Mon.Jan 13, 2025

article thumbnail

Executives: Do you have a social media scorecard?

SmartBrief - Marketing

Revenue, customer acquisition costs, market share. If youre an executive, these are the metrics youre likely monitoring to understand the health of your business. Are social media insights on that list? If not, they need to be. Business leaders share a singular goal: growth. But traditional metrics dont always illuminate how to get there whether youre looking to grow market share, grow your physical footprint, grow your donor base, etc.

Health 119
article thumbnail

Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect?

Martech

Meta’s recent decision to move from fact-checkers to a community notes model akin to X, highlights a growing divide in how digital platforms handle free speech and content moderation. This underscores a deeper disconnect across digital channels. These divergent approaches to moderation, combined with escalating data privacy concerns, pose significant challenges for marketers and consumers.

Law 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Benefits of Agency Expertise in CRM and Marketing Integration

Marketing Insider Group

Your company needs to figure out a way to understand and engage its customers. Thats where combining your CRM ( customer relationship management ) and marketing strategies can make a difference. Simply put, you can align your CRM systems with your marketing tools to create a unified, data-driven approach to customer engagement. This integration makes it easier to collect and use customer data, craft personalized campaigns, and achieve better ROI.

CRM 123
article thumbnail

Dear [FIRST_NAME]: Why Personalized Marketing Still Feels Like Spam

Businesses Grow

Too short for a blog post, too interesting to ignore, here are a few observations from the world of marketing, and beyond. Talk to me It seems like everywhere I turn marketers are touting the benefits of personalized marketing, and especially how AI is leading the way. My question is, where is it??? I find marketing as impersonal and intrusive as ever.

article thumbnail

Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

article thumbnail

Welcome emails lift KPIs: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

article thumbnail

7 Predictions for Social Media in 2025 from Creator Economy Experts

Buffer Marketing

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). We’re also watching things like the U.S. TikTok ban , which, as of writing this article, will happen on January 19 if not overturned or paused. It wasn’t just the platforms that changed — creators also had their moments on social, with some moving to start businesses, some exploring new platforms, and some reaching milesto

Gen Z 128

More Trending

article thumbnail

I Dove Deep Into Work Breakdown Structures — Here‘s What I’ve Learned

Hubspot Marketing

Heres a quick truth. Before writing this article, I stumbled on Akins laws , which aptly summarize work breakdown structures. The fun law reads: It's called a Work Breakdown Structure because the Work remaining will grow until you have a Breakdown, unless you enforce some Structure on it. This law is clear and true! Jokes aside, while studying to acquire my project management degree, I found an instructive note in the PMBOK guide.

Law 102
article thumbnail

Why career diversity drives martech team success

Martech

Diversity and inclusion in marketing can improve business outcomes. Just as assembling a team from different personal backgrounds yields positive outcomes, a team with diverse career backgrounds can benefit a martech team and its broader organization. Fortunately, there are many aspects to an individuals career that avail themselves to provide diverse insights.

article thumbnail

How to Use AI Humanizers to Create More Engaging Content

Aspiration Marketing

AI humanizer tools have become a hot topic in content creation these days. These tools refine AI-generated text and make it more relatable and human-like. But are they really effective? More importantly, do you know how to use them effectively to enhance your content?

article thumbnail

Post Performance Report: Brand content franchises with their own fandoms

Sprout Social

Welcome back to the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We dont just examine the flawless creative execution of every post or campaign, but the business impact, too.

article thumbnail

A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

article thumbnail

How Company Culture Can Improve Your Marketing Efforts

Marketing Insider Group

Most employers understand that their company culture will have a profound impact on their recruiting, team productivity, and internal morale. But they may not realize that their culture can also strongly influence their marketing efforts. What is this relationship like, and how can you use company culture to your advantage in this context? First, let’s examine the many sides of company culture.

article thumbnail

What It Takes to Run a Successful Digital Marketing Campaign in 2025

Sachs Marketing Group

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. In 2025, businesses face an even more competitive and complex digital environment, where success hinges not just on visibility but on creating meaningful connections with audiences across multiple channels.

article thumbnail

Migrate from Oracle Marketing Cloud  to Insider in 4 Easy Steps

Use Insider

While the challenges of migration might be temporary, the pain of staying with a provider that no longer serves you will only intensify over time. Marketing teams frequently complain that using Oracle Marketing Cloud feels unnecessarily complex, prohibitively costly, and frustratingly restrictive. Oracles big promises often remain unmet, leaving you stuck in a cycle of inefficiency, sky-high costs, and endless reliance on IT teams for basic operations.

article thumbnail

Effective Healthcare Marketing: Overcoming Challenges to Connect with Patients

yorCMO

Discover how innovative strategies in marketing for healthcare can help overcome challenges, build trust, and foster patient engagement. The post Effective Healthcare Marketing: Overcoming Challenges to Connect with Patients appeared first on yorCMO.

Marketers 104
article thumbnail

From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

article thumbnail

Are Marketers Spending Less on Social Media?

The CMO Survey

The post Are Marketers Spending Less on Social Media? appeared first on The CMO Survey.

CMO 100
article thumbnail

Migrate from Adobe Experience Cloud to Insider in 4 Easy Steps

Use Insider

But what happens when platforms like Adobe Experience Cloud fall short of your needs? Limited features, high costs, and the complexity of juggling multiple tools can hinder your growth. Thats when you decide to leave behind the limitations of outdated systems. To tame your migration fear, weve created our Migration Mission to make switching simple and stress-free.

article thumbnail

When Marketing Technologies Disappoint

The CMO Survey

The post When Marketing Technologies Disappoint appeared first on The CMO Survey.

CMO 100
article thumbnail

Martech Disappointment Grows Despite Increased Usage

The CMO Survey

The post Martech Disappointment Grows Despite Increased Usage appeared first on The CMO Survey.

CMO 100
article thumbnail

Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.