Hootsuite
MAY 19, 2022
“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook. In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post.
Sprout Social
MAY 19, 2022
Facebook has nearly 3 billion active users , 70% of whom say they visit the platform daily. Globally, it’s the top active social platform. Its continued popularity makes Facebook attractive to marketers and advertisers. In fact, 93% of marketers surveyed use Facebook to promote their business. But the cost to advertise on Facebook is growing. In 2021, cost per thousand (CPM) ad impressions were up 61% versus the previous year.
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Search Engine Journal
MAY 19, 2022
What's personal branding all about, anyway? Here's why it matters and what you can do to build a solid brand of your own. The post What Is Personal Branding? Here’s Why It’s So Important appeared first on Search Engine Journal.
Content Marketing Institute
MAY 19, 2022
Thoughtful distribution gives your content its best chance of achieving success. But how do you know which channels and platforms to use? Follow this guide to ensure your choices align with your marketing goals and audience needs.
Hubspot Marketing
MAY 19, 2022
Years ago, I worked at an office where the only time I ever heard from my manager was if I fell short of expectations. Without positive feedback, I felt like all of my wins went unnoticed and that they didn’t matter nearly as much as my losses. This caused me to lose motivation and my productivity began to suffer. It also pushed me to leave the company and seek better opportunities elsewhere.
AWeber
MAY 19, 2022
Social media and email marketing… are they two competing channels, completely separate? Or complementary channels that can amplify each other? We say they can amplify each other. Big time. And so do ten of the top social media experts. We reached out to each of these influencers because they are experts in a specific social media platform. They know their stuff, cold.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
MAY 19, 2022
In a new video from Google, Developer Advocate Alan Kent shares six ways to optimize JavaScript to improve the performance of your website. The post 6 JavaScript Optimization Tips From Google appeared first on Search Engine Journal.
Martech
MAY 19, 2022
“What is the right go-to-market (GTM) strategy(ies) for our business?” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). In B2B , GTM strategies have been a part of company planning forever. So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda?
Search Engine Roundtable
MAY 19, 2022
It pains me to write this - Bill Slawski, a man who has literally helped transform the SEO industry into what it is today, has passed away on Tuesday, May 17th. I've personally known Bill for two decades, starting when I first got into SEO and learning from Bill in the old Cre8asite Forums.
Martech
MAY 19, 2022
The supply chain crisis continues, partly caused by COVID-19, partly exacerbated by war in Europe, and beyond the capacity of marketers to solve. The Brooks Group is a sales management, training and consulting firm. “We work with sales organizations, primarily B2B, to help them equip their teams with effective processes and the right sales skills,” said VP of sales performance research Michelle Richardson.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Journal
MAY 19, 2022
Google's new Interview Warmup tool uses artificial intelligence to help users practice answering job interview questions in various fields. The post Google Launches Tool For Practicing Job Interviews appeared first on Search Engine Journal.
Search Engine Roundtable
MAY 19, 2022
If you do a search on [seo services india] you will see a knowledge panel show up for a "musical artist" named "SEO Services in India." The question is, is this a bug with Google misinterpreting entities or is this specific manipulation by an SEO as a form of new Google knowledge panel spam?
Martech
MAY 19, 2022
Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. It’s been around too long to benefit from “shiny new object” syndrome, yet its true believers are fully appreciative of its power. What else delivers an ROI of $36 for every $1 spent, after all? We hope you’ll take this opportunity to download this free buyers’ guide that looks at today’s email marketing technology and walks you through what you
Practical eCommerce - Marketing
MAY 19, 2022
Contextual podcast ads read by the host are a form of influencer marketing. They can drive demand for ecommerce products and even the brand itself. The post Podcast Advertising Basics for Ecommerce Brands appeared first on Practical Ecommerce.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Martech
MAY 19, 2022
The goal of martech is to add value for business and customer via personalized experiences which increase brand engagement. Loyalty programs seem like the perfect channel for this. So why is there such a huge gap between customers’ expectations for those programs and what they get? Half of all US customers say loyalty programs don’t offer much value, according to a report from digital insights firm Incisiv and Punchh, a customer loyalty services provider.
Kuno Creative
MAY 19, 2022
You’re gearing up to appear in a marketing video. You’ve got the script nailed down, the shooting dates are set and you know the story you want to tell about your company’s product or services. But have you thought about how you’re going to dress for the part? Video wardrobe is easy to overlook. You can get so wrapped up in the other elements of a marketing video’s production that you forget one of the most important elements until the last minute.
Search Engine Journal
MAY 19, 2022
Learn how to optimize videos that tell the truth about the Russia-Ukraine war so they are discovered when people conduct relevant YouTube searches. The post How To Optimize YouTube Videos To Help Ukraine appeared first on Search Engine Journal.
Buffer Marketing
MAY 19, 2022
Social media has seen rapid growth in the past decade and along with it has grown the role of the Social Media Manager. Even though it seems glamorous from the outside, the job can be exhausting. Social media managers are often alone in their role depending on the company and are expected to wear many hats. Along with the pressures, it’s just not healthy to be constantly plugged in the way social media managers often are.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Martech
MAY 19, 2022
Competitive backlink research is one of the first steps in either building your own link-building strategy or figuring out what it takes to achieve your competitors’ organic rankings. Links are certainly not the only ranking signal, but they are still one of the most powerful factors (if not the most powerful one). When selecting your competitors to analyze you will likely choose those that rank particularly well for your target queries, which makes sense because you want to know what has worked
Scoop.it!
MAY 19, 2022
Digital marketing encompasses a wide array of marketing tactics and methods, of which email marketing is among the most powerful of the bunch. Email marketing , when done right, can become a direct line of communication between your brand and your customers, allowing you to achieve numerous sales, marketing, and customer support goals. While there are many ways you can use email for marketing, sales, and support, today we are going to focus on the newsletter format, and why it matters for SMBs.
Martech
MAY 19, 2022
Although digital channels are proliferating, calling marketers to step up efforts like content production and omnichannel orchestration , for some brands, more customer activity is being consolidated in one place – the mobile app, or some other kind of digital product. The problem is that the marketing team needs to join forces with the product team that developed the app in order to get a hold on what customers are doing at that single destination.
Search Engine Journal
MAY 19, 2022
Crafting content for people who create content is easy, once you learn how to apply the JTBD framework for SEO content development. Here's how. The post Using The Jobs To Be Done (JTBD) Framework For SEO Content appeared first on Search Engine Journal.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Roundtable
MAY 19, 2022
Crystal Carter posted an example on Twitter of Google showing a video thumbnail for a snippet of her page but that page did not actually embed a video on the page. So if you visit the specific page, there is no video for a user to click on to play.
Many Chat
MAY 19, 2022
In partnership with Meta, we are excited to introduce a new way to re-engage your customers on Messenger: The Recurring Notification. The Recurring Notification allows your business to re-engage your customers after 24 hours of last interaction, with prior permission, on a daily, weekly, or monthly basis. If you are familiar with the Broadcasting tool with ManyChat, the Recurring Notification expands on this tool by creating an experience that your customers are in control over.
Search Engine Journal
MAY 19, 2022
Congratulations to Miranda Miller, Senior Managing Editor, who is working to grow SEJ's editorial blueprint, talent, and operations exponentially. The post Search Engine Journal Promotes Miranda Miller To Senior Managing Editor appeared first on Search Engine Journal.
Many Chat
MAY 19, 2022
While Instagram was once solely a place for posting in-the-moment photos, it’s now a crucial platform where brands can market their products and services. By utilizing Instagram’s Shopify integration, businesses can showcase products that users can purchase in just a few clicks within the app — instead of exiting the platform to visit your website or online store.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Journal
MAY 19, 2022
TikTok users will now be able directly tag and credit video creators using a button in the social media app. The post TikTok Launches Creator-Crediting Feature appeared first on Search Engine Journal.
Search Engine Roundtable
MAY 19, 2022
The Google Search and Chrome feature where you click on a snippet and you are taken to a position on that publisher's page and it highlights the appropriate text now also lets you share that text. Well, at least Google is testing that feature for some searchers, on some browsers and platforms.
Quikly
MAY 19, 2022
We’ll let you in on a little secret: Shopping isn't all about buying products or getting service from brands. Consumers want to have fun too.
Duct Tape Marketing
MAY 19, 2022
How To Build Great Leadership Teams written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jack McGuinness. In this episode of the Duct Tape Marketing Podcast , I interview Jack McGuinness. Jack i s a management consultant with over 35 years of experience. After serving with the U.S. Army’s 10th Mountain Division, he helped build a successful boutique management consulting firm where he served as COO for 13 years.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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