Hubspot Marketing
DECEMBER 19, 2024
I went to a psychic when I was 22. She told me I was about to take a long journey across the Atlantic. While the prophecy sounded oddly sinister (would I be alive during this traverse?), it turned out to be true: Shortly after, I decided to teach English in Thailand. While none of these experts claim to be psychics, their predictions are just as bold, provocative, and intriguing.
Customers.ai
DECEMBER 19, 2024
Nobodys getting excited about another generic email that starts with “Hi [First Name].” In fact, 72% of consumers say they only engage with messages that are personalized to their interests. Thats why your outreach game needs an upgrade and contact enrichment is the cheat code. So, whats contact enrichment? Basically, its like giving your lead data a glow-up.
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Martech
DECEMBER 19, 2024
Imagine walking through a supermarket. Youve planned to buy bread, but now youre standing in front of a display of snacks with a sign that reads, Limited time only Grab yours now! Without thinking, your hand reaches for the chips. Why does this happen? Its all about how your brain processes information. The same split-second decision-making applies when people encounter calls to action (CTAs) online.
Aspiration Marketing
DECEMBER 19, 2024
When it comes to SEO, Google's E-E-A-T guidelines are paramount. While we often discuss Expertise, Authoritativeness, and Trustworthiness, the often-overlooked "Experience" is gaining traction. So, what does Experience truly mean in Google's eyes, and how can you showcase it effectively to boost your website's visibility? Let's dive in and uncover the strategies to master this crucial aspect of E-E-A-T.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Martech
DECEMBER 19, 2024
In this tutorial, Ill show you how to harness large language models (LLMs) to elevate your targeting strategies. Ill walk you through a powerful “meta-prompting” technique that helps you craft detailed prompts to get the most valuable insights from AI models like Google Gemini, ChatGPT and the brand new Amazon Nova model. Im using the STP framework Segmenting, Targeting and Positioning as a starting point.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Customers.ai
DECEMBER 19, 2024
The confetti is ready, the champagnes on ice, and were here to celebrate what has been an epic year for the team here at Customers.ai! 2024 wasnt just a banner year for ecommerce, it was a record-shattering one. With brands raking in massive sales during Black Friday and Cyber Monday (our customers led the charge, pulling in some serious ROI ), its clear that innovation and agility are the keys to the kingdom.
Hubspot Marketing
DECEMBER 19, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Stories have a unique ability to capture our attention, change our perspective, and inspire action. We intuitively know this, but theres actually research that backs this up. The better the story, the more influence that story has on us.
Sprout Social
DECEMBER 19, 2024
Several years ago, companies taking a stand on socially and politically charged issues was par for the course. In the wake of the COVID-19 pandemic, social reckonings and natural disasters, consumers demanded brands take action. In a flash, brands went from staying out of it to being at the center of social media activism. Companies rolled out corporate social responsibility initiatives and lengthy statements.
Backlinko
DECEMBER 19, 2024
Need help analyzing your competition to find ways to outperform them? Youve come to the right place. Check out our list of the top competitor analysis tools for 2025. How to Choose the Right Competitor Analysis Tool With so many competitive analysis tools out there, how do you choose the right one for your needs? Consider the following: Features: Which aspects of your competitors business are you looking to analyze?
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
SocialPilot
DECEMBER 19, 2024
Sprout Social is an advanced social media management tool with great team collaboration and other advanced features. Its robust suite of features comes at a high price, though. The Sprout Social pricing plans are designed with large businesses in mind, so there may be better options for small businesses. If youre struggling to decide whether or not Sprout Social plans and pricing are worth it, youve come to the right place.
Martech
DECEMBER 19, 2024
Its common for companies to invest in a new technology and then, a year later, wonder why theyre not getting anything out of it. Sometimes its the Jane Fonda effect: Ill get in shape if I buy the workout video. Unfortunately, technology, like workout videos, doesnt work that way. In this article Ill outline some of the key ways CDP projects fail, but Im going to start with a generic overview of why any sort of big project or investment might fail.
Animalz blog
DECEMBER 19, 2024
Weve turned our content program into something of an R&D lab this year. With a full-time, dedicated marketing role at our agency, weve had plenty of opportunities to test new ideas before recommending them to clients. As we wrap up 2024, I want to share what’s worked well for us this year, so you can use these insights to inform your 2025 content strategy.
Welcome Software
DECEMBER 19, 2024
When you think of the (overused) phrase “people-first”, you’re probably not going to think of AI first. Because that’s the whole point of people-first; Marketing done by people for people. But, when it comes to personalization, that all goes out the window. What if we told you it’s not only incredibly difficult to create personalized experiences without AI, but that it’s nearly impossible?
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Marketing Insider Group
DECEMBER 19, 2024
Small businesses have a few advantages over big corporations. Chief among them is their ability to build a warm, inviting community that customers and other organizations are excited to participate in. Just think about your local coffee shop where the cashier remembers your name and order. Or, imagine a little yarn store that hosts knit-together events every Saturday.
Social Media Examiner
DECEMBER 19, 2024
Are you tired of feeling like you're constantly chasing customers? Wondering how to get people lining up to buy from you instead? In this article, you'll discover a multi-step strategy to naturally create demand and create a sense of urgency without relying on pushy tactics. What Is Anticipation Marketing? Marketers face many challenges, not the […] The post Anticipation Marketing: Crushing Your Next Launch Without Being Salesy appeared first on Social Media Examiner.
Martech
DECEMBER 19, 2024
Using language to deceive, aka lying, was a uniquely human activity. I say was because artificial intelligence is now doing it, too. Research from Anthropic showed an AI model providing answers that it knew were counter to its original preferences. It was asked to describe dismemberment. Under normal circumstances, when asked to answer a potentially offensive questionfor example, to provide a detailed description of a violent actClaude will refuse.
SmartBrief - Marketing
DECEMBER 19, 2024
Retail media networks* have progressed from the new channel phase a few years ago to the trendy phase to becoming an integral part of todays marketing budget for many brands. In 2016, $1 billion was spent on retail media in the US, eMarketer reports. That figure grew to $30 billion by 2021 and nearly $55 billion by the end of 2024. Retail media networks are on pace to account for 21.8% of all media spending by 2027.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
SMA Marketing
DECEMBER 19, 2024
SEO focuses on optimizing a website to boost its search engine results pages (SERPs) ranking. For businesses in aerospace and aviation, effective SEO can enhance visibility, draw in potential clients, and build authority in a competitive landscape. In the aerospace and aviation industry, SEO focuses on improving how well your website and online content perform.
Content Marketing Institute
DECEMBER 19, 2024
You have great content. It's published on the platforms where your audience is. But your content isn't revving your companys marketing engines. So, lets get to troubleshooting and fixing.
Backlinko
DECEMBER 19, 2024
Blogging can be a fun pastimeor it can be a profitable side hustle. For some, it can even turn into a lucrative, full-time job. So, what separates the hobbyists from the high-earners? An action plan. Below, Ill teach you how to start a blog that attracts and converts visitors. Including a month-by-month timeline of exactly what to do and when to do it.
Duct Tape Marketing
DECEMBER 19, 2024
Building a $220M Empire: The Power of Training and Branding written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Tommy Mello In this episode of the Duct Tape Marketing Podcast , I interviewed Tommy Mello, a visionary entrepreneur and founder of a $220 million home services business operating across 20 states.
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