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Our attention spans arent what they used to be. With constant distractions from devices and an endless stream of new messages, people find it increasingly difficult to focus on a single task for an extended period. Over the past couple of decades peoples attention spans have shrunk to just 47 seconds on any screen before shifting their attention elsewhere, says Gloria Mark, PhD , of the University of California Irvine.
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What if the secret to driving better marketing performance wasnt in your latest campaign strategy, creative content, or ad spend? For marketing operations, the secret might be hiding in plain sight the quality of your Salesforce data. Whats Wrong with Your Salesforce Data Quality? Your marketing campaigns are only as strong as the data fueling them.
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the early 2000s, communications professor Bob Hornik wanted to see if anti-drug ads worked. At the time, most ads used shock and fear tactics to persuade kids. Bob gathered data on thousands of teenagers. He tracked their exposure to anti-drug ads and their marijuana use over time.
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News about tariffs is inescapable this week as concerns about retail spending mount. In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. Before today, predictions for U.S. retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% and 3.7% over 2024 to between $5.42 trillion and $5.48 trilli
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Key takeaways You should never use bulletproof button images because they get lost when images are turned offand theyre not accessible. Eye-catching and clickable buttons depend on multiple factors like shape, size, spacing, and more. There are five ways to code bulletproof CTAs including conditional-padding, VML-based, padding-based, border-based, and padding-and-border-based.
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In this episode of the B2B Sales and Marketing Hotline, Emily and Maryanne explore how becoming a thought leader helps build trust in B2B relationships. Together, they break down: How to define and differentiate thought leadership from personal branding in the B2B context. Simple strategies to get started with thought leadership using content you already have, such as company materials and industry publications.
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Key takeaways The skys the limit when it comes to email design, but start with an accessible foundation. Prioritize HTML, CSS, and real text to keep your email campaigns accessible. While a lot of brands opt for all-image emails, we recommend using as much text as possible so that people using assistive technology like screen readers have actual content to consume.
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Jimit Bagadiya Apr 3, 2025 3 Mins. to read ReviewTrackers Turn review insights into action Best For : Large Enterprises, Mid-Size Businesses, and Service-Based Businesses Pricing: $89 Visit Website About Reviews Features Pricing Alternatives Quick Summary of ReviewTrackers ReviewTrackers is a reputation management platform that helps you streamline your review management and grow your brands reputation.
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