Fri.Mar 29, 2024

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5 ways to evolve agile for real business results

Martech

You may have heard “agile is dead.” Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Tamás Polgár declared agile has failed because proponents “merely parroted buzzwords and played with meaningless cards and colorful charts all day.

Transform 129
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Lessons from Unreasonable Hospitality: A Favorite Read From Our Customer Advocacy Team

Buffer Marketing

Books have a way of changing our perspective and bringing new lenses to life and different mindsets to mind — which is why we recently kicked off a quarterly book club within our Customer Advocacy Team at Buffer. Late last year, Å sa Nyström , our VP of Customer Advocacy, introduced us to the book Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect by Will Guidara, the former co-owner of legendary New York restaurant Eleven Madison Park.

Customer 112
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What Is Hreflang and How To Implement It the Right Way

Backlinko

Hreflang is an HTML attribute that specifies the language and regional targeting of a webpage. You use it on international or multilingual websites to signal to search engines—notably Google—the language or regional variation of your content. With hreflang properly implemented on your website, someone making an online search from Germany is more likely to see the German version of your site in their search results.

Shoppers 110
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How To Prepare for the Data Apocalypse

Content Marketing Institute

New IAB research reveals that marketers know about Google’s ending of third-party cookies, yet they’re plagued by inaction and misunderstanding regarding first-party data. Remedying that now will bring long-term success.

Marketing 110
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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What Are URL Parameters? A Guide for Marketers and SEOs

Backlinko

URL parameters are strings of text added to a URL that modify website content and functionality. Or collect data on customer behavior. You can identify URL parameters as text strings following a “?” in a website’s URL. Here’s an example that shows how URL parameters tailor the user experience: robojan.gumroad.com/l/CFmodeling ? layout=discover&recommended_by=staff_picks The example URL consists of the following elements: Base URL ?

SEO 107
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Advertisers sue Meta for allegedly inflating ad viewership in $7 billion lawsuit

Search Engine Land

Facebook and Instagram advertisers filed a class-action lawsuit against Meta for $7 billion in San Francisco. They claim that the social media giant exaggerated ad viewership figures by up to 400%, leading them to pay inflated premiums for ad placements on its platforms. Potential Reach metric. The advertisers suing Meta allege that the Potential Reach metric used by the company to determine advertising costs relies on the total number of social media accounts rather than individual users.

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How schema markup establishes trust and boosts information gain

Search Engine Land

In this article, we’ll explore how schema markup, particularly the use of descriptive markup, linking entities and connecting to external data sources, can establish trust with Google and potentially reduce the chances of being deindexed. Additionally, we’ll discuss the role of schema markup in increasing the likelihood of inclusion in Search Generative Experience (SGE) and boosting information gain scores, which can be crucial for visibility in conversational search environments.

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Boost Your Website’s Visibility: Proven Strategies to Increase Organic Traffic

Vertical Response

Looking to increase your website’s organic traffic? You’re in the right place. This guide offers actionable insights on leveraging SEO, content marketing, and a user-centric approach to drive sustainable traffic from search engines to your website. Key Takeaways Organic traffic is pivotal for a successful online presence and can lead to higher engagement and conversions compared to paid traffic, with proper SEO strategies playing a critical role in attracting this type of traffic.

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Agile for SEOs: How in-house teams get projects prioritized

Search Engine Land

Does it ever feel like your SEO recommendations and projects get lost in the shuffle or deprioritized by other teams? If you work in-house, you’ve likely experienced the “fear of missing out” (FOMO) when it comes to getting your optimization work properly resourced and implemented. The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively.

SEO 88
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Unlocking the potential of synthetic data: A business game-changer

Martech

The idea of “synthetic data,” or artificially generated information, has recently caused a stir. Data is a huge asset for businesses in this age, and knowledge can often provide a decisive competitive edge. The notion of easily obtaining free data has sparked extravagant claims and controversy. But, as your mom probably told you — if something seems too good to be true, it is.

Gen Z 56
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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6 new Reddit Ads Manager features to simplify campaign creation and tracking

Search Engine Land

Reddit Ads Manager has been updated to simplify the process of creating and tracking campaigns more efficiently. The platform now offers six new automated features designed to provide advertisers with easy access to creative best practices. Why we care. These updates offer advertisers simpler ways to build campaigns and receive creative support, which could be particularly beneficial for small and medium-sized businesses (SMBs) with limited resources.