Trade Press Services Newsletter
FEBRUARY 6, 2025
Posting content on LinkedIn helps brands and individuals increase visibility and engage with their networks. But why stop there? Take the next step and solidify your LinkedIn presence by launching a LinkedIn newsletter. A LinkedIn newsletter is a simple, yet effective way to establish thought leadership and provide valuable content to audiences on a consistent basis.
Aspiration Marketing
FEBRUARY 6, 2025
In the blink of an eye, a potential customer can lose interest. That's the reality of today's mobile-first world, where lightning-fast browsing is no longer a luxury, but an expectation. Enter Accelerated Mobile Pages (AMP), a technology designed to turbocharge your website's speed and deliver a seamless mobile experience. But at the speed that web development is changing, a critical question emerges: Does AMP still hold its weight today?
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Martech
FEBRUARY 6, 2025
Marketing relies on seamless access to data, but customer information is often trapped in silos across teams and platforms. As a marketer, youre uniquely positioned to drive change by bridging gaps between teams and aligning data strategies with business goals. Here are five actionable ways to break down silos and maximize your marketing impact. Why marketers are key to breaking down data silos The impact of data silos on businesses is well-documented through surveys with CMOs and marketers.
Buffer Marketing
FEBRUARY 6, 2025
If you have a business and you choose not to use TikTok for business, you’re actively sleeping on a goldmine. TikTok has a massive user base of over 1.69 billion (!!) monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. Let’s get rid of the top two objections before I tell you how to use TikTok for business.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Set Up
FEBRUARY 6, 2025
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman , spoke with Sergio Prez, the Chief Marketing Officer at Emmy Squared, a pizza restaurant founded in 2014 with 10 locations across the East coast. Sergio Prez champions curiosity, authenticity, and the underdog spirit.
Martech
FEBRUARY 6, 2025
Marketing strategies must be verified and proven with metrics and analytics. However, not all metrics and KPIs carry the same weight. While C-suite executives and stakeholders often prioritize bottom-line figures like conversions and revenue, a broader view of engagement metrics is key for long-term success. Journeys, not funnels Over the past five years, the customer journey has changed radically, making it no longer a straightforward, easily measurable process.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
FEBRUARY 6, 2025
Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIns report, “The Future of B2B Marketing Measurement,” offers ways B2B marketers can improve their tracking and optimization of results. Here are some insights from B2B marketers and stats from the report to help guide your approach.
The LeadG2 Blog
FEBRUARY 6, 2025
Unlock the full potential of your Professional Employer Organization (PEO) revenue operations by implementing these proven strategies designed to streamline your sales processes. By doing so, you can not only enhance efficiency but also significantly boost your overall success. These strategies are grounded in methodologies that have been tested and refined to ensure optimal performance.
Duct Tape Marketing
FEBRUARY 6, 2025
Low Budget, Big Impact: Crafting Video Ads with Humor written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Emily McGregor In this episode of the Duct Tape Marketing Podcast , I interviewed Emily McGregor, founder of Penguin Cat Creative , a copywriting agency specializing in high-converting marketing funnels and campaigns.
SocialPilot
FEBRUARY 6, 2025
Whats the first thing you do before buying a product, deciding where to eat, or booking a service? You look at reviews, right? Youre not alone, 90% of customers do the same. Thats how powerful reviews are! A glowing review can do wonders for your business, attracting new customers, building reputation, and driving sales while a negative one can deter potential customers.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
SmartBrief - Marketing
FEBRUARY 6, 2025
The Super Bowl continues to grow, but the question persists: Is it sustainable? Odds are it is, but only if the NFL takes a strategic approach to propelling its players into internet fame and stardom. Social media has revolutionized how fans consume sports, introducing athletes to broader audiences. Highlights, viral trends, interviews and collaborations with influencers amplify athletes reach, fostering deeper connections with fans who find new reasons to cheer for their favorites.
SMA Marketing
FEBRUARY 6, 2025
As student recruitment and engagement strategies evolve, universities must embrace social media as a critical component of their digital marketing plans. For higher education institutions, a social media strategy isn’t just an option; it’s a necessity. Over 87% of institutions now utilize these platforms to reach prospective students, and its becoming increasingly common to use.
Content Marketing Institute
FEBRUARY 6, 2025
Take the lead on innovation and creation with your brands content and marketing. Learn how to be a marketing baddie to go beyond the light-bulb moment.
Scoop.it!
FEBRUARY 6, 2025
If youre serious about growing your B2B business in 2025, its time to stop treating your blog like an afterthought. 76% of B2B companies report that blogging helps them generate leads. Not just any leads, but the kind that actually turn into clients. If youre not leveraging this yet, youre leaving opportunities on the table. So, whether youve been putting off starting a blog or your current one isnt delivering the results you want, this article will help you turn things around.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Bannerflow
FEBRUARY 6, 2025
Media buying is at a crossroads. Here are 9 things you need to know, including: how to avoid bad practices, the move in-house, and why transparency is key.
Zumvu
FEBRUARY 6, 2025
Organizations trying to survive in a competitive environment depend on efficient financial processes. Simplifying and automating tasks helps lower handmade mistakes and frees staff members to focus on critical projects propelling development.
Bannerflow
FEBRUARY 6, 2025
The best banner ads are a combination of many different elements. They can feature impactful imagery, unique interactivity, brilliant copy, or highlight the very best in advertising technology.
SocialPilot
FEBRUARY 6, 2025
Google is undoubtedly one of the most powerful search engines of todays time, so businesses cannot afford to miss out on reviews here. 63.6% of consumers look for reviews on Google before they visit a business. So, what can you do to show up in the top Google searches? To start with, you must complete and optimize your GMB profile, look for locally relevant keywords, and generate engaging content around it.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Martech
FEBRUARY 6, 2025
Lets play a quick game of What Should This Tech Startup CEO Do? Company strengths: The company pioneered a technology that is truly revolutionary. Your product is synonymous with this technology and has global name recognition. You received more earned media in the last few years than anyone except Taylor Swift. Investors are desperate to be a part of your company.
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