Social Media Examiner

AUGUST 3, 2023

Want to grow your business? Wondering how to create videos that position you as a relatable authority? In this article, you’ll discover how to use video to connect with your target audience. Why Video Storytelling Matters Storytelling is one of the fundamental things that makes us human. From telling stories around campfires, reading stories to […] The post Video and Storytelling: How to Connect With an Audience appeared first on Social Media Examiner.

Social Media Marketing 87

Social Media Marketing Marketing Marketers 87

Aspiration Marketing

AUGUST 3, 2023

Webinars have emerged as a highly effective marketing tool, allowing businesses to connect with their audience more deeply. However, the success of a webinar hinges on choosing a topic that genuinely resonates with the target audience. In this comprehensive guide, we'll delve into selecting a webinar topic that captivates and engages your audience, enabling you to leave a lasting impact on your audience and drive valuable results for your business.

Marketing 189

Marketing Marketers 189

Trade Press Services Newsletter

AUGUST 3, 2023

Individuals and businesses are leveraging artificial intelligence (AI) to improve productivity, streamline operations, and enhance customer service. In fact, research shows that more than half of organizations use some form of AI to automate various aspects of their companies. As artificial intelligence technology revolutionizes numerous sectors, content creation is no exception.

Copywriting 130

Copywriting Law User-Generated Communications 130

Set Up

AUGUST 3, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with John Ross , the Vice President of Marketing at PosiGen to discuss his career journey, the benefits of continuous learning, and groundbreaking brands. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | Is there any advice you’d like to share?

CMO 98

CMO Gen Z Entertainment Thought Leadership 98

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

AUGUST 3, 2023

Trivago’s decision to opt out of Google’s new property promotion ads was apparently a costly mistake. Revenue was down 14% year-on-year to $137 million in the second quarter of 2023, following a decrease in website traffic, Trivago reported. Meanwhile, revenue for Expedia , which did advertise with on the search engine’s new ad unit, reported a record second quarter with revenue up 6%.

Product 98

Product Advertising Advertisers Performance Marketing 98

Content Marketing Institute

AUGUST 3, 2023

GA4 is here. It's weird. And you're gonna have to get used to it. Use this guide to finally figure out where to find the reports you need (and how to make sense of them).

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Martech

AUGUST 3, 2023

Email remains a powerful and cost-effective tool for content delivery and marketing offers, despite frequent predictions to the contrary. But acquiring new email addresses requires a lot of effort, which raises the question of return on investment. How much can you afford to spend on a new email address? Let’s start with a very simple calculation: Value = revenue from emails ÷ deliverable email addresses For example, if your email program brings in $100,000 and you have 100,000 deliverable names

Whitepaper 92

Whitepaper Price Email Marketing Marketing Strategy 92

Search Engine Land

AUGUST 3, 2023

Link building is a consistent and proactive practice that requires time, effort and resources. It remains a fundamental aspect of SEO, but success doesn’t come easily. As you fine-tune your SEO action plan for the rest of the year, consider ways to win – or fail – at link building. Fails: Common link building mistakes Fail: Ignoring personal connections Start with who you know.

SEO 96

SEO Branding Place Search Marketers 96

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.

Entertainment 90

Entertainment Transform Social Media Marketing Communications 90

Search Engine Land

AUGUST 3, 2023

Are your Google Shopping campaigns profitable? Tracking your PPC performance will help you make better business decisions. You can unlock data beyond basic revenue metrics by implementing margin-based structures and advanced tracking methods. This article discusses three strategies to approach profitability-based tracking and campaign structuring methods. 1.

Shipping 95

Shipping Price eCommerce Advertising 95

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Martech

AUGUST 3, 2023

Global home appliances company Electrolux owns over 70 brands, including Frigidaire and AEG. They sell approximately 60 million household products in around 120 markets. With an organization of this size, there was great value to be gained by unifying data and deploying analytics. But to implement this kind of change, Electrolux needed a roadmap. The organization formed a global consumer and analytics team in 2021.

Analytics 88

Analytics Customer Customer Journey Communications 88

Search Engine Land

AUGUST 3, 2023

Walmart is expanding its digital advertising offering in stores. The supermarket giant will soon show customers targeted ads from third parties on screens in self-checkout lanes. Brands interested in purchasing this ad space will be able to choose regions or specific stores in which to promote their campaigns. Why we care. Walmart is the biggest supermarket chain in the US with 4,700 stores across the country, and approximately 90% of Americans living within a 10-mile radius of one.

Shoppers 92

Shoppers Retail Advertising Advertisers 92

Businesses Grow

AUGUST 3, 2023

My friend Amanda Russell and I had a vital discussion about the connection between strategy, AI-generated content, and the personal brand. Obviously, these factors are interconnected. For many creators, entrepreneurs, and businesses, content drives the brand, and the brand drives the business. We are in a period of incredible upheaval as AI-generated content swarms our lives like locusts on a grassy plain.

Entertainment 87

Entertainment Branding Market Trends Place 87

Search Engine Land

AUGUST 3, 2023

Today, brands often make decisions based on gut and guesswork. But, in a world where consumer behaviors and preferences shift at a record pace and customer expectations have reached an all-time high, this approach will no longer cut it. Learn from experts on how you can leverage actionable insights for product development and set new standards for customer-centric innovation.

Customer 87

Customer Whitepaper Product Branding 87

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Martech

AUGUST 3, 2023

Before this week’s AI-powered marketing technology releases, here are some interesting and related statistics. 20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Uma Challa, Gartner’s customer service expert, says this is shortsighted because the technology isn’t yet up to the task.

Product 84

Product User-Generated Analytics Communications 84

Buffer Marketing

AUGUST 3, 2023

We are a small team on a mission to help innovative companies grow their businesses – and along the way, we're championing a more human way to work. As a remote team who can hire from anywhere in the world, the traditional approach to hiring has come with some unique challenges. And at Buffer, we’re always looking for ways to improve our processes (as seen in our four-day workweek , transparency , and remote work approach).

Energy 83

Energy Management Product 83

Digital Marketer

AUGUST 3, 2023

There is no topic in business and marketing bigger than the topic branding. When you Google the term “why is branding important,” you’ll find an abundance of resources that stress the importance of understanding and investing in branding for your success. In the majority of these resources, there are also vague references to terms like brand value, brand equity, and consumers’ minds and hearts.

Branding 81

Branding Law Price Copywriting 81

CopyBlogger

AUGUST 3, 2023

You may have heard that you can make thousands of dollars sending emails, but what’s the difference between an email. Continue Reading The post How to Make Money Writing Emails – Path To Six Figures appeared first on Copyblogger.

Email Marketing 80

Email Marketing Marketing Marketers 80

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Martech

AUGUST 3, 2023

Today, brands often make decisions based on gut and guesswork. But, in a world where consumer behaviors and preferences shift at a record pace and customer expectations have reached an all-time high, this approach will no longer cut it. Learn from experts on how you can leverage actionable insights for product development and set new standards for customer-centric innovation.

Customer 80

Customer Product Branding Performance Marketing 80

Scoop.it!

AUGUST 3, 2023

To maximize the effectiveness of your marketing , you need to understand your target audience members. The psychology of curated content can massively impact how effective your content is, how authoritative your brand seems in its niche or industry, and more. So, where should you start? Read on to learn more about how to understand user behaviour and leverage user psychology to create and deliver more engaging, curated content.

Whitepaper 75

Whitepaper Copywriting Social Media Marketing Email Marketing 75

Buffer Marketing

AUGUST 3, 2023

Contrary to how we typically start articles, I want to share a disclaimer: we know as much about Threads as you do. That means we won’t be sharing any strategies or research-backed tips – instead, we’ll focus on: what you need to know about Threads and personal and expert observations about the platform. So in this article, expect an overview of Threads from its July 5th launch date till date.

Social Media Marketing 73

Social Media Marketing Entertainment Communications Education 73

yorCMO

AUGUST 3, 2023

Building your own brand is the key to unlocking a world of endless opportunities. From discovering your passions to honing your skills, it's a journey of self-discovery and growth. The post Building Your Own Brand: Unleashing Your True Potential appeared first on yorCMO.

Branding 65

Branding 65

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Kuno Creative

AUGUST 3, 2023

Whether anyone wants to admit it or not, we’re still feeling shockwaves from the – yeah, I know it’s a dirty word – pandemic. Then enters ChatGPT and recession talk, which once again demands you to rethink your strategic marketing plan, pushing you out of your comfort zone. As a marketing agency, our finger is always on the pulse of B2B inbound marketing strategy trends , and we can tell you that pulse has become more rapid and unpredictable just within the past six months.

Inbound Marketing 64

Inbound Marketing Marketing Strategy Marketing Marketers 64

Buffer Marketing

AUGUST 3, 2023

Contrary to how we typically start articles, I want to share a disclaimer: we know as much about Threads as you do. That means we won’t be sharing any strategies or research-backed tips – instead, we’ll focus on: what you need to know about Threads and personal and expert observations about the platform. So in this article, expect an overview of Threads from its July 5th launch date till date.

Social Media Marketing 52

Social Media Marketing Entertainment Communications Education 52

Sachs Marketing Group

AUGUST 3, 2023

Pay-per-click (PPC) advertising allows businesses to place ads on platforms, paying a fee only when the ad is clicked. It offers quick, measurable results and allows precise targeting of audiences, making it a powerful tool for small businesses. In the crowded digital marketplace, small businesses often struggle to gain visibility and reach their target audience.

Advertising 52

Advertising Advertisers User-Generated Traditional Marketing 52

Unbounce

AUGUST 3, 2023

When it comes to ecomm, it’s all about getting that shop online and runnin’, right? Weeeeeell, kinda. Just setting up an online storefront and calling it a day is a bit like adopting a “if they build it, they will come” mentality. Products don’t sell themselves—especially in crowded markets—so telling the story around your product can be way more effective.

Branding 52

Branding eCommerce Food Product 52

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Traackr

AUGUST 3, 2023

With over 12 years of PR & influencer marketing experience, Elena shares her best tips for building an exciting and successful career.

Influencer Marketing 52

Influencer Marketing PR Marketing Marketers 52

Unbounce

AUGUST 3, 2023

When it comes to ecomm, it’s all about getting that shop online and runnin’, right? Weeeeeell, kinda. Just setting up an online storefront and calling it a day is a bit like adopting a “if they build it, they will come” mentality. Products don’t sell themselves—especially in crowded markets—so telling the story around your product can be way more effective.

Branding 52

Branding eCommerce Food Price 52

Hootsuite

AUGUST 3, 2023

Social media is kind of magical, right? With just a few taps on the keyboard, you can share any message you want with the whole wide world. But with great power… comes great potential to get yourself in trouble with the SEC. Gulp. Even if you don’t take your social media content too seriously, the U.S. Securities and Exchange Commission (SEC) does. The SEC can — and will!

Law 85

Law Communications Manufacturing Social Media Marketing 85

Unbounce

AUGUST 3, 2023

When it comes to ecomm, it’s all about getting that shop online and runnin’, right? Weeeeeell, kinda. Just setting up an online storefront and calling it a day is a bit like adopting a “if they build it, they will come” mentality. Products don’t sell themselves—especially in crowded markets—so telling the story around your product can be way more effective.

Branding 52

Branding eCommerce Food Price 52

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding