Aspiration Marketing

JANUARY 17, 2024

Are you tired of chasing cold leads down dead-end alleys? Are appointment-setting services only getting you unqualified leads? Inbound marketing offers a different path, where prospects become loyal customers drawn in by valuable content and engaging experiences. By leveraging key inbound marketing services within your digital marketing strategy, you can upgrade your marketing efforts and better convert prospects into customers.

Inbound Marketing 222

Inbound Marketing Place Digital Marketing Marketing 222

Martech

JANUARY 17, 2024

“I’m actually shocked because I really just thought they were going to be regulated away, but yes, they started out with 32 million folks, so it’s happening.” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. After multiple delays.

Retail 134

Retail Finance Advertising Advertisers 134

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. You’ll learn: Why establishing brand credibility and awareness should be the priority, with Google rankings being a byproduct of providing remarkable content.

SEO 123

SEO Branding Entertainment Communications 123

Content Marketing Institute

JANUARY 17, 2024

Developing content requires you to think about the audience. You use demographic data. But have you considered the personality of your audience? Exploring personality types can enhance your marketing strategy.

Marketing Strategy 110

Marketing Strategy Marketing Marketers 110

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

JANUARY 17, 2024

Google will lay off approximately 1,000 employees from its advertising sales team this year. Why we care. Advertisers told Search Engine Land last week that they are already struggling to solve issues impacting their Google Ads accounts as they can’t get hold of their reps. The reduction in staff could exacerbate the situation, further complicating problem resolution for marketers.

Advertising 121

Advertising Advertisers Search Marketers Customer 121

Businesses Grow

JANUARY 17, 2024

When I dress for the day, the first question that enters my head is, “I wonder how old this shirt is?” So … I’m not a shopper. But I do love studying the marketing behind shopping trends, and there is something going on right now that is blowing my mind. Temu and Shein are dominating the retail scene, seemingly coming out of nowhere.

eCommerce 104

eCommerce Fashion Shoppers Retail 104

Customers.ai

JANUARY 17, 2024

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. As seasoned pros, we’ve seen trends come and go, but what’s unfolding this year is something different. Things are moving fast and there are some truly impactful trends that will reshape the marketing landscape. Let’s cut through the noise and dive straight into it.

User-Generated 102

User-Generated Marketing Marketers Analytics 102

Search Engine Land

JANUARY 17, 2024

YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use AI tools to improve the impact of their YouTube campaigns. This article examines three case studies from Egypt, Saudi Arabia and India, showcasing successful examples of AI-enhanced YouTube marketing.

Transform 108

Transform Retail Marketing Marketers 108

Social Media Examiner

JANUARY 17, 2024

Wondering whether to develop a personal brand alongside your agency brand? Curious how a personal brand can open new opportunities? In this article, you’ll discover how one agency owner incorporated a strong personal brand and grew their marketing agency. Leveraging Personal Branding to Grow Your Marketing Agency Goldie Chan didn’t set out to become an […] The post The Influencer Advantage: How Agency Owners Can Boost Revenue With Personal Branding appeared first on Social Media Examiner.

Branding 101

Branding Influencer Marketing Marketing Marketers 101

Search Engine Land

JANUARY 17, 2024

Google launched new search features, including Circle to Search and a new AI-powered multisearch experience within Google. Google is “introducing two major updates that bring this vision closer to reality,” with these new features, Google said. Circle to Search Circle to Search is a new way to search for anything on your Android phone without switching apps.

User-Generated 107

User-Generated SEO 107

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Martech

JANUARY 17, 2024

Marketing technology is a big investment for businesses. If an implementation goes off the rails, the costs go up even higher. To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. This process continues throughout the implementation and pays off after the kickoff.

Transform 100

Transform New Technology User-Generated Communications 100

Search Engine Land

JANUARY 17, 2024

A recently released research paper looked to see if Google Search, as well as Bing and DuckDuckGo, search quality has improved over the past year or so. The study looked at 7,392 unique search queries, generally in the product reviews category, where they scrapped the search results every two weeks between October 26th, 2022, and September 19th, 2023.

Affiliate Marketing 102

Affiliate Marketing SEO Product Marketing 102

Hubspot Marketing

JANUARY 17, 2024

Whether you're setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users. It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right? Wrong.

Real Estate 99

Real Estate Promotion User-Generated Analytics 99

Search Engine Land

JANUARY 17, 2024

Join a joyous celebration of life, honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator and even the most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-based marketing.

SEO 101

SEO Whitepaper Marketing Marketers 101

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Martech

JANUARY 17, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms, making the value proposition even more attractive.

Customer 93

Customer User-Generated CMO Analytics 93

Search Engine Land

JANUARY 17, 2024

Google search results in Europe may start to look a little different in the coming weeks in order for Google to comply with a new regulation called the Digital Markets Act (DMA), the company announced. This means that Google will show more comparison sites within its search results for European users and that some of the vertical search units, like Google Flights, will no longer show up in the main search results.

Digital Marketing 101

Digital Marketing Marketing Marketers SEO 101

Practical eCommerce - Marketing

JANUARY 17, 2024

Segmenting emails puts the right offers and messaging in front of the right people at the right time. The post Secrets of Email Segmentation appeared first on Practical Ecommerce.

eCommerce 89

eCommerce Email Marketing Marketing Marketers 89

Search Engine Land

JANUARY 17, 2024

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions. Let’s explore a framework for setting effective key performance indicators (KPIs) and metrics aligned to your business goals for each funnel stage. PPC KPIs and metrics: How do they differ?

Key Performance Indicator 101

Key Performance Indicator User-Generated Place Product 101

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Hubspot Marketing

JANUARY 17, 2024

When it comes to PowerPoint presentation design, there's no shortage of avenues you can take. While all that choice — colors, formats, visuals, fonts — can feel liberating, it‘s important that you’re careful in your selection as not all design combinations add up to success. In this blog post, I’m sharing some of my favorite PowerPoint tips and templates to help you nail your next presentation.

Non-Profit 79

Non-Profit Transform Marketing Plan Communications 79

Sachs Marketing Group

JANUARY 17, 2024

There are clear differences between online vs. offline marketing strategies for small businesses. Online marketing offers unparalleled audience targeting and analytics but demands digital savvy and constant adaptation to evolving platforms. Offline marketing strategies provide a tangible, personal touch and local impact but often come with higher costs and challenges in tracking ROI.

Marketing Strategy 75

Marketing Strategy Direct Mail Marketing Marketers 75

DirectMail2.0

JANUARY 17, 2024

This informative event brings together industry leaders, experts, and innovators from the mailing technology community and other cutting-edge mail automation services. Review the current state of mailing technology Glimpse into the exciting advancements shaping the industry’s future Engage with influential leaders as they discuss emerging trends and disruptive technologies Explore collaborative efforts between the USPS and industry partners, highlighting initiatives aimed at improving efficiency

Direct Mail 52

Direct Mail Customer Marketing Marketers 52

Use Insider

JANUARY 17, 2024

The power of personalized customer experiences in beauty marketing In beauty marketing, giving customers a personal touch is a must. Whether they talk to a beauty expert in a store or match colors online, everyone wants a tailored experience. The challenge is, how do you bring the feel of an in-store visit to the online world? How do you make customers feel special when they’re not in the store?

Shoppers 52

Shoppers Gen Z eBook Customer Journey 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Six & Flow

JANUARY 17, 2024

Let's talk data! The powerhouse of every successful business, data can help scale growth and drive revenue when collected and used in the right way. This blog delves into how data-driven marketing strategies enhance efficiency and maximise revenue. Take a look at the topics we explore in detail: 1. Pitfalls of Data Deficient Marketing 2. Data-Driven Marketing as the Solution 3.

Marketing 52

Marketing Marketers Marketing Strategy 52

Traackr

JANUARY 17, 2024

Alanna Marder from SEED Beauty and celebrity makeup artist and content creator, Melissa Murdick, share their top influencer marketing predictions for 2024.

Influencer Marketing 52

Influencer Marketing Marketing Marketers 52

Six & Flow

JANUARY 17, 2024

Discover how inaccurate forecasting can bleed revenue and cost your business valuable dollars.

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Duct Tape Marketing

JANUARY 17, 2024

The Zero Dollar Consultancy written by Tosin Jerugba read more at Duct Tape Marketing  The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Phil Gerbyshak, a small business expert, author, and keynote speaker with over two decades of experience in sales and marketing. Phil shares valuable insights from his latest book; The Zero-Dollar Consultancy: How to Start Your Consulting Business with Little or No Money.

Price 75

Price Transform Energy Management 75

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Martech

JANUARY 17, 2024

Marketing today involves complex workflows and processes, matrixed stakeholders and a mandate to execute at the speed of culture. Here, I’ve distilled five secrets from the world’s most agile and effective marketing teams on how they simplify, standardize and collaborate to deliver better work more efficiently. Spoiler alert: It turns out that it’s some of our old familiar marketing operations friends — alignment, communication, governance, automation and the right partnerships. 1.

Transform 128

Transform Marketing Marketers Communications 128

Tiecas

JANUARY 17, 2024

Using content for differentiation of your manufacturing company can be a powerful marketing strategy. Across various industries where global competition is fierce, finding ways to set your company apart from competitors is crucial. Table of Contents The Power of Content for Differentiating Your Brand Identify Your Target Audience Understand Your Unique Value Proposition Showcase Your In-house Expertise Educational Content and Thought Leadership Leverage Customer Testimonials and Case Studies Don

Manufacturing 52

Manufacturing Thought Leadership Whitepaper Education 52