yorCMO
JULY 18, 2023
With marketing, you don't need a massive budget to get the results you need and want. All success takes is the right strategies and a bit of creativity. With those two things, you can get the most out of any budget you’re given. The post Why Marketing Matters – No Matter The Size Of The Budget appeared first on yorCMO.
Aspiration Marketing
JULY 18, 2023
In today's highly competitive business landscape, delivering exceptional customer service is crucial for success. Happy and satisfied customers become loyal advocates and contribute to long-term business growth. Enter HubSpot Service Hub, a powerful solution designed to revolutionize customer service and support. As part of the comprehensive HubSpot platform, Service Hub offers a range of features and functions tailored to address common service challenges.
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Hubspot Marketing
JULY 18, 2023
While many landing pages look different and use a variety of exciting strategies to pull in audiences, they all serve one major purpose — to convert to the next stage in the buyer's journey. Rather than serving as a basic advertisement that shows a customer a product, a landing page aims to engage and delight a customer by offering them something that relates to the product or the company's industry.
Litmus
JULY 18, 2023
Holiday shoppers will soon be making their lists and checking them twice. And it’s no secret that email marketing offers a direct relationship with customers that want to hear from you and want help with gift inspiration. Because of this, it’s important to start crafting a strategy early to meet shoppers throughout their journey, all season long.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Sprout Social
JULY 18, 2023
Exceptional guest experiences are the hallmark of best-in-class hospitality. These experiences extend to all customer interactions, especially those on social media. New generations of consumers choose social as their communication channel of choice, and turn to their favorite networks to plan everything from their next restaurant reservation to a complete travel itinerary.
Buffer Marketing
JULY 18, 2023
Getting 50 leads in a month, over 1,000 followers in a week, and 100,000 impressions in a month. You’ve probably seen social media marketers boasting these kinds of results on Instagram. But how do they do it? Their strategies can help you grow your online business to unimaginable heights. In this blog, I uncover unique tips from top social media managers who’ve revived defunct accounts and increased their clients’ reach to thousands of followers within a few days of working
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JULY 18, 2023
’Cause we are living in an omnichannel world When was the last time you used fewer than three internet-connected devices in a day? Less than two? One? We’re guessing it’s been a long time (if ever). In today’s world, internet-connected devices play an integral, if not central, part of most consumers’ day. With everything from smart TVs and smartphones to tablets easily accessible and on hand, they often hop from screen to screen, splitting their attention across all these devices.
Hubspot Marketing
JULY 18, 2023
When it comes to the term "rebrand," most people think of major company rebrands like Dunkin' or Lego. However, companies aren't the only entities that may find themselves in need of a change. Sometimes, content creators will need to rebrand, too, especially if the creator's interests have changed or the creator needs to keep up with the latest consumer trends or adhere to new platform guidelines.
Martech
JULY 18, 2023
Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Improved design in Sam’s Club’s retail media network (RMN) will help advertisers pick “hero” products to show shoppers, allow advertisers to target browse pages and give customers the ability to add products from RMN ads directly to their carts.
Content Marketing Institute
JULY 18, 2023
Limited data has prompted B2B marketers to jump to conclusions for years. That skill could come in handy to thwart generative AI tools’ jumping to false conclusions. And it may even let you define or redefine the content in your industry.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Social Media Examiner
JULY 18, 2023
Looking for advanced insights in YouTube Studio? Want to analyze groups of YouTube videos based on content categories or funnels, rather than playlists? In this article, you'll discover six ways to use YouTube Analytics groups to analyze and improve your YouTube content. What Are YouTube Analytics Groups and Why Should Marketers Care? In YouTube Studio, […] The post 6 Ways to Use Advanced YouTube Analytics appeared first on Social Media Examiner.
AWeber
JULY 18, 2023
A lot goes into writing a valuable blog post. Hours of research. Drafting and drafting and re-drafting. Editing, grammar checks, search engine optimization. The work piles up until the point you hit publish. Then, the worst sound in the world: Crickets. No one’s reading your post. What went wrong? It’s not that your blog isn’t valuable to your readers.
Social Media Examiner
JULY 18, 2023
Did you miss the latest changes to YouTube? Wondering which new features matter for marketers? In this article, we explore updates from YouTube that are important to marketers. #1: YouTube Shorts Shorts Friends YouTube #ShortsFriends aims to connect creators who produce shorts with others who create similar short-form content on YouTube so each party can […] The post YouTube Updates Marketers Need to Know appeared first on Social Media Examiner.
Search Engine Land
JULY 18, 2023
Negative reviews can be scary for business owners but can also be a chance to grow and improve. How you handle negative reviews affects how potential customers see your business. This article explores the importance of responding to negative reviews, determining why they happened, and tips for addressing dissatisfied customers’ concerns. Negative reviews can help your business Today’s customers largely rely on review sites to inform their purchasing decisions.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Journal
JULY 18, 2023
Boost your SEO with strategic alt text. Learn how to optimize your images, save time, and improve your ranking potential with an AI SEO tool. The post 8 Ways To Supercharge Your Alt Text SEO Strategy appeared first on Search Engine Journal.
Search Engine Land
JULY 18, 2023
Meta has started rolling out a series of updates to enhance the Facebook video experience. The social networking platform has: Introduced new editing tools. Redesigned video Explore. Simplified its video tab. Increased engagement opportunities. Why we care. Facebook has transformed into a one-stop shop where people can enjoy the best of both Instagram and Facebook Reels.
Search Engine Journal
JULY 18, 2023
Save resources by optimizing your use of bottom of funnel keywords (BOFU). Learn its importance and how to measure conversion in this guide. The post Why Brands Should Prioritize Bottom Of Funnel Keywords In SEO appeared first on Search Engine Journal.
Search Engine Land
JULY 18, 2023
’Cause we are living in an omnichannel world When was the last time you used fewer than three internet-connected devices in a day? Less than two? One? We’re guessing it’s been a long time (if ever). In today’s world, internet-connected devices play an integral, if not central, part of most consumers’ day. With everything from smart TVs and smartphones to tablets easily accessible and on hand, they often hop from screen to screen, splitting their attention across all these devices.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Journal
JULY 18, 2023
Google offers a checklist for businesses to build customer trust through establishing legitimacy, transparency, reputation management, and professional design. The post Google’s Tips To Enhance Your Business Reputation & Trust appeared first on Search Engine Journal.
Search Engine Land
JULY 18, 2023
Bing Chat now supports visual search, which means you can now upload a photo or take a picture and have Bing Chat respond with answers around those visuals. “Visual Search in Bing Chat is rolling out now on desktop and mobile,” Microsoft Bing posted on its blog. What it looks like. Here is a video of it in action on the mobile interface of Bing Chat: Here is how it works on the desktop interface of Bing Chat: Why we care.
Digital Marketer
JULY 18, 2023
If you haven’t put “Build a Thriving Community” at the top of your business goals, then it’s time for a serious shake-up. A strong community is like a super-power for your business. When done well, your community will help you move people all the way through your Customer Value Journey from awareness to promotion. Now Artificial Intelligence (AI) is quickly transforming the business landscape making information alone less valuable.
Search Engine Land
JULY 18, 2023
While Google is opening up the discussion on giving credit and adhering to copyright when training large language models (LLMs) for generative AI products, their focus is on the robots.txt file. However, in my opinion, this is the wrong tool to look at. My former colleague Pierre Far wrote an excellent article on Crawlers, search engines and the sleaze of generative AI companies where he highlighted some of the immense challenges currently facing the online publishing industry.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
CMO Network
JULY 18, 2023
Modern marketers: Don't just react to data. Take a process-oriented approach, understand root causes, and develop effective long-term solutions.
Search Engine Land
JULY 18, 2023
You’re an SEO with the best intentions of driving traffic and awareness for your brand (or client). After work, you take a spin to the grocery store and pay a few bucks more than you expected. On the way home, you stop to fill your gas tank and notice that the price per gallon is higher than the last time you filled it. You shrug and start mentally planning the next day – digging into your favorite keyword research tool, checking out site speed metrics after some asset optimizations, and priorit
Duct Tape Marketing
JULY 18, 2023
Rethinking The Words You Should Lose For Those to Use written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Sam Horn In this episode of the Duct Tape Marketing Podcast , I interview Sam Horn. Sh e is the Founder and CEO of the Intrigue Agency. She’s been a speaker for 3 TEDx talks and the author of 10 books, including Tongue Fu, POP!
Search Engine Land
JULY 18, 2023
Kroger is breaking away from Microsoft to take its advertising platform – Kroger Precision Marketing – in-house. The new system, which the grocer has spent the last year working on, is currently in beta but all marketers are set to transition in the fall. Why we care. With 2,700 stores across 35 states, Kroger is the largest supermarket chain in the US and has historically worked with more than 2,000 brands.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Search Engine Journal
JULY 18, 2023
Meta and Microsoft announce expanded AI partnership to release Llama 2, an open-source LLM, free to global partners and supporters. The post Meta And Microsoft Release Llama 2 Free For Commercial Use And Research appeared first on Search Engine Journal.
Search Engine Land
JULY 18, 2023
You’ve probably used Looker Studio (formerly Google Data Studio) to create reports for stakeholders or clients. I had the pleasure of seeing SearchLab’s Greg Gifford present on “Freddy Krueger’s Guide to Scary Good Reporting” recently. He spoke about ways to improve your Looker Studio reporting to make it more useful for clients. Below are key learnings from Gifford’s session in the form of do’s and don’ts, plus some examples of data visualizations that search marketers will find most helpful. 1
Search Engine Journal
JULY 18, 2023
With generative AI advances, can technology discern human vs. AI-generated content? We review research claiming built-in biases and accuracy gaps in AI detectors. The post Should You Trust An AI Detector? appeared first on Search Engine Journal.
Bannerflow
JULY 18, 2023
Creating ad creatives that convert is key to the success of any advertising campaign, here are some tips on how to build for success.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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