Buffer Marketing
JULY 24, 2023
Ever scrolled through TikTok and wondered why certain videos gain meteoric popularity while others, seemingly of equal quality, barely get a glance? The answer isn't just in the dance moves or catchy tunes. It's in the mysterious underpinnings of the TikTok algorithm. The uncannily accurate recommendations are powered by an algorithm that delivers hyper-relevant content that’ll make you wonder if they’re tracking you.
Hubspot Marketing
JULY 24, 2023
Good things happen when you create killer calls-to-action. I would even argue that your website can't be successful unless you produce great calls-to-action. The ideal CTA, however, isn't always easy to think of. Sometimes, you need a little nudge in the right direction. If you're sick of "click now" CTAs that aren't working, improve your game with these surefire call-to-action formulas. 1.
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Marketing Insider Group
JULY 24, 2023
Google’s tech gurus have been busy working on understanding language and how words connect on a webpage. They’ve come up with tools like ‘neural matching’ and ‘BERT’, and with every Google update , the search engine is becoming more and more sophisticated. But just because Google’s getting smarter, doesn’t mean businesses are keeping up. A lot of website owners are still stuck using outdated tactics, optimizing their websites with just a handful of keywords.
Martech
JULY 24, 2023
Overnight, the iconic blue bird icon was removed from the desktop version of Twitter and replaced by a stark, monochromatic letter X. The same change will shortly be made on the mobile version, the company confirmed. The change is also said to signal an evolution for the brand beyond social media. “X is the future state of unlimited interactivity — centered in audio, video, messaging, payments/banking — creating a global marketplace for ideas, goods, services, and opportunities.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Hubspot Marketing
JULY 24, 2023
There's a lot of hype around ChatGPT and AI models like it. It can take a single prompt and transform it into an entirely new piece of content. It can research virtually any topic, and deliver its findings in the form of poetry, code, lyrics, and more. And yet, when you fire up ChatGPT and feed it a prompt, it responds with something… far from perfect.
Martech
JULY 24, 2023
One of the things I brought back from vacation, besides a great tan and lots of memories, is a treasure trove of email ideas. As I mentioned in my previous MarTech column , I don’t work when I’m on holiday, but relaxing in a new environment always unleashes my creative energies. As part of that creative surge, I assembled a collection of email campaigns and practices that impressed me because they exemplify the best practices for emails you should send at key points in your program.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
JULY 24, 2023
Picture this: What if search engines could understand user intent, personalize search results, and even predict what users are looking for? How would that change the way we approach SEO and content creation? Well, prepare yourselves because artificial intelligence is making its way into the world of search. This means that the algorithm will change, and the strategies us marketers once used to rank on will rank on a different system.
Practical eCommerce - Marketing
JULY 24, 2023
Back-to-school purchases are among the top U.S. retail revenue generators. PThe 2023 selling season will likely break records. The post 7-Email Sequence to Boost Back-to-school Sales appeared first on Practical Ecommerce.
Search Engine Land
JULY 24, 2023
Google has confirmed an issue with the link report within Google Search Console. The issue seems to be impacting the number of links shown in that report. John Mueller, a Google Search Advocate, said “To update here, we did find something” with the link report. He added, “Hopefully it’ll be resolved this week.” Link report issues.
Marketing Insider Group
JULY 24, 2023
Your B2B marketing strategy can only succeed with accurate data capturing your efforts and how well they worked for you—and all that information needs to be stored and analyzed somewhere. That’s where Google Analytics 4 (GA4) comes in. As the replacement for Universal Analytics (UA), GA4 offers new features, including better data collection, upgraded privacy controls, and predictive capabilities.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Hootsuite
JULY 24, 2023
In the old days, realtors had to market themselves on bus stops, billboards, and newspapers. How vintage. While traditional marketing is still effective, competitive realtors know social media marketing takes the cake. They also know to be the best, you need the best social media tools for real estate agents. To keep up with the digital rat race, you’ll need a kitted-out toolbox full of social media apps for real estate agents.
Rock Content
JULY 24, 2023
Since its release in November of 2022 , ChatGPT has changed the landscape of content creation as we know it—and as new artificial intelligence (AI) technologies continue to emerge, the lines between human-generated and computer-generated content have become increasingly blurry. Yes, it’s true that AI has changed not only the way we write—but the way we think about content.
AWeber
JULY 24, 2023
Still seems like yesterday, but it’s actually been a few years since a pandemic swept the world and brought just about every small business to a halt. If the lessons of the Coronavirus Pandemic taught us anything, it’s that in today’s world disasters — or even pandemics — can happen when we least expect it. As business owners, you need to be prepared.
Social Media Examiner
JULY 24, 2023
Want to reach warmer leads with your ads? Looking for ways to improve your audience targeting? In this article, you'll discover nine high-intent audience types to target with Facebook and Instagram ads so you can improve lead generation and conversion rates. Why Audience Intent Matters in Paid Social Campaigns Alignment between campaign objectives and audience […] The post 9 High-Intent Audiences That Boost Conversions on Facebook and Instagram appeared first on Social Media Examiner.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Martech
JULY 24, 2023
The Women’s World Cup (WWC) is underway, fueling the dreams of fans and marketers around the world. FIFA is projecting a total audience of more than 2 billion people (an increase of at least 800,000 from the 2019 tournament) and is pricing ads and sponsorships accordingly. The soccer organization expects to earn $807 billion this year from ticket sales, television broadcasting, marketing, hospitality and licensing rights.
Search Engine Land
JULY 24, 2023
Google Analytics 4 has added dozens of new dimensions and metrics that should help marketers this coming holiday shopping season. The new capabilities were rolled out as part of the latest GA4 update, which saw new ecommerce dimensions and metrics added to the custom reports builder. In addition to being able to create reports from scratch, this new feature means that you can now edit standard ecommerce reports too.
Digital Marketer
JULY 24, 2023
In 2023, the renowned toy company Mattel , famous for creating the iconic Barbie doll , faced challenging times amidst a competitive market. However, a recent development has the potential to reshape the company’s trajectory and revitalize its brand presence: the release of the much-anticipated Barbie movie. This article explores how this cinematic venture has impacted Mattel’s stock performance and discusses the potential implications it may have for the company’s survival.
Search Engine Land
JULY 24, 2023
TikTok is rolling out text posts for the first time. Historically, brands and influencers have been able to create content across a variety of formats such as live videos, photos, Duets, Stitch and more – but text was never an option. Now, creators have that additional resource to connect with their audiences, enabling them to spread their messages through poems, lyrics and any other written content on TikTok.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Journal
JULY 24, 2023
Check out successful case studies in of link building in the SaaS industry, so you can design and implement a highly effective link building program. The post An Essential Guide To SaaS Link Building (+Examples) appeared first on Search Engine Journal.
Search Engine Land
JULY 24, 2023
Twitter is the past. X is the future. The iconic blue bird icon has been removed from the desktop version of Twitter – replaced by a stark, monochromatic letter X. The same change will shortly be made on the mobile version, the company confirmed. The change is also said to signal an evolution for the brand beyond social media, to an “everything app” best compared to WeChat: “It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another
Vertical Response
JULY 24, 2023
Email newsletters are one of the most effective marketing tools for small businesses. It is an excellent way to keep your clients informed about your business, offers, or any new product/service updates. However, getting people to sign up for your email newsletters can be a challenge. In this blog post, we will provide tips and tricks on getting your clients to sign up for your email newsletter.
Search Engine Land
JULY 24, 2023
Content marketing is crucial for brand awareness and engagement in the digital landscape. Generating compelling ideas consistently can be daunting, but generative AI like ChatGPT offers solutions. This article explores top AI tips to boost your content marketing efforts. What is an AI prompt? AI prompts are any type of text, data, or question that tells the AI the desired response you seek.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Digital Marketer
JULY 24, 2023
As a dedicated digital marketer, you pour countless hours into gathering data, conducting market research, and fine-tuning your client’s marketing campaigns. Your goal is to develop extremely powerful strategies that engage with the target audience and deliver exceptional results. In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing.
Search Engine Land
JULY 24, 2023
A new Google Performance Max feature lets you combine products and create collections – for ads or free product listings. Collections allow you to associate products with your creative assets – images, videos and text. Why we care. The ability to associate different products and assets simplifies the product listing experience, saving you time and money.
CMO Network
JULY 24, 2023
Where should companies invest their customer experience budgets in 2023? In the areas that impact customers and set the company up for long-term success.
Search Engine Land
JULY 24, 2023
SEO is a profession with intangible aspects, making it challenging to find concrete evidence of impact. Our work with Van der Garde revealed a strong correlation between brand interest and SEO performance on highly competitive queries. Coincidentally, Google’s John Mueller’s perspective differs from ours, and we will explore this further in the article.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Search Engine Journal
JULY 24, 2023
Discover the new TikTok text posts: a fresh medium for self-expression and content creation, allowing TikTok to offer another alternative to Twitter. The post TikTok Introduces Text Posts To Effortlessly Engage With Followers appeared first on Search Engine Journal.
Search Engine Land
JULY 24, 2023
In 2017, I crafted a comprehensive four-part system to structure SEO strategies and teams, which was covered in various publications and was reviewed on the “ Best SEO Podcast ” by Matt Bertram and Chris Burres. Drawing from my leadership experience with companies like Nordstrom, Groupon and GitHub, and my work with diverse consulting clients, I have refined this approach of emphasizing effective communication, collaborative teamwork, and harmonious synergy as the four pillars of success in ente
Sachs Marketing Group
JULY 24, 2023
Over the weekend, Elon Musk announced Twitter is now X, which aims to become the “everything app’ people use for … everything. While the change is sudden, it’s never too early for business owners to start thinking about the potential digital marketing opportunities X might bring in the near future. As the digital world continues to evolve, major tech companies are undergoing transformations to better accommodate the changing needs of users.
Lusha
JULY 24, 2023
One moment you think you’ve got a handle on your contact list, and the next it’s all out of date. People are changing jobs faster than you can ask, “who’s the decision-maker?” Even in “normal” economic times (not that there really is such a thing), there’s constant change. Take this for example: on average, 20 CEOs leave their jobs every 30 minutes.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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