Aspiration Marketing
SEPTEMBER 11, 2023
Artificial intelligence (AI) chatbots are becoming increasingly popular as a way to support and automate customer service tasks. But are they right for every business? We will discuss the benefits and drawbacks of AI Chatbots, look at a bunch of numbers, and some options to explore. Beta Version - (marked) parts of this content are in still development and will be updated on an regular basis.
Social Media Examiner
SEPTEMBER 11, 2023
Want to show up more often in users’ Instagram feeds? Wondering what type of Instagram content exposes you to new audiences and which is shown to your followers? In this article, you'll learn how the Instagram algorithm works in 2023 so you can improve your content strategy. Why Marketers Need to Know How the Instagram […] The post How the Instagram Algorithm Works in 2023 appeared first on Social Media Examiner.
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Search Engine Land
SEPTEMBER 11, 2023
Due to Google’s algorithms constantly evolving, it can be difficult to determine areas to focus your SEO efforts on for maximum results. Yet, there’s one ranking factor that’s always worth optimizing for: content. With the launch of the helpful content system, there’s no doubt that content tailored to people’s needs can naturally secure a high ranking, especially if it’s published on a website with a high domain authority.
Martech
SEPTEMBER 11, 2023
Organizations that want happier customers should look holistically at the entire customer journey. It’s not enough to target individual touchpoints for improvements. Marketers need the big picture when it comes to customer experiences. “The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanil
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Search Engine Land
SEPTEMBER 11, 2023
While SEO can be highly effective, it’s not a one-size-fits-all solution for all businesses. SEO might not be the immediate answer to your digital marketing needs. Here’s why SEO may not be the best fit for a business, with alternatives and insights into when it may be a more valuable investment. 1. You require fast results Do you need fast results for your business and a way to attract tons of visitors to your website in no time?
Sprout Social
SEPTEMBER 11, 2023
Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. Its ability to understand the intricacies of human language, including context and cultural nuances, makes it an integral part of AI business intelligence tools.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
SEPTEMBER 11, 2023
Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? When I scroll through my TikTok For You page, I come across videos with products that pique my interest, not realizing that the button for me to purchase that item is right above the caption. As a consumer, I love how effortless shopping can now be.
Search Engine Land
SEPTEMBER 11, 2023
Target return on ad spend (ROAS) is heralded as the holy grail of PPC advertising. In contrast to click-based and conversion-based bidding, this strategy is designed to optimize financial business outcomes. While undoubtedly high on the Google Ads evolutionary scale, Target ROAS requires a rigorous setup before realizing its full potential. Advertisers who switched from Target CPA to Target ROAS saw a 14% increase in conversion value at a similar return on ad spend, per Google’s internal data fr
Martech
SEPTEMBER 11, 2023
I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. During an online brainstorming session, I stumbled upon a plugin for the text-to-image creation tool, Midjourney, that would allow me to update any of the portraits created on the platform (and even ones not created on the platform) with the facial features of someone I knew.
Search Engine Land
SEPTEMBER 11, 2023
Media companies and publishers play a pivotal role in affiliate marketing. They are in the position to wield significant influence, enhance search engine rankings and drive substantial revenue for businesses. However, recent shifts in the industry have seen traditional publications lose their traffic, with smaller, newer players dominating Google’s top positions.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
SEPTEMBER 11, 2023
The Justice Department’s antitrust case against Google and its search engine dominance is set to begin Tuesday. The case, U.S. et al v. Google , focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition in both search and search advertising. This is one of several antitrust cases against the company.
Hubspot Marketing
SEPTEMBER 11, 2023
If you aren‘t familiar with The Hustle, it's a media entity known for its offbeat and irrelevant spin on the news (case in point: The Corporate Marriage of Pop Tarts and Crocs ). Fans of The Hustle have struck content gold. They can subscribe to their daily newsletter, now 2+ million subscribers strong. They can listen to their podcast, or watch their YouTube videos.
Buffer Marketing
SEPTEMBER 11, 2023
There’s never a dull day for social media managers. Due to recent changes to Twitter's API policy and pricing, Zapier’s much-loved integration with Twitter has stopped working (effective August 31, 2023). This means you can’t create any new Zaps using the Twitter integration. Any existing Zaps using Twitter will stop working, and from October, any Zaps using the Twitter integration will be removed.
Hubspot Marketing
SEPTEMBER 11, 2023
It's amazing how fast things can change in just one year. After combing through major reports on inbound marketing, content marketing, social media, and online behavior, as well as gathering our own data, we’ve compiled the top visual content marketing statistics for marketers to reflect on. This year, we've seen the continued importance of visual content emphasized by the changes that occurred across almost every major social network, including TikTok, Instagram, and Facebook.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Land
SEPTEMBER 11, 2023
The Justice Department’s antitrust case against Google and its search engine dominance is set to begin Tuesday. The case, U.S. et al v. Google , focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition in both search and search advertising. This is one of several antitrust cases against the company.
Businesses Grow
SEPTEMBER 11, 2023
There has been a flurry of panicked posts about protecting your content from AI. There have been lawsuits , probes, and new software that prevents sites like ChatGPT from accessing your content from being absorbed into large language models. Within 14 days of the availability of code that can prevent AI data scraping, nearly 20% of the top 1,000 websites in the world began using it.
CMO Network
SEPTEMBER 11, 2023
Stratis Morfogen's Brooklyn Dumpling Shop is transforming the restaurant experience. Instead of focusing on products he looked through the lens of consumer experience.
Martech
SEPTEMBER 11, 2023
Antoine Grant has a lot of business expertise, but only recently became a business owner. Since starting with Bain & Company 16 years ago, he’s worked in real estate, education, publishing, and most recently, as a director at Wayfair, where he led the plumbing and hardware division to double-digit growth at the height of the pandemic. In May, he purchased and became CEO of online retailer Homethreads.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Kevin Indig
SEPTEMBER 11, 2023
SEO Power Plays Unlock the SEO secrets behind monday.com, Robinhood, and hundreds more. Join 6,000+ world-class SEOs, CEOs, Founders, & Marketers right now & you'll get: + strategy breakdown: monday.com's 77% traffic boost + industry news and expert tidbits every Wednesday + in-depth SEO strategy tips every Sunday Get on the list Faulty SEO baselines lead to unrealistic forecasts.
Digital Marketer
SEPTEMBER 11, 2023
As a marketing pro, you know how tough it can be to capture the attention of potential clients and keep them. There are more than 10,700 digital advertising agencies in the U.S. , giving business owners a lot of options. So, if you want to stand out, you need to be more than an expert in digital marketing. You need to be an expert in marketing science.
Spiralytics
SEPTEMBER 11, 2023
Have you ever wondered how life would’ve been without the humor and wit of ads and marketing? What if the world didn’t see the witty banter between Wendy’s and its patrons on Twitter or the recent Facebook face-off between local burg ER joints ? Progress wouldn’t be possible. After all, brand competition spurs innovation and refines strategies, inspiring constant improvement and the pursuit of excellence.
Vertical Response
SEPTEMBER 11, 2023
Email marketing is one of the most effective marketing strategies for businesses of all sizes. However, to make your email marketing strategy successful, you need to have a strong email list. Without a good email list, your email marketing efforts will go to waste. In this blog post, we will share tips and strategies on how to grow your email list, whether you are an email marketer or a small business owner.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
CMO Network
SEPTEMBER 11, 2023
The company’s philosophy centers around the Mediterranean diet, in turn informed by the eating habits and traditional plant-based foods typical of southern Spain, sout.
Lynton Web
SEPTEMBER 11, 2023
In an era where data is the new gold, understanding how to mine, analyze, and interpret this invaluable resource is crucial for any business. HubSpot, a leader in inbound marketing, sales, and customer service, offers a comprehensive reporting tool suite that can serve as your data analytics powerhouse. Keep reading for a guide on mastering HubSpot's reporting features.
Rock Content
SEPTEMBER 11, 2023
In 2023 and beyond, a solid digital marketing campaign that contributes to outstanding customer experience is a must. However, keeping track of your progress requires more than just adhering to proven marketing practices and hoping for the best. You also need proven metrics to guide your strategies, and your NPS is perhaps one of the most important ones to know.
Lusha
SEPTEMBER 11, 2023
Not everyone can explode onto the scene with a completely unique, never-before-heard-of product type. If you’re like the rest of us, you’re trying to shout above the noise in a saturated market full of competitors. Everyone’s pretty elbow-to-elbow with their competitors, with a few differences that might not be obvious to potential customers. Your prospects have a lot of options, so how can you get them to choose you?
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Set Up
SEPTEMBER 11, 2023
Welcome to Set up Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. Read about what’s being talked about this week! Trending Topics Healthcare Needs Agencies We’re currently seeing an uptick in healthcare focused companies seeking agency support.
Buffer Marketing
SEPTEMBER 11, 2023
Having a strong LinkedIn game is no longer an option. What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.
Unbounce
SEPTEMBER 11, 2023
What do Queens and AI marketing tools have in common? They can both pull out some impressive moves to keep their audiences engaged—while death-dropping bounce rates. And that’s exactly what production company World of Wonder did, using AI. They were able to automatically optimize their marketing campaigns by sending each and every visitor to their best-matched landing page— and increase their overall conversion rate by 19.7%.
Buffer Marketing
SEPTEMBER 11, 2023
Having a strong LinkedIn game is no longer an option. What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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