Martech

FEBRUARY 22, 2024

Marketers are making martech a priority, although some organizations have found their stacks becoming increasingly complex and are looking to simplify them. Some 57% of marketers are feeling overwhelmed by the number of martech platforms available on the market, according to a new study by U.K.-based Clevertouch Consulting. Fifty-four percent of marketers say they’re using 50 tech platforms or more.

Marketing 125

Marketing Marketers Management Marketing Strategy 125

Aspiration Marketing

FEBRUARY 22, 2024

In a world dominated by digital interactions, user-generated content (UGC) stands out as a powerful force reshaping the landscape of online engagement. But what exactly is UGC, and why has it become integral to modern marketing strategies?

User-Generated 262

User-Generated Marketing Strategy Inbound Marketing Marketing 262

Social Media Examiner

FEBRUARY 22, 2024

Want more leads from Instagram? Wondering which Instagram content types to use at each stage of the buyer journey? In this article, we'll explore Instagram lead generation strategy. Why Should Marketers Use Instagram to Generate Leads? With over 2 billion monthly active users, Instagram presents a significant opportunity for businesses to connect with potential customers. […] The post Instagram Lead Generation Strategy appeared first on Social Media Examiner.

User-Generated 145

User-Generated Customer Social Media Marketing Marketing 145

Hubspot Marketing

FEBRUARY 22, 2024

Goodbyes are hard. And it’s even more challenging when you must say goodbye through email. Recently, I left my full-time teaching position to pursue a writing career. Sending a farewell email to my close colleagues, unaware of my decision to transition to a new job, was bittersweet. I preferred to say goodbye in person, but sometimes, time only allows for a farewell email.

Communications 137

Communications Management 137

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

Marketing Strategy

Buffer Marketing

FEBRUARY 22, 2024

You’ve probably received dozens of spammy, impersonal direct messages (DMs) in your social media inboxes that you never bothered replying to. Think messages from people who misspell your name, are clearly looking to sell you something you don’t need, or are just copy-pasting text en masse.  It’s little wonder that DMs get a bad rap, and most tend to shy away from sending them.

PR 133

PR Management Customer Social Media Marketing 133

MarketingOps

FEBRUARY 22, 2024

Introduction When it comes to account-based marketing (ABM), your marketing team might have invested in intent data, built tailored content, and spent time targeting accounts. But is the juice worth the squeeze? You could say marketing operations teams are there in part to squeeze every last marketing dollar in order to maximize each ABM effort. While the deal itself might be out of your control, it’s critical to ensure any front-end effort generating leads doesn’t fall flat in the handoff.

CRM 130

CRM Marketing Marketers Management 130

Search Engine Land

FEBRUARY 22, 2024

Google announced several update to Performance Max (PMax): Asset generation is expanding globally in English with more languages to come. Image editing will finish rolling out in the U.S. in March, with global English expansion following shortly after. In the coming weeks, as Google upgrades its image generation models to Imagen 2, you’ll be able to generate lifestyle imagery using PMax that shows people in action.

Advertisers 127

Advertisers Advertising Search Marketers Management 127

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. It’s no small task, but the right influencer marketing analytics can help.

Analytics 126

Analytics Influencer Marketing Health eCommerce 126

Martech

FEBRUARY 22, 2024

As a marketer, you are an orchestrator of people, processes, and technology. Purposefully harnessing the energy of the tools and minds needed to produce a desired state. As you zoom in and out of your organizational stack, you see the various levers to pull, tweaks to make, and approvals to get to reach your goals. Each system that you own impacts another.

Product 120

Product Energy Communications Management 120

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Content Marketing Institute

FEBRUARY 22, 2024

Having a thriving online community requires a lot of work by your brand. But what if you could get help? Learn how Intuit’s TurboTax, Women in Tech SEO, and CMI incentivize, hire, and support members as leaders.

SEO 120

SEO Branding 120

Martech

FEBRUARY 22, 2024

“Who should the primary user of my CDP be?” “What should the team look like supporting my CDP effort?” “Who should own this initiative?” Brands adopting a CDP often ask me a version of these questions over my 10+ years in the space. I’ve trusted answers born of experience earlier in my career for a long while. However, a lot has changed in the marketing technology space.

User-Generated 116

User-Generated Transform Analytics CMO 116

illumin

FEBRUARY 22, 2024

Amazon Prime is switching to an ad-supported business model in 2023. As of February 2024, Prime will start airing commercials, leaving many television enthusiasts wondering if viewers continue to choose streaming services over traditional television options. Will audiences still choose streaming if they have to watch ads to do so? The answer? Yes. Even though the introduction of ads to streaming services like Amazon Prime may be fraught with unhappy users, they are still likely to pay for on-d

Shipping 115

Shipping Price Advertisers Advertising 115

CopyBlogger

FEBRUARY 22, 2024

There are plenty of multi-millionaires that have built their wealth from their social media following, and most of them are. Continue Reading The post How To Make (Substantial) Money On Social Media appeared first on Copyblogger.

Social Media Marketing 115

Social Media Marketing Marketers Marketing 115

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

Retail

Hubspot Marketing

FEBRUARY 22, 2024

If I reach the footer of an email in my inbox, it usually means one of two things: 1) The email was so engaging I read all the way to the end (that’s rare), or 2) I scrolled down to unsubscribe. There, sandwiched between social icons and the company logo, lies the humble email disclaimer. An email disclaimer is a legal statement that protects the sender from some legal liability.

Law 115

Law Real Estate Promotion Communications 115

Search Engine Land

FEBRUARY 22, 2024

Instagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The platform will start inviting creators and brands based in Canada, Australia, New Zealand, United Kingdom, Japan, India and Brazil to join Creator Marketplace in the coming weeks. Chinese export brands will also be invited to connect with onboarded creators in countries outside of China.

Branding 114

Branding Advertisers Advertising Search Marketers 114

Backlinko

FEBRUARY 22, 2024

This is a complete list of the most important AI statistics every marketer needs to know in 2024. So if you want to find data and facts on: AI Market Size AI Adoption AI Use by Marketers Consumers Views on AI AI Impact on Jobs and Employment You’ll love the massive list of up-to-date stats on this page. Here’s a summary of what you’ll learn: 1. AI Market Size 2.

B2C 113

B2C Transform User-Generated Communications 113

Search Engine Land

FEBRUARY 22, 2024

Now we know – Google is the unnamed AI company that Reddit reached a content licensing deal with, Reuters reported. Why we care. Reddit was already facing backlash among SEOs because Google appears to be favoring the platform in the Discussions and forums SERP feature. Reddit is even outranking original sources of content in some instances. Now the question some people will naturally ask: did Reddit get all this valuable visibility in Google’s super-valuable search results because of, or p

SEO 114

SEO 114

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Event Marketing

Martech

FEBRUARY 22, 2024

One of my problems with AI isn’t the hallucinations, but how boring those hallucinations are. I want Hunter-Thompson-on-illicit-substances visions and what I get are mumbles from an incompetent, prejudiced CPA with too little sleep. I am happy to announce that ChatGPT and Google took big steps towards meeting my needs this week. ChatGPT kicked things off by giving a trippy response to a Redditor’s request for recommendations for recordings by the Bill Evans Trio.

User-Generated 113

User-Generated PR Marketing Automation Platform Social Media Marketing 113

Search Engine Land

FEBRUARY 22, 2024

Google Ads has evolved significantly in recent years, with more automation and artificial intelligence being introduced to simplify campaign management. One area where PPC advertisers now have to make strategic decisions is geotargeting – whether to let Google’s algorithms determine where ads are shown based on performance data or to set specific geographic targets manually.

User-Generated 113

User-Generated Advertisers Advertising Product 113

SocialPilot

FEBRUARY 22, 2024

All the creators out there would agree to the fact that creating Reels is a tougher task than other content types. But they also receive over 200 billion plays on Instagram and Facebook daily, making them one of the most watched content. It would be unwise of you to invest resources in content and then not leverage it in every way possible. To use these short videos effectively, you must know how to share a Reel to your Story.

Promotion 111

Promotion User-Generated Social Media Marketing Customer 111

Search Engine Land

FEBRUARY 22, 2024

Google Ads introduced a “Recently Used” Call To Action on Performance Max cards. You’ll see the label when setting up a new Google Ads campaign. Noticeably, the CTA is missing from other campaign types, making the PMax card stand out more than others. Why we care. Marketers have long claimed that Google is pushing automation to gain more advertising control.

Advertisers 107

Advertisers Advertising Performance Marketing Digital Marketing 107

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Scoop.it!

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. But with so much competition and noise out there, it takes work to stand out. That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically.

Content Marketing 104

Content Marketing Whitepaper Thought Leadership eBook 104

Search Engine Land

FEBRUARY 22, 2024

Google announced the v16 release of the Google Ads API. To leverage some of its features, you’ll need to update your client libraries and code. Look out for the updated client libraries and code examples, which will be released next week. Why we care. The updated version of Google Ads offers a range of new tools and capabilities to help you better monitor the performance of campaigns, so that you can make data led decision to improve optimization efficiency.

Advertisers 105

Advertisers Advertising Search Marketers Customer 105

Kuno Creative

FEBRUARY 22, 2024

In the not-so-distant past, search engine optimization (SEO) was often treated as a standalone entity, with businesses focusing on improving rankings and driving organic traffic. Then AI hit the scene and sent everyone scrambling to figure out the new rules of ‘the game’, leaving some companies to wonder if SEO services are worth it. The answer is absolutely.if you use SEO the right way.

SEO 104

SEO Marketers Marketing Marketing Strategy 104

Search Engine Land

FEBRUARY 22, 2024

Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers. The update will see the implementation of two dedicated spaces for GA4 users: one for marketers to track and analyze their campaigns, and another for behavioral insights. What’s changing? With this update, you can now use the following sections for either behavioral or performance reporting: The Reports section provides insights into how users engage with your websites and apps so

Analytics 95

Analytics Advertisers Advertising Place 95

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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

InTouch Marketing

FEBRUARY 22, 2024

Are you struggling with how to pick an inbound marketing company for your business? Here are the top things that you want to be looking for when.

Inbound Marketing 90

Inbound Marketing Marketing Marketers 90

Litmus

FEBRUARY 22, 2024

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back for 2024! Every month, we interview, highlight, and celebrate the splendid members of the email community. We dig into where they got their start, where they are now, and explore their challenges and passions in email. This month, we’re chatting with Alice Li —email developer, accessibility activist, and former Geocities webmaster.

Food 89

Food Transform PR Place 89

Duct Tape Marketing

FEBRUARY 22, 2024

Unlocking the Secrets to Premium Pricing in Professional Services written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I uncover the intricate world of pricing for professional services. Pricing in the realm of professional services can often feel like a nebulous task, as unlike tangible products, services are intangible and the value they provide can vary greatly from client to client.

Price 86

Price Communications CMO Product 86