Jeff Bullas
JANUARY 10, 2023
Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. So why is it so popular? The reason is simple. Influencer marketing has a substantial influence on consumer purchasing decisions. And in this article, we’ll explore the role influencers play when marketing your business.
Aspiration Marketing
JANUARY 10, 2023
One of the main goals of inbound marketing is to generate leads – potential customers who have shown an interest in your product or service. But inbound lead generation by itself is not enough. To truly benefit from inbound marketing, you need to convert those leads into paying customers.
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Search Engine Roundtable
JANUARY 10, 2023
Carrie Hill posted a poll on Twitter asking SEOs, her followers, what the status of their GA4, Google Analytics 4 installs are. It seems like most SEOs, well, the 300 or so who responded, said they are just collecting data and not doing more with it.
Aspiration Marketing
JANUARY 10, 2023
One of the main goals of inbound marketing is to generate leads – potential customers who have shown an interest in your product or service. But inbound lead generation by itself is not enough. To truly benefit from inbound marketing, you need to convert those leads into paying customers.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
JANUARY 10, 2023
Your holiday campaigns were a success but keeping customers engaged throughout the rest of the year can be hard – particularly if you operate in a highly competitive market. Join our live, interactive webinar with Kate Richardson, Director of Customer Retention Marketing at Artifact Uprising and Toby Yuen, Customer Success Manager at Blueshift and discover proven ways to keep customers engaged and purchasing more.
Search Engine Roundtable
JANUARY 10, 2023
Ginny Marvin, Google's Ads Liasion, said on Twitter that performance max is not preferred over search ad campaigns. Ginny wrote on Twitter, "PMax isn't 'favored' over Search.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
JANUARY 10, 2023
As we begin 2023, it’s a good time to reflect on the macro-level trends we’ve observed last year. Here are a few trends that I believe have some staying power and should be considered as you build out your 2023 search marketing strategies. 1. A slow economy and heightened focus on efficiency. In case you haven’t heard, the economy has been struggling (that’s a joke).
Martech
JANUARY 10, 2023
Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. This results in increased complexity , cost overruns, data silos and inefficient usage patterns. Ultimately, it becomes hard to realize expected returns on investment. Companies often fail to realize the full potential of their martech investments due to a lack of understanding and utilization.
Search Engine Journal
JANUARY 10, 2023
OpenAI, the company behind the popular conversational AI model, ChatGPT, has released an update to improve the chatbot's accuracy. The post OpenAI’s ChatGPT Update Brings Improved Accuracy appeared first on Search Engine Journal.
Search Engine Roundtable
JANUARY 10, 2023
Google Maps can now show 360 views of the outside of some famous buildings and places. This gives some sort of aerial 360 view of the building in a video-like format in Google Maps.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Social Media Examiner
JANUARY 10, 2023
Do you want more reach with your Facebook posts? Wondering what types of organic content Facebook favors? In this article, you’ll discover content ideas that work with Facebook. What Is the Widely Viewed Content Report for Facebook? From analyzing your organization’s own Facebook marketing results to reviewing competitors’ pages, you have plenty of opportunities to […].
Search Engine Roundtable
JANUARY 10, 2023
Google's John Mueller said on Twitter that traffic is not necessarily a quality measure. Basically, John is saying just because a certain number of pages do not get as much traffic as another set of pages, it does not mean those pages are higher or lower in quality in the eyes of Google Search.
Martech
JANUARY 10, 2023
How organizations will transform their martech stacks and digital experiences. Experience, Ecommerce and Transformation. Digital media and advertising. Retail media networks. How data will change marketing in the new year. The metaverse talk over the last year unlocked the creativity of marketers to imagine how they will engage customers in the digital, virtual future.
AWeber
JANUARY 10, 2023
The email newsletter service Revue is sunsetting. Their latest announcement about it says “from January 18, 2023, it will no longer be possible to access your Revue account. On that date, Revue will shut down and all data will be deleted.". In these last days before Revue shuts down , you need to find a new home for your newsletter. AWeber is the best choice.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
JANUARY 10, 2023
Check out these free SEO tools that can help you go from beginner to SEO pro. Get free link reports, indexability reports, and more. The post Free SEO Tools To Help You Dominate Your Competition As A Beginner SEO appeared first on Search Engine Journal.
Content Marketing Institute
JANUARY 10, 2023
When someone asks you to define content marketing, forgo the official definition in favor of these explanatory examples. They’re tailored to the inquisitor whether that be a partner, teen, senior, business associate, or social guest.
Martech
JANUARY 10, 2023
Companies are organized by departments, each with its specific function, which work together…until they do not. When you hit that point, growth is harder to find. Noticing this, marketing strategist Kathleen Schaub is offering a human solution: the customer value squad. The concept goes by many other names — tiger team, SWAT team, pods, task force, skunk works.
Many Chat
JANUARY 10, 2023
If you’re looking for smart ways to grow your ROI and your customer database, then take a leaf out of Centro Médico Eternal’s book. Partnering with Manychat Agency Partner Jugo de Limon Digital and Conversational Marketing , Centro Médico Eternal not only grew their customer base by more than 10,000 leads but generated over $15,000 in sales in 30 days using Manychat.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot Marketing
JANUARY 10, 2023
Virality. Many brands want to go viral, but it’s more of a mystery to create viral content in a digital age where the most unpredictable content can reach millions of views overnight. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. What’s the secret? Unfortunately, virality is more of an art than a science.
Martech
JANUARY 10, 2023
Your holiday campaigns were a success but keeping customers engaged throughout the rest of the year can be hard – particularly if you operate in a highly competitive market. Join our live, interactive webinar with Kate Richardson, Director of Customer Retention Marketing at Artifact Uprising and Toby Yuen, Customer Success Manager at Blueshift and discover proven ways to keep customers engaged and purchasing more.
Hubspot Marketing
JANUARY 10, 2023
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Participating in Dry January ? Martha Stewart has a few suggestions for how to use your Tito’s Vodka if you aren’t drinking it. The vodka company and lifestyle maven partnered to create “DIY January,” a campaign showing the various ways the Tito's DIY January kit can be used around the house, served with a splash of humor.
Search Engine Roundtable
JANUARY 10, 2023
Google Search has a feature named "instances" that shows you when an event happened each year in history. So if you run an event annually, Google may show the instances of those events over time in Google Search.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot Marketing
JANUARY 10, 2023
As we embark on the new year, marketing managers and project leads will determine their strategy for the first quarter based on the big question, "Are we in a recession?". Typically, a recession is considered two consecutive quarters of negative gross domestic product (GDP). The U.S. entered a recession in the Summer of 2022, but according to the Bureau of Economic Analysis , GDP actually grew slightly at 2.6% in Q3.
CMO Network
JANUARY 10, 2023
A whopping 64% of Britons now have a negative view of Prince Harry. As he launches his new book Spare, Prince Harry’s brand is imploding.
Search Engine Journal
JANUARY 10, 2023
YouTube is rolling out new contract terms for all channels that earn ad revenue, which creators must accept to remain in the YouTube Partner Program. The post YouTube’s New Partner Program Terms: What You Need To Know appeared first on Search Engine Journal.
Scoop.it!
JANUARY 10, 2023
When developing your email marketing strategy, you may be wondering how to create content that is both informative and interesting without spending hours upon hours scouring the internet. This is especially true when you’re busy enough trying to scale other aspects of your business, like customer acquisition or product development. Or maybe you’ve already invested months into your email newsletters , only to see your hard work go to waste because no one reads beyond the first paragraph.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Roundtable
JANUARY 10, 2023
Here is a recap of what happened in the search forums today.
Lynton Web
JANUARY 10, 2023
Are you considering a significant shift in your tech stack in 2023? Front office teams like sales, marketing, and customer support are eager to move to HubSpot for a number of reasons, including: Aligning teams around a customer-centric process. Avoiding unnecessary extra work with centralized customer records, showing each team’s relationship with a given contact, company, or sales opportunity.
Set Up
JANUARY 10, 2023
“ Do the things that you’re brilliant at doing, and continue to do that even better. That’s what people need to do is hone that skill. ” — LEANA LESS | FORMER VP OF GLOBAL MARKETING | AVEDA (AN ESTÉE LAUDER COMPANY). You’ve finally landed your dream role, and, with it, the pressures of getting it right. Not only are you juggling new priorities, aligning with an unfamiliar company purpose, and evaluating your own needs, but you’re probably filled with questions like: What are my n
yorCMO
JANUARY 10, 2023
In the ever-changing and competitive business world, it can be difficult to stay ahead of the competition. However, amidst it all, one CEO has found a way to invest in the future and ensure continued success. The post One CEO’s Unconventional Secret To Success appeared first on yorCMO.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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