Hubspot Marketing

OCTOBER 20, 2023

I love a good pun. Okay, who am I kidding? I’m a big fan of the bad ones, too. Halloween is the perfect holiday for marketers to get creative and let that punny side shine. That’s why I’ve taken it u-PUN myself to create this PUN-believable list of puns to use in your marketing campaigns this spooky season. The Ultimate List of Halloween Puns for Marketers In each of the categories below, I’ve selected my favorite marketing halloween puns from 2023 and included some additional ideas for inspirat

Price 114

Price Marketing Marketers Product 114

Aspiration Marketing

OCTOBER 20, 2023

LinkedIn continues to be the number one platform for Social Media for B2B networking, offering profile numerous configuration elements that are often criminally underutilized. We are sharing some core areas to focus on when establishing a great profile to help you boost your brand on LinkedIn.

Branding 215

Branding Social Media Marketing Marketing Marketers 215

Search Engine Land

OCTOBER 20, 2023

Google has confirmed that the December 2022 link spam update is now finished rolling out. The update took 15 days and 12 hours to roll out, starting on October 4, 2023, and ending on October 10, 2023. Google has posted it was completed today, October 10. What was this spam update. Google said the October 2023 spam update “aims to clean up several types of spam that our community members reported in Turkish, Vietnamese, Indonesian, Hindi, Chinese, and other languages.

SEO 134

SEO 134

Martech

OCTOBER 20, 2023

Data has become the lifeblood of businesses in today’s digital age. Traditionally, analyzing data meant looking back at historical trends to inform future decisions. However, marketing analytics has evolved. Now, businesses aim to predict future trends and opportunities rather than just looking at the past. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4).

Analytics 123

Analytics Transform Market Trends Customer 123

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

OCTOBER 20, 2023

It’s all too easy to get caught in the web of metrics , algorithm updates , and new SERP features. But what if we’re chasing shadows? The real purpose and benefit of SEO isn’t just increasing pageviews or optimizing keywords – it’s about aligning with the true north of business goals and helping to achieve them through search.

SEO 125

SEO eCommerce User-Generated Analytics 125

Martech

OCTOBER 20, 2023

This year, many holiday shoppers are planning to use AI tools for assistance in finding the right gifts and deals, a study by Sapio Research found. Over two thirds (69%) of shoppers said they think AI will make it easier to discover new products and brands. High-earning shoppers are even more likely to use AI. Additionally, 74% of shoppers think AI will also find deals and special offers as they shop. 67% think predictive AI will serve helpful recommendations based on past purchases.

Shoppers 119

Shoppers Retail Branding Product 119

Martech

OCTOBER 20, 2023

Right now, marketers are navigating the vast digital marketing landscape, competing in a sea of content and yearning for a strategy that boosts rankings and seamlessly translates them into tangible revenue. Finding an approach that incorporates all of this is vital. Join search marketing experts and learn the process of creating a conversion-oriented strategy into an SEO and digital PR campaign that will lead to conversions and revenue.

SEO 113

SEO PR Digital Marketing Search Marketers 113

Search Engine Land

OCTOBER 20, 2023

Right now, marketers are navigating the vast digital marketing landscape, competing in a sea of content and yearning for a strategy that boosts rankings and seamlessly translates them into tangible revenue. Finding an approach that incorporates all of this is vital. Join search marketing experts and learn the process of creating a conversion-oriented strategy into an SEO and digital PR campaign that will lead to conversions and revenue.

SEO 107

SEO PR Digital Marketing Search Marketers 107

Martech

OCTOBER 20, 2023

Shoppable ads are beginning to make an impact on smart TV audiences, with 55% in a new survey sample recalling seeing shoppable ads and 50% admitting to interacting with them. The data comes from a survey of 1,000 adult smart TV owners conducted by Samsung Ads and its partner, AI-powered interactive video platform Kerv. In addition to interacting with shoppable ads, almost half those surveyed said they shopped on another device while watching TV; an additional 28% said they browsed online for an

Food 106

Food Product Social Media Marketing eCommerce 106

Practical eCommerce - Marketing

OCTOBER 20, 2023

The Austin, Texas-based direct-to-consumer cosmetics brand has experienced big success. Early sales from TikTok Shop are promising. The post New TikTok Shop Spurs BK Beauty appeared first on Practical Ecommerce.

eCommerce 90

eCommerce Branding 90

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Martech

OCTOBER 20, 2023

In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Gene De Libero’s martech journey has been a wild ride. He created and sold one of the first social networks and developed an early digital out-of-home platform for movie theaters. The role of education is also a significant thread in Gene’s career.

Transform 104

Transform Education Communications Management 104

Content Marketing Institute

OCTOBER 20, 2023

Adobe unveiled a new icon that allows marketers to adopt a better transparency strategy in this era of generative AI. Here’s what the new Content Credentials feature means for you.

Marketing 85

Marketing Marketers 85

Rock Content

OCTOBER 20, 2023

It has been a few years since influencers gained the spotlight in Digital Marketing. Instead of traditional media celebrities, brands started to entrust their campaigns to internet personalities with a loyal and engaged audience. Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing.

Influencer Marketing 81

Influencer Marketing Gen Z Marketing Marketers 81

illumin

OCTOBER 20, 2023

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. This advertising technique aims to target potential customers based on the context of the website or app they are currently visiting. By analyzing the content of the page, contextual targeting identifies relevant keywords, topics, or themes to match with appropriate ads.

Advertising 52

Advertising Advertisers User-Generated Industry Insights 52

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Customers.ai

OCTOBER 20, 2023

For years, marketers have spent countless hours perfecting personalized targeted email campaigns. All the effort was worth it for the great engagement rates, but it was a lot of effort. Now, AI email writers seem like an exciting alternative: similar results with much less work. As with any new technology, it makes sense to be skeptical of the claims about just how life-changing these tools are.

Marketing Automation Platform 52

Marketing Automation Platform CRM Marketing Marketers 52

Fractional CMO

OCTOBER 20, 2023

Explore how you can gain from HubSpot- Stripe integration and follow these easy steps on how to set it up with recommended best practices and tips.

Customer Journey 52

Customer Journey Customer Marketing Marketers 52

Welcome Software

OCTOBER 20, 2023

In the fast-paced world of marketing, time and brand consistency are two crucial elements for success. Productively addressing these aspects, brand templates emerge as a formidable tool for marketers, and are now available in Optimizely's Content Marketing Platform (CMP)! How Brand Templates work in Optimizely's CMP Designers can now create and store brand templates in the newly-available Templates tab, accessible in the Library module of the CMP.

Branding 40

Branding Place Content Marketing Management 40

Unbounce

OCTOBER 20, 2023

/ Landing pages / Landing page optimization Guide: 101 landing page optimization tips By Garrett Hughes and Oli Gardner. Updated on October 20, 2023. 39 minute read This landing page optimization guide was originally written by Oli Gardner (the original landing page opinion-haver) way back in 2009, but much of it is just as true today as it was then.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Welcome Software

OCTOBER 20, 2023

In the fast-paced world of marketing, time and brand consistency are two crucial elements for success. Productively addressing these aspects, brand templates emerge as a formidable tool for marketers, and are now available in Optimizely's Content Marketing Platform (CMP)! How Brand Templates work in Optimizely's CMP Designers can now create and store brand templates in the newly-available Templates tab, accessible in the Library module of the CMP.

Branding 40

Branding Place Content Marketing Management 40

Search Engine Land

OCTOBER 20, 2023

Elon Musk has announced that two new tiers of X Premium subscriptions will be launching soon. One of the options will cost less than the current $8 per month plan but will not have a reduction in ads, while the other will be more expensive and will block all ads. The exact costs of each tier are yet to be confirmed. Why we care. This move could potentially have a significant impact on advertisers who invest ad spend in X, depending on the uptake of the zero-ad subscription.

User-Generated 110

User-Generated Price Advertising Advertisers 110