Marketing Insider Group

JUNE 19, 2023

You’re probably not operating your business inside a protective bubble. At least, we don’t think you are. (If you’ve found the secret, please let us know! ) More than ever, you’re constantly competing against others for attention and eventual sales. Winning the battle means developing a solid strategy and tactics in operations and marketing. However, your competitors aren’t going to openly spill their secrets for success.

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Whitepaper Food SEO Analytics 134

Hubspot Marketing

JUNE 19, 2023

If you run a website, then you've likely spent time creating and optimizing a marketing strategy to drive traffic to your website. But how many visitors should you aim for your website to get? To answer that question, you will need to complete the following steps: determine how many visitors are typical to websites in your industry determine how many visitors are "good" for websites in your industry establish a goal based on variables like industry, size, and user experience and create an action

B2C 145

B2C Analytics User-Generated SEO 145

Buffer Marketing

JUNE 19, 2023

There’s been much ado about AI lately, especially since ChatGPT was released to the public in November 2022. Since then, we’ve seen an influx of thoughts and tools around the topic and the use of AI. We like AI here at Buffer – we’ve even launched an AI Assistant to help our audience create content better and faster. However, we understand its limitations, especially when it comes to creation, better than most.

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PR Communications Management Place 143

Hubspot Marketing

JUNE 19, 2023

Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren't savvy with editing or are short on time. Fortunately, you can leverage many AI video generators to streamline your video production and create content that engages your audience. This article will explore 11 different platforms, their features, and how you can best use them in your next video marketing campaign.

User-Generated 145

User-Generated Price Communications Branding 145

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Businesses Grow

JUNE 19, 2023

It’s hard to believe, but it’s been nine years since I wrote a well-known blog post called Content Shock. For the uninitiated, this post predicted that when business niches overflow with useful, high-quality content, a never-ending content arms race results. For many businesses, competing would become increasingly expensive, and content marketing would not be a sustainable strategy.

Education 140

Education Content Marketing Branding Place 140

Hubspot Marketing

JUNE 19, 2023

At this point in time, it's becoming quite obvious that generative AI isn't going anywhere. In fact, the market's projected to reach $126.5 billion by 2031 , growing by 32% from 2022 to 2023. If your role involves copy or content marketing, you’ve probably heard of Jasper.ai and ChatGPT, and a few of their alternatives. At a glance, today's AI content tools might seem pretty similar.

Price 136

Price User-Generated SEO Copywriting 136

Hootsuite

JUNE 19, 2023

A bank social media policy is essential for any financial institution to protect against legal and reputational risks. Inappropriate employee, customer, or vendor posts can severely damage a bank’s reputation and result in regulatory fees – as can financial misinformation, poor customer service responses, and violations of customer privacy. Creating an effective bank social media policy means accounting for all potential risks associated with using social media.

Law 122

Law Communications PR Management 122

Practical eCommerce - Marketing

JUNE 19, 2023

Email pop-up boxes drive new sign-ups and then quickly disappear. A welcome page solidifies the relationship and advances the sale process. The post An Email Welcome Page Drives More Sales appeared first on Practical Ecommerce.

eCommerce 121

eCommerce Email Marketing Marketers Marketing 121

Buffer Marketing

JUNE 19, 2023

Finding the perfect social media management tool can be a challenging task, with numerous options and features to consider. As a (let’s face it) biased Buffer employee, I’ve tried my best to compare the two from a neutral point of view to help you make an informed decision. In this article, we'll explore the key differences between Buffer and eClincher to assist you in finding the right solution for your social media management needs.

Price 119

Price Management Social Media Marketing Marketers 119

Kevin Indig

JUNE 19, 2023

Almost every website now uses JavaScript. While it's really handy for UX, it can harm your SEO! The challenge is you don't see JS problems. The page might look fine but the problem can exist! How to find and fix harmful JS issues? One option is using Chrome Developers Tools. OR: JetOctopus JS Tools - the most advanced JS crawler for pro users.

Non-Profit 103

Non-Profit Shoppers User-Generated SEO 103

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

CMO Network

JUNE 19, 2023

Walmart, Citigroup and nine other large, publicly traded corporations discuss steps they have taken to make their workforce, marketing and suppliers more diverse.

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CMO Marketing Marketers 98

Rock Content

JUNE 19, 2023

Social media planning has become an essential part of nearly every brand’s marketing agenda. And for a good reason. Social media usage continues to be one of the most popular online activities. In fact, in 2021 over four billion people were using social media around the world — a number set to increase to nearly six billion by 2027. Global internet users also spend an average of 147 minutes per day on social media and messaging apps, giving brands ample opportunities to boost awareness and conve

Social Media Marketing 97

Social Media Marketing User-Generated Manufacturing eCommerce 97

CMO Network

JUNE 19, 2023

Marketers must embrace complex identities, social well-being, & Genderation through KickGlass Marketing to authentically connect with resilience to LGBTQ+ consumers.

CMO 90

CMO Marketing Marketers 90

Chief Martec

JUNE 19, 2023

Lately, I’ve been excitedly talking about “composability” as a major new trend in martech (and business technology in general). But in the absence of defining it more precisely, the term has triggered some confusion and debate about what is or isn’t technically feasible today. So let’s rectify that. In the most broad sense, composability is simply the ability to combine things together.

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Shipping User-Generated CRM Customer 70

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Vertical Response

JUNE 19, 2023

Unleashing the power of AI for your email marketing strategy has never been easier. OpenAI’s ChatGPT offers a revolutionary way to generate engaging, personalized email content. But how exactly do you ask ChatGPT to assist in your email marketing efforts? In this guide, we’ll walk you through the best practices for getting the most out of this cutting-edge AI tool.

Email Marketing 64

Email Marketing Millennials Marketing Marketers 64

Lusha

JUNE 19, 2023

If you’re in sales, you know how it goes: you’re supposed to get as many deals as possible, as fast as possible (and as big as possible). It can be a mad rush to meet quotas from month to month and quarter to quarter. Hey, that’s how the money is made, right? But what about when you have a feeling that you might not be the right fit for a customer? Do you just push through and try to make a deal happen anyway, ignoring the parts that just don’t quite go together?

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Customer Place Management Product 52

Welcome Software

JUNE 19, 2023

Speed and precision are the keys to creating a successful digital experience. We must also find ways to tap into our creativity and produce delightful content—faster than ever before. We recognize the need to create, to innovate, to seize the moment for something more, but the reality is that most of us get stuck grinding the gears. And in a global economy where marketing budgets are scrutinized more than ever before, finding new ways to deliver a superior customer experience and drive rev

Branding 40

Branding Marketing Marketers Customer 40

Digital Marketer

JUNE 19, 2023

Imagine you are a chef trying to cook a delicious meal. You have all the ingredients you need, but if you don’t follow the recipe correctly, your dish is likely to turn out subpar. The same is true with Google Ads. Even if you have a great product or service to offer, if you don’t set up your campaigns correctly, you’re not going to get the results you want.

Food 80

Food SEO User-Generated Advertising 80

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing