacy-by-design ecosystem in which the deprecation of third-party cookies and other privacy-protective measures are expected to lead to significant signal loss.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
MARCH 14, 2024
The rollout of Search Generative Experience (SGE) will change Google SERPs – that’s pretty much indisputable. Whether AI will dominate the SERPs altogether is up for debate. If you’re reading a few strategically placed Google hints, you know there’s an alternative that makes it clear Google will still respect first-party perspectives and E-E-A-T -rich content.
Martech
MARCH 14, 2024
The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. This might not seem like a big issue. Still, your company’s reputation plays an increasingly important role in influencing consumer decisions and any missteps with AI can damage it.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
MARCH 14, 2024
A recent survey finding about AI use reminded me of a joke by the brilliant satirist Tom Lehrer: “I know some people feel that marriage as an institution is dying out, but I disagree and the point was driven home to me rather forcefully not long ago by a letter I received which said: ‘Darling, I love you and I cannot live without you. Marry me, or I will kill myself.
Search Engine Land
MARCH 14, 2024
LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. Previously, brands could use Thought Leader ads to turn posts from verified employees into promotions. Now, businesses have the option to promote posts from non-employees too.
Social Media Examiner
MARCH 14, 2024
Do you want to launch a membership product? Wondering how Social Media Examiner evolved its marketing over time? In this article, we’ll go behind the scenes to explore how we market one of our products—the Social Media Marketing Society. Why Are Membership Products Important to Marketers? Membership communities have become an increasingly popular offering in […] The post Behind the Scenes: How Social Media Examiner Does Marketing appeared first on Social Media Examiner.
Buffer Marketing
MARCH 14, 2024
When you think of “brands on Instagram,” you might picture fun, direct-to-consumer companies that make workout clothes or tinned fish. Many B2B companies forgo Instagram because it relies so heavily on visuals and “personality,” which is difficult to achieve when marketing payroll or restaurant software. So, it’s true that your restaurant management tool requires a few more steps than someone seeing a new app or product and deciding to try it out, but Ins
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Rock Content
MARCH 14, 2024
If the digital landscape is a battlefield, content is a powerful weapon. But here’s the catch: your audiences are savvier than ever! Their attention spans are shorter, and search engines are prioritizing “helpful content” like never before. This means your content strategy needs a serious overhaul, and personalization is the key to unlocking its true potential.
illumin
MARCH 14, 2024
The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. Drew Panayiotou , Global Chief Marketing Officer of Pfizer, revealed more details in February 2024 of its up-and-coming AI-powered marketing workbench.
Backlinko
MARCH 14, 2024
Looking for lucrative affiliate marketing niches in 2024? We've got you covered! Discover untapped markets with high demand and learn expert tips to maximize your earnings. Click now and find your niche to success!
Martech
MARCH 14, 2024
One central theme of the MarTech Conference (coming up Tuesday and Wednesday next week) is how to use the amazing array of tools now available, from AI to data analytics, to actually enhance customer experience. Alicia Arnold is managing director and digital transformation consultant at AK Arnold and her emphasis in her Wednesday session at MarTech will be on measuring customer experience.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Land
MARCH 14, 2024
Google Product Studio launched seasonal themed templates, offering advertisers a convenient solution to instantly generate eye-catching promotional images for various holidays. With the release of the first templates for St. Patrick’s Day available now, advertisers can effortlessly update their product images for the upcoming holiday on March 17th.
Hubspot Marketing
MARCH 14, 2024
Standard job applications have a standard set of practices. You turn in a resume and cover letter, and then, if selected, you move through a few rounds of interviews and get the job. However, not all potential job opportunities start with an application. In fact, many begin with initiative from a job seeker. Those job seekers will send in a letter of intent rather than a cover letter.
Martech
MARCH 14, 2024
Oracle today announced that it is rolling out a range of generative AI tools across both front and back office applications in its Oracle Fusion Cloud Applications Suite. In addition to new solutions for ERP, supply chain management and HR, it announced specific enhancements to its customer experience capabilities. The CX announcements included new support for marketing, sales and service.
Kuno Creative
MARCH 14, 2024
You may (or may not) remember hearing the cheery voice of Elwood Edwards calling out from your computer, “You’ve got mail!” Back then, email was new and exciting. Now, our inboxes are so flooded with emails we get excited when we don’t see new messages. So how can email marketing fuel our overall inbound strategy in a world with too many emails?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
The LeadG2 Blog
MARCH 14, 2024
In this episode, we’re breaking down our own approach when it comes to inbound marketing and sales enablement as a company that specializes in.inbound marketing and sales enablement! Here, we ask questions like: How do we approach developing content that resonates with our target audience? How do we empower our sales team with the tools, resources, and information needed to effectively engage and convert inbound leads?
Search Engine Land
MARCH 14, 2024
Reddit announced a new ad format known as “free-form ads,” which closely resembles the appearance and style of user-shared posts on the platform. This new ad format allows advertisers to interact with users in a manner similar to regular posts, with the objective of maximizing engagement. Why we care. Free-form ads have the potential for brands to efficiently deliver a wide range of information to readers in an engaging manner, which could enhance conversion rates.
Scoop.it!
MARCH 14, 2024
A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Both these strategies are treated as the be-all and end-all of the marketing world, but what happens when you leverage one of them (influencer marketing) to grow another (SEO)?
Set Up
MARCH 14, 2024
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up President, Amanda Thompson , virtually sat down with Pam Piligian , the CMO and SVP of Navy Federal Credit Union, to discuss her admiration for Chick-fil-A, her experience at Ocean Spray, and her ability to charm consumers. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers?
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Sachs Marketing Group
MARCH 14, 2024
Want to know how to select SEO keywords? Selecting SEO keywords is about understanding your audience and their search behavior. Use keyword research tools to discover terms with high search volume but manageable competition. Focus on keywords that closely match your content’s theme and audience intent. Incorporate a mix of broad and long-tail keywords to capture a wider range of searches.
Zumvu
MARCH 14, 2024
If you are new to brand building, you might think it is all about just a flashy logo. But truth be told, there is way more to it than meets the eye.
Bannerflow
MARCH 14, 2024
Elkjøp is the biggest consumer electronics retailer in the Nordic countries, with 427 stores across 4 nations plus online business, and over 10,000 employees representing Elkjøp Nordics, Elkjøp Norway, Elgiganten SE, Elgiganten DK, and Gigantti. Based in Oslo, Norway, its marketing tasks are handled both centrally and regionally, making it a complex operation.
Duct Tape Marketing
MARCH 14, 2024
How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. This episode is a must-listen for business owners, marketing professionals, and consultants seeking a game-changing approach to business growth.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Rock Content
MARCH 14, 2024
Download this post by entering your email below Do not worry, we do not spam. User behavior evolves every day. In a post-pandemic and AI-boom society, this is more apparent than ever. People are changing the way they create and consume content online, the way they search, and the way they interact with each other and with brands. Naturally, the entire internet infrastructure (Search Engines, social media, news websites, etc.) has been adapting to meet this new behavior.
Sales Force: CMO
MARCH 14, 2024
Generative artificial intelligence (AI) has been the fastest-growing consumer application of all time, and retailers are quickly seeing its business value. Some of you are looking for bottom-line improvement, some of you want top-line growth. But everyone agrees your retail AI strategy needs to impact both the customer and employee experience if you want these initiatives to be successful.
Martech
MARCH 14, 2024
Most marketers love martech tools. They save time, improve campaign performance and allow you to complete many additional tasks you would never have been able to achieve without their automated capabilities. However, there is a problem. No single tool does everything. We have too many tools today, but often, they don’t play nicely together. This creates a sticky problem: How do we get multiple tools to work in tandem?
Search Engine Land
MARCH 14, 2024
A/B testing for SEO is different than typical UX/CRO testing. Despite how quickly search evolves and best practices change, some changes must be tested before rolling out. Testing can help justify further investment or help prevent a potentially negative impact. Why we need to test SEO strategies Testing and proving a strategy is more important than ever as companies are looking really closely at the ROI of marketing in general and especially SEO.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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