CMO Network

MAY 11, 2023

A 4-step strategy for determining and influencing marketing investment.

Influencer Marketing 88

Influencer Marketing Marketing Marketers CMO 88

Aspiration Marketing

MAY 11, 2023

Webinars allow businesses to connect with audiences worldwide while providing valuable content that packs a punch. But, like any marketing tool, you need to keep certain do's and don'ts in mind if you want to be successful. From choosing a killer topic to promoting your event like a boss, we'll cover all the do's of webinar marketing. And, just like any savvy marketer, we'll also share the don'ts, including how to avoid being too salesy or boring your audience to tears.

Marketing 246

Marketing Marketers Promotion 246

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Technically, you can do it—but it opens you up to unnecessary risks and incidents that can cause financial loss and permanent reputational damage. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online.

Branding 145

Branding Transform Thought Leadership Advertising 145

Hubspot Marketing

MAY 11, 2023

SEO isn’t easy — it often requires an entire team of people who solely focus on SEO within your marketing department to get it right. That’s why many companies choose to outsource their SEO to an SEO agency/service. But where do you start? And how much will it cost? These are some of the first questions businesses may have when thinking about hiring externally.

Price 140

Price SEO eBook Succession Management 140

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Content Marketing Institute

MAY 11, 2023

Over half of marketers say they need more budget to get better-than-average results from their video content. But that financial boost may not be necessary with these tips to shoot quality video from a mobile phone.

Marketing 138

Marketing Marketers 138

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. Ana Milicevic, principal and co-founder of management consultancy Sparrow Advisers, recently gave The MarTech Conference some answers to pressing questions marketers have about how DCRs can power their stack. “If you are in a decision-making role you are probably tasked with at least evaluating whether this is a technology that you need to pay attention to,” s

Transform 134

Transform Marketing Marketers Analytics 134

Social Media Examiner

MAY 11, 2023

Need a way to re-engage people who don't purchase your products or services? Looking for a strategy that doesn’t involve ads? In this article, you’ll discover how to target visitors to your website organically with emails. Why Email Still Wins in 2023 The idea of owning your audience is getting rarer for online marketers. Facebook […] The post Targeting Website Visitors With Emails: How to Use Email Retargeting appeared first on Social Media Examiner.

Product 125

Product Social Media Marketing Marketing Marketers 125

Search Engine Land

MAY 11, 2023

Are you struggling to rank for featured snippets and missing out on valuable traffic? I used to spend countless hours trying to optimize my content, making educated guesses on how to win those elusive featured snippets. The process was time-consuming and very hit-or-miss. Now, I can harness ChatGPT – including its understanding of SEO and exceptional writing skills – to generate near-perfect optimized snippets, saving me time and boosting my traffic.

User-Generated 122

User-Generated Price Education SEO 122

Martech

MAY 11, 2023

When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals. It was also meant to standardize privacy laws across member EU nations.

Law 119

Law Non-Profit Energy Advertising 119

Hootsuite

MAY 11, 2023

It’s not every day you find yourself in your parents’ backyard in Florida, filming a Hootsuite product demo video in a kiddie pool. But, in April, there I was: just a social media manager doing what we do best—doing whatever it takes to make something dazzling for our social channels. After an hour of getting ready and organizing my set, I tragically realized my camera wasn’t working properly, that the wind was interfering with my audio, and the script I was reading off of was significantl

Social Media Marketing 118

Social Media Marketing Management Place Product 118

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Search Engine Journal

MAY 11, 2023

Your Meta or Twitter content simply won't work for Reddit. Drive respect, appreciation, and loyalty of customers by better understanding how ads on Reddit work. The post Reddit Marketing: A Guide To Getting It Right appeared first on Search Engine Journal.

Marketing 118

Marketing Marketers Customer Advertising 118

Martech

MAY 11, 2023

Building a marketing technology stack can seem daunting, but it doesn’t have to be. In this article, I will simplify the process and give you a practical approach to building a custom stack for your organization. The method also works when you want to expand your existing capabilities, allowing you to see holes in your current configuration. What is a martech stack?

CRM 115

CRM Marketing Marketers Analytics 115

Search Engine Journal

MAY 11, 2023

Interaction to Next Paint upgraded from experimental metric to Pending Core Web Vital Metric The post New Core Web Vitals Metric Coming: Interaction To Next Paint appeared first on Search Engine Journal.

SEO 112

SEO 112

Martech

MAY 11, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week.

Product 115

Product Customer loyalty Advertising Advertisers 115

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Hootsuite

MAY 11, 2023

Are you considering a career in social media ? Knowing the average social media manager salary can help you determine if this is the right job for you. Social marketers are highly sought after in today’s digital age, and social media marketing salaries vary depending on experience, location, and industry. In this article, we’ll explore average salaries for social media managers worldwide to give you an idea of what you should charge for your work.

Management 112

Management Social Media Marketing Entertainment Marketing Plan 112

Search Engine Journal

MAY 11, 2023

Google teased a forthcoming update to its helpful content system at I/O. Here’s what we know so far. The post Google Teases Update To Helpful Content System appeared first on Search Engine Journal.

SEO 110

SEO 110

Kuno Creative

MAY 11, 2023

A great website does a lot of things for your business: it establishes your brand credibility, it attracts prospects who are interested in your offerings and it lubricates the sales flywheel. Effective lead generation-focused web design isn’t just important for the overall customer experience, though. It can transform a floundering site into a powerful lead generation machine, cultivating interest and propelling potential customers towards your solution.

Transform 105

Transform Customer Branding 105

Martech

MAY 11, 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies.

Gen Z 105

Gen Z Transform Customer Millennials 105

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Scoop.it!

MAY 11, 2023

Automation is a very popular buzzword in almost every industry and sector nowadays, but that doesn’t mean that it’s not an important element of business success. Because it is, and depending on the processes you’re trying to automate, it can generate significant financial savings while improving performance. Not to mention that in the modern business world, your employees and team members need and want to work with the kind of technology that makes their lives easier and their jobs more rewardin

Content Marketing 105

Content Marketing Marketing Marketers Analytics 105

Search Engine Land

MAY 11, 2023

“Ad blockers are not allowed on YouTube.” That’s the message YouTube may show to some users who use ad blockers. It’s part of what appears to be a small experiment the platform is running. Why we care. In theory, this could mean more views for YouTube Ads. The question is whether those users will be at all receptive to YouTube Ads – they may simply choose to abandon watching a video or, more drastically, ditch the entire platform.

User-Generated 99

User-Generated Branding 99

ConsumerTalk

MAY 11, 2023

Making your marketing strategy more consumer-driven has proven advantages for your brand. BIA Kelsey's research shows that 61% of small and medium-sized business revenue comes from repeat consumers. Furthermore, the National Law Review found it can cost up to five times more to acquire new consumers than it does to keep current ones.

Marketing Strategy 98

Marketing Strategy Law Marketing Marketers 98

Rock Content

MAY 11, 2023

The primary goal of marketing is conversion. There are a lot of secondary goals, such as brand recognition, but companies don’t survive unless people buy their products or services. Content marketing, like websites and blogs, is the best way to generate conversions in today’s digital marketing space. They start the conversion path that leads to sales on websites.

Transform 98

Transform Shipping User-Generated Price 98

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketers

Search Engine Land

MAY 11, 2023

Despite having gotten the jump on Google when it launched the new Bing , featuring its own generative search experience fueled by GPT-4, data shows Microsoft has failed to gain market share. In fact, if the latest numbers from StatCounter are directionally accurate, it appears Bing is actually losing market share to Google. Why we care. It would be nice to live in a world where we didn’t have to rely so heavily on Google.

Search Marketers 96

Search Marketers User-Generated Marketing Marketers 96

Rock Content

MAY 11, 2023

Known for being the stage of controversies (who has never cursed a lot in 140 characters?) in recent times, Twitter has become their target. The unpopular changes promoted by Elon Musk at the helm of the company are leading many users to abandon the blue bird – or they are at least planning to do so. According to a 2022 study, the prediction is that about 32 million users will leave Twitter by 2024.

User-Generated 98

User-Generated Place Digital Marketing Promotion 98

Search Engine Land

MAY 11, 2023

With Google dominating the search engine market share, it’s no wonder that every business wants to appear in its search engine results pages as much as possible. But small- to medium-sized businesses need a well-designed strategy to compete against larger corporations. Pursuing both SEO and PPC can maximize visibility in search results, making the playing field a little more even.

Whitepaper 91

Whitepaper Digital Marketing SEO Marketing 91

Rock Content

MAY 11, 2023

Only around 50 percent of all nonprofit organizations are ultimately successful. And while there are many reasons why a nonprofit might fail, poor or incomplete marketing strategies factor into the mix. Here’s what digital marketers need to know about implementing a successful SEO strategy for nonprofits. Download this post by entering your email below Do not worry, we do not spam.

SEO 98

SEO User-Generated Social Media Marketing Promotion 98

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

CMO Network

MAY 11, 2023

Delivering an amazing customer experience starts at the top with customer-focused leadership. Great leaders shape culture and increase revenue. But they have to be totally focused on customers.

Customer 88

Customer CMO 88

Rock Content

MAY 11, 2023

If you’ve been putting your time into creating the best possible content, how can you tell if that effort is working for you? The answer is that you have to measure your success rate. When you are creating content like website pages and blogs, it can seem a bit subjective. The truth is that content success is measurable. A content marketing report is a bit like a report card from a school.

Content Marketing 98

Content Marketing Key Performance Indicator B2C Marketing 98

Marketing Sherpa

MAY 11, 2023

Every Wednesday, we hold a free Marketing LiveClass as part of ChatGPT, CRO and AI: 40 Days to build a MECLABS SuperFunnel. Everyone is welcome to join and learn, as we build marketing funnels with members of the MECLABS SuperFunnel Research Cohort. In the LiveClass, marketers and entrepreneurs can ask questions in the webinar chat.

Customer 87

Customer Marketing Marketers 87

Rock Content

MAY 11, 2023

If you’re a marketing professional or business owner who outsources some of your current workload to qualified freelancers , you’re in excellent company. You’re also really on trend with the future of the American workforce. According to research, it’s estimated that by 2027, 86.5 million Americans will be working as freelancers on at least a part-time basis.

Management 97

Management Communications Succession Management Promotion 97

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketers