Aspiration Marketing
APRIL 17, 2025
Are you losing readers to overly long content or missing SEO opportunities with brevity? The content length dilemma impacts every digital marketer. Search engines favor depth, yet engagement demands conciseness. So, whats the real answer? Understanding the nuances of your audience, marketing goals, and topic complexity is crucial for crafting content that ranks and resonates.
Martech
APRIL 17, 2025
In a market saturated with feature-focused messaging, it’s more important than ever to quantify and communicate value especially amid economic uncertainty and waning consumer confidence. For organizations looking to grow their customer base and retain existing clients, demonstrating value beyond product features is no longer optional; it’s essential.
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Aspiration Marketing
APRIL 17, 2025
Nike's "Just Do It" campaign. McDonald's "I'm Lovin' It" jingle. These iconic slogans transcend language barriers, right? Wrong. While instantly recognizable, these campaigns achieved global success because they were adapted to resonate with local languages and cultural nuances. This is the power of multilingual marketing. It's not simply about translating words; it's about crafting messages that speak to the hearts and minds of diverse consumers.
The LeadG2 Blog
APRIL 17, 2025
In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne break down what separates a meh sales playbook from a high-impact resource that actually drives results. Whether you're building one from scratch or trying to get more value from the one you have, this episode is packed with actionable advice to help you get there. Heres what youll learn: What to include in a winning sales playbook from buyer personas and sales process mapping to objection-handling plays, KPIs, battle
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Martech
APRIL 17, 2025
Attribution. Oh, attribution. Even typing the word makes me squirm. And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Maybe the anxiety isn’t so dramatic after all. Yet, while attribution is on everyone’s mind, there are many misconceptions around it most notably, how it can be used to improve ROI, which, as the study points out, is
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Social Media Examiner
APRIL 17, 2025
Struggling to get consistent engagement from your Instagram Stories? Unsure how Stories fit into your broader content strategy as we head into 2025? In this article, you'll discover how to plan and execute an Instagram Stories strategy designed to grow your audience, deepen connections, and drive meaningful business results throughout the year. Why Instagram Stories […] The post Instagram Stories Strategy for 2025 appeared first on Social Media Examiner.
Martech
APRIL 17, 2025
Who needs Big Brother when you have LG smart TVs? The devices could soon be doing more than just displaying content; they could monitor how you react to it. The company has partnered with Zenapse to use AI to analyze viewers’ inferred emotions and behaviors. LG wants to categorize viewers into hyper-specific market segments based on these inferred psychological traits and consumption patterns.
SocialPilot
APRIL 17, 2025
With over 2.4 billion monthly active users , Instagram is one of the world’s most popular social media platforms. And it is showing no sign of slowing down. Its no wonder that countless companies are turning to Gram to strengthen their online presence and drive more traffic. Of course, just like any social strategy, youll need to ensure youre approaching your Instagram content creation journey in the right way to get great results.
Martech
APRIL 17, 2025
The IAB’s 2024 Internet Ad Revenue Report is a snapshot of a more settled time and a guide for the rocky road ahead. Current trends in marketing have the industry well-positioned for a rough economy. Digital advertising continues to thrive, reaching a record $258.6 billion in revenue. That’s a healthy 14.9% year-over-year increase from 2023 and the most substantial gains since 2021. “This record growth reflects the industry’s ability to adapt to evolving technologies, reg
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Buffer Marketing
APRIL 17, 2025
Let’s start with the facts: I don’t usually create content this way. Most weeks, I post 3–5 times across LinkedIn, Threads, and TikTok — usually planned a few days in advance, sometimes the same day. I like having the flexibility to post when I’m inspired, not just when something’s scheduled. But ahead of a month-long trip — part retreat, part travel — I knew I couldn’t rely on my usual workflow.
Martech
APRIL 17, 2025
Google created an illegal monopoly in the online advertising industry, a Federal judge ruled. Judge Leonie Brinkema sided with the Department of Justice in finding that the company engaged in anti-competitive practices that allowed it to dominate critical components of the digital ad market for more than a decade. Dig deeper: Googleadtechantitrusttrial: Everything you need to know The ruling found: Google willfully engaged in anticompetitive acts to control the publisher ad server and ad exchang
Animalz blog
APRIL 17, 2025
Every one-person marketing team knows the feeling. Youre drowning in priorities, and your content strategy gathers dust. Will Gao, Head of Growth at Rilla , faced exactly that situation. They had a goldmine of proprietary insights but not enough resources to turn them into content. His to-do list is typical for a marketer at a rapidly growing AI startup (scaling from $1M to $10M ARR in just one year): launch events, grow brand awareness, produce data-driven content, manage the blog, interview ex
Welcome Software
APRIL 17, 2025
TIME. is the culprit of why good tests never reach statistical significance. Many A/B tests end up in the "inconclusive" graveyard, hovering just below the significance threshold. Between slow data collection and high-variance metrics, detecting real effects in your website redesign or pricing strategy can be frustratingly elusive. What if you could tighten your confidence intervals and increase the statistical power of your experiments using data you already have?
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Kuno Creative
APRIL 17, 2025
For any business, trust is important. But in the healthcare industry, its everything. Trust is what makes a patient choose your facility or product over another. Its what keeps them coming back. And its the foundation of any long-term patienthealthcare provider relationship. But trust doesnt appear overnight. Its built over time through every interaction, including the digital ones.
SMA Marketing
APRIL 17, 2025
SEO is more than just attracting traffic to your website. It’s about attracting the right traffic to your website. Understanding user intent is essential to an effective content marketing strategy. User intent, sometimes called search intent, is the underlying motivation behind a user’s search query. Understanding what a user is looking for helps you tailor.
Marketing Sherpa
APRIL 17, 2025
This article breaks down the key messages from a live webinar I taught to the SCORE community about marketing, entrepreneurship, and overcoming business challenges. I walked through a real-time analysis of sales sheets and website messaging to show how to get unstuck and communicate value clearly.
Scoop.it!
APRIL 17, 2025
Content curation has long served as a cornerstone of digital content management. Traditionally, curators sifted through vast amounts of information, hand-picking articles, videos, and images to create meaningful narratives for their audiences. Today, artificial intelligence is transforming this process by automating discovery, enhancing personalization, and addressing quality control challenges.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Duct Tape Marketing
APRIL 17, 2025
The New SEO Playbook for Business Growth written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo deep dive into the fast-changing world of SEO and what it means for small businesses, marketing consultants, and agencies alike. Is search engine optimization (SEO) still worth it?
Welcome Software
APRIL 17, 2025
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