Aspiration Marketing

AUGUST 2, 2023

SEO is a critical component of digital marketing for businesses of all sizes. Optimizing your website for search engines can improve your website's visibility and drive more traffic to your website, ultimately leading to increased sales and revenue. However, to effectively optimize your website for search engines, it is paramount to understand how it performs and what changes you can make to improve its performance.

Analytics 208

Analytics SEO Digital Marketing Marketing 208

Search Engine Land

AUGUST 2, 2023

YouTube Shorts has rolled out a range of new tools to encourage and inspire content creation. The six new features give creators a range of new capabilities on the platform, such as the ability to go live with Shorts, remix footage, add effects to videos and use stickers. In addition, the social platform is trialling a new mobile-first vertical live experience that aims to improve reach by giving visibility to live creators in the Shorts feed.

Transform 98

Transform Branding Search Marketers Marketing 98

Martech

AUGUST 2, 2023

Web analytics and call analytics have a lot in common. Both collect, measure and analyze data on who contacted you, what they are interested in and even what got them to use this channel. Where they differ is that recordings are a lot more difficult to parse than digital data. This made call analytics enterprise-level expensive. That’s changed and now they can be considered by businesses of all sizes.

Analytics 91

Analytics Inbound Marketing Marketing Marketers 91

Search Engine Land

AUGUST 2, 2023

With SEO planning for the holiday season already underway, schema usage seems to be a top priority for ecommerce brands that own the top-ranking keyword positions. Compared to 2022 , schema adoption has increased 4x, according to data from SEO enterprise platform BrightEdge. Why we care. Ecommerce is often a bellwether, where SEO strategies, tactics and techniques change before other sectors.

eCommerce 97

eCommerce SEO User-Generated Branding 97

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Martech

AUGUST 2, 2023

It came out of nowhere. It looked like Twitter. It behaved like Twitter. It promised to be friendlier than Twitter. It was Threads, Meta’s abruptly unveiled competitor to Twitter, linked with Meta’s Instagram and designed to win the hearts, minds and engagement of Twitter users dismayed by Elon Musk’s disruption of the long-establised town square of the Internet.

Entertainment 90

Entertainment User-Generated Social Media Marketing CMO 90

Search Engine Land

AUGUST 2, 2023

Meta has rolled out a new AI tool that enables marketers to create music using text prompts. The new system, which is called AudioCraft, uses three models, AudioGen, EnCodec and MusicGen to produce high-quality, realistic sound effects, compression and generation, in addition to music. All music used to train MusicGen is owned by Meta and is specifically licensed for this purpose, the company added.

New Technology 96

New Technology Advertising Advertisers Branding 96

Search Engine Land

AUGUST 2, 2023

If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings. Below are key tips for retailers looking to optimize their free listings for search. What are free product listings on Google? Google Shopping search results have consisted primarily of free product listings since April 2020 , marking a major shift for the formerly purely paid product.

Product 96

Product Shoppers Retail eCommerce 96

Rock Content

AUGUST 2, 2023

Today, we are thrilled to launch our 4th Social Impact & Diversity, Equity, and Inclusion (DEI) Report for the year 2022. Aligned with our corporate purpose of making marketing better while having a positive impact on the world, our impact strategy centers around three core pillars: people, community, and DEI governance. Rock Content’s Social Impact report is a primary source on our Company’s global diversity, inclusion, equity, and social impact initiatives.

Non-Profit 87

Non-Profit Education Law Digital Marketing 87

Search Engine Land

AUGUST 2, 2023

Google Analytics 4 has unveiled eight new features to improve app campaign measurement and performance. The additional AI-powered insights have been set up to give marketers a better understanding of how users behave across both web and app – all in one place. Why we care. The more insights you have into who your target audience is, the more effectively you can optimize campaigns and ensure content is as engaging as possible.

Analytics 96

Analytics Management Place Search Marketers 96

Content Marketing Institute

AUGUST 2, 2023

Your SEO strategy is ready for an update. Almost two dozen experts share the AI, social, and general search implications to consider in the next revision.

SEO 91

SEO 91

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

AUGUST 2, 2023

Since its inception in 2015, the Search Engine Land Awards have recognized exceptional marketers on an annual basis — showcasing outstanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. But the road between deciding to begin an application and winning the award can be a long one.

SEO 96

SEO Management Branding Search Marketers 96

Hubspot Marketing

AUGUST 2, 2023

So you’re working on your resume. Maybe you haven’t submitted your updated resume anywhere yet, or maybe you have, and it doesn’t seem to get anyone’s attention. Either way, you might be missing one of the most important elements of any resume: Action verbs. If you’re unfamiliar with action verbs, you might wonder how they’re different from those on your resume.

Communications 78

Communications Management Promotion Place 78

Search Engine Land

AUGUST 2, 2023

Google is adding four new search-related features to the mobile version of Chrome. The new features will give you more search suggestions and tell you what’s trending in Google Search, the company announced. Search suggestions related to this page. The new mobile Chrome can show a “Related to this page” section for “eligible” sites after you click on the Chrome address bar.

SEO 95

SEO 95

Practical eCommerce - Marketing

AUGUST 2, 2023

AI-driven platforms can locate, analyze, summarize, and repurpose content. Here are five handy tools to get started. The post AI-based Content Curation Tools appeared first on Practical Ecommerce.

eCommerce 79

eCommerce Content Marketing Marketing Marketers 79

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Land

AUGUST 2, 2023

Google’s new Search Generative Experience now can not just show images in the AI-generated answer but also can show playable videos. “Over the next week, you’ll begin to see videos within some overviews where it’s helpful to see something in motion,” Google wrote. What it looks like. Google sent us a screenshot for a query on [how to get stains out of marble type] that shows a video embedded directly in the AI-generated answer.

SEO 94

SEO 94

Hubspot Marketing

AUGUST 2, 2023

Microsoft Excel remains the go-to option for many businesses to perform data calculations and create charts based on the results. The Gantt chart is a useful guide that isn’t naturally available in Excel. Great for project management and milestone tracking, Gantt charts can help companies better visualize operations and streamline current processes.

User-Generated 76

User-Generated Management Customer 76

CMO Network

AUGUST 2, 2023

Phygital experiences bring together the best of both worlds to blur the line between technology and in-person.

Customer 98

Customer CMO 98

Rock Content

AUGUST 2, 2023

Although traditional marketing still has its value, your overall strategy simply isn’t complete until you’ve mastered digital and content marketing , as well. But if your healthcare practice or facility is like most, your already busy team will need a lot of help generating all of the assets you’ll need. You need optimized, keyword-rich copy for your website and a steady stream of well-researched, relevant content for your company blog.

Copywriting 69

Copywriting Health Marketing Marketers 69

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Influence & Co

AUGUST 2, 2023

With the right combination of content deployment cadence, content type, and content intent, you’ll make sure your content is a profit-producing asset.

Content Marketing 60

Content Marketing Marketing Marketers 60

Buffer Marketing

AUGUST 2, 2023

In December 2022, I was starting to long for something more. I was working at a Venture Capital firm and was feeling the itch to create something new on my own. At the firm, I was a portfolio manager and would run point on all the firm's founder relationships. Through those relationships, I noticed a trend: founders of startups are no different than anyone else.

Customer Acquisition 52

Customer Acquisition Food Market Research Advertising 52

SmartBrief - Marketing

AUGUST 2, 2023

Consumer marketing tactics are frequently regarded as irrelevant by business-to-business sales operations. B2B, after all, is all about thoroughly educating customers and forming deep sales relationships. And it typically has a longer sales cycle than applies to most consumer marketing. But there is one category of consumer products that faces very similar challenges to the B2B space and may provide a roadmap for how to create more demand: luxury.

Branding 52

Branding Transform Marketing Marketers 52

Sachs Marketing Group

AUGUST 2, 2023

Google Business Profile Optimization involves updating and maintaining a business’s profile on Google to ensure that all information is accurate and engaging. This includes verifying the profile, using accurate NAP (Name, Address, Phone Number), adding quality images, including business hours, encouraging customer reviews, selecting relevant categories, and monitoring customer queries.

SEO 52

SEO Transform Energy Customer 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Duct Tape Marketing

AUGUST 2, 2023

Maximizing Your Marketing Impact With Fractional CMOs written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with JP Maroney In this episode of the Duct Tape Marketing Podcast , I interview JP Maroney. He is a seasoned business strategist and Fractional CMO with over three decades of entrepreneurial experience. He is known for his strategic prowess, serving powerhouse clients like Wells Fargo and Century21, as well as growing companies, often as a Fractional CMO, Chief Stra

CMO 55

CMO Marketing Marketers Law 55

Zumvu

AUGUST 2, 2023

Writing competently is one of the most essential skills in 2023. Every semester, writing notes, essays, and term papers is a requirement for students.

52

52

ConsumerTalk

AUGUST 2, 2023

When a brand acts as a sponsor for an event, location, or something else, it benefits both the sponsor and whatever’s being supported.

Branding 52

Branding 52

Martech

AUGUST 2, 2023

In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. So far, we’ve explored generative AI , predictive analytics and personalized customer journeys. The last article of the series will look at workflow automation or robotic process automation (RPA), or AI-based tools that enable repetitive tasks to be performed by software rather than humans.

Customer Journey 94

Customer Journey B2C Marketing Marketers 94

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Search Engine Land

AUGUST 2, 2023

Expanding your business internationally is a strategic move with tremendous potential. But to succeed, it’s crucial to speak the language of your target audience. Over 70% of consumers are more likely to choose a product if it’s in a language they understand. That’s why preparing your website for localization and translation is key. By adapting your code to support text expansion, multiple languages, and different text orientations, you create a seamless user experience.

SEO 95

SEO User-Generated Communications Management 95

Rock Content

AUGUST 2, 2023

Welcome to a world where AI virtual assistants like ChatGPT are ready to serve customers 24/7. These digital genies are making lives a whole lot easier for everyone. From automating routine tasks to delivering personalized marketing experiences, virtual assistants are helping companies achieve their marketing goals. In 2021, the global Virtual Digital Assistant (VDA) market was valued at $13.36 Billion.

Transform 91

Transform Marketing Marketers Marketing Automation Platform 91

Search Engine Land

AUGUST 2, 2023

A link building strategy involves understanding: Your content assets. The people who consume and create your content. How your content is shared. This information helps create a guiding policy that leads to coherent actions, adding value for content creators and encouraging them to share your content. The ultimate goal is to build the reputation of your page, website and content creators.

User-Generated 94

User-Generated eBook SEO Management 94

Rock Content

AUGUST 2, 2023

A solid search engine optimization (SEO) strategy is more than an asset in the digital age. It’s vital to helping any business, individual, or organization reach its target audience, and educational institutes are no exception. This will especially be true in 2023 and beyond. Many prospective students still want and value a good education. However, financial concerns and uncertainty about the future leave them conflicted about whether to enroll.

Marketing Strategy 78

Marketing Strategy Education Entertainment Marketing 78

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding