Aspiration Marketing
MAY 2, 2023
Building a solid SEO foundation is crucial for businesses that want to succeed online. A well-executed SEO strategy can significantly enhance a website's online presence, increase traffic and conversion rates, and provide a better user experience to customers.
Dreamgrow
MAY 2, 2023
Last Updated on May 26, 2023 by Karl Have you ever seen a toddler with. Read more The post 99Designs Review – Is It Still Worth The Money? appeared first on Dreamgrow.
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Animalz blog
MAY 2, 2023
SEO is the growth engine that powers many companies, so it’s worth paying particular attention to any new technology that might change the rules of search. While SEO isn’t dying, it is undergoing substantial changes, accelerated by generative AI, and it’s worth hazarding a few educated guesses about what it might look like on the other side. 1. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day.
Hubspot Marketing
MAY 2, 2023
ChatGPT has been one of the hottest topics in the B2B industry. Since it was made widely available to the public in late November 2022, LinkedIn, Twitter, and other social media have become flooded with examples of the chatbot’s responses. No one is questioning how smart ChatGPT is. The question, however, is how good it can be at providing accurate information or making our lives (both private and professional) easier.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
MAY 2, 2023
On May 2, designated as International Martech Day, Scott Brinker unveiled the latest edition of his marketing technology landscape. From 9,932 last year, the total number of solutions in the landscape has grown to 11,038. This represents something like a 7,000% growth in the space over the last 12 years. One new feature launched alongside the landscape is the Marketing Technology Capability Heatmap.
Hubspot Marketing
MAY 2, 2023
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. A new social media platform is in town, and it’s quickly picking up steam. Lemon8 is owned by ByteDance, the China-based parent company that owns TikTok, and it’s had a buzzy debut in the U.S. It was originally launched in Japan in 2020 and became available in the U.S. and UK in February 2023.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
MAY 2, 2023
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. A new social media platform is in town, and it’s quickly picking up steam. Lemon8 is owned by ByteDance, the China-based parent company that owns TikTok, and it’s had a buzzy debut in the U.S. It was originally launched in Japan in 2020 and became available in the U.S. and UK in February 2023.
Search Engine Journal
MAY 2, 2023
Google's John Mueller addresses concerns about WebP image indexing, clarifying its appearance in Google Search Console reports. The post Google’s John Mueller Clarifies WebP Image Indexing Confusion appeared first on Search Engine Journal.
Content Marketing Institute
MAY 2, 2023
Stop buying into the trope, “AI won’t replace you, but someone using AI will.” Yes, humans are the differentiator but not like that (unless you have a misguided boss).
Hootsuite
MAY 2, 2023
For new agents and veteran brokers alike, real estate Facebook Pages play a major role in building awareness and having a strong online presence. Not only are Facebook Pages great for promoting your latest listings or create ads to reach potential clients, they can also be an effective way to generate more traffic and leads for your business. Let’s go over how to set up and optimize your real estate Facebook page to increase your organic reach and keep your pipeline full of potential clien
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
MAY 2, 2023
Save time by knowing when and where to use automation, depending on your budget and conversion data. Here's all you need to know. The post PPC Automation: When & How To Use It appeared first on Search Engine Journal.
Search Engine Land
MAY 2, 2023
Most SEOs are familiar with the monumental challenge of achieving visibility for competitive keywords. Google’s Page 1 is often dominated by content from major publishers in the form of bylines and listicles about the best offerings on the {keyword} market. You can’t expect to beat Conde Nast, Wirecutter, CNET, et al. So how do you join them and leverage the power of those platforms to get your brand some high-powered visibility and third-party credibility?
Search Engine Journal
MAY 2, 2023
YouTube updates re-application policies for its Partner Program, impacting new applicants and suspended channels seeking monetization. The post YouTube Revamps Partner Program Re-Application Policies appeared first on Search Engine Journal.
Search Engine Land
MAY 2, 2023
Facebook is introducing three new ways for users to find short-form videos that are most relevant to them, as well as new controls to help customize their video experiences on the platform. Discovering relevant Reels. Facebook is making it simpler for users to find Reels throughout the app, including some updates to their appearance in Facebook Watch.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Martech
MAY 2, 2023
B2B marketers are expected to generate sales pipeline and customer revenue. Marketing teams are grinding daily to discover new ways to identify, engage, educate, win and expand customers. Whether you’re applying lead-to-revenue, account-based marketing (ABM), product-, partner-, community-led growth strategies or a combination thereof, a practical yet overlooked step is getting the company talent and resources more involved.
Marketing Insider Group
MAY 2, 2023
Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick. But what if you could trade in your old approach for a strategy that’s more reliable (and a lot less messy)? Image Source: Giphy Our secret weapon for success is to include zero-party data. Savvy marketers and content creators who want to level up their ROI know that harnessing the power of zero-party data translates into content that your audience wants to engage with– ultimatel
Social Media Examiner
MAY 2, 2023
Need to grow a useful network of professionals using LinkedIn? Wondering how to make the right connections without using ads? In this article, you’ll discover how to grow followers and a professional network that yields customers. Why Marketers Should Prioritize Social Selling Social selling is the practice of cultivating a professional network that you engage […] The post How to Use LinkedIn to Build a Valuable Network of Professionals appeared first on Social Media Examiner.
Search Engine Land
MAY 2, 2023
Whether you’ve sailed through Q1 and early Q2 with optimism intact or battling challenges exacerbated by macro turbulence, there’s plenty of opportunity to stretch yourself and find competitive gains in the coming months. This article discusses four initiatives I’ve seen drive great results for my B2B clients, including: Testing new channels to meet your audience where they are.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Chief Martec
MAY 2, 2023
Happy #MartechDay to you! Today during our virtual Best of Breed Marketing Summit — you can still catch sessions on demand for this next week — Frans Riemersma and I released the 2023 edition of the marketing technology landscape. You can download a hi-res slide of the landscape or even a super hi-res PDF. But the best way to dig into the landscape is to use the free interactive version on martechmap.com.
Rock Content
MAY 2, 2023
Content marketing is an essential component of successful marketing. In fact, 70% of B2B businesses plan on increasing their marketing budget in the upcoming year to produce even more content than before. B2B businesses in particular can benefit from specialized technical writing. Technical writing is an especially complex and niche type of content writing that helps companies expertly explain their business, products, and services to potential customers.
AWeber
MAY 2, 2023
Let’s play a role-playing game. In this game you’re a fitness coach who’s trying to increase revenue through a virtual fitness class. To increase your class registrations you naturally use email marketing because that’s your most effective and profitable way to communicate with your audience. You send two emails to identical twins, Melissa and Jessica.
Search Engine Land
MAY 2, 2023
Microsoft has just announced six new updates, focusing on tools and features that aim to assist advertisers in refining their campaigns and improving performance. Let’s dive in. Roku. The collaboration between Roku TV streaming ads, Microsoft Audience Ads, and Bing’s paid and organic search is now underway. Advertisers interested in using the new cross-channel marketing approach, download the whitepaper for more info.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Litmus
MAY 2, 2023
How do you create stand-out marketing when budgets tighten and attention shrinks ? Innovative emails. Email marketing is a reliable investment with an average ROI of $36 for every $1 spent. Yet subscribers (and email teams!) grow bored of the same old strategies, and your team has to adapt to changing expectations and demands. 4 email marketing trends for 2023 We partnered with HubSpot to share email strategies to leverage this year as part of their 2023 State of Marketing Trends Report.
Rock Content
MAY 2, 2023
If you are a marketing professional who likes to be up-to-date on the latest trends, you must have seen the growing paid verification on social media – this trend is definitely here to stay. Meta is taking small steps through this trend, rolling out the paid blue mark softly and in waves. But for Twitter, it came in like a wrecking ball: since the first announcement in November 2022, Twitter Blue, its premium subscription service that allows any user to purchase the blue stamp for only $8 per m
Set Up
MAY 2, 2023
At Set up , we are in a unique position where we talk to Marketing experts in various industries. Surprisingly, there is a lot of overlap behind their school of thought, advice, and noticeable trends. We recently spoke to Karen Doyle , a Senior Content Writer at Hiscox USA , and Erich Meier , the Director of Marketing at Priority about the Financial Services Industry.
Traackr
MAY 2, 2023
Influencer product seeding campaigns are impactful, but can be difficult to manage. Here’s how Traackr can help.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Zumvu
MAY 2, 2023
Discover the ways customer feedback benefits your business and how you can leverage customer service to drive other marketing and outreach tactics.
Zumvu
MAY 2, 2023
Incompetently planned marketing activity often leads to a decrease in the results and efficiency of work actions.
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