Aspiration Marketing
OCTOBER 10, 2023
Engaging video content is crucial in most social media marketing campaigns today. Whether your company is doing Social Media for B2B or B2C, video content is here to stay and only growing larger. With YouTube still being the largest video-sharing platform, it's essential to know some best practice tips on how to grow a YouTube channel for your brand organically.
Search Engine Land
OCTOBER 10, 2023
Google Ads has started rolling out Demand Gen globally so that all customers now have access. Described as the “next generation of Discovery campaigns,” it comes with new features, inventory, and insights, as well as an enhanced ad creation flow. In addition, Discovery ads upgrades are beginning this week and will continue to be implemented through early next year.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sprout Social
OCTOBER 10, 2023
Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of
Search Engine Land
OCTOBER 10, 2023
This article is written assuming you are already creating fantastically optimized content. (If you need some help with that, there are a plethora of articles you can read. I’d suggest starting with “ How to create captivating, compelling and optimized content.”) Here, I will take you through my top five tips on bringing a behavioral marketing approach to your content, thus making it more engaging. 1.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
OCTOBER 10, 2023
Consumer behavior has always been a constantly shifting target. Recent years have seen events that caused these shifts to happen at an unprecedented rate, dramatically altering how consumers and brands interact. The pandemic redefined our cultural norms and launched a seismic shift in buying behavior. Industries that once depended on brick-and-mortar locations and in-person meetings needed to adjust their service models quickly to keep up with an evolving consumer journey.
Search Engine Land
OCTOBER 10, 2023
Demand Gen campaigns – the shiny new tool in the Google Ads toolbox – will become available to the PPC public starting this month. Those lucky enough to be part of the beta test have seen and experienced firsthand what Demand Gen offers, though deeper insight is still some time away. While we’re still testing Demand Gen and will be for the foreseeable future, I have had enough time with it to better explain: How Demand Gen works and its differences from Discovery, which it replaces.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Practical eCommerce - Marketing
OCTOBER 10, 2023
Producing social media videos has never been easier or more impactful. The post AI Tools to Create Social Media Videos appeared first on Practical Ecommerce.
Martech
OCTOBER 10, 2023
Google Ads has started rolling out Demand Gen globally so that all customers now have access. What is Demand Gen? Demand Gen is an AI-powered tool that was built to specifically help social platform advertisers by streamlining the process of discovering and converting consumers through visually engaging content. The Google Ads feature was designed to help generate conversions, site visits and actions across entertainment-focused touchpoints such as YouTube (including Shorts), Discover, and Gmail
Social Media Examiner
OCTOBER 10, 2023
Are you up to date on changes from Facebook? Wondering which Facebook updates are important to marketers and business owners? In this article, we explore Facebook changes that affect your marketing. #1: Meta Ads Facebook and Instagram Ads Budget Tools Meta is introducing a new budget scheduling feature for ads that allows advertisers to optimize […] The post Facebook Updates: Changes That Affect Marketers appeared first on Social Media Examiner.
Search Engine Land
OCTOBER 10, 2023
The concept of findability has evolved into a critical factor for businesses striving to connect with consumers. It’s no longer just about being present, but being discoverable, chosen and seamlessly integrated into the intricate web of customer journeys. This article explores findability and how a robust omnichannel findability strategy can help brands create meaningful and lasting customer relationships.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
AWeber
OCTOBER 10, 2023
Are you a creator, small business owner, or side hustler looking for a way to generate passive income? Selling digital downloads on Etsy may be a great option for you! Selling digital products is an easy, low-cost way to generate income without the demands of selling physical products. Say goodbye to inventory, storage, and shipping hassles, and hello to a low-maintenance business that leaves you the time and freedom to do other things.
Content Marketing Institute
OCTOBER 10, 2023
Controversial content topics get attention – for better or worse. To earn the best kind, try balancing these four elements: surprise, familiarity, consensus, and controversy. This new framework can help.
CMO Network
OCTOBER 10, 2023
Some might argue the Instacart IPO is a delivery story, or a digital-company story, or a market story—it is in fact more of an advertising, retail media and search story.
Zumvu
OCTOBER 10, 2023
Gone are the days when "working from home" meant a day of binge-watching TV with your laptop propped on your belly.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Content Marketing Institute
OCTOBER 10, 2023
Working with outsourced talent adds flexibility and scalability to your content marketing program – and can be more cost-effective than you might think. Here’s what to consider and how to use this approach to your best strategic advantage.
CMO Network
OCTOBER 10, 2023
Sabra’s CEO, Joey Bergstein has been at the helm since 2018, focused on solidifying purpose and increasing sustainability.
Set Up
OCTOBER 10, 2023
At Set up , we keep a pulse on the latest marketing trends and conversations. We regularly interview marketing leaders in different industries ranging from Financial Services, to Sports, to Automotive and Construction. Conversing with leaders in different spaces reveals the commonalities and challenges all marketers are facing, and the patterns in our industry as a whole.
CMO Network
OCTOBER 10, 2023
Insights from Commerce Experts at Leading Brands Amid the AI Revolution
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Rock Content
OCTOBER 10, 2023
Global consumers invested about 110 billion USD in mobile games and 57 billion USD in non-gaming mobile apps throughout 2022. While the demand for mobile apps is higher than ever, the competition isn’t far back. As of the third quarter of the same year, Google Play presented over 3M mobile apps along with Apple’s App Store 1.5M available options.
InTouch Marketing
OCTOBER 10, 2023
If you’re looking for ideas on how you can skyrocket your brand into the stratosphere, there are several types of digital marketing channels that can help you achieve success.
Rock Content
OCTOBER 10, 2023
Social media has taken on a life of its own these days. It has become vital to family communication, fashion, marketing, and politics. Seven out of 10 people in the U.S. engage with social media regularly. Compare that to when sites like Facebook first became a thing back in the mid-2000s. At that time, only 5% of the population embraced it. Today, Facebook is at the top of the list of social media platforms, with its 2.06 billion daily users.
Buffer Marketing
OCTOBER 10, 2023
I am a professional writer, took LinkedIn personal branding courses, and joined their official creators’ program – and yet, I struggled to consistently post my entrepreneurial journey of building Merrative. At Merrative, we help brands and creators publish thought leadership content formats like interview-based blogs, narratives, non-fiction books, webinars, and data stories – and LinkedIn was working for our growth.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Marketing Insider Group
OCTOBER 10, 2023
Back in 2014, Google introduced something called “EAT” in their guidelines. It’s become a big deal for anyone who wants their content to perform well on Google SERPs. In 2018, it became even more important after Google’s Medic update. More recently, they added another “E” to the equation, leaving us with today’s Google EEAT. Long story short: If you want your website to show up at the top of Google search results, you need to understand and abide by Google’s guidelines.
Kevin Indig
OCTOBER 10, 2023
Almost every website now uses JavaScript. While it's really handy for UX, it can harm your SEO! The challenge is you don't see JS problems. The page might look fine but the problem can exist! How to find and fix harmful JS issues? One option is using Chrome Developers Tools. OR: JetOctopus JS Tools - the most advanced JS crawler for pro users.
Expert insights. Personalized for you.
231 
Let's personalize your content