Martech
MARCH 18, 2025
By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. Buyers are rapidly adopting AI to bypass vendor-led processes, making GTM teams shift from persuasion-based strategies to proof-driven models. The time to adapt is now. Here’s what that means for your strategy and your career.
Marketing Insider Group
MARCH 18, 2025
Spending money on ads doesnt guarantee success. In fact, 42% of small businesses waste a chunk of their ad budget on campaigns that dont convert. Why? Because they jump into paid media without a clear strategy. If you want to avoid burning through your budget and get real results, you need a plan. A smart, well-executed strategy helps you reach the right audience, boost conversions, and make every dollar count.
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Orbit Media Studios
MARCH 18, 2025
By Andy Crestodina Prompt engineering always sounded ridiculous to me. Engineering is about building things. My prompts are really just instructions. Sure, they might be detailed, but Im not building anything. Im no engineer. Then I started making custom ChatGPTs. Finally the idea of prompt engineering starts to fit. This really is about building something.
Martech
MARCH 18, 2025
Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. As with many applications on the martech stack, the power of call analytics platforms is in the data. These platforms facilitate collecting and analyzing caller data at scale, which is essential for building first-party databases.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Hubspot Marketing
MARCH 18, 2025
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Let me share something I've had to explain countless times as an inclusive marketing consultant: inclusive marketing isnt about reinventing the wheel its about making what youre already doing work harder for you. Think about it.
Social Media Examiner
MARCH 18, 2025
Are you struggling to implement AI effectively in your business? Wondering how to overcome resistance from your team and leverage AI for optimal productivity? In this article, you'll discover how to get your staff to embrace AI and use it to enhance their work rather than fear being replaced by it. Why AI Optimization Can […] The post AI-Driven Teams: How to Transform Your Workforce appeared first on Social Media Examiner.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
MARCH 18, 2025
Were back with another installment of the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We dont just examine the flawless creative execution of every post or campaign, but the business impact, too. This month, were spotlighting brands who use influencer marketing to inform their strategy beyond social content, and how that leads to sustainable business growth.
Animalz blog
MARCH 18, 2025
“I think a lot of people just misunderstand how to use LinkedIn,” says Parthi Longanathan, CEO of Letterdrop. “I onboard customers and they’re like, ‘My boss told me we need to grow impressions by 20%.’ Who cares about impressions? Let’s talk pipeline. Let’s talk business. Let’s talk about meetings on your team’s calendar.” In this episode, Parthi explains why his company pivoted from SEO content tools to LinkedIn-focused social s
The LeadG2 Blog
MARCH 18, 2025
Unlock the full potential of your B2B revenue operations by implementing these proven strategies designed to enhance efficiency and drive success. By focusing on key areas such as team alignment, data-driven decision-making, and technology optimization, you can transform your operations into a well-oiled machine that not only meets but exceeds your business objectives.
Set Up
MARCH 18, 2025
Selecting a marketing agency isnt just about finding the most capable teamits about finding the right team. Just like finding the perfect partner in a romantic sense, brands should be looking for the one. The one that thinks like you, works like you, and pushes your brand forward. When it comes to picking an agency, chemistry between brands and agencies is often overlooked in the selection process, but its one of the biggest indicators of long-term success.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
SocialPilot
MARCH 18, 2025
Ever wondered how some businesses rack up positive reviews so quickly across review sites? The answer often lies in incentivized reviews where brands offer discounts, freebies, or rewards in exchange for customer feedback. With 93% of consumers relying on online reviews before making a purchase, businesses see this as a way to boost credibility and attract more buyers.
Lynton Web
MARCH 18, 2025
Switching to HubSpot from Zoho and Zendesk can transform your entire business operations. Let's walk through every technical aspect of this migration, ensuring no data or functionality is lost. Common Signs It's Time to Migrate Your tech stack often reveals when it's time for a unified solution. Teams juggling multiple platforms encounter increasing friction as their business grows, from disconnected data to manual workarounds.
The CMO Survey
MARCH 18, 2025
The post The Human Side Of Revenue Operations appeared first on The CMO Survey.
Bannerflow
MARCH 18, 2025
Digital Out-of-Home campaigns shouldnt be hard. In fact, DOOH campaigns are simple in their purpose to demand attention from the viewer, but how do you stand out from the crowd? And can you do it elegantly and without destroying your budget?
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Six & Flow
MARCH 18, 2025
Working in sales, marketing, or customer support doesnt mean youre always tied to a desk. Youre chasing leads, meeting clients, handling customer queries, and juggling about a million other things while on the move. The last thing you need? A CRM that keeps you stuck in one place.
Welcome Software
MARCH 18, 2025
When running experiments, selecting the appropriate metric is probably one of the most important predictors of how successful your experiment will be. Metrics are the compass guiding teams for insights that can be used to make better business decisions. The precision of this guidance depends on the relevance and accuracy of the chosen metrics. Have you ever watched your investment account grow thanks to compound interest?
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