This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
There truly is something out there for everyone, and its on social media somewhere. Social media culture is fed by niche communities built around specific interests. Enjoy winding down with a good documentary? Theres a subreddit for you. If you love experimenting with your skincare routine, theres an entire ecosystem of Facebook groups, subreddits, Discord channels and more to explore.
It's rare that a B2B marketer is funny on LinkedIn. And not posted a meme about ChatGPT taking over my job funny. I mean genuinely , I would watch this content in my free time kind of humor. And she's got 20K followers (and some viral videos with 4M+ views) to prove it. Today's expert tells us to stop obsessing over high-performing content, and why your buyer persona is bingeing Selling Sunset , too.
Small businesses face a tough challenge when it comes to building a professional online presence. A well-designed website can make all the difference in attracting customers, building credibility, and driving sales. But what if hiring an in-house web designer isn’t in the budget? That’s where outsourcing web design comes in. Outsourcing web design allows businesses to work with experienced professionals without the cost and commitment of a full-time hire.
Prior to launching my own marketing business, I worked at athletic apparel company Gymshark, driving our marketing strategy around community. I knew that bringing people together was powerful. I just had to move that concept out of the fitness space and into business. How hard could it be? So, when I launched my community marketing agency, Butterfly Effect, I took a new approach.
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
You probably won't have to scroll TikTok for more than a few minutes before stumbling upon a video about how someone has just quit their day job to become a full-time creator. (Not just my algorithm, is it?) It makes for great content, of course, but there really are loads of ways to earn on TikTok — and I don’t just mean through sponsored posts.
2025 is upon us, and a new year brings new trends and new challenges. If youre a brand looking to leverage social media video this year, you may not know what to expect but dont worry. I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. I also have stats from HubSpot's handy-dandy Social Media Trends Report, which includes data from 1,000+ social media marketers.
The web is filled with content explaining why incremental sales matter and why attribution can be misleading. Many marketers have turned to incrementality expert Avinash Kaushik for guidance and if youve somehow missed this critical debate, its well worth catching up. Whats curious, though, is how many martech vendors still seem oblivious to the idea that incremental sales are what truly count.
The web is filled with content explaining why incremental sales matter and why attribution can be misleading. Many marketers have turned to incrementality expert Avinash Kaushik for guidance and if youve somehow missed this critical debate, its well worth catching up. Whats curious, though, is how many martech vendors still seem oblivious to the idea that incremental sales are what truly count.
Each year, I read Man’s Search For Meaning by Viktor Frankl. It is one of the greatest books ever written and a reminder of the best and worst of the human condition. The central premise of this famous book is that “to be human is to suffer,” and that how we handle our suffering defines us. This became an unexpected topic of conversation with my friend Dana Malstaff.
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What, exactly, is a “full-stack marketer? “ A full-stack marketer is a marketing professional who possesses a diverse skill set that spans the entire marketing spectrum, from strategy development to execution across various channels.
The new Workflow automations feature makes it easier than ever to build email funnels that are flexible, personalized, and that drive results. Whether youre onboarding new clients, sending event reminders, or sending targeted promotions, youll have a clear view of how everything flows and confidence that its working. Zoom in to work on the details, zoom out to see the full journey, and safely publish updates without disrupting whats already live.
Most testing advice gets it all wrong. You’ve probably heard it. “Sequential testing is always better.” “Fixed-horizon is the gold standard.” “Bayesian is the future.” I've seen companies follow this advice and still make bad decisions. The truth? There’s no one-size-fits-all method. Your statistical approach should match your business reality, not a textbook ideal.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
When it comes to industrial lead generation, I often hear, We just need more prospects to talk to our sales team, when speaking with marketing managers, business development professionals, and company leaders at manufacturing and industrial companies. The intent is clearget in front of more qualified prospects.
Product innovation fuels business growth by keeping companies ahead of market shifts. Learn how to drive success with innovation. The post Product Innovation: The Secret to Continued Growth appeared first on yorCMO.
In this post, were diving into the keyword research tools that will make an impact in 2025. With so many platforms available, how do you know which ones help you make better decisions? Well explore the key features to look for, where these tools get their data, and how to use them to create content.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Do you know that cloud-based IDEs are used by more than 20 million developers globally to build, collaborate, and publish applications? Replit stands among these platforms is increasingly being adopted and is a preferred choice for developers, educators, and learners.
The evolving credibility of B Corp, regulatory changes and consumer trust in sustainability certifications are on the minds of many who are serious about purpose-led brands and their mission. While B Corp certification offers valuable benchmarks and a structured approach for businesses to assess their social and environmental impact, certification alone does not guarantee a meaningful, purpose-led business strategy, says Jason Keehn, founder of the purpose-led agency Accompany Creative in New Yo
Remember when “digital transformation” meant getting everyone on email? Those days feel quaint now. When I attended the Marketing AI Conference last year, it struck me that AI leaders asked fundamentally different questions. Not “Can AI make this faster?” but “What becomes possible now that wasn’t before?” Across boardrooms worldwide, executives focus on implementing AI but often overlook a more profound truth: no technology can succeed without a shift
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content