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Our attention spans arent what they used to be. With constant distractions from devices and an endless stream of new messages, people find it increasingly difficult to focus on a single task for an extended period. Over the past couple of decades peoples attention spans have shrunk to just 47 seconds on any screen before shifting their attention elsewhere, says Gloria Mark, PhD , of the University of California Irvine.
Your sales team is drowning in information. They're struggling to keep up with the demands of today's buyers, who are more informed than ever. Maintaining consistent messaging and ensuring your team has access to the right resources at the right time can feel like an uphill battle, especially when your sales force isn't aligned. Sound familiar? You're not alone.
What if the secret to driving better marketing performance wasnt in your latest campaign strategy, creative content, or ad spend? For marketing operations, the secret might be hiding in plain sight the quality of your Salesforce data. Whats Wrong with Your Salesforce Data Quality? Your marketing campaigns are only as strong as the data fueling them.
Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. But then comes the fundamental question: What’s the actual return on ad spend? Do we know the true cost-per-lead? More importantly, did those clicks turn into paying customers? The marketing report looks impressive, but the sales report tells a different story.
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the early 2000s, communications professor Bob Hornik wanted to see if anti-drug ads worked. At the time, most ads used shock and fear tactics to persuade kids. Bob gathered data on thousands of teenagers. He tracked their exposure to anti-drug ads and their marijuana use over time.
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Are you looking for a breakthrough content strategy? Wondering if a short-form video series could transform your marketing results? In this article, you'll learn how to develop a consistent short-form video series to rapidly grow your audience and create multiple revenue streams. Why Short Form Video Series Matter for Marketers Creating a consistent short form […] The post How to Create a Short-Form Video Series appeared first on Social Media Examiner.
Only 34% of senior executives (CEOs and CFOs) agree with their CMO about how marketing supports growth. Just 22% of senior executives say their CMO has significantly clarified marketing accountabilities. Those are staggering numbers from a Gartner report published in January 2025 called “How CMOs Overcome the C-Suite Expectations Gap.” Yet, they’re not entirely surprising if you follow research about the CMO role. “Some of these are evergreen challenges for CMOs,” s
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Marketings obsession with short-term wins has created a dangerous cycle. Brands keep investing in whats immediately measurable while neglecting long-term growth a trap WARC calls the doom loop. The result? Shrinking brand equity and unsustainable returns. To escape, we dont just need a better media mix we need more innovative marketing measurement.
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Key takeaways You should never use bulletproof button images because they get lost when images are turned offand theyre not accessible. Eye-catching and clickable buttons depend on multiple factors like shape, size, spacing, and more. There are five ways to code bulletproof CTAs including conditional-padding, VML-based, padding-based, border-based, and padding-and-border-based.
Stories I noticed while watching the Dow and realizing I picked the wrong week to stop sniffing glue. Goose smashes golden egg: Automated AI bots seeking training data threaten Wikipedia project stability. The key to comedy is timing: Two days ago, Microsoft increased the price for Power BI Pro by 40 percent. Don’t bet on it: ChatGPT Revenue Surges 30%in Just Three Months.
Jimit Bagadiya Apr 3, 2025 3 Mins. to read ReviewTrackers Turn review insights into action Best For : Large Enterprises, Mid-Size Businesses, and Service-Based Businesses Pricing: $89 Visit Website About Reviews Features Pricing Alternatives Quick Summary of ReviewTrackers ReviewTrackers is a reputation management platform that helps you streamline your review management and grow your brands reputation.
Key takeaways The skys the limit when it comes to email design, but start with an accessible foundation. Prioritize HTML, CSS, and real text to keep your email campaigns accessible. While a lot of brands opt for all-image emails, we recommend using as much text as possible so that people using assistive technology like screen readers have actual content to consume.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
An industrial manufacturing marketing strategy isnt just a to-do list filled with tactics like update the website or send an email campaign. If youre a product manager at a manufacturing company, your responsibilities extend beyond managing a team of design engineers.
Instagram’s newest text-based platform, Threads, is making its mark in the social media world. With an astounding 100 million daily active users by the end of 2024, it’s clear this isn’t just another platform to ignore. Yet, many businesses find themselves wondering: How do we cut through the noise, then? If you’ve been wondering how to set your brand apart on Threads, you’re in the right place.
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According to Sprouts Q1 UK Consumer Pulse Survey, which involved surveying over 2,000 consumers across the country, 90% of Gen Z now have Instagram profiles. Instagram popularity in the UK isnt limited to Gen Z; almost 35 million people of varying ages in the UK, according to Statista, have an Instagram account. This makes Instagram a significant marketing and sales opportunity for UK brands.
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This playbook distills the most valuable lessons from the AI & content season of the Animalz podcast , drawn from conversations with the people doing the real work: founders building tools, marketers rethinking their workflows, and operators testing what actually works. What we found was refreshingly unsexy: simple moves, smart systems, real results.
Your Book Launch Needs a Marketing Plan written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Alex Strathdee In this episode of the Duct Tape Marketing Podcast , I interviewed Alex Strathdee, CEO of Shelf Life and author of Before the Bestseller. Alex is an expert in book marketing, having helped over 1,000 authors across 50+ niches get real results.
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