Mon.Dec 09, 2024

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In 2025, the AI-infused world will require humans bring strategy and judgement by Optimove

Martech

OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. With that, 2023 became the year of humans understanding genAIs capabilities. Then 2024 was the year of genAIs integration into marketing automation solutions. Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages.

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How should brands connect to consumer communities?

Businesses Grow

I’ve had the honor of working with some mega brands on their community strategies. There’s a growing recognition that this is where the real conversations, collaborations, and insights are taking place (and it’s out of reach of social listening platforms). But how does a brand get involved in consumer communities? Many brands — big and small — have built their own consumer communities.

Branding 109
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How AI can revolutionize creative impact measurement

Martech

When measuring the impact of creatives, marketers typically rely on circumstantial evidence. Brand awareness and sales trends are important and provide useful KPI numbers, but they reflect the entire campaign. They dont tell you what part of the creative is connecting with people. Is it the copy, the images, the audio? And while A/B testing can shed some light, it doesnt get to a granular level.

B2C 124
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How to Create an Effective SEO Content Calendar for Your Website

Marketing Insider Group

An SEO content calendar is a fun (yet important) tool for organizing and executing content strategies that drive organic traffic and improve search engine rankings. With effective content planning, you can stay on track to make and make sure your content is optimized for SEO while also addressing user needs. This guide will walk you through how to create an SEO content calendar that aligns with your overall SEO strategy, using the right techniques and tools.

SEO 114
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Global ad revenue to top $1 trillion, dominated by Google and Meta

Martech

The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. The tech giants Google, Meta, ByteDance, Amazon, and Alibaba are projected to capture more than half of the total, underscoring the dominance of digital platforms. Why we care.

Transform 121
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Drive Business Growth with Marketing and Recruitment Innovation

Aspiration Marketing

Businesses must harness the potential of innovative strategies to drive growth. Integrating effective marketing with recruitment innovation is not just a strategyit's a necessity for organizations aiming to thrive. By aligning marketing tactics with recruitment efforts, companies can attract top talent while expanding their market presence.

Marketing 263

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3 Lifecycle Marketing Strategies from Maryna Hradovich to Elevate Your Ecommerce Game

Customers.ai

Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our big-time event. Miss the show? Catch the replay here and get the hottest tips from the top ecommerce pros in the industry along with an exclusive gift! Don’t have time to watch? Get the full recap below: Ecommerce success isnt about having the flashiest ads or the trendiest products.

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Omnicom becomes the world’s largest agency holding company

Martech

Through its $13.25 billion acquisition of Interpublic Group, Omnicom has vaulted past WPP to become the world’s largest agency holding company. Omnicom and Interpublic separately had been the third and fourth largest global ad buyers. The deal is expected to attract regulatory scrutiny. Among the agencies owned by Omnicom are BBDO and TBWA, while Interpublic owns McCann, Weber Shandwick, Mediabrands and others.

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TikTok Ban Drama: What It Means for Your TikTok Ads Data

Customers.ai

Can you believe that TikTok, the app that turned dance challenges into a cultural phenomenon and ad revenue powerhouse, is now at the center of a heated Supreme Court battle? How did we get here? It all started with rising concerns about data security and TikToks connection to Chinas ByteDance, sparking calls for a nationwide ban. Fast forward and the debates now escalated to the highest court in the land.

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Are you ready for retail media advertising? What you need to know in 2025

illumin

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. 2024 saw significant growth for the channel with brands vying for greater connection to customers when and where they shop. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% growth predicted for overall digital ad spending.

Retail 52
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Outbound Lead Generation: 6+ Strategies That Actually Work

Lusha

it takes a lot of work to get potential clients’ attention. Old-fashioned outbound lead generation often fails. Sales teams need help with missed connections, poor-quality leads, and wasted resources. This slows down business growth and limits income potential. But what if you could make your outbound efforts work better? By using a smart, data-driven approach, you can unlock the real power of outbound lead generation.

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3 Ways To Align Your Marketing With Eco-Conscious Consumers

Marketing Insider Group

Growing environmental concerns are driving eco-conscious consumers to make choices based on what is best for planet Earth. Theyre not only seeking brands prioritizing eco-friendly business practices but also going out of their way to support these companies. Moreover, some consumers are willing to pay more to ensure that their dollars go to support greener practices.

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How to Calculate Your Total Addressable Market (TAM)

Lusha

You’re excited about launching a new product or service. But there’s a key question you need to answer: How big is your market? Getting this wrong can lead to missed chances or putting too much money into a smaller market than you thought. The answer lies in figuring out your Total Addressable Market (TAM). TAM is a crucial metric that helps businesses make smart choices , from improving marketing plans to making important investments.

Price 52
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How to Diversify Your Customer Content Engine: Insights from Industry Leaders

Base.ai

How to Diversify Your Customer Content Engine: Insights from Industry Leaders Customer content is evolving rapidly, and todays B2B buyers demand more than polished testimonialsthey crave authentic, engaging, and versatile stories. In our recent webinar, Diversify Your Customer Content Engine , we brought together three customer marketing powerhouses: Hayley Handler ( Greenhouse Software ), Jen Salazar ( AuditBoard ), and Aly McGue ( Databricks ).

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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A Guide to Inbound Lead Generation: Forget Cold Calls, Let Leads Come to You

Lusha

Let’s face it: old-school sales tactics just don’t work as they used to. Cold calls are about as welcome as a telemarketer during dinner; email blasts end up in the spam folder faster than you can say “unsubscribe,” and those intrusive online ads? Yeah, nobody likes those. If you’re done chasing after leads that go nowhere, it’s time to try something different.

CRM 52
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Get HubSpot Elite Partner Service on SMB Budget - CRM Implementation for SMBs

Six & Flow

As an SMB leader, you know every decision matters. Growth is fast, resources are tight, and every move has to count. But when it comes to implementing a CRM system , it often feels like you need to choose between sky-high budgets. Heres the truth: you dont have to compromise. With our Quick Start Onboarding package , you can implement HubSpot, a high-performing CRM system , tailored to your needs in just 30 days.

CRM 52
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What is Outbound Sales? Strategies and Tips for Reps

Lusha

The B2B sales world is a jungle. It’s competitive, and buyers have the attention spans of goldfish. Outbound sales are still key to growth, but forget those old-school tactics like cold calls and spammy emails. Today’s buyers are drowning in information and expect a personalized experience. Just saying “hi” doesn’t cut it anymore.

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Influencers Are Remaking Product Discovery

Practical eCommerce - Marketing

Influencers are no longer just trendsetters; they're remaking how consumers discover and choose products. The post Influencers Are Remaking Product Discovery appeared first on Practical Ecommerce.

Product 105
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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Navigating Marketplace Threats: An Analysis of Resilience Strategies from The CMO Survey

The CMO Survey

The post Navigating Marketplace Threats: An Analysis of Resilience Strategies from The CMO Survey appeared first on The CMO Survey.

CMO 100
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How the LinkedIn algorithm works in 2024

Hootsuite

The LinkedIn algorithm operates a bit differently than most other social platforms’ it’s specifically designed to prevent content from going viral. Yes, you read that right. The LinkedIn algorithm is designed to fill users feeds with only the most relevant professional advice and expertise, which means a completely different approach than the one you’d use for, say, TikTok.

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Are Reciprocal Links Worth It? An Expert SEO Analysis

Backlinko

In the early days of SEO, reciprocal links were a big deal. Nowadays, search engines like Google are a lot wiser to link manipulation. But people still debate whether reciprocal links help or hurt your SEO. They can boost your sites visibility, but if youre not careful, they might lead to penalties. This guide will teach you when (and how) to use reciprocal links safely in 2025 and when to avoid them altogether.

SEO 92
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Navigating the Future of SEO: 5 Tips From HubSpot's Senior Director of Global Growth

Hubspot Marketing

The SEO landscape has been a rollercoaster lately, and many marketers and SEO specialists are doing their best to hold on. However, HubSpot's Senior Director of Global Growth, Aja Frost, remains optimistic about the future of SEO as new competitors enter the arena. In fact, I think the arrival of new competitors is one of the most exciting developments in the last two years, she says.

SEO 114
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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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How to reframe AI adoption to focus on outcomes, not tools

Martech

“How are we using AI to improve marketing performance?” Marketers are coming to dread this question even as executives are asking it more often. It makes them anxious and defensive because they lack a clear story about their team’s martech maturity. They also struggle to explain the real benefits of AI. This is because it’s not easy to measure the use of AI and its impact on results.

CRM 118
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How I Create Social Media Content As a Verbal Processor: 3 Easy Steps

Buffer Marketing

Have you ever noticed that your best ideas come when you're talking things out with someone? Or maybe you're that person who needs to call a friend to think through a decision out loud? That's called verbal processing. Verbal processors feel they do their best thinking while speaking. For content creators, entrepreneurs, and professionals who are bursting with ideas during conversations but struggling to translate that energy into written content, there's good news: verbal pr

Energy 107
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B2B Email Marketing: Tips and Examples for 2024

Lusha

Reaching decision-makers in B2B sales can be tricky. Old methods like cold calling and mass emails don’t work well anymore, and sales teams struggle to stand out and connect with potential clients. B2B email marketing offers a solution. It’s not just about sending emails. It’s about creating personalized, relevant messages that speak to your prospects.