Litmus
AUGUST 15, 2023
If you’re looking to create more relevant, engaging content that meets subscribers where they’re at—look no further than dynamic email content. These highly tailored emails that target subscribers’ wants, likes, and needs are more likely to prompt engagement (and conversions) from subscribers—since you’re serving them something relevant to the interests they already have.
Aspiration Marketing
AUGUST 15, 2023
In today's competitive business landscape, customer satisfaction and loyalty are paramount to an organization's success. CES (Customer Effort Score) surveys are a powerful tool for gauging customer experience and identifying pain points in the service process. Businesses can streamline their feedback management and unlock valuable insights by integrating CES surveys into HubSpot Service Hub.
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Hubspot Marketing
AUGUST 15, 2023
As email marketers, one of the key metrics we use to determine if our audience is actually reading our content is the open rate. Tracking email opens allows us to determine whether our subject lines are resonating with our audience. If we can't get them to open an email, we can't get them to click and move further along the buyer's journey. With the rollout of Apple iOS 15's new privacy protection features , our open rates are in jeopardy.
Aspiration Marketing
AUGUST 15, 2023
In today's fiercely competitive market, establishing a strong and recognizable brand is crucial for businesses aiming to thrive and stand out. Branding guidelines are fundamental in achieving this goal by providing a blueprint for creating a consistent and cohesive brand identity. From defining key components to outlining the process of developing practical branding guidelines, we'll explore how these guidelines can help establish trust, enhance brand recognition, and streamline decision-making
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Practical eCommerce - Marketing
AUGUST 15, 2023
Specificity and persistence are keys for generating meaningful results from ChatGPT. The post ChatGPT Prompts for Content Ideas appeared first on Practical Ecommerce.
Marketing Insider Group
AUGUST 15, 2023
Google, the world’s leading search engine, currently has over 85% of the search engine market. And, they’ve made it abundantly clear that their ranking preferences lean heavily towards websites that prioritize user experience. This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
AUGUST 15, 2023
The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” That’s a great place to start, but the CDP space is constantly evolving. A number of high-profile CDPs have been acquired by broader digital experience platforms over the past few years; big players like Adobe and Oracle have created their own CDPs; and rather than ingesting data from numerous sources, some CDPs are now offering the o
Buffer Marketing
AUGUST 15, 2023
From today, you can schedule Facebook Reels within Buffer. With 2.9 billion active users , Facebook is the most popular social network of them all. We reckon publishing Reels on Facebook is the fastest way to grow your audience. Read on to see how. 👇 Why Facebook Reels? As per the first-quarter data of 2023 , Facebook boasts a whopping 200 million daily active users in North America and a staggering 2 billion globally.
Kuno Creative
AUGUST 15, 2023
Artificial intelligence (AI) has dominated tech industry headlines for years, but earlier this year, the conversation exploded. Since the ChatGPT prototype launched in December 2022, everyone has something to say about AI. Amidst the buzz and sensationalism, it’s easy to lose sense of what AI means and its potential for marketing. Plus, it’s so complex and nuanced, it’s especially off-putting for those of us in non-technical roles.
Social Media Examiner
AUGUST 15, 2023
Want to publish more shorts on YouTube? Looking for an easy-to-use tool? In this article, you'll discover why you should prioritize short-form content for YouTube. You'll also learn how to create shorts from existing videos with YouTube native tools. Why Marketers Should Pay Attention to YouTube Shorts in 2023 Over the past 2 years, YouTube […] The post How to Quickly Create Quality YouTube Shorts appeared first on Social Media Examiner.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Zumvu
AUGUST 15, 2023
The blog discusses the lessons to be learned from successful startups that help you while creating On-Demand Business App Solutions.
Social Media Examiner
AUGUST 15, 2023
Did you miss the latest TikTok changes? Wondering which new updates are important to marketers? In this article, we explore changes from TikTok that matter for marketers. #1: TikTok Algorithm To align with the European Union’s Digital Services Act (DSA), TikTok announced that users in the EU will soon have to option to switch off […] The post TikTok Updates Marketers Need to Know About appeared first on Social Media Examiner.
Martech
AUGUST 15, 2023
Sponsorship analytics platform Relo Metrics (formerly GumGum Sports ) will be adding viewership data from ad measurement company VideoAmp to deliver better measurement of brand exposure during live events. Relo Metrics uses visual AI models to detect logos at live sports events that are seen by fans on broadcast and streaming video, as well as shared on social media.
Content Marketing Institute
AUGUST 15, 2023
You spend too much time focused on the antiquated ideas about content performance, distribution, and outcomes and not enough time on how you arrived at the publish button. Learn how to give the content creation the process it deserves.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Martech
AUGUST 15, 2023
Financial services tech company Chime is digitally mature due to the security and regulatory compliance required in the sector. However, when looking at CDPs and other high-end solutions to boost their data capabilities, the company opted for a simpler data activation platform or “composable” CDP instead of a traditional CDP. “We know personalization matters,” said Natalie Miles, Chime’s head of marketing technology and personalization, at The MarTech Conference.
Hubspot Marketing
AUGUST 15, 2023
AI has become an indispensable weapon in the combat against cybercrime. According to Forbes, 76% of businesses are earmarking AI and machine learning as key priorities within their IT budgets. This escalating trend is largely fueled by the exponential increase in data required to detect cyber threats. For example, connected devices alone will generate 79 zettabytes of data by 2025 , an unmanageable volume for manual human analysis.
Martech
AUGUST 15, 2023
A file naming convention is a necessary standard for digital asset management (DAM) implementation because it accomplishes several things. Naming conventions: Power DAM search functionality by providing search terms within names that do not require further tagging. Simplify automated workflow processes by providing directional text cues indicating “where” files should be stored within the DAM taxonomy.
AWeber
AUGUST 15, 2023
GIFs are more than just fun images to look at — they can drastically increase your marketing results, too. That's because eye-catching visuals always boost engagement, but when those visual move, engagement goes up even more. So whether you're using animated gifs in social media posts, in blog posts, on thank you pages or in your emails, gifs can attract the attention you want and have a positive effect on revenue.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Land
AUGUST 15, 2023
Whether you’re on the agency or in-house side of SEO , I’m guessing you’ve fielded a request to “get us on top of the search results” for keywords dominated by giant competitors or entities. The good news is that a giant can’t simply outspend you to outrank you. The bad news? Standard SEO tactics likely won’t get you at the top of the search results in this situation.
Rock Content
AUGUST 15, 2023
While there are many written assets that can really help put a company on the map as a trustworthy industry authority, whitepapers are truly in a class of their own. A whitepaper is an in-depth written document that covers a specific subject or issue in great detail. Years ago, mostly government entities, non-profit organizations, and similar establishments used whitepapers to explore public opinion on policy changes and similar factors before enacting them.
Search Engine Land
AUGUST 15, 2023
Google is giving advertisers access to Demand Gen’s new features to upgrade thier Discovery ads. By signing up for the platform’s beta, marketers can explore the redesigned UI, create new Demand Gen campaigns and begin optimising them for maximum performance using the platform’s latest tools. Why we care. It’s important to stay up-to-date with Google’s latest products as Demand Gen’s new tools offer improved reach, enhanced engagement and more effective campai
Customers.ai
AUGUST 15, 2023
How do you know you’ve “made it”? If you own a business or are part of a growing startup, you’ve probably asked yourself this. Just before my first company, WordStream, was acquired for $150 million by Gannett Co, I observed 21 signs that your company is on its way to success — or maybe has already made it. #1) Hiring employee #1.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Land
AUGUST 15, 2023
Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand on a deeper level by responding to your call to action (CTA). A poor subject line is more than just bad: It can contribute to your email being marked as spam, dinging your reputation with your customer and search engines.
Duct Tape Marketing
AUGUST 15, 2023
Charting Profits: How a Clear Vision can Amplify Your Marketing Results written by John Jantsch read more at Duct Tape Marketing A company's vision is its roadmap for the future. It encompasses the organization's long-term goals and aspirations and lays out its desired destination. Experience tells me that a successful vision is more than just an aspirational concept.
Search Engine Land
AUGUST 15, 2023
Google is releasing a number of new features for its new Search Generative Experience today. Those features include SGE while browsing, definition overlays in the SGE responses, and color-coded with syntax highlighting and other coding improvements within the SGE answers. Google wrote these new features “help you better learn and make sense of information on the web: whether it’s deepening your understanding of complicated concepts, boosting your coding skills or tracking down details with
CMO Network
AUGUST 15, 2023
As AORs decline, project-based work increases.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Land
AUGUST 15, 2023
X, the company formerly known as Twitter, has started depreciating promoted accounts. Moving forward, advertisers will no longer be able to promote their brands in timelines using the ad format, which makes more than $100 million in global revenue for the platform Why we care. The removal of promoted accounts serves as a warning to advertisers as to why they should never rely too heavily on one ad product, as this move is inevitably going to negatively impact reach for some brands.
SmartBrief - Marketing
AUGUST 15, 2023
Every day, it seems like there’s something new and shiny about AI. It’s almost as if marketers are running around on a hamster wheel trying to learn the latest AI news. But there comes a time when we have to step off and take a deep dive so that we truly understand how AI is affecting marketing, technology and our day-to-day work. That time is now. SmartBrief is putting together its first virtual AI Impact Summit , Sept. 27 and 28.
Search Engine Land
AUGUST 15, 2023
Sentiment for Google Analytics 4 has not been overwhelmingly positive: To say the least: But Universal Analytics (UA) isn’t coming back , so it’s time to figure out how to make GA4 work as well for you as possible. This article will walk through some of the common issues clients and marketers have run into regarding GA4 reporting and how you can address each. 1.
Sachs Marketing Group
AUGUST 15, 2023
Improving website user experience involves creating a seamless, intuitive, and enjoyable interaction for visitors. This can be achieved through faster load times, intuitive navigation, responsive design, and clear calls to action, among other strategies. Your website design has a profound impact on your visitors. A user’s experience on a website can make or break their decision to engage with a brand or service, which is why web design is so important and most business owners opt to hire a
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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